For farmers, SMS remains king of communication

In the age of 5G internet, the Philippine Rice Research Institute (PhilRice) intends to use short messaging service (SMS) to send crop production advisories...

Online gaming seen as bellwether of Web3

By Patricia B. Mirasol, Reporter The online gaming industry will be the first to benefit from the adoption of Web3 since gamers already understand and...

Coca-Cola Philippines to use recycled packaging by 2023

COCA-COLA Beverages Philippines, Inc., announced that its key brands, Coca-Cola Original Taste and Wilkins Pure, will shift to 100% recycled polyethylene terephthalate (PET) plastic packaging, excluding caps and labels, by next year. 

Fintech Festival highlights need for upskilling in ‘traditional industries’

Even “traditional industries” like accountancy have to upgrade their digital know-how, said panelists at the first Philippine FinTech Festival organized by Digital Pilipinas, a private sector movement that advocates technological adoption. 

Nielsen includes YouTube in ad ratings across three APAC markets

Marketing research firm Nielsen will include YouTube metrics for desktop and mobile in its Total Ad Ratings (TAR) solutions in the Philippines, Thailand, and Indonesia, giving advertisers the ability to measure their cross-media campaigns in these Asia Pacific (APAC) markets, along with Mexico, Italy, US, and France.

Bamboo toothbrush wins pitch competition

A social enterprise that makes and sells plantable bamboo toothbrushes won the Shell LiveWIRE Final Pitch competition held at Fairmont Makati on Oct. 10. 

‘Shoppertainment’ beats advertising when it comes to wooing online consumers, says TikTok

By Brontë H. Lacsamana, Reporter FILIPINO consumers prefer authentic and entertaining marketing strategies over polished advertisements, giving rise to an approach that puts entertainment first...

Structural code for bamboo as building material in the works

By Brontë H. Lacsamana, Reporter An alternative building technologies research hub is developing a structural code for bamboo as a building material, to be included in...

Tutoring service reports learning gaps in K-to-12 students

A tutoring service reported gaps between students’ skills and their grade level upon assessment.

DMW to streamline hiring process for seafarers, OFWs

The Department of Migrant Workers (DMW) will trim the requirements for the deployment of overseas Filipino workers (OFWs) and address the shortcomings on seafarer education and training, said DMW Secretary Susan “Toots” V. Ople. 

Multi-model databases to speed up app development — Couchbase

A multi-model database, a management system that supports multiple data models in a single backend, can solve application development challenges encountered by businesses, according to technology company Couchbase, Inc. 

Globe gamifies environmentalism with mobile app

Globe Telecom, Inc., launched today a mobile game that teaches players how to reduce their carbon emissions. 
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