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IMMAP DigiCon 2023 shines the spotlight on entertainment with DIGIMAX

The theme for 2023 focuses on the use of digital entertainment beyond leisure

The Internet & Mobile Marketing Association of the Philippines (IMMAP)’s DigiCon, the flagship event for the country’s marketing, advertising, and digital industries is back this year with its new theme: DIGIMAX, a conference that will take place from Oct. 18 to 20, 2023, 9 a.m. to 6 p.m. at the Marriott Grand Ballroom in Pasay City.

Highlighting the relevance of digital entertainment, DIGIMAX focuses on the growth of the global digital scene. From video, audio, and community to commerce, gaming, and Web3, the conference assesses the various facets of digital entertainment and how each can be maximized to interact with consumers meaningfully and boost business impact.

DIGIMAX invites everyone to explore how technology has evolved the concept of digital entertainment: integrating entertainment into every aspect of our lives, empowering consumers to create engaging content, and allowing everyone to have access. Six program tracks in three days will set the agenda for brands, and in turn, open the doors for those in the digital space to connect with Philippine businesses.

“DigiCon isn’t just another conference; it’s an opportunity to dive deep into the dynamic world of digital entertainment. In today’s interconnected landscape, where technology seamlessly intertwines with our daily lives, understanding how to leverage digital entertainment is crucial,” says DigiCon Co-Chair and IMMAP President Denise Haak. “Attending DigiCon will not only equip you with insights into the latest trends but also empower you to harness these trends for meaningful impact.”

This year’s program will cover everything about digital entertainment through the following tracks:

  • Video — Producing the next generation of digital video blockbusters;
  • Audio — Maximizing sonic engagement through digital audio and production;
  • Community — Building community through meaningful connections;
  • Commerce — Shaping the future of commerce and shoppertainment;
  • Gaming — Creating engaging and immersive gaming experiences; and
  • WEB3 — Embracing the whirlwind worlds of the Web3 revolution.
In photo (from left to right) are IMMAP DigiCon Co-Chair Norman Agatep, IMMAP DigiCon Co-Chair and IMMAP President Denise Haak, IMMAP DigiCon Ways and Means Head Janelle Barretto, and IMMAP Board of Directors member Jace Suzara.

To give a preview of the upcoming conference, the IMMAP Board of Directors held a press launch at the Marriott Hotel. Ms. Haak, DigiCon Co-Chair Norman Agatep, and IMMAP DigiCon Ways and Means Head Janelle Barretto all shared their excitement regarding the highly anticipated conference.

“The digital realm has become the new frontier for businesses to engage, connect, and resonate with their audiences. Digital entertainment isn’t just about leisure; it’s a powerful tool that can shape consumer behavior, brand perception, and market dynamics,” Mr. Agatep emphasized. “By discussing digital entertainment in your boardrooms, you’re taking a proactive step towards staying relevant and competitive. IMMAP DigiCon offers a platform to explore these transformative opportunities, enabling your company to navigate the evolving landscape with confidence.”

Further, there will be keynote presentations from game-changers in their fields, along with panel discussions on the latest trends and insights regarding companies utilizing these industry trends to influence the markets they are engaged in.

Experiential rooms that demonstrate innovative digital entertainment executions, and trade booths showcasing the latest technology and platforms will be available for everyone to explore.

IMMAP DigiCon 2023 attendees will also be served complimentary breakfast, lunch, and snacks and will be receiving Proof of Attendance Protocol (POAP) at the end of the three-day event.

There will also be After Hours networking sessions at the end of Day 1 and Day 2 for delegates of DIGIMAX 2023.

Overall, IMMAP DigiCon this year aims to showcase how technology has transformed the concept of digital entertainment, integrating it into various aspects of our lives, enabling attendees to create captivating content, and providing broader access to entertainment experiences.

 


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Thousands without power after Typhoon Haikui batters Taiwan

PHILSTAR FILE PHOTO

 – Taiwan worked to restore power to more than 30,000 households after Typhoon Haikui barreled into the east and south of the island, as cities and counties in the affected areas closed schools and businesses and domestic airlines cancelled flights.

Haikui made landfall in the mountainous and sparsely populated far southeast of Taiwan on Sunday afternoon, the first typhoon to directly hit Taiwan in four years. It then moved across the southern part of the island.

State-run utility Taipower said Haikui knocked out power for more than 240,000 households but that fewer than 34,000 were still waiting for electricity to be restored as of Monday, around half of those in the eastern county of Taitung.

Counties and cities across southern, eastern and central Taiwan cancelled classes and declared a day off for workers on Monday. In capital city Taipei there were sporadic gusty rain showers.

Taiwan Semiconductor Manufacturing (TSMC) 2330.TW, the world’s largest contract chipmaker, said its plants in Taiwan were operating normally and had not been affected by the storm.

Taiwan‘s fire department reported five injuries as a result of the typhoon but no deaths. Taiwan‘s government said more than 7,000 people had been evacuated, mainly in the south and east.

Taiwan airlines cancelled 189 domestic flights on Monday, with only a handful scheduled to fly, while ferry services to surrounding islands were also suspended. There was less disruption to international flights, with only 23 cancelled, the Civil Aeronautics Administration said.

Haikui is much weaker than Typhoon Saola, which hit Hong Kong and the southern Chinese province of Guangdong on Saturday.

As of Monday morning, Haikui had started to enter the Taiwan Strait and head towards China, Taiwan‘s Central Weather Bureau said. It will continue to bring heavy rain across Taiwan into the middle of the week.

China’s national weather and ocean forecasters issued alerts early on Monday for Haikui, warning of strong winds and large waves around coastal provinces Fujian and Guangdong and told ships to take precaution, Chinese state media reported. – Reuters

More than half of Australians oppose Indigenous panel in constitution, poll shows

STOCK PHOTO | Image by Rebecca Lintz from Pixabay

 – More than half of Australians would reject the inclusion of an Indigenous advisory panel in the constitution, a newspaper poll showed on Monday, as the government struggles to lift support for the landmark proposal ahead of a vote in about six weeks.

The latest news poll conducted for The Australian newspaper showed support a “Voice to Parliament”, an Indigenous committee to advise Parliament on matters affecting them, continued to slide with only 38% of voters intending to support it, while around 53% will be opposing the proposal.

Australia is facing a six-week campaign before voting in the referendum on Oct. 14, when they would be asked whether they support altering the constitution to set up an Indigenous committee to advise the federal parliament.

The referendum requires a national majority of votes as well as a majority of votes in at least four of the six states in order to change the constitution. Since Australian independence in 1901, only eight of the 44 proposals for constitutional change have been approved.

The centre-left Labor government is under pressure to improve its messaging amid a steady fall in support for the referendum in opinion polls.

The poll also showed the approval ratings for Anthony Albanese, who has staked significant political capital on the referendum, fell into negative territory for the first time since he became the country’s prime minister last year.

On a two-party preferred basis, Labor still enjoys a lead of 53-47%, though that was down from 55-45% in the previous poll. The support for the ­conservative coalition opposition rose to its highest level since the May 2022 election, leading Labor 37% to 35% on primary votes.

Over the weekend, opposition leader Peter Dutton said he would hold a second referendum on Indigenous recognition if the Voice referendum fails but would not support a constitutionally-enshrined body, drawing criticism from the Voice support group.

“He’s already planning the sequel while doing everything he can to sabotage the original,” Mr. Albanese told local media. – Reuters

Part of China’s economic miracle was a mirage. Reality check is next

UNSPLASH

Chinese President Xi Jinping’s first major reform plans a decade ago were also his boldest, envisaging a transition to a Western-style free market economy driven by services and consumption by 2020.

The 60-point agenda was meant to fix an obsolete growth model better suited to less developed countries – however, most of those reforms have gone nowhere leaving the economy largely reliant on older policies that have only added to China’s massive debt pile and industrial overcapacity.

The failure to restructure the world’s second-largest economy has raised critical questions about what comes next for China.

While many analysts see a slow drift towards Japan-style stagnation as the most likely outcome, there is also the prospect of a more severe crunch.

“Things always fail slowly until they suddenly break,” said William Hurst, Chong Hua Professor of Chinese Development at University of Cambridge.

“There is a significant risk in the short term of financial crisis or other degree of economic crisis that would carry very substantial social and political costs for the Chinese government. Eventually there’s going to have to be a reckoning.”

China came out of its Maoist planned economy in the 1980s as a largely rural society, badly in need of factories and infrastructure.

By the time the global financial crisis hit in 2008-09, it had already met most of its investment needs for its level of development, economists say.

Since then, the economy quadrupled in nominal terms while overall debt expanded nine times. To keep growth high, China in the 2010s doubled down on infrastructure and property investment, at the expense of household consumption.

That has kept consumer demand weaker as a portion of GDP than in most other countries and concentrated job creation in the construction and industrial sectors, careers increasingly spurned by young university graduates.

The policy focus also bloated China’s property sector to a quarter of economic activity and made local governments so reliant on debt that many now struggle to refinance.

The pandemic, a demographic downturn and geopolitical tensions have exacerbated all these problems to the point that the economy has found it hard to recover this year even as China reopened.

“We’re at a moment when we are seeing some structural shifts, but we should have seen these coming,” said Max Zenglein, chief economist at MERICS, a China studies institute.

“We’re just beginning to be confronted with the reality. We’re in untested territory.”

The end of China’s economic boom will likely hurt commodity exporters and export disinflation around the world. At home, it will threaten living standards for millions of unemployed graduates and many whose wealth is tied up in property, posing social stability risks.

 

CRISIS VS STAGNATION

Aside from short-term solutions, which would likely only perpetuate debt-fueled investment, economists see three options for China.

One is a swift, painful crisis that writes off debt, curbs excess industrial capacity and deflates the property bubble. Another is a decades-long process in which China winds down these excesses gradually at the expense of growth. The third is switching to a consumer-led model with structural reforms that cause some near-term pain but help it re-emerge faster and stronger.

A crisis could unfold if the massive property market collapses in an uncontrolled way, dragging the financial sector with it.

The other high-stress point is local government debt, estimated by the International Monetary Fund at $9 trillion. China promised in July to come up with a “basket of measures” to address municipal debt risks, without detailing.

Logan Wright, a partner at Rhodium Group, says Beijing has to decide which portion of that debt to rescue, as the amount is too large to provide full guarantees of repayment, which the market currently regards as implicit.

“Crisis is going to occur in China when government credibility falters,” he said.

“When all of a sudden funding is cut off for the remaining investments that seem subject to market risk, that’s a huge moment of uncertainty in China’s financial markets.”

But given state control of many developers and banks and a tight capital account that limits outflows into assets abroad, that is a low risk scenario, many economists say.

Alicia Garcia Herrero, chief economist for Asia Pacific at Natixis, expects there would be plenty of buyers if Beijing consolidates debt given limited investment alternatives.

“I am more in the slow growth camp,” she said. “The more debt is piled up for projects that are not productive, the lower the return on assets, particularly public investment, and that really means that China cannot grow its way out.”

Avoiding a crisis by extending the adjustment period, however, has its own stability risks with youth unemployment topping 21% and around 70% of household wealth invested in property.

“One of China’s biggest success stories, building a strong middle class, is also becoming its biggest vulnerability,” said MERICS’ Zenglein. “If you look at it from the perspective of a younger person, you are now at risk of being the first post-reform generation whose economic wellbeing might hit a wall. If the message is tighten up your belts and roll up your sleeves, that’s going to be kind of a hard sell.”

 

REFORMS, THIS TIME?

The third path, actively switching to a new model, is considered very unlikely, based on what happened to Xi’s 60-point program.

Those plans have barely been mentioned since 2015 when a capital outflows scare sent stocks and the yuan tumbling and engendered an official aversion to potentially disruptive reforms, analysts say.

China has since backed away from major financial market liberalization while plans to rein in state behemoths and introduce universal social welfare never quite materialized.

“Right now is a time in which there’s a potential for the train to change direction to a new model, and I think there’s appetite to do that,” said Hurst.

“But at the same time there’s a great fear of the short-term political and social risk, especially of provoking an economic crisis.” – Reuters

SkyCity slumps as New Zealand applies to suspend unit’s casino licence

SULTHAN AULIYA-UNSPLASH

New Zealand‘s SkyCity Entertainment on Monday said the country’s Department of Internal Affairs (DIA) has applied to temporarily suspend the license of its SkyCity Casino Management (SCML) unit, sending the casino operator’s shares down 18.5%.

The application was made to the country’s gambling commission to suspend the unit’s casino operator’s license for a “range of 10 days”, following a complaint made early last year by a former customer who gambled at the SkyCity Auckland casino from August 2017 until February 2021, SkyCity said.

Shares of SkyCity fell as much as NZ$1.900 by 0209 GMT, hitting their lowest level since April 8, 2020.

“The Secretary (of the DIA) states in the application that SCML did not comply with requirements in its SkyCity Auckland Host Responsibility Program relating to detection of incidences of continuous play by the customer,” SkyCity said in a statement.

SCML is SkyCity‘s license holder for its casinos in Auckland, Hamilton and Queenstown regions in New Zealand.

The company did not comment further on the application, adding that it would fully comply with the DIA secretary in relation to the application and process.

The DIA in an emailed response to Reuters confirmed that it had recently completed an investigation into SkyCity‘s gambling harm-minimization practices.

“The Secretary believes SkyCity has breached important harm-minimization obligations including conditions of its license and conditions of its Host Responsibility Program relating to instances of long-play by its customers,” said John Sneyd, general manager – regulatory services, DIA.

Last year, Australia’s financial crime regulator launched civil proceedings against the casino operator’s casino in Adelaide to crack down on the gambling industry. – Reuters

UA&P welcomes pioneer PLM scholarship grantees

L-R: Dr. Robert Miguel Roque (UA&P vice-president for Business Development and Alumni Affairs), Melvin Canoza, Lauren Hao Cuenco, Juliana Hisoler, Love Lazo, David Lumba, and Annie Fuentes (executive director, Mercury Drug Foundation, Inc.)

On Aug. 1, the University of Asia and the Pacific (UA&P) held a welcome briefing for the first-ever recipients of the distinguished Placido L. Mapa, Jr. Scholarship Endowment (PLM Grant). The five UA&P freshmen who have been selected to receive the PLM Grant are the following:

  • Melvin Jabez Gonzales Canoza (Valenzuela City School of Math and Science)
  • Lauren Elise Alo Hao Cuenco (St. Benedict Childhood Education Centre)
  • Juliana del Rosario Hisoler (PAREF Southcrest School Inc.)
  • Love Andrea Mariano Lazo (Pasig City Science High School)
  • David Neil Joseph Velardo Lumba (Marist School Marikina)

The grantees will receive 100% coverage of tuition and miscellaneous fees, a stipend of P8,000/mo. and Internet allowance of P1,000/mo. for 10 months, a laptop, and Professional Development Coaching sessions by designated UA&P Board of Trustees members.

L-R: Laarnie Luna (Senior Program officer and in-charge of the Education programs, GT Foundation, Inc.), Manuel Ayala (member, UA&P Board of Trustees), Dr. Imelda Estillore (managing director, UA&P Fund Development Office), Misel Mapa, Lourdes Mapa, Nicky Mapa and wife Cherrie, Philip Francisco Uy (executive vice-president of Metrobank Foundation, Inc., and deputy executive director of GT Foundation, Inc.), and Lilac Lazaro (head, GT Foundation, Inc. Secretariat)

Present during the event were top officials of two major donors to the Endowment: GT Foundation, Inc. (GTFI) and Mercury Drug Corp. (MDC), as well as members of the UA&P Board of Trustees, UA&P Management Committee, and the Mapa family.

GTFI was established in 2009 by the Metrobank Group to contribute to the upliftment of Filipinos through philanthropic initiatives contributing to the improvement of the education, health, environment, technology, and innovation sectors.

MDC began through the entrepreneurial efforts of Mariano Que who, in 1945, had the goal of providing affordable pharmaceutical products to the people. Throughout its decades of service, the company has steadfastly remained committed to its responsibility of providing affordable medicines and convenient services to the public.

The PLM Grant was established in honor of the late Dr. Placido L. Mapa, Jr., a well-known institution builder in the Philippines, chairman of the Center for Research and Communication (CRC) and its successor institution UA&P until his demise in 2019 at the age of 86.

Awarded to the top high school applicants, the PLM Grant is open to all incoming College and Junior College students of UA&P. Deadline for applications for School Year 2024-2025 is on Nov. 22, 2023. You may visit this link to apply. UA&P welcomes contributions from any individual or organization For more information, please email fdo@uap.asia.

 


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[B-SIDE Podcast] Love unbounded: ‘Ethical non-monogamy’ explored in PHL setting

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Parallel, garden party, and kitchen table — these are just some of the many ways to practice ethical non-monogamy (ENM).

In this B-Side episode, Drew O’Bannon, founder of sex education platform Now Open PH, talks to BusinessWorld reporter Luisa Maria Jacinta C. Jocson about ENM in the Philippines.

“There’s really not that big of a difference between what makes a monogamous relationship ethical versus what makes a non-monogamous relationship ethical,” said O’Bannon.

“You have to communicate with everyone involved, you need to be honest, you need to be transparent, you need to have integrity. But again, these are the same things that make monogamous relationships work. It’s just that with ENM, it has to be put on the table.”

O’Bannon said there are many “unspoken rules” in monogamy. “With ENM, there’s really no rules. It’s sort of a free-for-all, that you get to decide what that looks like.”

“There’s a variety of ways to practice this, but the main point is that everyone is informed, everyone consents, and hopefully, everyone is satisfied.”

O’Bannon also highlighted the struggles that the non-monogamous community faces, especially in a predominantly Catholic country like the Philippines.

Catholic beliefs are also notably ingrained in the widely accepted standards for relationships, O’Bannon said.

“Even with people who aren’t religious, our idea of romance as a one-to-one correspondence, a marriage between a man and a woman, is very religious in nature.”

State laws and policies are also designed to cater to monogamous people. O’Bannon said that legalizing divorce will be crucial to making society more inclusive and progressive.

“The first step is we need divorce. One of the main values in non-monogamy is autonomy and choice. We don’t like trapping people in relationships. If you want to stop a relationship, you have the right to leave.”

“You can’t say that we have the choice to have the relationship we want if we only have the choice to start them but not end them.”

Marriage laws in general are also designed to favor monogamous relationships.

“Marriage gives a lot of privileges and rights to people. The right to make medical decisions, the right to inheritance. Insurance companies often won’t let you (list down) a partner unless you’re married,” O’Bannon said.

“Why are there rights for getting married? If you give special rights to a certain kind of relationship, it’s more ‘valid’ in the state’s eyes and society’s eyes because culture revolves around the policies we have. Why do we give special rights to people who are married? Why can’t we allow people to choose who gets to make their legal decisions?”

When it comes down to it, O’Bannon said that relationships, whether monogamous or not, should not be bound by a set of rules or preconceived notions.

“Whatever you identify as, you get to choose what your relationships look like. You get to decide what you do. There is a particular script that you can follow if you want, but that’s just one script of billions.”

“If there’s one thing people can learn from non-monogamy, it’s that you have the agency and the power to decide how to conduct your relationships.”

Recorded remotely on Aug. 30, 2023.

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Department of Information and Communications Technology opens call for applications for 8th Philippine Startup Challenge

With its steadfast commitment in championing and igniting the Filipino youth technopreneurial mindset, the Department of Information and Communications Technology (DICT), through the ICT Industry Development Bureau (IIDB), released its call for applications for the 8th iteration of the Philippine Startup Challenge (PSC).

The PSC is open to Filipino Senior High School (SHS) and Collegiate-level student startup founders whose startups are within the ideation to minimum viable product stages. For this year’s iteration, startup entries should fall under the software or Internet of Things (IoT) category.

The competition aims to provide an avenue where the entrepreneurial spirit of such founders could be inspired and honed along with enhancing startup ideas through a series of feedback gathering from ICT professionals and other key industry partners.

Teams who would want to join the competition should be composed of a maximum of three student team members with one mentor. Each team member including the mentor should hail from one school or university only.

Interested applicants should send the following requirements: an accomplished application form; a video pitch three to five minutes in length; a pitch deck about their startup; and a clearance secured by their respective school or university.

The application form can be accessed by scanning the QR codes of the designated application links of the DICT Regional Offices that may be found in IIDB’s official Facebook page (https://www.facebook.com/media/set/?set=a.621670793340664&type=3).

The deadline of applications is on Sept. 15.

The PSC shall have three main phases, namely the Regional Pitching Competition, which will be spearheaded by the DICT Regional Offices; the PSC Semifinals; and the PSC Finals, which will be both hosted by the Central Office.

The PSC 8 Finals will be held face-to-face as one of the major parts of the “Geeks on A Beach” (GOAB) event in Panglao, Bohol, slated to happen on its second day on Nov. 24.

GOAB is a globally-recognized international startup event that is organized on scenic Philippine beaches which aims to inspire relevant discussions on innovation and network-building.

For more information, applicants can view PSC 8’s mechanics and frequently asked questions at https://bit.ly/PSC82023. For queries and concerns about PSC 8, email at psc_inquiries@dict.gov.ph.

Participants and alumni from both present and previous editions are invited to join the official PSC Facebook group, DICT Philippine Startup Challenge (PSC) — Official. The group has been set up by IIDB as the main channel for latest updates and announcements on the PSC, as well as a space for conversations and continued collaborations on innovation between and among PSC participants.

In accordance with Republic Act 11337 or the Innovative Startup Act of 2019, the PSC is being implemented under the Digital Startup Development and Acceleration Program (DSDAP), the DICT’s main program offering for the Philippine Startup Development Program.

Easy Franchise Incubation Program picks four budding enterprises

Franchising platform Easy Franchise announced four starting businesses that are the awardees of its Franchise Incubation Program, each granted P1 million worth of franchise incubation tools.

During its annual “Franchise Day” online franchise sale last Aug. 28, Easy Franchise announced the winners of its Franchise Incubation Program, namely vegan restaurant Green Earth Café, social enterprise Cacao Culture, tech-enabled laundromat DirtBag, and food technology company AllFood.

Based in Naga City, Camarines Sur, Green Earth Café offers a menu composed of what it calls Complete Health Improvement Meals (CHIME) that are plant-based and made with home-made sauces, dips, and dressings, coupled with a fruit and veggie smoothie. Customers can pre-order customized meals by contacting the restaurant.

“We’re excited about partnering with Easy Franchise in making Green Earth Café more accessible to all of you!” Green Earth Café said in a post published on its Facebook page.

Based in Davao City, Cacao Culture is focused on developing and promoting Philippine cacao and chocolate products. From starting out as a cacao seedling nursery, Cacao Culture has ventured to post-harvest processing and cacao product manufacturing and has developed a three-hectare farm. It produces and sells artisanal chocolate bars ethically sourced by cacao products, alongside other chocolate products.

In a post in its official Facebook page, Cacao Culture considers its win in the incubation program as a “sweet victory” that rewards its commitment to crafting exceptional chocolate experiences.

“Cacao Culture’s victory isn’t just a celebration for their team, but also a win for the entire Philippine chocolate industry. By shining a spotlight on local flavors and craftsmanship, they’re contributing to the rich tapestry of the nation’s culinary heritage,” the enterprise added.

Coming from Cagayan de Oro, DirtBag aims to revolutionize the laundry industry by enabling users to book their laundry, have them picked up and delivered after laundry via an app.

AllFood, meanwhile, is developing and implementing technologies such as vertical farming, hydroponics, and precision agriculture to cultivate nutritious food while minimizing resource consumption. In partnership with technology company AF Ventures, AllFood envisions to introduce vending machines that dispense fresh, nutritious meals and beverages.

“The reason why it is AllFood is it literally serves different types of food. It may be snacks, delicacies, ready-to-eat meals, ready-to-heat meals, or even your local cuisine in your different provinces,” AllFood Founder and CEO Felix Asuncion shared in an episode of the Hustleshare podcast.

Helping to start business owners expand and become the next big franchise, Easy Franchise’s Franchise Incubation Program offers end-to-end solutions and comprehensive support, which includes the development of their franchise package, gaining insights into their operations, as well as rebranding and marketing their brand. The grant given to awardees intends to provide them with essential resources to embark on a successful franchising venture.

Franchise Brand Awards

Easy Franchise also launched the Easy Franchise Brand Awards during this year’s Franchise Day. These awards aim to recognize collaborative and fast-growing franchisor brands that are making notable contributions to the franchising industry.

The recipients of this year’s Easy Franchise Brand Awards were distinguished in various categories, reflecting their exceptional contributions to the franchising landscape.

Among the awardees is Mister Donut who was recognized as the Franchisee Favorite for having the most franchisee inquiries and awareness.

Razon’s by Glenn secured the title of “Fastest Growth,” demonstrating the highest number of location and branch closures.

Meanwhile, H20MineralPlus earned the spotlight for “Franchise Management,” being the most active and sales-driving Franchise Management partner account.

In the “Up and Coming Franchisor” category, Churreros emerged as the winner, displaying the potential to become one of the franchise titans of tomorrow. This recognition was followed by The Paw Pad as the 1st Runner Up and Chicken Chingu as the 2nd Runner Up.

SariSuki claimed the “Digital Franchise Innovator Award,” which celebrates a franchise brand that has utilized and will continue to utilize digital innovation to develop their franchise.

As the first and only online franchise sale in the country, Franchise Day aims to make franchising more accessible to Filipino business owners and investors. Since its inception in February 2019, Easy Franchise has been helping interested franchisees to choose the right franchise or package that fits their needs.

Franchise Day

Running until Sept. 28, interested franchisees can apply for franchises online and take advantage of deals and discounts, with savings of up to P100,000 on select franchises such as Mister Donut, Ate Rica’s Bacsilog, Razon’s by Glenn, Aquaskin, H2O Mineral Plus, Cha Tuk Chak milk tea, and many more.

“Whether you’re a seasoned investor or a first-time business owner, the month-long online franchise sale presents a unique chance to access the best deals in the franchise market,” Easy Franchise General Manager Bubbles Lim said.

“What sets Easy Franchise and the Franchise Day sale apart from traditional franchise expositions and exhibitions is the ability to inquire and invest at the click of a button. Interested investors will have the convenience of exploring a wide range of exclusively discounted franchise opportunities from the comfort of their own homes,” Ms. Lim added.

NATCCO inks contract with Twala to digitalize cooperative sector

The National Confederation of Cooperatives (NATCCO), an organization advancing cooperative movement in the Philippines, has concluded its inaugural Billionaire Co-ops’ Summit 2023 by signing a landmark two-year contract worth P2 million with blockchain-powered digital identity and digital signature platform Twala.

NATCCO signed a two-year subscription with Twala to utilize its document automation solutions, further enhancing its stakeholder services. This makes NATCCO the exclusive distributor of Twala’s advanced products and services to its member cooperatives nationwide.

Moreover, this collaboration enables cooperatives to modernize their operations and improve member services using innovative digital solutions.

“This alliance brings together the expertise of NATCCO and the innovation of Twala to empower cooperatives with the tools they need to excel in today’s digital age,” NATCCO Chief Executive Officer Engr. Sylvia Paraguya said.

This agreement also pursues Twala’s mission to help unlock billions of pesos tied to inefficient paper-based processes.

During NATCCO’s summit, themed “Builders of Sustainable Sector and Country,” Twala Co-Founder and General Counsel Atty. Herminio “Third” Bagro shared the legal framework surrounding electronic and digital signatures in the country and how these can reshape cooperative operations and promote their growth.

“The Philippines has sufficient legal and administrative rules and issuances that recognize electronic and digital signatures as equivalent to wet signatures,” Atty. Bagro said.

The summit was held at the Eastwood Richmonde Hotel, and hosted more than 40 cooperatives, particularly those with assets totaling at least P1 billion each.

Last April 12, Twala collaborated with the Supreme Court to provide inputs in their ongoing work to draft rules to allow electronic notarization in the country.

AIM students win Schneider Electric’s Go Green Philippines competition

Student innovators from the Asian Institute of Management (AIM) were hailed as this year’s country champion in the recently concluded Philippine finals of Go Green, an annual global competition organized by Schneider Electric to empower students to come up with solutions that will shape the future of the energy industry.

Team Yumari is comprised of graduate students Angelica Limpe Candano, Rochelle Dichaves, and Frances Camille Parado, all taking their Masters in Innovation and Business. The team bested five other finalists from Ateneo de Manila University, Polytechnic University of the Philippines, and University of the Philippines-Diliman.

This year’s challenge was to introduce a solution to encourage the building sector to reduce their carbon footprint through technology. Team Yumari’s winning project, titled MoveMent, is an ecosystem designed to create awareness among hotel guests and patrons of their personal impact on climate action by utilizing art installations to subconsciously nudge hotel occupants into taking more active steps to reduce their own carbon footprint.

“MoveMent is designed as a general public-facing complementary product for hotels to Schneider Electric’s own EcoStruxure Building Management System (BMS),” shared Ms. Dichaves. “While EcoStruxure’s powerful data BMS allows building managers to monitor, control, and maximize a building’s sustainability features, MoveMent harnesses the same data through interactive and immersive art installations for the general public to create tangible, accessible, and inspiring nudges to move people to step towards sustainability.” 

Now on its 13th year, Go Green is Schneider Electric’s global student competition that aims to encourage students to innovate bold and disruptive energy solutions for a sustainable future. Winning teams are given an opportunity to receive professional mentorships from Schneider Electric Experts, an international trip to visit a Schneider Electric HQ including job opportunities in the organization.

Team Yumari will be representing the Philippines in the regional finals, where they will be up against student delegates across Asia-Pacific in September 2023.

Inflation uptick seen in Aug. — poll

Inflation likely accelerated in August due to rising prices of fuel and key food items. — PHILIPPINE STAR/MIGUEL DE GUZMAN

By Keisha B. Ta-asan, Reporter

HEADLINE INFLATION may have seen an uptick in August, ending six months of steady decline due to rising prices of fuel and key food items.

A BusinessWorld poll of 18 analysts yielded a median estimate of 4.9% for August inflation, settling within the 4.8% to 5.6% forecast by the Bangko Sentral ng Pilipinas (BSP).

If realized, this would be faster than the 4.7% in July, but slower than the 6.3% print in August 2022. It would also mark the 17th straight month of inflation exceeding the BSP’s 2-4% target.

August inflation data will be released on Sept. 5 (Tuesday).

Moody’s Analytics economist Sarah Tan said inflation likely inched up from July, reversing the downtrend seen in the last six months.

“For starters, prices of palay and rice have risen as local and global farmgate prices soared due to lower domestic harvests and rising import costs,” Ms. Tan said in an e-mail.

Rice is a staple food in the Philippines, accounting for a significant component in the country’s food inflation. Rice accounts for about 8.9% of the country’s consumer price index (CPI) basket.

Based on data from the Department of Agriculture (DA), the average price of a kilogram of local well-milled rice ranged from P47 to P56 as of Aug. 30, higher than the P41-P49 range as of Aug. 1.

“Adding to the pain, Super Typhoon Saola (local name: Goring) swept through much of the Northern provinces in late August and damaged agricultural produce such as rice and corn,” Ms. Tan said.

According to the DA, agricultural damage caused by Super Typhoon Goring was estimated at P898.4 million as of Sept. 2, with rice losses amounting to P751.5 million, while corn damage stood at P139.2 million.   

“Sequential typhoons since the end of July pushed up food prices. Imported rice was also significantly higher due to India’s exports curbs and reported hoarding in Thailand,” China Banking Corp. Chief Economist Domini S. Velasquez said in an e-mail. 

Global rice prices have jumped since India on July 20 banned the export of non-basmati white rice to curb the spike in local prices. The Philippines is one of the world’s biggest rice importers, with nearly 90% coming from Vietnam.

Ms. Velasquez said the peso depreciation could have also made rice imports more expensive.

Jonathan L. Ravelas, senior adviser at Reyes Tacandong & Co., likewise said August inflation could “surprise to the upside” due to higher prices of rice and oil, as well as a weaker peso.

The peso closed at P56.595 on Aug. 31, depreciating by 3% or P1.715 from the P54.88 finish on July 31. Year to date, the peso depreciated by 1.5% or P0.84 from its P55.755 close on Dec. 29.

Makoto Tsuchiya, assistant economist from Oxford Economics Japan, noted that domestic pump prices have been rising since mid-July, and this will be reflected in the August inflation data.

In August alone, oil companies raised pump prices by P5.90 per liter for gasoline, P9.90 per liter for diesel and P10 per liter for kerosene.

“Although the current diesel pump price is significantly lower than the P75 per liter average recorded in June of the previous year, food and fuel prices continue to be the main drivers of inflation,” Security Bank Corp. Chief Economist Robert Dan J. Roces said in an e-mail. 

HSBC economist for ASEAN (Association of Southeast Asian Nations) Aris Dacanay attributed the sharp increase in local pump prices to the supply output cuts done by the Organization of the Petroleum Exporting Countries (OPEC). 

OPEC and its allies (OPEC+) earlier said it plans to extend its oil production cuts, with top exporter Saudi Arabia expected to extend its one-million-barrel-per-day voluntary supply cut for another month.

“Additionally, the price of LPG (liquefied petroleum gas) also ticked up in August,” Ms. Velasquez said.

Cooking gas prices rose by P4.55 per kilogram in August, while prices of AutoLPG were up by P2.54 per liter.

The implementation of higher toll fees in key expressways may have contributed to food inflation as these added to transport costs of agricultural commodities.

“Offsetting these increases was a sizeable 2.5% downward adjustment in electricity rates and a continued normalization of vegetable prices such as that of onions,” Mr. Dacanay said.

Manila Electric Co. lowered rates by P0.29 per kilowatt-hour (kWh) to P10.90 per kWh in August from P11.19 per kWh in July.

“Despite the projected higher headline rate in August, core inflation is expected to continue its downtrend to around 6% in August,” Ms. Velasquez said.

Core inflation, which excludes volatile items of food and fuel prices, slowed to 6.7% in July from 7.4% in June. For the first half, core inflation averaged 7.6%. 

Mr. Roces also noted that the increase in August inflation is more moderate compared with the inflation spike from December 2022 to February 2023.

“While there is a noticeable increase in the price of rice, the overall inflation rate for August 2023 remains within a reasonable area and is significantly lower than the surge experienced earlier this year,” Mr. Roces said. 

DISINFLATION TO RESUME
Despite the uptick in August, analysts expect consumer prices to continue easing for the rest of the year due to base effects.

“Beyond August, we expect disinflation to resume, reaching the BSP’s 2%-4% target by the end of the year. However, supply-side developments are highly uncertain, and so this outlook comes with risks,” Mr. Tsuchiya said.

According to Ms. Tan, El Niño is one of the key risks that could keep inflation higher for longer.

“Top of the list is the potential El Niño weather pattern which brings about a dry spell to the country and damage local agricultural produce. This will add stress to the already tight supply,” she said. 

Pantheon Chief Emerging Asia Economist Miguel Chanco said inflation may return to the central bank’s 2-4% target in October, but downside risks are increasing due to the El Niño.

“The direct impact of this year’s hotter-than-expected temperatures is still unclear, but governments around the region are already taking preemptive measures to secure food supplies — largely by restricting exports of key foods — posing an indirect inflation risk to net food importers like the Philippines,” he said.

If inflation rose in August from its 4.7% clip in July, the Monetary Board may not immediately react with higher policy rates, Ms. Velasquez said.

“Shocks for the month of August were largely supply side but has not, so far, detailed the inflation path towards the target range in the fourth quarter. We still expect inflation to fall within the BSP’s target by November,” she said.

The BSP currently sees inflation returning to the 2-4% target band by the fourth quarter. It sees inflation averaging 5.6% in 2023 before easing to 3.2% in 2024.

“Looking ahead, we still see that inflation will fall into the BSP’s target range of 2-4% by the fourth quarter of this year, barring sustained spikes in rice and fuel in the remaining months of 2023; these remain considerable upside risks to the inflation projections,” Mr. Roces said.

ING Bank N.V. Manila Senior Economist Nicholas Antonio T. Mapa said any sharp upticks in rice, electricity, and transport could “spell a renewed flareup for Philippine inflation.”

“We had originally penciled in a BSP rate cut by the first quarter of next year given the disappointing second-quarter GDP (gross domestic product) report,” Mr. Mapa said. 

The Philippine economy grew by 4.3% in the second quarter, weaker than the 6.4% growth in the first quarter and 7.5% a year ago.

“However, if we continue to see rice and energy prices tick higher in the coming months, we could see BSP delaying its planned easing to mid-2024,” Mr. Mapa said.

To tame inflation, the BSP hiked benchmark interest rates by 425 basis points from May 2022 to March 2023. This brought the key policy rate to 6.25%, its highest level in nearly 16 years. 

The Monetary Board will have its next policy review on Sept. 21.