PROPERTY DEVELOPER Ortigas & Co. was recognized by the Philippine Association of National Advertisers (PANA) with a Bronze Award for Excellence in Marketing Innovation for its Estancia Vast Imaginarium project during the recent PANAta Marketing Effectiveness Awards.
Launched during the Christmas season last year in upscale mall Estancia at Capitol Commons, the Vast Imaginarium was Ortigas & Co.’s unique take on Christmas displays, inspired by celebrated Japanese contemporary artist Yayoi Kusama’s Infinity Mirror Rooms, through four themed rooms — The Enchanted Room, The Lit Room, The Green Room, and The Abyss Room.
PANA lauded the company’s dynamism to provide Filipinos with a new and imaginative way to experience art.
“This was an ambitious project we took on and the outpouring of positive reaction from the public as seen in the social media posts was already an achievement for us. Receiving this distinction from PANA makes everything much more meaningful and drives us to create more memorable experiences for our customers in Ortigas & Co. developments in the future,” said Vice-President and General Manager for Ortigas Malls Renee Bacani.
Other Ortigas & Co. projects which were recognized were the Ortigas East Christmas Street Light Musical Tunnel, a finalist in the Excellence in Marketing Innovation category, and The Bike Playground at Circulo Verde, which received a certificate of recognition under the Excellence in Brand Building category.
PANAta is an annual recognition program for effective marketing communication materials, with the objective of recognizing brands and organizations that effectively utilize marketing communications to build business. The PANAta program aims to develop and advocate best practice models of efficient advertising and marketing communications that drive goals.
