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AT THE BEGINNING of 2020, Sojitz G Auto Philippines (SGAP) announced that it was targeting to open 15 dealerships that year and 15 more in 2021. The COVID-19 pandemic initially scuttled efforts and, said SGAP in a release, “Dealership expansion plans were either pushed back or canceled.”
Nonetheless, the company said it “continues to sail through pandemic challenges as it beefs up its efforts not only to attain sales targets but also to rapidly expand the dealer network to be able to cater to more customers all over the country.” SGAP currently has 11 Geely dealerships nationwide; another 13 are slated to open soon. The company reported that it recently appointed new Geely dealers in Bacolod, Dagupan, Marilao, Bacolor, and Sumulong.
According to SGAP President and CEO Yosuke Nishi, “We are taking a more aggressive approach in reaching out to more customers in the country this year as we keep up with our target network expansion schedules which were stalled by the long-standing global crisis.”
Geely has emerged as one of the strong contenders in the country — performing above expectations last year in areas of product quality to sales volume.
“As the crisis is seen to take longer, this year will definitely be another tough year to battle for many businesses. On the brighter side of things, I would like to believe that Geely was introduced in the Philippines at the right time, at a point where buyers are now demanding for more high-tech and safety features in cars they wish to purchase yet still reasonably priced,” Mr. Nishi continued.