Japan-headquartered luxury car maker Lexus, in a recent release, said it “will take a new step forward in aiming to make the diversified lifestyles of luxury customers more rewarding.” This will be encapsulated in the expression of a new vision and new concept that reveals the brand’s “intentions for the future” while “marking the beginning of a next generation of new vision of Lexus.” Lexus International President and Chief Branding Officer Koji Sato said, “Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”
