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Ogilvy Creator Camp 2025 helps influencers grow as business leaders

Now in its second year, Ogilvy Philippines’ Creator Camp recently returned with an expanded program designed to help digital creators strengthen their business acumen and build sustainable, long-term careers.

Held at Ogilvy Philippines headquarters in Rockwell, Makati, the full-day session welcomed both new and returning participants — creators across lifestyle, tech, entertainment, and advocacy — who are looking to evolve from content producers into brand-led entrepreneurs.

Building on the pilot run in 2024, this year’s edition focused on helping creators develop skills in brand positioning, revenue planning, operations, and data-driven decision-making.

“The creator economy is booming, but for creators and influencers to truly thrive and build lasting legacies, they need to transcend the role of content producer and embrace that of a business leader,” said Elly Puyat, CEO of Ogilvy Philippines. “Our Creator Camp is engineered to bridge that critical gap. We provide the strategic insights and practical skills necessary not just to amplify their reach, but to monetize their creativity effectively and build enduring enterprises. This holistic, business-centric approach defines Ogilvy’s commitment to the creator community.”

Participants took part in guided discussions and interactive sessions led by Ogilvy’s business leaders and consultants. Topics included defining a clear brand story, leveraging audience data to optimize content, managing their platforms as legitimate operations, and identifying new monetization opportunities.

The day concluded with a panel discussion titled “Beyond Likes & Follows: Redefining Influence, Social Commerce, and Tomorrow’s Trends,” featuring Nestlé Philippines AVP and Head of Content Studio and Production Raffy Casas, Ogilvy Philippines Managing Partner Mike Garcia, Head of Consulting Manny Gonzales, Creative Director Dino Ocampo, and Senior Consultant for Influence and Creator and Influencer Council of the Philippines Board Director Jako de Leon.

“Understanding audience analytics and identifying key trends are no longer optional for creators; they are fundamental business requirements,” said Mr. Gonzales. “Our interactive workshop provided practical, hands-on experience that will enable our partners to make strategic adjustments that improve content performance and drive real business results. This is about empowering creators with the same data-driven decision-making capabilities that power leading businesses.”

 


SparkUp is BusinessWorld’s multimedia brand created to inform, inspire, and empower the Philippine startups; micro, small and medium enterprises (MSMEs); and future business leaders. This section will be published every other Monday. For pitches and releases about startups, e-mail to bmbeltran@bworldonline.com (cc: abconoza@bworldonline.com). Materials sent become BW property.

Yields end mixed amid cautious trade

YIELDS on government securities (GS) traded in the secondary market were mixed last week as the market was in a cautious mood after the Trump administration announced a 20% tariff on Philippine exports to the United States.

GS yields, which move opposite to prices, inched up by an average of 0.2 basis point (bp) week on week, according to the PHP Bloomberg Valuation Service Reference Rates as of July 11, published on the Philippine Dealing System’s website.

At the short end, rates of the 91-, 182-, and 364-day Treasury bills (T-bills) fell by 4.03 bps, 1.98 bps, and 1.46 bps week on week to 5.4305%, 5.6148%, and 5.6834%, respectively.

Meanwhile, at the belly, yields on the two- three-, four-, five- and seven-year Treasury bonds (T-bonds) went up across the board, rising by 1.22 bps (to 5.741%), 2.47 bps (5.8225%), 2.93 bps (5.8955%), 2.78 bps (5.9657%), and 1.92 bps (6.0950%), respectively.

Tenors at the long end fetched mixed rates. The 20- and 25-year debt papers saw their yields decline by 1.09 bps (to 6.5528%) and 1.65 bps (6.5375%). Meanwhile, the 10-year T-bonds went up by 1.29 bps to 6.246%.

GS volume traded reached P22.07 billion on Friday, significantly lower than the P56.07 billion recorded a week earlier.

Alessandra P. Araullo, chief investment officer at ATRAM Trust Corp., said in a Viber message that the local bond market traded sideways for most of the week, with the result of the Bureau of the Treasury’s (BTr) auction of reissued 10-year bonds held on Tuesday showing cautious sentiment.

“The Bureau of the Treasury fully awarded the P30-billion offering of FXTN 10-69, attracting a total of P64.04 billion in bids — more than twice the offered amount. Despite the strong demand, the accepted average rate of 6.128% landed close to the bid-side of secondary levels, reflecting investor reluctance to significantly extend duration,” she said in a Viber message.

“This also suggests that market players are wary of the persistent supply pressure building up on the belly of the curve.”

Meanwhile, shorter tenors benefited from the Bangko Sentral ng Pilipinas’ (BSP) hints on more rate cuts this year, Ms. Araullo said.

BSP Governor Eli M. Remolona, Jr. earlier said they have room for two more rate cuts this year amid benign inflation and weak economic growth. The Monetary Board has reduced benchmark borrowing costs by a cumulative 125 bps since it began its easing cycle in August last year.

“Offshore developments also played a role in capping yield movements. Tariff uncertainty and the rising risk of trade friction abroad sparked concerns about global growth moderation,” she added.

Nicholas Antonio T. Mapa, chief economist at Metropolitan Bank & Trust Co., said the market’s mood was generally cautious throughout the week after Mr. Trump announced that they plan to impose a 20% tariff rate on Philippine exports to the US.

For this week’s trading session, Ms. Araullo said GS yield movements could be driven by the BTr’s auction of P25 billion in reissued 10-year T-bonds on Tuesday. She said the bonds could fetch rates of 6.22% to 6.27%.

“This will be another gauge for investors’ demand for extending duration,” she said.

“Beyond domestic supply conditions, external factors — including potential inflation surprises and renewed global volatility stemming from fiscal or trade developments — may influence market sentiment,” Ms. Araullo added. — Abigail Marie P. Yraola

Trump tariffs 2.0

STOCK PHOTO | Image by Vectorjuice from Freepik

“This shows the danger of having tariffs that are under the unilateral control of one man,” declared Brad Setser, a former US trade official now with the Council on Foreign Relations (an independent American think tank focused on US foreign policy and international relations). “Trump’s action could easily spiral into a damaging trade war between the two democracies,” he added.

US President Donald Trump launched his global tariff assault into overdrive on Wednesday, July 9, announcing a new 50% tariff on US copper imports and a 50% duty on goods from Brazil, both to start on Aug. 1, the news agencies reported. The announcement came hours after he also informed Brazil that its “reciprocal” tariff on Aug. 1 would rise to 50% from 10%, a shockingly high level for a country with a balanced US trade relationship.

Brazilian President Luiz Inacio Lula da Silva responded to Trump’s letter by issuing a statement saying that any unilateral measure to increase tariffs would be met with a response in accordance with Brazilian law. Brazil is the 15th largest US trading partner, with total two-way trade of $92 billion in 2024, and a rare $7.4 billion US trade surplus, according to US Census Bureau data.

Trump has enacted a series of steep protective tariffs affecting nearly all goods imported into the United States. From January to April, the average applied US tariff rate rose from 2.5% to an estimated 27%, the highest level in over a century, according to Politico. Following later policy rollbacks, the rate was estimated as 15.8% as of June.

“Trump’s administration has been touting those tariffs as a significant revenue source. Treasury Secretary Scott Bessent said Washington has taken in about $100 billion so far and could collect $300 billion by the end of the year. The United States has taken in about $80 billion annually in tariff revenue in recent years,” Rappler noted. The Trump administration promised “90 deals in 90 days” from negotiations for counterproposals after he unveiled an array of country-specific duties in early April. So far, only two agreements have been reached, with Britain and Vietnam. Even before the end of the 90 days, the countries who had not negotiated before the July 30 deadline were already slapped with elevated tariffs from the baseline 10% set in April.

All to Make America Great Again (MAGA), as Trump repeats ad nauseum. But even his best friend, billionaire Elon Musk, became disgruntled with him. Musk stepped down from his formal advisory role, ending his tenure with the Department of Government Efficiency. Just before leaving, he had criticized one of Trump’s key policies — the so-called “big beautiful bill.” Musk publicly called it a “massive spending bill” that added to the federal deficit.

Does Trump make the ordinary American happy? Following Trump’s announcement of higher tariffs for imports, US research group Yale Budget Lab estimated consumers face an effective US tariff rate of 17.6%, up from 15.8% previously and the highest in nine decades.

“Seven in 10 Americans think President Donald Trump’s tariffs on international trade will drive up US inflation… fueling a 64% disapproval rate of how he’s handling the issue. Even nearly half of Republicans — 47% in the ABC News/Washington Post/Ipsos poll — said they think tariffs will negatively impact inflation. That jumps to 75% among independents… Democrats… are roundly opposed to the tariffs” (abcnews.go.com on April 26).

Donald Trump has the lowest 100-day job approval rating of any president in the past 80 years, with public pushback on many of his policies and extensive economic discontent, including broad fears of a recession, according to the ABC News/Washington Post/Ipsos poll.

Trump has set the world spinning like a giddy top jerked free from its string. “Trade Wars are good,” he said, even way back in his first term as president in 2017-2021. “For decades, the US was the biggest driving force behind moves to stimulate more international trade. Now it’s the most important sceptic,” the BBC pointed out in January 2018.

On his Truth Social media platform, Trump has issued tariff notices to seven minor trading partners that exported only $15 billion in goods to the US last year: a 20% tariff on goods from the Philippines, 30% on Sri Lanka, Algeria, Iraq, and Libya, and 25% on Brunei and Moldova. This is in addition to 14 others issued earlier in the week including letters setting 25% tariffs on powerhouse US suppliers South Korea and Japan, which are also to take effect Aug. 1 — barring any trade deals reached before then, Reuters reported on July 10.

“I always say ‘tariffs’ is the most beautiful word to me in the dictionary,” he said at a rally just hours after his inauguration in January. “Because tariffs are going to make us (America) rich as hell. It’s going to bring our country’s businesses back that left us” (Economic Times, April 15).

He raised tariffs on China to 145%. “If the US insists on continuing to substantially infringe on China’s interests, China will resolutely counter and fight to the end,” a Chinese Finance Ministry spokesman said, as he announced that China would raise tariffs on US goods from 84% to 125%, according to AP in April. That’s a trade/tariff war.

“There are no winners in a tariff war,” Chinese leader Xi Jinping said during a meeting with the Spanish Prime Minister Pedro Sanchez.  China has until Aug. 13 to “negotiate.”

When the two richest countries in the world fight, the rest of the world cannot help but be drawn into a fight for their survival. Countries around the world have until Aug. 1 to strike a deal with the US. But they are likely wondering about their chances given that Japan, a staunch ally that has been openly pursuing a deal, is still facing a steep 25% on Japanese goods. Vietnam was the first country in Asia to strike a deal, is now facing levies up to 40%. The same goes for Cambodia. A poor country heavily reliant on exports, it has been negotiating a deal as Trump threatens 35% tariffs, according to the BBC.

In separate July 9 letters, Trump said he would impose 30% tariff rates on imports from Libya, Sri Lanka, Iraq, and Algeria. He said Moldova and Brunei would face 25% tariffs, while the Philippines would be hit with a 20% rate. In letters addressed to leaders of the countries he’s targeting, Trump has said, “If for any reason you decide to raise your tariffs, then, whatever the number you choose to raise them by, will be added onto” the amount the United States plans to charge.  Is that “negotiation”?

In his letter to President Ferdinand “Bongbong” Marcos, Jr., Trump informed him that, “We will charge the Philippines a tariff of only 20% on any and all Philippine products sent into the United States, separate from all Sectoral Tariffs.” Trump’s decision to increase the reciprocal tariff rate for Philippine goods by three percentage points from the 17% originally announced came as a surprise as since May Philippine investment ministers have repeatedly expressed confidence in a favorable outcome of the negotiations with their American counterparts.

“The Philippines does not run a massive trade surplus with the United States… In 2024, Philippine exports to the US totaled around $14 billion, consisting largely of electronics, semiconductors, garments, and agricultural goods like bananas and canned tuna. In return, the country imported over $9 billion worth of American goods: aircraft parts, soybeans, corn, machinery, and consumer products. The trade imbalance is around $5 billion in the Philippines’ favor,” Rappler reported.

“(But) if the Philippines and other countries retaliate with countermeasures such as tariffs on US goods or restrictions on market access, it could escalate into a full-scale trade war. This could disrupt global supply chains, especially in sectors like electronics and intermediate goods, where Philippine exports are deeply embedded in multinational production networks. A prolonged trade war would deter foreign investment, weaken global demand, and put pressure on Philippine households and businesses through higher prices. Trade disputes also have a way of spilling over into diplomatic relations, meaning the Philippines must tread carefully to protect its long-term interests,” an analysis by the UP center for Integrative and Development Studies in March advised.

 

Amelia H. C. Ylagan is a doctor of Business Administration from the University of the Philippines.

ahcylagan@yahoo.com

Honda Cars Fairview hosts HCP’s 24th anniversary bash, ‘graduation’ rites

Honda Club of the Philippines (HCP) members pose during the 24th anniversary party held at Honda Cars Fairview. — PHOTO FROM HONDA CARS FAIRVIEW

The Honda Club of the Philippines (HCP) celebrated a milestone anniversary last month, marking 24 years with a reunion of its members at the Honda Cars Fairview dealership. The club also held its annual “graduation” ceremony, where aspiring HCP members became bona fide members of HCP.

While previous HCP graduations consisted of a group and solo dance number in front of an audience of HCP members, a new element was added for this year’s graduation: a theme. For 2025, the theme was “June Bride,” where applicants were required to model their gowns on stage, to the delight of over a hundred HCP members and their families. In all, 31 new graduates became bona fide HCP members that day — 11 from the EK Elites subgroup.

Honda Club Philippines is among a handful of Philippine car clubs supported by the brand. Apart from providing a venue for the graduation, key officers from Honda Cars Philippines, Inc. (HCPI) were on hand to congratulate the graduates and connect with Honda owners in attendance, including HCPI President Rie Miyake, HCPI SVP Atty. Louie Soriano, HCPI General Manager for Sales Division Aizza Flores, and HCPI Department Manager for Communications Rex Decena. Also present was Honda Cars Fairview GM Rachelle Marie Diyco.

“This isn’t just an event; it’s a meaningful gathering of kindred spirits who share a deep appreciation for the Honda brand. We’re truly excited to open our doors to the HCP community, welcome you into our home, and celebrate this remarkable milestone together,” said Ms. Diyco.

Added HCP President Charles Dy Cabrera: “Aside from becoming a part of one of the OG car club in the country, a bona member is qualified to join exclusive events and activities of the club, receive discounts and benefits from Honda dealerships and partner shops, and of course interact with different Honda groups within HCP. After all, HCP is not just a car club that focuses on cars, it fosters well-being development and family bonding.”

With a showroom big enough for eight vehicles, and a service area with 30 work bays, Honda Cars Fairview is among the largest Honda dealerships in the country. “More than our size, it’s the experience that sets us apart,” Ms. Diyco shared. “We’ve thoughtfully created spaces to make every visit enjoyable and worthwhile — whether you’re relaxing at the coffee bar, watching your kids play in the kiddie corner, enjoying our gaming lounge, taking photos by our mural wall, or exploring our Honda history wall and Tomica model car collection.”

Under Gateway Group management, Honda Fairview was awarded Dealer of the Year in 2021, and continued its streak as second runner-up in 2022, and first runner-up in 2023.

LRTA revenue up 3% as more ride LRT-2

PHILIPPINE STAR/MIGUEL DE GUZMAN

THE LIGHT RAIL Transit Authority (LRTA), operator of Light Rail Transit Line 2 (LRT-2), saw its gross revenue collection for the first half rise by 3.02% to P641.17 million, driven by higher passenger volume during the period.

For the January-to-June period, LRT-2 recorded a total passenger volume of 27.54 million, up 6.37% from 25.89 million in the same period last year, data from LRTA showed.

For the second quarter, LRTA posted gross revenue of P288.96 million, lower by 4.27% compared with the P301.85 million recorded in the same period a year ago, despite higher passenger traffic.

LRTA logged a total of 13.19 million passengers for the April-to-June period, marking a 5.02% increase from 12.56 million a year earlier.

For the first quarter, LRTA’s gross revenue rose by 9.89% to P352.22 million from P320.53 million a year ago.

For 2025, LRTA is projecting revenue of P1.38 billion.

It also expects passenger volume to reach 57.15 million this year.

If realized, this would exceed its pre-pandemic passenger count of 56.98 million in 2019.

Last year, LRTA’s gross revenue from rail operations stood at P1.27 billion, up 15.5% and surpassing its P1.2-billion target. — Ashley Erika O. Jose

Peso to move sideways amid fresh tariff wave

BW FILE PHOTO

THE PESO could trade sideways against the dollar this week as the market remains cautious  after the Trump administration announced new tariffs over the weekend.

The local unit closed unchanged at P56.47 per dollar on Friday, Bankers Association of the Philippines data showed.

Meanwhile, week on week, the peso weakened by seven centavos from its P56.40 per dollar close on July 4.

The peso was flat against the dollar on Friday as “mixed external signals, stable remittances, and inward FDIs (foreign direct investments) offered support, while geopolitical risks and US rate expectations capped gains,” Philippine Institute for Development Studies Senior Research Fellow John Paolo R. Rivera said in a Viber message.

Rizal Commercial Banking Corp. Chief Economist Michael L. Ricafort said the peso was also supported by the government’s plans to negotiate with the United States about the 20% tariffs set to be imposed on Philippine goods by next month.

“For this week, key factors to watch include US inflation data, Fed guidance, and local trade and fiscal developments,” Mr. Rivera said.

He said the peso could trade within the P56.50 to P57.50 range this week “if risk sentiment remains stable.”

Meanwhile, Mr. Ricafort sees the local unit moving between P56.25 and P56.75 versus the greenback in the coming days.

“The markets are still on wait-and-see mode if Trump would be willing to compromise and settle for lower negotiated tariffs during the trade negotiations, given the TACO (Trump Always Chickens Out) track record in recent months,” he said.

The peso could stay range-bound against the dollar in the short term as markets await clarity regarding the US’ planned “reciprocal” tariff rate, analysts said.

“The peso may find some support from relatively stable macroeconomic fundamentals, resilient remittances from OFWs (overseas Filipino workers) and BPOs/KPOs (business and knowledge process outsourcing), and the fact that the Philippines’ tariff rate is still in line with or lower than that of regional peers,” Mr. Rivera said.

“This may help anchor investor sentiment, especially if the government acts quickly to diversify exports and clarify trade policy direction.”

However, the 20% rate and its impact on export revenues, especially from the electronics and garments sectors, could cause the Philippines’ current account deficit (CAD) to widen in the short term, which could hit the local currency, Mr. Rivera added.

“Lower US dollar inflows from trade may weigh on the peso, adding modest depreciation pressure.”

The Philippines’ current account deficit, which covers transactions involving goods, services and income, widened by 105% to $4.25 billion in the first quarter from $2.07 billion in the same period a year ago.

This brought the CAD as a share of gross domestic product (GDP) to 3.7% in the January-to-March period, larger than the 1.9% in the same quarter in 2024.

The Bangko Sentral ng Pilipinas expects the current account deficit to narrow to $16.3 billion or -3.3% of GDP this year from the $17.5-billion gap (-3.8% of GDP) in 2024.

ANZ Research said in a research note on Friday that while current account balances of Southeast Asian countries have mostly stabilized, investments as a share of GDP have declined in the Philippines, Malaysia, and Thailand compared to pre-pandemic averages, which implies a sharp fall in savings.

“This is especially worrying for the Philippines as it runs a current account deficit, which has widened in recent years amid stagnating investments. This suggests that it is increasingly relying on foreign capital to fund domestic consumption rather than productive investments,” it said.

“Savings have remained constrained in the region as high inflation in recent years has led to low real income growth. Although inflation has subsided, wages have not grown sufficiently to offset the impact of higher price levels. This is evident in the Philippines where household savings is structurally low, driven by a large informal sector, low incomes, and limited access to formal saving instruments,” ANZ Research added.

It noted that household savings in the Philippines only returned to the pre-pandemic level last year, with the recent surge in credit card loans also pointing to “higher stress” among households.

“With limited social safety nets, households depleted savings to fulfil their daily needs… Moreover, given the already high household debt, savings are likely to remain constrained in the near term.”

ANZ Research expects the Philippines’ CAD to end this year at 3.6% of GDP, adding that current account positions among Southeast Asian countries are unlikely to improve materially in the coming years, especially amid shifting global trade dynamics.

“Gross savings will remain subdued amid slowing wage growth and moderating economic activity. Lower savings are at best expected to be offset by moderating investments given the ongoing trade policy uncertainty,” it said.

Meanwhile, Regina Capital Development Corp. Head of Sales Luis A. Limlingan said in a Viber message that investors will likely monitor the impact of potentially higher tariffs on consumers, “but any possible short-term to medium-term adverse effects could be offset later by other trade partners or new bilateral concessions.” — A.M.C. Sy

US coffee, orange juice prices could surge if Trump’s Brazil tariffs stick

REUTERS

LONDON/NEW YORK — US consumers face sharp price rises on food staples like coffee and orange juice if the Trump administration sticks to its plan to slap 50% tariffs on all imports from Brazil, traders and experts said.

US President Donald Trump launched new tariffs last week which included raising duty on Brazilian imports to 50% from 10%, effective Aug. 1, despite the US having a $7.4-billion trade surplus with Brazil, according to US Census Bureau data.

In terms of agricultural commodities, Brazil’s produces nearly half the world’s arabica coffee and is by far the world’s largest orange juice producer, accounting for 80% of global exports, industry data shows.

It is also the world’s top sugar producer, but does not ship significant volumes to the US.

“With (US sugar) consumption at 11.185 million tons, a 50% increase on 312,000 tons of (Brazil) sugar shouldn’t have a large impact. The bigger impact will be in coffee and orange juice. I’m thinking Acai berries as well,” according to sugar analyst Michael McDougall, pointing out that Mr. Trump may yet row back on his plan.

The overwhelming majority of US Acai imports come from Brazil, the world’s largest producer, according to a report by Grand View Research.

US Commerce Secretary Howard Lutnick said last month during a Congress hearing that some natural resources that are not available in the US, such as tropical fruits and spices, could be exempt from tariffs, depending on negotiations with the countries producing and exporting them.

“I don’t think it would be economically feasible to sell Brazilian coffee to the US with the 50% tariff. Let’s see how this will evolve, but it would be very complicated,” according to the Brazil head of a major global commodities trader.

Around a third of the coffee consumed in the US, the world’s largest drinker of the beverage, comes from Brazil, which has in recent years been shipping about eight million 60 kg bags a year there, according to industry groups.

More than half of the orange juice sold in the US comes from Brazil.

The US has become more dependent on orange juice imports in recent years due to a sharp decline in domestic production, particularly in Florida, due to the citrus greening crop disease, hurricanes and spells of freezing temperatures.

A report issued by the US Department of Agriculture earlier this year forecast the US orange harvest would hit an 88-year low in the 2024/25 season while production of orange juice would slump to a record low.

Brazil also exports a modest amount beef to the US, and the tariff has been welcomed by US cattle producers.

“We fully support this tariff on Brazil. Brazil’s exports (have) contributed to the shrinking of our US cattle industry. We need to rebuild and reduce our nation’s dependency on imported food. This is a step in the right direction,” R-CALF USA said.

In terms of energy, Brazil is the world’s second largest producer of the cane or corn-based biofuel ethanol.

Brazil produced some 35 billion liters of ethanol in 2024, but exported less than 6%, of which only some 300 million liters went to US, according to a report from BTG Pactual.

Energy major Shell is exposed to Brazil’s biofuel market via Raizen, a joint venture between itself and Brazilian conglomerate Cosan, while BP is exposed as it now has full ownership of Brazilian sugar and ethanol producer BP Bunge Bioenergia.

In a letter to Brazilian President Luiz Inacio Lula da Silva setting out his tariff plan, Mr. Trump criticized what he saw as Brazil’s attacks on free elections, social media platforms and digital trade activities of US companies. — Reuters

Paris Fashion Week: Giorgio Armani Privé shows glittering black velvet; Chanel shows haute couture in private salon setting

YOUTUBE.COM/@FASHIONFEED

PARIS — Giorgio Armani showed his latest Privé haute couture collection at the label’s gilded Paris headquarters on Tuesday last week, displaying black velvet evening wear with shimmery touches on the runway — once again, without the Italian designer, who continues to rest at home.

“In twenty years of Armani Privé, this is the first time I haven’t been to Paris,” Mr. Armani, who turned 91 on Friday, said in a statement from the label.

The designer was also absent from his label’s fashion shows in Milan last month — a first for the Italian designer famous for his hands-on approach — following a report from Italian newswires that he had spent some days in a Milan hospital.

For Tuesday’s show, Mr. Armani said he oversaw details including fittings and makeup remotely, through a video link. Though he felt ready to travel, doctors advised he extend his rest, he added.

Held at the label’s sprawling mansion in the heart of the wealthy Triangle d’Or neighborhood of Paris, the show drew crowds to the streets angling for photos of arriving guests.

Inside, models walked slowly through a maze of rooms, parading black velvet pantsuits and slender dresses. There were tailcoats, oversized bows, and glittering embellishments. Towering black velvet heels added a feminine touch to more masculine looks, while sharp-shouldered suit jackets contrasted with bustier tops in various forms. (Watch the show here: https://tinyurl.com/y5c2z9z6 )

CHANEL
Chanel showed its latest collection of haute couture in an all-beige salon set at the Grand Palais in Paris on Tuesday, its last runway presentation by the design studio before the debut of new creative director Matthieu Blazy expected in September. (See the show here: https://tinyurl.com/3vd2zjps)

Models emerged from an ornate entrance, parading long-skirted dresses in soft toned tweeds, with touches of sparkles and tufts of feathers. They wore tight buns and tall boots, which left U-shaped heel indentations in the plush carpet.

Colors were muted, mostly ivory, beige, and brown, but one silky dress came in a pale silvery blue, worn under a short, yellow-toned bomber jacket with a prominent, feathery collar.

The show was held in the Salon d’Honneur, a smaller space of the freshly restored Grand Palais, marking a contrast with the soaring, central exhibition hall usually favored by the label.

Facing a prolonged slump, many labels in the high-end fashion industry are renewing their design approach, with Kering-owned Gucci and Balenciaga, and LVMH’s Dior among labels that have recently named new designers.

After the show, guests lingered, making their way slowly down grand staircases, stopping for photos of the building’s elaborate ironwork and gilded wall decorations.

The Paris fall-winter haute couture fashion shows ran through Thursday, featuring runway outings from labels Schiaparelli, Iris van Herpen, and Imane Ayissi, as well as Maison Margiela and Balenciaga. — Reuters

Stronger together: Fighting schistosomiasis through partnerships

STOCK PHOTO | Image by Pch.vector from Freepik

Schistosomiasis (SCH) and soil-transmitted helminthiasis (STH) are among the world’s most persistent neglected tropical diseases (NTDs) — a group of conditions that disproportionately affect the world’s poorest populations and carry serious health, social, and economic consequences. Both diseases are considered infectious diseases of poverty, targeting vulnerable groups, including children and pregnant women, in tropical and subtropical regions.

STH is caused by parasitic roundworms such as Ascaris lumbricoides (giant roundworm), Trichuris trichiura (whipworm), and hookworms. SCH, meanwhile, is caused by a blood fluke, which remains endemic in the Philippines. Infected individuals may suffer from anemia, nutritional deficiencies, gastrointestinal distress, cognitive impairment, stunted growth, and delayed development particularly in children.

These diseases are of significant public health concern in the Philippines. Both SCH and STH are endemic in 28 provinces, and their impact on child development and school performance is particularly troubling. Stunting caused by these parasitic infections impairs children’s learning outcomes and undermines their future potential.

According to the World Health Organization (WHO), schistosomiasis spreads when individuals come into contact with freshwater sources contaminated by parasite larvae released by snails. The infection cycle is perpetuated when infected individuals excrete parasite eggs through urine or feces into bodies of water. Once inside the body, the larvae mature into adult worms. Their eggs can become lodged in organs, triggering immune responses and causing tissue damage.

People are most commonly exposed during daily agricultural, domestic, occupational, or recreational activities that involve contact with contaminated water. Symptoms range from abdominal pain and diarrhea to blood in the stool, with liver enlargement often seen in more advanced cases.

Fortunately, schistosomiasis is both treatable and preventable.

Since 2007, Merck has been at the forefront of global efforts to eliminate SCH through its Schistosomiasis Elimination Program. In collaboration with WHO, Merck has donated over 1.5 billion tablets of praziquantel, enabling treatment for more than 600 million school-aged children, primarily in sub-Saharan Africa.

In the Philippines, Merck is working with the University of the Philippines Manila (UPM) Neglected Tropical Diseases Study Group, led by Dr. Vicente “Jun” Belizario, and the PHAPCares Foundation, the social responsibility arm of the Pharmaceutical and Healthcare Association of the Philippines (PHAP). Together, they are advancing interventions for SCH and STH control in two municipalities in Agusan del Sur.

The collaborative project focuses on strengthening the diagnosis and treatment of SCH and STH, improving water, sanitation, and hygiene (WASH) practices, and implementing community-based health interventions to reduce infection rates and break the transmission cycle.

“Our mission to control SCH and STH is aligned with the United Nations Sustainable Development Goals, particularly those promoting good health and well-being,” said Martha Paiz Herrera, General Manager and Managing Director of Merck Philippines.

Merck’s initiatives reflect its broader mission to improve health and advance scientific progress. Through enhanced access to diagnostics, treatment, and health education, the company addresses urgent public health challenges in underserved communities. By supporting sustainable and equitable healthcare systems, Merck helps build stronger foundations for both physical well-being and long-term community development.

Ms. Paiz Herrera emphasized that Merck’s partnership with PHAPCares is rooted in a shared commitment to health equity. The Foundation delivers critical resources to underserved populations, especially during national health emergencies and natural disasters.

“The values we share — compassion, integrity, and service — have made our collaboration especially impactful,” she said. “Our joint work on SCH illustrates how partnerships grounded in shared purpose can drive meaningful and lasting public health change.”

She further highlighted the unique value PHAPCares brings to the partnership: local expertise, deep community relationships, and the agility to respond effectively to emerging needs. “Their understanding of the local context ensures that our programs are not only well-received but also effectively implemented. Together, we deliver targeted, responsive interventions that create lasting impact.”

Ms. Paiz Herrera considers their work in Agusan del Sur a powerful tool for improving health outcomes and economic resilience. She stressed that access to timely healthcare and health education empowers individuals to make informed decisions — reducing both disease burden and associated costs.

“Executive leadership plays a vital role in setting strategic priorities and mobilizing support at all levels,” she said. “It also means being present. During my visit to Agusan del Sur, I witnessed firsthand the transformation our efforts bring. I met local leaders, parents, and teachers whose passion and collaboration reinforced the importance of our work. Leadership is also about listening and connecting with the communities we serve.”

By tackling diseases like SCH and STH, these partnerships help children stay in school and adults remain productive, thus laying the foundation for healthier, more self-reliant communities.

 

Teodoro B. Padilla is the executive director of Pharmaceutical and Healthcare Association of the Philippines which represents the biopharmaceutical medicines and vaccines industry in the country. Its members are in the forefront of research and development efforts for COVID-19 and other diseases that affect Filipinos.

How does the Philippines’ philanthropic environment compare with its peers in the region?

The Philippines received an overall score of 3.76 out of 5 in the 2025 edition of the Global Philanthropy Environment Index (GPEI), which assessed the enabling environment for philanthropy across 95 economies. The country performed better than the global average score of 3.60.

How does the Philippines’ philanthropic environment compare with its peers in the region?

How PSEi member stocks performed — July 11, 2025

Here’s a quick glance at how PSEi stocks fared on Friday, July 11, 2025.


Shares may drop as PHL negotiates US tariff plan

BW FILE PHOTO

PHILIPPINE SHARES could decline further this week as the market awaits developments on government efforts to negotiate the United States’ plan to impose a “reciprocal” tariff rate of 20% on our exports to the world’s largest economy starting next month.

On Friday, the Philippine Stock Exchange index (PSEi) inched down by 0.05% or 3.32 points to 6,459.88, while the broader all shares index rose by 0.07 point to 3,812.53.

Week on week, the PSEi rose by 1.01% or 64.31 points from the 6,395.57 finish on July 4.

“Global markets were rattled… by US President Donald J. Trump’s ‘Tariff Tuesday,’ which included a proposed 20% tariff on Philippine goods,” online brokerage 2TradeAsia.com said in a market note.

“The local market managed to post gains and make technical progress last week. However, the last two trading days showed that tariff threats present downside risks to the bourse,” Philstocks Financial Inc. Research Manager Japhet Louis O. Tantiangco said in a Viber message.

For this week, Mr. Tantiangco said tariff concerns will remain in focus.

“The US’ planned 20% tariffs against the Philippines is still expected to weigh on sentiment. Hence, investors are expected to watch out for clues on the Philippines’ trade negotiations with the US. Signs of progress may help lift the local market. But lack of positive trade talk developments may pull the market lower,” he said.

On Friday, Foreign Affairs Secretary Ma. Theresa P. Lazaro confirmed that President Ferdinand R. Marcos, Jr. will visit Washington from July 20-22 to meet with Mr. Trump to discuss several issues, including the tariff rate.

“Investors may also watch out for our overseas Filipino workers’ cash remittance data next week for clues on the local economy,” Mr. Tantiangco added.

He placed the PSEi’s major support at 6,400 and major resistance at 6,600.

“Chart-wise, the local market is now trading above its 200-day exponential moving average (EMA), which is taken as a positive sign. The moving average convergence divergence line is so far moving upwards above the signal line, reflecting short-run bullish momentum,” he said.

“With the lingering global trade risks, however, the market may still test its 200-day EMA this week. How the market defends its position above the 200-day EMA could play a significant factor on what its direction is going to be moving forward.”

Rizal Commercial Banking Corp. Chief Economist Michael L. Ricafort said in an e-mail that the PSEi’s immediate support is 6,330-6,370 and immediate resistance is 6,500.

“The markets are still on a wait-and-see mode if Mr. Trump would be willing to compromise and settle for lower negotiated tariffs during the trade negotiations,” Mr. Ricafort said.

2TradeAsia.com put the PSEi’s immediate support at 6,300 and resistance at 6,500-6,550. — Revin Mikhael D. Ochave