LEGO GROUP and Hasbro, Inc. build a partnership to bring the iconic Transformers Autobot Optimus Prime to life in Lego form — complete with “alt mode.”
The 1,508-piece Lego Transformers Optimus Prime set, once assembled, stands 35-cm tall in robot mode, and 15cm in alt mode. In a release, the company said that this is “one of the first times a Lego set has been able to convert between two models, without the need to rebuild.”
Said Lego Group Senior Designer Joseph Patrick Kyde, “It has been an honor and joy to work together with Hasbro to develop a Lego version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much.”
Meanwhile, Hasbro Head of Licensed Consumer Products and Business Development Casey Collins stated, “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character — Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the Lego Transformers Optimus Prime.”
The set is now available in all leading toy stores with a suggested retail price of P10,999. Lego-certified stores are located at BGC, Alabang Town Center, TriNoma, The 30th, and UP Town Center. For more information, visit Lego’s official store at www.bankeebrick.ph.
