IPC, AC Motors forge partnership for soon-to-rise Isuzu Roxas
ISUZU continues to widen its footprint by growing its network of dealerships in the country. Isuzu Philippines Corp. (IPC) and Isuzu Cebu, Inc. (ICI) held a formal signing ceremony of a Memorandum of Agreement last March 31 which paves the way for a new Isuzu dealership that will rise in Roxas City, Visayas. When completed, this will be the 48th showroom of Isuzu.
The ceremony was held at the IPC headquarters in Biñan, Laguna. IPC was represented by its President Hajime Koso and Executive Vice-President Shojiro Sakoda, while Isuzu Roxas was represented by AC Motors President Antonio A. Zara and Isuzu Automotive Dealership, Inc. (IADI) Chief Operating Officer Alex Paguio. Isuzu Roxas will be managed by ICI, a dealer group of Ayala-led AC Motors.
The 3,500-sq.m. dealership will rise in Barangay Baolo, Iloilo East Coast-Capiz Road, Roxas City. In a release, IPC said that Isuzu Roxas City will feature the new Isuzu Outlet Standard (IOS) which boasts of a cleaner and more streamlined interior and facade. Its 426-sq.m. showroom and service area can accommodate multiple vehicles for display and service.
Mr. Koso said that despite the challenges they all experienced in the past two years, the company is now one step closer to full health, and that he is excited for the grand opening of this newest addition to the Isuzu network. Mr. Koso also expressed confidence that under ICI’s leadership, Isuzu Roxas will bring in more sales for Isuzu. “I would like to take this opportunity to thank Isuzu Cebu, Inc., for supporting our expansion project and complying with our Isuzu Outlet Standard or IOS. As you may all know, we are on our road to 50 dealerships, and today seals (an) additional outlet. We have been wanting to further establish our presence in Western Visayas.”
He added, “On behalf of Isuzu Philippines Corp., I extend our heartfelt congratulations to ICI for this exciting new outlet. We are confident that with your leadership, Isuzu Roxas will bring in more sales for the network. We are all looking forward to the grand opening of Isuzu Roxas.”
For his part, AC Motors’ Mr. Zara stated, “The addition of a new Isuzu dealership in our rapidly expanding network is a strong testament to the growing preference for the Isuzu brand as we continue to widen our reach to our customers in Western Visayas. Roxas City has emerged into a booming city with a strong economic development brought by different businesses citywide, and we are confident that Isuzu Roxas can cater to more customers in the region.”
The dealership is scheduled to open in the second half of the year. For more information, visit www.isuzuphil.com or follow www.facebook.com/IsuzuPhilippines.
