THE ICONIC car air freshener marque Little Trees Car Air Freshener makes a comeback as it turns 70 years in 2022. Since its founding, the brand has been recognized for its unique design: the familiar shape of the evergreen tree. In a release, its distributor, Waido Marketing, said, “Over decades, it has continuously been renowned for delivering long-lasting, tried-and-true fragrances, always light and clean, without any irritating after-effect.”
The air freshener has been a pop culture icon — appearing on television, advertising, social media, and even cartoons.
The company behind Little Trees is Car-Freshner Corp., based in Watertown, New York. The shape is said to be a tribute to the founder’s efforts in extracting aromatic oils in the pine forests of Canada. “The original Little Trees car air fresheners were made with a combination of a specialized blotter material and fragrances, eventually evolving to remain in the highest quality possible to deliver the best in durability, longevity, and performance,” continued the statement.
The Little Trees freshener is said to keep vehicles smelling clean and fresh without fuss and irritation. The product comes in the familiar convenient, lightweight format — getting the job done without being in the way. “The fragrances are designed to be pleasant, non-irritating, and not overly concentrated. The smell is not too strong, won’t irritate the nose, and will not stick to the fabrics of your car interior.”
Little Trees come in over 20 scents from “classic and calming to fruity and floral” like the iconic Royal Pine, or Lavender and Black Ice.
Follow Little Trees Philippines on Facebook (littletreesphofficial), Instagram (@littletreesphofficial), and the hashtag #LittleTreesLetItHang. Waido Marketing said that the brand will be coming out with three new formats this year.
