WHILE it is no longer a stranger in dipping its hands in supporting Philippine sports, Max’s Group, Inc. (MGI) has stepped up its involvement, affirming its “end to end” commitment to help the country’s Olympic dreams realized.
In ceremonies held on May 2 at Max’s Kabisera in Bonifacio Global City, MGI officials, led by President and Chief Executive Officer Robert R. Trota, unveiled their partnership with the Philippine Olympic Committee (POC) for the country’s bid in the 2020 Tokyo Olympics.
The link-up is bannered by the financial support of MGI amounting to P10.5 million for the “Olympic journey” of Philippine athletes, starting from their training,
The investment will also cover funding of POC operations, catering for POC-related events, and a P3-million grand cash incentive for athletes bagging historic gold medals for the Philippines.
MGI also pledged to support the families of the athletes, helping them get nourished through monthly gift certificates at the group’s restaurants so the athletes would not worry too much and could concentrate on their training.
Fans, too, will get the chance to experience the Olympics as MGI will give them a once-in-a-lifetime opportunity to cheer for the Philippine team live in Tokyo 2020.
MGI, which counts brands such as Max’s Restaurant, Max’s Corner Bakery, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Teriyaki Boy, Dencio’s, and Sizzlin’ Steak under its wing, said it structured its pledge of support behind the three Fs — Flagbearers (athletes), Families and Fans.
“As an iconic Philippine brand, what better way to support Filipino athletes than helping them raise the country’s flag in the international arena. We share the vision of the POC and it’s fitting that we support them and the athletes,” said Mr. Trota, whose group was also an early supporter of Gilas Pilipinas and grassroots football.
MGI said they are still in the process of threshing out the details of the partnership and would come out with a more detailed information in the coming weeks.
For POC President Ricky Vargas, MGI coming on board the country’s Olympic journey is truly a welcome development and expressed hope that other private groups will follow its lead, seeing how the help of such enterprises will go a long way in what Philippines sports wants to accomplish.
“It’s not only bright but also so welcome,” said Mr. Vargas of the support of MGI.
“It shows the confidence of Max’s to the Philippine Olympic Committee, but more importantly any support for the athletes from the private sector is welcome,” added the POC president, who also underscored and commended how MGI’s support is end-to-end with commitment not only to the athletes but to their families as well. — Michael Angelo S. Murillo
