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Who will win the great return-to-the-office face-off?

MACROVECTOR-FREEPIK

THE CLASS struggle takes different forms in different eras. In the Middle Ages, peasants revolted over their feudal dues (essentially their obligation to till their master’s soil for no pay). In the 18th century, weavers smashed mechanical looms. In the 19th and 20th centuries, workers went on strike over wages and conditions. Today, as the pandemic wanes, another flashpoint is emerging: whether knowledge workers should be herded back into the office or allowed to continue with their newfound freedoms.

Across the world bosses are issuing stentorian memos telling their charges that they are expected back at their desks — and workers are blanching at the thought of resuming the daily commute and working out their resistance strategies. Should they ignore the memos? Or drag their feet as much as possible — can’t March be pushed back to April and April to May? Or retire early? Or invent a new disability — fear of being loaded into cattle cars and forced to breathe other people’s disease-bearing breath?

This us-versus-them picture is perhaps a bit broad-brush. Some companies have embraced the work-from-anywhere future. “Why should I, as an employer, care as long as you can get the work done and you’re highly productive,” International Business Machines Corp.’s CEO, Arvind Krishna, asked. And some workers, particularly younger ones, prefer working in the office, either because they are short of space at home or because they want to draw a bright line between home and work. But it nevertheless tells us something important. The recruiting firm Korn Ferry points to data that suggest “the gap between C-suite and employee visions of the workplace continues to grow”: For example, 53% of US companies consider themselves either “fully office” of “mostly office” workplaces while 78% of knowledge workers want “location flexibility” and 72% are unhappy about their company’s current level of flexibility.

The hard reality is that there is a fundamental asymmetry of interests between bosses and knowledge workers. JPMorgan Chase & Co.’s Jamie Dimon was good enough to say out loud what other CEOs were thinking: “People don’t like commuting but so what?” In other words, we pay you, we own you.

Bosses’ worries start with bums on seats: Having spent billions if not trillions of dollars collectively buying or renting real estate, they want a return for their investment. Leaving a desk empty is tantamount to burning money. But they also include fuzzy things like culture and creativity. How will new recruits be trained and acculturated into the distinctive ways of the company if the old hands are working from home? And how will companies continue to innovate if workers don’t bump into each other by accident and shoot the breeze over coffee? “Homeworking means that serendipity is supplanted by scheduling, face-to-face by Zoom,” says Andy Haldane, the former chief economist of the Bank of England.

For their part, workers want to defend their quality of life. The period of enforced homeworking during the pandemic has not only allowed them to reconnect with their families, pets, and neighbors. It has also taught them that they can be just as productive if not more so if they are freed from the time-suck of the commute and the petty distractions of the office. The data support this feeling. A Goldman Sachs Group, Inc. survey in July 2021 found that US worker output per hour rose 3.1% in 2020, more than double the growth rate in the previous business cycle. A Harvard Business School study of the timeframe for the first and last daily communications of more than 3 million people from more than 21,000 firms during COVID-19 lockdowns in 16 cities in the US, Europe, and the Middle East showed the average workday lasting 8.2% longer, an extra 48.5 minutes. Wall Street banks posted record profits and revenues during the pandemic despite the perception that banking is the quintessential face-to-face business.

The face-off between bosses and workers will provide an interesting test of the relative strengths of the two groups. The pre-pandemic decades were glorious ones for bosses, as the twin forces of globalization and technology gave them access to millions of cheaper brains in the emerging world. In Silicon Valley, employers talked of “zero-drag hiring” — that is the desirability of finding workers with no family lives to distract them. In South Korea, the government introduced legislation to tackle the problem of “death through over-work.” But the balance of power is shifting back toward the workers. Labor shortages look as if they are here to stay, particularly in the knowledge economy. And the corporate world is divided between gold-plated companies like Goldman Sachs and JPMorgan, which tend to want their workers back full-time, and insurgents or, in IBM’s case recovering giants, who see flexibility as a tool for hiring talent.

Is there any way of avoiding a destructive tug-of-war through compromise and conciliation? The most widely touted solution to the problem is the hybrid workplace: Employees spend two or three days a week working from home and two or three days working in the office. Though this idea is popular, it is by no means as clever as it sounds.

For one thing, it doesn’t really solve the problem: Employees will simply fight over who gets the three days and who gets the two. For another, it will create a logistical nightmare. How do you make sure that workers don’t all take the same days away (usually Mondays and Fridays)? How do you deal with the split between workers who may be working remotely and dialing into conference calls while others are in the office? And how do you deal with the possible emergence of a two-track workforce — people who turn up every day and those who prefer to work at home? Studies showing that people of color and highly educated women with young children are relatively keener to work from home make the two-track problem even more troubling. If offices confer big advantages in terms of culture and creativity, why only go there for two days a week; and if they don’t confer those advantages, why go there at all?

A better solution is to engage in a more fundamental rethink of office work. The pandemic has encouraged management thinkers to ask some searching questions about white-collar work. What are offices for? Do they really encourage those famous “water-cooler moments”? And even if they do, are a few random encounters worth the candle of commuting? Are offices the best ways of delivering obvious corporate goods such as creativity and cultural continuity? Or are better ways available? (Two new books looking at these questions contain much food for thought: Redesigning Work by Lynda Gratton, a professor at the London Business School, and The Nowhere Office by Julia Hobsbawm, a networking entrepreneur.)

The pandemic has also unleashed a wave of creativity in the more far-sighted companies. Dropbox, Inc. is deliberately avoiding the hybrid model. Employees will get together at least once a quarter to work as a team and reinforce bonds but will do individual work from home. Under this plan the software company won’t have traditional offices but will instead have “studios” configured for meetings. Alphabet, Inc. is reconfiguring its offices on the assumption that employees will come to work to collaborate rather than to work in parallel with each other. There will be “team pods” featuring shared desks and central white boards. These pods will be flexible so that they can be reconfigured according to the size of the group. There will also be “campfires” where physical attendees will sit in circles interspersed with impossible-to-ignore vertical displays that allow remote workers to participate in the conversations on the same footing as people in the office. The software giant Salesforce.com, Inc. has signed a multi-year booking agreement for a 75-acre retreat set in the redwoods in Scotts Valley, 70 miles south of San Francisco. The idea is to use the retreat to introduce new employees to the company’s culture and to hold team meetings.

Here are a few principles that should guide management’s thinking about reinventing the office for the post-COVID world.

Don’t impose one-size-fits-all solutions: Managers need to focus on what is appropriate for particular tasks rather than on targets for getting people back into the office. The office might be the ideal place for brainstorming sessions or performance reviews. But it is foolish to travel to the office to do something that you can do equally well at home such as processing information or reading scripts.

Don’t assume that offices hold the key to creativity: Offices can be as much about distraction as creative interaction — the noisy neighbor on the phone all day or the over-friendly colleague constantly dropping in to see how you’re doing. The open plan revolution — the attempt to encourage the circulation of ideas by knocking down cubicle walls and creating open spaces — has produced mixed results. One 2019 study of a Fortune 500 company that had abandoned cubicles for an open-plan arrangement found that face-to-face interactions fell by 70% while digital interactions rose to compensate. Workers seal themselves off from the hubbub of the borderless world by wearing headphones and communicating by e-mail with people sitting in the same room. Offices are particularly hostile when it comes to generating the sort of deep concentration — what the psychologist Mihaly Csikszentmihalyi calls “flow” — that produces the most creative work.

Explore other ways of transmitting corporate culture: Senior figures tend to think that just because they learned their jobs by putting in 15-hour days and occasionally running into corporate legends in the lavatory that is the only way of preserving corporate culture. But there are other ways of transmitting the corporate DNA which don’t rely on long hours justified by the occasional serendipitous meeting: organizing boot camps either in the office or elsewhere, arranging regular social get-togethers, running mentoring programs both on- and off-line. Serendipity is too important to be left to chance.

The pandemic has demonstrated how quickly the corporate world can configure itself in the light of an existential shock. It would be a tragedy if companies ignore everything they have learned over the past two years in a rush to fill empty desks and get back to the (far from ideal) world before the virus struck.

BLOOMBERG OPINION

75% of people want single-use plastics banned, global survey finds

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LONDON — Three in four people worldwide want single-use plastics to be banned as soon as possible, according to a poll released on Tuesday, as United Nations members prepare to begin talks on a global treaty to rein in soaring plastic pollution.

The percentage of people calling for bans is up from 71% since 2019, while those who said they favored products with less plastic packaging rose to 82% from 75%, according to the IPSOS poll of more than 20,000 people across 28 countries.

Activists say the results send a clear message to governments meeting in Nairobi this month to press ahead with an ambitious treaty to tackle plastic waste, a deal being touted as the most important environmental pact since the Paris Agreement on climate change in 2015.

“People worldwide have made their views clear,” said Marco Lambertini, WWF International’s director general. “The onus and opportunity are now on governments to adopt a global plastics treaty … so we can eliminate plastic pollution.”

Nearly 90% of those surveyed said they supported a treaty, but it remains to be seen whether any such deal will focus on waste collection and recycling or take more radical measures such as curbing production and use of throwaway plastics.

Reuters revealed last week that big oil and chemical industry groups were devising strategies to persuade conference participants to reject any deal that would limit production of plastic, which is made from oil and gas and a key source of their revenues.

If the United Nations cannot agree on a deal to put the brakes on plastic pollution, there will be widespread ecological damage over the coming decades, putting some marine species at risk of extinction and destroying sensitive ecosystems such as coral reefs and mangroves, according to a WWF study released this month.

It is likely to take at least two years to finalize any treaty. But whatever is agreed at the Nairobi conference from Feb. 28 to March 2 will determine key elements of any deal.

The biggest support for single-use plastic bans in the poll came from the likes of Colombia, Mexico and India, developing countries at the sharp end of a waste crisis.

The IPSOS poll also showed that 85% of respondents globally want manufacturers and retailers to be held responsible for reducing, reusing and recycling plastic packaging, up from 80% previously. — Reuters

Man City stumble raises prospect of another epic Premier title duel

LONDON — When a relentless Manchester City pipped Liverpool to claim the Premier League crown in 2019, it was widely-regarded as one of the most epic title races in top-flight history.

After a stunning plot twist in the latest round of fixtures, this season’s run-in has the potential to be every bit as compelling with City and Liverpool the protagonists again.

When Liverpool stumbled around Christmas, dropping seven points in three games, it looked for all the world as though Pep Guardiola’s City was running away with it.

Churning out win after win the champions opened a 12-point lead in January while Liverpool manager Jürgen Klopp was having to make do without forward duo Mohamed Salah and Sadio Mane — both away at the African Cup of Nations.

Liverpool began their game struggling Norwich City on Saturday nine points adrift with a match in hand, but when they still trailed to Joel Matip’s fluke own goal with under half an hour left, it appeared they were about to suffer a knockout blow.

Mane, Salah and Luis Diaz turned it around, however, and later in the day City were stunned by out-of-form Tottenham Hotspur, losing 3-2 at home — their first defeat since October ending a run of 14 wins and a draw in 15 games.

“It looks like we could have title race” chimed former Liverpool defender Jamie Carragher in his role as Sky Sports pundit. Even with his red-tinted glasses on, he is right.

Liverpool, who has won their last eight games in all competitions, hosts Leeds United on Wednesday.

Win that and they will be three points behind City with both teams having 12 games left to play.

Throw in the fact that their goal differences are almost identical and that City hosts Liverpool on April 9, no wonder people are recalling the epic finale to the 2018-19 season.

At the same juncture of that season, Liverpool was leading with 65 points from 26 games, with City on 62. If Liverpool beats Leeds, it will be 63-60 in City’s favor.

The Tottenham result was more than likely a blip for City and they will no doubt start compiling another winning run, but Liverpool is building the sort of momentum Guardiola’s side enjoyed when winning their last 14 games in 2018-19 to claim the title with 98 points to Liverpool’s 97.

“Saturday’s swing underlines why you can’t hand out the Premier League prizes in January or February,” former Liverpool midfielder Danny Murphy said in the Mail on Sunday.

“The truth is Manchester City and Liverpool are closely matched so a one-club procession was never on the cards. Either would be worthy champions. It promises to be a fascinating race and the weekend added to the intrigue.”

City has arguably the better run-in with a Manchester derby their only other clash against the current top four, although they must also visit West Ham United late in the season.

Liverpool, who has the distraction of the League Cup final this weekend against Chelsea, plays Manchester United, West Ham and Arsenal before what could be a seismic title showdown with City on April 9.

Guardiola said this month his team will require close to 100 points to claim a fourth Premier League crown in five seasons, and with Liverpool’s title destiny back in their own hands, as it is for City, few would disagree. — Reuters

Brazilian star Neymar eyes MLS in future

STAR forward Neymar currently is under contract to Paris Saint-Germain of Ligue 1 until June 2025.

When asked if he’d like to retire in his native Brazil, the 30-year-old Neymar said on the Fenomenos podcast that he’s interested in competing in Major League Soccer (MLS).

“I don’t know, I have some doubts about that. I don’t know if I’ll play in Brazil again,” Neymar said. “I’d love to play in the US actually. I’d love to play there at least for a season.”

When asked to elaborate, Neymar cited the MLS’ shorter season as a means to elongate his career.

“First of all, their season is shorter, so I’d get three months’ vacation,” Neymar said before adding with a laugh, “I’d play many more years.”

“… I don’t know. Honestly, I will play until I’m mentally tired. If my mental health is okay and my body as well … physically, I think I’ll still last a few years. But my mental health is the most important thing. My contract with Paris will last until I’m 34. So I’ll be playing (at least) until then.” — Reuters

Qatar’s World Cup turf needs chilled stadiums, desalinated water to thrive

DOHA — Winter will come early to soccer stadiums in baking-hot Qatar when groundskeepers blast chilled air starting in September to ensure pitch turf thrives in the desert country for the World Cup.

Mimicking winter in the Gulf state, where temperatures can swelter at 40 Celsius (104 Fahrenheit) in the fall, is just one trick experts have introduced over the last 14 years to improve turf quality and increase the number of soccer pitches.

An elite corps of groundskeepers now maintains 144 green, lush fields — eight stadium pitches and 136 training grounds. They blast chilled air through nozzles directly at the turf, tending luxuriant patches of green dotted amid the dune or grey of Qatar’s desert and concrete.

“The weather condition and the climate together with the level of performance criteria we have set for ourselves makes it extremely challenging to develop the product we need. But we succeeded,” said Haitham Al Shareef, a Sudanese civil engineer who has worked on Qatar’s pitches since 2007.

Preparing turf for the World Cup, being held for the first time in the Middle East, is environmentally costly.

Qatar flies in 140 tons of grass seed annually from the United States on climate-controlled aircraft, Al Shareef said, and pitches are watered with desalinated seawater, in an energy-intensive process burning the country’s wealth of natural gas.

Each pitch requires 10,000 litres of desalinated water daily in winter and 50,000 liters in the summer, he added.

WEAR AND TEAR
The 28-day event begins in November at perhaps the most challenging time of year for durable turf, as Qatar’s weather transitions from searing summer to mild winter.

Some grass varieties turn dormant as temperatures rise and winter ryegrass takes root, making adequate growth a challenge between matches.

“When you have wear and tear, you want the grass to keep growing to recover,” Al Shareef said. “If you seed the pitch too early, you will have germination, but the winter grass will not really grow, it will actually die because it’s too warm.”

So groundskeepers trigger winter in September, seeding pitches with ryegrass in a practice that has over the last three years yielded durable pitches.

Qatar has also countered the risk of fungus and disease outbreaks with a maintenance regime involving chemical cocktails, grass mowers that vacuum debris and an underground system that sucks excess moisture, said a UEFA pitch consultant.

“You’re one disease outbreak from failure,” said consultant Dean Gilasbey, who has trained groundskeepers around the world.

Qatar says it is prepared for any turf emergency.

A 425,000 sq meter reserve of grass — some 40 soccer pitches worth — is growing at a farm north of Doha.

It can be harvested, trucked to a stadium and layed down ready for play in as little as eight hours, said Mohamed Al Atwaan, who worked as a project manager on Stadium 974.

Organizers have declined to say how much the turf program has cost Qatar, a wealthy gas exporter that spent billions on infrastructure over the last decade to prepare for the event. — Reuters

Goran Dragic to join Nets for rest of season

FREE agent guard Goran Dragic is signing with the Brooklyn Nets for the remainder of the season, multiple media outlets reported on Monday.

The Los Angeles Clippers and Lakers, Golden State Warriors, Milwaukee Bucks and Chicago Bulls reportedly were interested in Dragic, who previously played with Nets coach Steve Nash when the two were with the Phoenix Suns.

In a corresponding move, the Nets are waiving guard Jevon Carter to clear a roster spot for Dragic, ESPN reported.

The Toronto Raptors dealt Dragic to San Antonio at the National Basketball Association (NBA) trade deadline, however the Spurs negotiated a contract buyout with the 35-year-old.

Dragic appeared in just five games for Toronto before stepping away from the team due to personal reasons in late November. He has not played since Nov. 13 after averaging 8.0 points, 2.8 rebounds and 1.8 assists in his limited time with the Raptors.

Dragic has career averages of 13.9 points, 4.8 assists and 3.1 rebounds in 872 games (524 starts) with the Suns, Miami Heat, Houston Rockets and Raptors.

He made the All-NBA third team and was named the league’s Most Improved Player in 2013-14. He was selected to the All-Star team in 2017-18.

Carter, 26, is averaging 3.6 points in 46 games (one start) for the Nets this season. — Reuters

All-Stars success

By all accounts, All-Star Weekend celebrating the National Basketball Association’s 75th anniversary was a resounding success. Marquee names of yesteryear, still recognizable to casual observers even in this day and age of turnstile popularity measures, gathered together to lend gravitas to the proceedings. The February weather notwithstanding, Ohio became an extremely welcoming state, with warm smiles and well wishes in abundance at the Rocket Mortgage FieldHouse in Cleveland. The oldies took center stages, and deservedly so.

In the end, however, today’s stars shone brightest. The All-Star Game lived up to its billing as the centerpiece of the festivities, aided in no small part by the Elam Ending. Once again, the unique rules, put in place in 2020, propped up the motivation of players to compete in an affair that would have otherwise been rendered inconsequential. Even as defense remained optional at best, interest picked up considerably at the end of quarters throughout the fourth period. Forget about the final score, which had the two teams putting up an aggregate 323 points. What mattered was that the contest came down to the final shot.

And speaking of the outcome, it was only fitting to find Ohio natives Stephen Curry and LeBron James ruling the roost. The former canned a whopping 50 markers, all but two from a record-setting 16 treys. The three-point line didn’t even matter, as makes rained from just about anywhere and everywhere on the floor. The greatest shooter in league history put up a clinic and showed unlimited range. Meanwhile, the greatest player in history — or just about, depending on perspective — provided the game-winning basket courtesy of a ridiculous turnaround jumper off one foot.

Off the court, James paid due respect to childhood idol and acknowledged first among equals Michael Jordan, leading to an iconic embrace of past and present. At 37, he knows his time to step back from the limelight is coming. But not yet. He continues to norm ridiculous numbers, continues to be the top vote getter, continues to win, continues to command the room. When he can no longer do so is anybody’s guess. Between now and then, however, the NBA would do well to prep for the inevitable.

That said, commissioner Adam Silver is right. There’s a reason James still holds sway even in his 19th season. “I want to be absolutely clear. I am not prepared to talk about the post-LeBron era, and I don’t think it’s because I’m in denial” the league honcho told Yahoo! Sports. “From my standpoint, LeBron is still playing at the very highest level in the league.” In other words, more of the same old, same old will be in store for some time to come — and it’s just as well.

POSTSCRIPT: Pro hoops fans in this part of the world were only too happy to get their fill of the All-Star Weekend via NBA League Pass, NBA TV Philippines, TV5, and One Sports. And, yes, they were invested in the showing of personalities with ties to the Asia-Pacific region. If nothing else, the participation of Heat head coach Erik Spoelstra, the Rockets’ Jalen Green, the Thunder’s Josh Giddey, and G League Ignite’s Dyson Daniels underscored the global reach of the most accessible, fan-friendly league in all of organized sports.

 

Anthony L. Cuaycong has been writing Courtside since BusinessWorld introduced a Sports section in 1994. He is a consultant on strategic planning, operations and Human Resources management, corporate communications, and business development.

Peso declines vs dollar as oil prices surge on Russia’s move

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THE PESO weakened versus the greenback on Tuesday as oil prices surged on worries over Russia’s support for separatist movements in Ukraine.

The local unit ended trading at P51.45 per dollar on Tuesday, shedding seven centavos from its P51.38 close on Monday, based on data from the Bankers Association of the Philippines.

The peso opened the session at P51.40 per dollar on Tuesday, which was also its intraday best. Meanwhile, its worst showing was at P51.48 against the greenback.

Dollars exchanged increased to $782.4 million on Tuesday from $713.5 million on Monday.

The peso depreciated on Tuesday as oil prices surged, Rizal Commercial Banking Corp. Chief Economist Michael L. Ricafort said in a Viber message.

Meanwhile, a trader said the peso weakened after Russian President Vladimir Putin supported separatist movements in Ukraine.

Reuters reported that oil prices increased quickly on Monday amid supply concerns due to rising tensions between Russia and the West over Ukraine.

Brent crude futures jumped $2.74 or 2.91% to $96.28 a barrel by 2 pm ET (1910 GMT) on Monday. Meanwhile, US West Texas Intermediate crude futures rose $2.79 or 3,06% to $93.86 a barrel at 1915 GMT.

The United States and its European allies are set to announce fresh sanctions against Russia on Tuesday after Mr. Putin recognized two breakaway regions in eastern Ukraine, deepening Western fears of a new war in Europe.

The Ukrainian military said two soldiers were killed and 12 wounded in shelling by pro-Russian separatists in the east in the past 24 hours, the most casualties this year, as ceasefire violations increased.

Mr. Putin’s announcement on Monday, and his signing of a decree on the deployment of Russian troops to the two breakaway regions, drew international condemnation and immediate US sanctions, with US President Joseph R. Biden signing an executive order to halt US business activity in the breakaway regions.

For Wednesday, both Mr. Ricafort and the trader gave a forecast range of P51.35 to P51.50 per dollar — LWTN with Reuters

Stocks up on hopes of eased restrictions in NCR

SHARES rebounded on Tuesday on expectations that the National Capital Region (NCR) would be under Alert Level 1 by next month amid the continued decline in coronavirus disease 2019 (COVID-19) cases.

The benchmark Philippine Stock Exchange index (PSEi) rose by 68.66 points or 0.93% to close at 7,440.91 on Tuesday, while the broader all shares index went up by 21.85 points or 0.55% to 3,938.51.

First Metro Investment Corp. Head of Research Cristina S. Ulang said in a Viber message that expectations of eased restrictions will mark the start of “endemic normalization” as this would allow establishments to operate at full capacity.

“The market ended higher today as market participants hunted for bargains amid the improving COVID-19 situation,” Timson Securities, Inc. Trader Darren Blaine T. Pangan said in a Viber message on Tuesday.

Metro Manila may be downgraded to Alert Level 1 by March, OCTA Research group said on Tuesday.

Alert Level 1 should be enforced in the National Capital Region, Philippine Chamber of Commerce and Industry (PCCI) President George T. Barcelon told an online news briefing on Monday, adding that easing restrictions must be supported by increased public transport capacity.

Malacañang has kept NCR under Alert Level 2 until Feb. 28. More business establishments may increase operating capacities from 50% to 70% depending on whether activities are indoors or outdoors.

Once the government approves the shift to Alert Level 1, businesses may operate at 100% capacity as long as minimum public health standards are followed.

The majority of sectoral indices ended in the green, except for property, which fell by 7.82 points or 0.21% to 3,570.62, and financials, which went down by 1.81 points or 0.10% to 1,730.45.

Meanwhile, holding firms climbed 131.30 points or 1.90% to 7,013.75; mining and oil rose by 216.82 points or 1.86% to 11,873.14; services went up by 22.02 points or 1.14% to 1,947.65; and industrials increased 47.08 points or 0.45% to 10,470.45.

Value turnover climbed to P12.85 billion with 3.13 billion shares changing hands on Tuesday from the P9.11 billion with 1.40 billion shares seen the previous trading day.

Decliners outnumbered advancers, 98 against 94, while 54 names closed unchanged.

Net foreign buying increased to P510.33 million on Tuesday versus the P320.17 million seen on Monday.

Mr. Pangan said the PSEi’s immediate support this week is at 6,940 and resistance at 7,510.

Investors will continue to monitor the ongoing tensions between Ukraine and Russia, he said.

On Monday, tensions escalated after Russian leader Vladimir Putin formally recognized two breakaway regions in eastern Ukraine, Reuters reported. — L.M.J.C. Jocson with Reuters

Ukraine wants peace but won’t give up its land to Russia, president says

Volodymyr Zelensky, President of Ukraine | Source: http://www.president.gov.ua/

Ukrainian President Volodymyr Zelenskiy accused Russia of wrecking peace efforts and ruled out making any territorial concessions in an address to the nation in the early hours of Tuesday.

Zelenskiy spoke after Russia‘s decision to formally recognise two Moscow-backed regions of eastern Ukraine as independent and send troops to the region, accelerating a crisis that the West fears could unleash a major war. Read full story

After chairing a security council meeting, Zelenskiy accused Russia of violating Ukraine‘s sovereign territory and said it could mean Moscow pulling the plug on the Minsk peace talks aimed at ending the separatist conflict in eastern Ukraine.

Zelenskiy said Ukraine wanted to solve the crisis through diplomacy but that his country was ready to dig in for the long haul.

“We are committed to the peaceful and diplomatic path, we will follow it and only it,” Zelenskiy said. “But we are on our own land, we are not afraid of anything and anybody, we owe nothing to no one, and we will give nothing to no one.”

He called for an emergency summit of the leaders of Ukraine, Russia, Germany and France while urging Ukraine‘s allies to take action against Russia.

A Reuters witness saw unusually large columns of military hardware moving through the breakaway city of Donetsk after Russian President Vladimir Putin told Russia‘s defence ministry to send forces into the two regions to “keep the peace“.

Russia‘s actions drew U.S. and European condemnation and vows of new sanctions although it was not immediately clear whether the Russian military action would be regarded by the West as the start of a fullscale invasion. The area was already controlled by Russian-backed separatists and Moscow in practice.

Zelenskiy’s administration has voiced frustration at the West’s unwillingness to impose preemptive sanctions after Russia massed more than 100,000 troops near Ukraine‘s borders in recent weeks.

“We expect clear and effective steps of support from our partners,” Zelenskiy said. “It is very important to see who is our real friend and partner, and who will continue to scare the Russian Federation with words.”

To get consumers back in malls, try neuroscience

PIXABAY

Retailers that apply the principles of neuroscience to shopping can produce a better experience for consumers, according to an expert in the field that deals with the interplay of the brain and the human nervous system.  

“Shopping involves emotions, and that is something that you as players in the retail industry must capitalize on and do excellently,” said Ben U. Ampil, a neuroscience coach and managing director of Amplius NeuroManagement Consultancy, in a webinar for Araneta City retailers.  

Mr. Ampil advised the use of the SCARF (status, certainty, autonomy, relatedness, and fairness) Model, developed by neuroleadership expert David Rock in 2008, to address the anxiety that accompanies the pandemic. 

The World Health Organization, in 2021, noted that the pandemic has caused more mass trauma than World War II.  

“SCARF represents the five behavioral drivers that trigger a stress response,” Mr. Ampil told BusinessWorld. Any missing SCARF element can generate a threat response, he said, which, in turn, shuts down the thinking brain (the prefrontal cortex), and prevents an individual from analyzing a situation.  

Mr. Rock defined a status threat as “potential or real reduction” of one’s relative importance; a certainty threat as “any kind of significant change”; an autonomy threat as “a lack of control, … agency, or an inability to influence outcomes”; a relatedness threat as feeling outside of a social group; and a fairness threat as perceived injustice.  

RESPECTED OR INTIMIDATED?
A shopper in a local mall, for example, might be greeted, “Good afternoon,” as many as 20 times within a span of five minutes. “Would that make you feel respected, or so intimidated that you then avoid the mall employees and shorten your shopping [trip]?” asked Mr. Ampil in an e-mail.  

In contrast, he said, South Korean beauty store Innisfree offers the choice of being assisted or of being left alone through baskets that are labeled either “I need help” or “I can do [this] myself.”  

Regardless of the type of business, “each element is equally important” and helps consumers have a better experience, which may then translate to sales and continued patronage, he said: “The key is to identify which elements are present and dominant in any situation — [which is] not limited to shopping.”  

SCARF is about paying close attention to the needs of consumers, added Marjorie C. Go, Araneta City assistant vice-president for marketing, in a separate e-mail.  

“In times like these, it’s important that they feel assured… because little things like making sure the customer is comfortable and taken care of can have a huge impact on their psyche and will leave a positive impression on their mind,” she said. “This will be the impetus for the customer to share their experience of the store to their family and friends, thus expanding the brand’s reach.” — Patricia B. Mirasol

SMDC’s Calm Residences: A steadfast investment to fulfill your dreams

As the Lion City of South Luzon, Santa Rosa has, time and time, proven itself to be a vital economic enclave — connecting many development hubs, and thus, driving growth within and beyond its community. It’s Santa Rosa City’s commercial and industrial growth that have paved the way for residential communities to thrive amid such unwavering progress.

Regardless of whatever stage in life you are in, investing in an SM Development Corporation (SMDC) property guarantees a future of security for you. The minimum capital outlay, alone, opens doors to immeasurable lifestyle opportunities — for those looking to start a family, a home to set the pace; for those in search of a new environment, a hearth to change your space; and perhaps, for those eager for financial contingency, a reliable source of passive income, and in turn, a ladder to help you climb your goals and aspirations.

Discover why Calm Residences, in particular, not only brings the best out of Santa Rosa lifestyle, but also merges the city’s promise of business opportunity with SMDC’s legacy of real estate service excellence.

Solace in Suburban Living

With such a prime, suburban location, Santa Rosa is within reach to fundamental places of interest. Reputable schools such as Xavier School and De La Salle University – Laguna Campus, and the impending University of Santo Tomas – Laguna and University of the East – Laguna reside in the area. Hospitals, malls, and other commercial centers, as well, lie within the sprawling green spaces of the city — all together, promoting not only a well-rounded lifestyle, but even a competitive one.

Santa Rosa also offers a plethora of employment, business, and investment opportunities. In 2010, industrial locators in the fields of manufacturing, food processing, and business process outsourcing multiplied from 21 to 102, most of which are situated in the seven Philippine Economic Zone Authority (PEZA)-registered industrial estates. The businesses generated a combined employment of 100,000, and contributed almost eight billion dollars to the country’s export earnings.

Easily accessible from the city, as well, are major thoroughfares such as the South Luzon Expressway (SLEX) and the Manila-Cavite Expressway (CAVITEX), which give invaluable access to Metro Manila and other key destinations such as Tagaytay City.

To top it all off, Calm Residences houses a wide array of holistic amenities geared to cater to your every need — whether it’s the pleasures of leisure you seek, or simply a breather from the daily grind. These and more give you a strong sense of peace and comfort; an assurance that your real estate investment is here to last.

Sanctuary of Stillness

Carrying SMDC’s unique brand of ‘the good life,’ Calm Residences yearns to provide its homeowners with tranquility and wellness, above all else.

Residents are granted with generous choices of lifestyle activities. Relish the lush greeneries at various pocket parks, pavilions, and gardens.

Give in to the inviting resort-styled swimming pool, or perhaps get fit at the designated sports area. Brought together, such facilities not only encourage relaxation and recreation, but also promote a culture of camaraderie within the community.

With the dedicated services of the professional property management team, as well, you are guaranteed 24/7 security, and the kind of upkeep that ensures your own little sanctuary stays just like that — a sanctuary.

Security in Stability

Calm Residences extends a sense of calm not only to its residents but also to its cared-for investors.

A recent study by Leechiu Property Consultants showed that SMDC developments in Santa Rosa have a Compound Annual Growth Rate (CAGR) of up to 23 percent. This means investors at Calm Residences can expect healthy capital appreciation, factoring the rapid development and commercialization of the area, as well as SMDC’s industry-leading offerings.

Top-notch property management services ensure you live with peace of mind every day. Meanwhile, maximize the returns of your investment, hassle-free, with SMDC Prime Key Leasing, your professional and dependable partner in managing your SMDC property.

Whether it is personal success, financial security, or sustainable living you envision, one thing is for sure — that a real estate investment with SMDC offers you maximum calm, confidence, and convenience as you carve a path from dreams to reality.

Invest now and spend the rest of your days worry-free. To know more about Calm Residences, visit https://smdc.com/properties/calm-residences/.

 


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