RETAIL CHAIN FamilyMart said on Tuesday that it had opened its doors and lent its store shelves to entrepreneurs to bring in and feature their products in a campaign that aims to boost support for small and medium enterprises (SMEs).

The campaign, called #WeSupportSME, seeks to bridge consumers back to SMEs by connecting them through FamilyMart’s retail network, while at the same time widening the store’s offerings.

“We want to help the local economy by promoting SMEs while also being of service to our customers. We consider suppliers and vendors as part of our ‘family’ as well — true to the spirit of our tagline #WeGotchuFam,” said Bernie Suiza, general manager of FamilyMart Philippines.

The retail chain said one of its best-selling products that suffered a setback during the initial enhanced community quarantine was its cookies, whose supplier had to halt production. It said it had devised ways to bring the cookies back after insistent demand from customers for the baked treats.

FamilyMart partnered with Aperitif, a local restaurant known for its iconic Cheese and Cold Cuts Graze Boxes, as one of the pioneer SMEs under the campaign by featuring the entrepreneur’s popular Ooey Gooey Cookie selections in-store.