SOUTHEAST ASIAN e-commerce platform Shopee has launched a dedicated page for all things beauty in Shopee Beauty, offering the “best deals from top make-up and skincare brands,” according to a company statement.

Among the brands available on the page are Dove, TRESemmé, Cream Silk, Organic Skin, Vice Cosmetics, Beauty Avenue, Senka, and Yves Rocher.

“We are proud to introduce Shopee Beauty as the Filipino’s one-stop destination for all things related to beauty. With the strong demand for make-up and skincare products in our platform, Shopee looks forward to giving our buyers a better buying experience by creating an avenue for them to discover new products and find the best deals from top beauty brands,” Ruoshan Tao, head of marketing at Shopee Philippines, said in a statement.

Shopee’s dedicated beauty page comes a year after competitor Lazada introduced a similar page called Beauty by LazMall.

Aside from the launch of the beauty page, Shopee also introduced a loyalty program, Shopee Loyalty, where users can enjoy a range of exclusive perks, vouchers, and deals every month when they shop more with Shopee. Membership is free and consists of four tiers. Shoppers can unlock higher tiers and enjoy bigger rewards by completing a certain number of orders within a month.

“We are excited to bring more joy and reward Shopee users better with Shopee Loyalty. Shopee has seen online shopping grow in importance for Filipinos in the past year, as more people turn to Shopee for their needs, from groceries to entertainment. Shopee Loyalty gives users more ways to save and have fun with Shopee as they shop online more, together with our in-app features, membership clubs, and shopping campaigns that users enjoy regularly. We look forward to helping users unlock more value with Shopee in the future,” Martin Yu, Shopee Philippines director said in a separate statement. — ZBC