MITSUBISHI MOTORS Philippines Corp. (MMPC) flexes its muscles with the Strada Athlete, the sportiest iteration of its popular pickup nameplate. In a release, MMPC said the “powerful and durable truck now carries a tougher and sportier aesthetic design with its black dynamic shield, black front bumper garnish, 18-inch black alloy wheels, black roof, styling bar and side decal accents that are matched with a luxurious two-tone interior finish.”

PGA CARS, INC., official county importer and distributor of premium European brands Porsche, Audi, Lamborghini, and Bentley, has leveled up its sanitization protocols to better prioritize the health and safety of its clients, guests and work force.

THE COUNTRY’s leading utility van nameplate, with a 66% market share, has veritably donned work clothes as Toyota Motor Philippines (TMP) unveils the Hiace Cargo, which is a seat-less option to accommodate payload instead of passengers. It is predicated on the Hiace Commuter.

Based on the latest Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Association of Vehicle Importers and Distributors (AVID) reports, the Geely Coolray moved the most units (154) last June among five-seater subcompact crossovers.

FOR EVERY P1,000 worth of fuel purchase using the company’s recently launched contactless payment option, motorists can get free antibacterial car treatment at participating Phoenix stations.

COMMERCIAL VEHICLE and truck specialist Foton strengthens its presence in Western Visayas with the opening of Foton Iloilo. The state-of-the-art new dealership is operated by Ang’s Automotive, Inc., a company under the ALA Group of Companies, which boasts 40 years of car dealership experience with various automotive brands.

PEUGEOT PHILIPPINES celebrated Bastille Day with its “Revel in the Freedom to Choose — Peugeot Bastille Day Celebration” promo that gifts its car buyers with a voucher that can be applied to any one or a combination of the following: cash discount, La Boutique lifestyle items, financing subsidy, and other free items (LTO registration, comprehensive insurance, chattel mortgage fee, etc.).

WHAT AN opportune moment indeed to talk about the automotive industry just as we celebrate the anniversary of BusinessWorld. Why, you ask? Well, this should be a day of rejoicing or, perhaps more appropriately, flashing a defiant, stiff upper lip, in the middle of what is perceived to be a print medium under siege. Thirty-three years on, the paper is still here, and we’re soldiering on amid the naysayers and a tough time for basically everyone.

MG Philippines offers essential workers and their family members access to exclusive promos, including zero-percent down payment offers or cash discounts on select,brand-new...

Mitsubishi Motors Philippine Corporation (MMPC) reveals its newest pick-up variant – the Mitsubishi Strada Athlete. The powerful and durable truck now carries a tougher...

AMID the troublesome pandemic that continues to shake and challenge the Philippine economy, Kia Philippines still cites various opportunities for relative growth, plus identifies ways how the company could further contribute to reinvigorating the local economy and help ease the struggles of some Filipinos.

IF THERE’S anything I’ve learned over the last few months of interviewing auto executives and dealer principals, it’s that the renaissance of the industry is more of a group project. The business of selling cars doesn’t only hinge on making digital showrooms available, or equipping salespeople with gadgets and the resources to reach out to prospects in this new normal, or even the rollout of enticing promos.