
Talk Box
By Kap Maceda Aguila
THE OPENING of Lynk & Co Quezon City, the fourth completed showroom (the others being Alabang, Bulacan, and Angeles) of the United Asia Automotive Group, Inc.-administered brand in the Philippines, truly marks promising beginnings.
Located at 108 Quezon Avenue corner Gregorio Araneta, the 3S (sales, service, and spare parts) facility is owned and operated by Paramount Cars, Inc. — its first dealership since assuming the name. Addressing guests during the formal inauguration, Paramount Cars, Inc. Jessica Lee-Sy declared with a smile, “We are really excited and believe in this partnership so much that even before our contract signing (with UAAGI) in November, we had already put our signage up in September.”
Paramount Cars, Inc. has its roots in the Philippine Business Initiatives, Inc. (PBII) — an enterprise formed in 2011. Amid the evolution of both the company and the automotive landscape, Mrs. Lee-Sy said, “With all these changes, especially the people behind PBII, I believe that we should make a new identity, a new brand, and a new company. We have decided to name this company Paramount Cars, Incorporated.”
Mrs. Lee-Sy noted that the auto sector has become “more competitive,” adding, “There are now 21 Chinese brands in the Philippines (on top) of the other brands coming from other countries.” She declared that Paramount Cars will not be solely focused on profit but also on delivering “top-notch products and services,” while “creating value for customers.”
UAAGI Chairman Rommel L. Sytin promised to provide Paramount Cars with all the support the company needs for its Lynk & Co dealership, and expressed hope that the partnership will deepen and grow through the opening of dealerships for other brands under UAAGI’s stewardship here (Chery, Foton, and BAIC).
Lynk & Co Quezon Avenue boasts 290sq.m. of office space and a 221-sq.m. showroom. The Swedish-designed-and-engineered Lynk & Co vehicles are now available for reservation. “The dealership features a full-service work bay, ensuring that customers can conveniently maintain their vehicles without leaving the city,” said the company in a release.
Meanwhile, UAAGI Brand Manager Timothy Sytin revealed the models Lynk & Co Philippines will release in the coming year. These include the 09 EM-P midsize luxury crossover SUV (in either six- or seven-seater guise), expected in Q2. “Lynk & Co decided to make the interior spacious while not missing out on the tech features the brand has to offer,” he said. Fitted with an air suspension system that’s adjustable based on loading, the 09 variant to be brought in is the plug-in electric hybrid version that can muster 200 kilometers on pure electric mode and up to 1,400 kilometers of range (reportedly the longest in the segment) when combined with the turbocharged 2.0-liter internal combustion engine.
The 06’s EM-P version, boasting 126 kilometers of pure electric range and a combined range of 1,300 kilometers, is projected to arrive in Q2, as is the face-lifted 01 PHEV.
Finally, customers can look forward to the arrival of the 08 EM-P (in Q3), said to be the “technical twin” of the Volvo XC40. It is motivated by a 1.5-liter turbocharged engine and two electric motors. Peak torque is an incredible 905Nm — helping the vehicle sprint from a standstill to 100kph in 4.6 seconds. Pure electric range is at 245 kilometers; combined with the internal combustion engine, the figure grows to 1,400 kilometers as well.
Lynk & Co Quezon may be contacted at 0919-069-9430 or through rex@lynkco-qa.com to request for a quote and to book a test drive. For more information and updates, follow Lynk & Co Philippines’ social media accounts LynkCoPhilippines (Facebook) and @lynkco_philippines (Instagram), or visit the official website LynkCo.ph. Sales teams in the following locations have also been activated, as work on the physical showrooms are being commenced: Bonifacio Global City, Iloilo, and North EDSA.