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Nivea Sun takes Bohol

By Joseph L. Garcia BOHOL’S MOODY SKIES did not kill the party for this year’s Nivea Sun 2016 kickoff, held on Jan. 26-28 at the...

SM, HK Disneyland mark park’s anniversary with raffle promo

By Zsarlene B. Chua SM SUPERMALLS, in partnership with Hong Kong Disneyland, recently announced a promotion to take 30 SM patrons (and their families) to...

Situmercials: Solmux and Knorr

Ads & Ends — Nanette Franco-Diyco CALL IT a non-traditional media placement or media buy. If you venture to watch a teleserye (soap opera) on...

The Know-it-all

Getting The Edge In Professional Selling — Terence A. Hockenhull IT’S BEEN A relatively quiet day today. I have been able to sit here with...

Star Wars success makes Disney world’s most powerful brand

WALT DISNEY is the world’s most powerful brand, thanks to the likable robots R2-D2 and C-3PO, who propelled the entertainment company to the top...

Digital ad fraud estimated to cost industry $7.2 billion in 2016

THE ADVERTISING INDUSTRY was on pace to lose $6.3 billion last year by showing digital ads to robots, according to a December 2014 study...

Arctic islands seek to charm visitors with winter cold, darkness

OSLO -- A Norwegian chain of Arctic islands is seeking to turn numbing cold and total winter darkness into a draw for visitors who...

Milo plus Mom

Ads & Ends Nanette Franco-Diyco THE LATEST MILO TV commercial shows a mother’s supreme efforts to personally do everything she can, to help her son excel...

Watch and earn

By Nickky Faustine P. de Guzman A WOMAN’S CELLPHONE hovers above everyone else’s heads. Another girl has found a tiny space to put out her...

Cloud 9 and magic

Ads & Ends — Nanette Franco-Diyco HOW ARE CLOUDS formed? I like the visuals in the recently launched TV commercial of Universal Robina Corp.’s longtime...

Can you afford it? Is it worth it? Do you know...

Getting The Edge In Professional Selling — Terence A. Hockenhull ONE OF THE MOST common objections is: “It’s too expensive!” The statement by a customer that...

US Pizza Hut has an answer for LeBron and all the pizzeria...

AMERICANS ARE BUYING more pizza than ever, but Pizza Hut -- which has been feeding that appetite for more than a half-century -- is...

Big beer’s curious plan to sell to consumers who mistrust them

AMERICA’S BIGGEST BEER companies want more millennials to buy their products, but they don’t want to be, like, obvi about it. Anheuser-Busch InBev and MillerCoors...

Nescafé Latte teaches the art of the pregnant pause

Ads & Ends Nanette Franco-Diyco WHAT DO YOU do, what do you say, how do you react when someone greets you with such familiarity and enthusiasm...

Parties to a sale

Getting The Edge In Professional Selling Terence A. Hockenhull WHEN PRODUCTS or services sold to customers are of high value, it is rare for a salesperson to...

Experts favor sparing use of exclusive ‘Ferrari’ label

DETROIT — Newly spun off from Fiat Chrysler, Ferrari has touted its growth potential in luxury goods, yet branding experts warn expanding beyond cars...

Kultura scores in word-of-mouth advertising

Ads & Ends — Nanette Franco-Diyco MARKETING-MADE-SIMPLE.COM defines word-of-mouth advertising as “the unpaid spread of a positive marketing message from person to person. It can...

The Sam Smith Saga

Getting the Edge in Professional Selling — Terence A. Hockenhull APROPOS OF NOTHING, I believe Sam Smith visited the Philippines in 2015, and at his...

The customer review is broken. That’s bad news for Yelp.

LIKE A LOT of people, Jared Andrews finds online customer reviews frustrating and often unhelpful. “There’s usually someone who absolutely loves the product and someone...

If you loved watermelon oreos, you may be a ‘harbinger of...

DO YOU STILL think Pepsi made a huge mistake by taking Diet Crystal Pepsi off the market? Did you love McDonald’s Arch Deluxe, Frito-Lay...

Christmas’ Ads & Ends

Ads & Ends Nanette Franco-Diyco OVER THE WEEKEND, my daughter and I went around the metropolis savoring a little of Christmas “before the real Christmas...

Exploring, investigating, or probing

Getting The Edge In Professional Selling Terence A. Hockenhull MOST SALES programs teach participants to ask questions. Whether this is called exploring, investigating, or probing,...

Up Periscope for Nescafé in tandem with Twitter

TWITTER, Inc. partnered with Nescafé last weekend to show off the Nescafé RED MUG Machine via the tech firm’s live video service Periscope, according...

Epson lights up Capitol Commons Park with holiday show

AS A WAY to say thanks and spread the holiday cheer -- and to show off its high-brightness projectors -- Epson Philippines is celebrating...

Disney’s Star Wars marketing force reaches for female fans

LOS ANGELES -- Star Wars actress Daisy Ridley smiles on the cover of Glamour magazine, stormtrooper necklaces are on sale at Kay Jewelers, and...

Chinese online retailer YiLinker joins Philippine fray

AND THEN there were more. Barely a week after Thai e-commerce site iTrueMart launched in the Philippines, China’s YiLinker did the same, but differentiating themselves...

Thai e-retailer iTrueMart spending $150 million on Southeast Asia plans

THAI online retailer iTrueMart says the Philippnes is only the first stop on the company’s $150-million expansion plan, which will cover much of Southeast...

Donita Rose fronts Jolly Canola Oil’s health rebranding

JOLLY CANOLA Oil has a new endorser and a whole new marketing strategy in order to entice consumers to try the “healthiest cooking oil...

Hoping to reel in more locals, Ocean Adventure makes Gerald Anderson endorser

OCEAN ADVENTURE has named actor Gerald Anderson its very first brand ambassador after 14 years in the business of a marine and wildlife park...

3D bursts anew with New Generation Fan

ADS & Ends Nanette Franco-Diyco I CAUGHT an oh-so-simple, clever, and meticulously produced commercial on cable and the internet during the weekend that blew me...

Selling to the wrong person

Getting The Edge In Professional Selling Terence A. Hockenhull I THINK most salespersons will agree that it can be difficult to meet directly with decision-makers,...

Amazon pulls Nazi ads over New York backlash

NEW YORK -- It’s the land of the free, and Americans don’t like Nazi insignia laid over the stars and stripes. Nor do they...

4ME bets people will watch advertorials on stand-alone site

AUSTRALIA-BASED digital advertorial service 4ME group, in partnership with Media5 Marketing Corp., recently launched an online lifestyle multi-channel network in the Philippines  to “revolutionize...

Bikini ads are out as biggest brewers court women drinkers

BUD LIGHT blew it with #UpForWhatever, the marketing campaign that called America’s most popular brew “the perfect beer for removing ‘no’ from your vocabulary...

Shoppers choose salons over sweaters, pressuring US retailers

ALIA BARKSDALE says she’s changing the way she shops, and that’s bad news for department stores and other US retailers. “I’m doing my nails and...

US doctor group calls for ban on drug advertising to consumers

THE AMERICAN MEDICAL Association on Tuesday called for a ban on advertising prescription drugs and medical devices directly to consumers, saying the ads drive...

Galaxy far, far away comes to Globe

By Zsarlene B. Chua Reporter DUE to the film franchise’s massive popularity (and the seventh film’s well-timed holiday release), it seems that the Philippines will...

Buzz beats flavor when LVMH sells its image-conscious champagnes

THE MARKETING of fine French wine usually involves making potential customers want to taste it. They’re supposed to anticipate experiencing in the bottle what...

Mobile technology and targeted marketing barge in on holidays

LONDON -- Thumbing through guide books for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to...

How the US ad industry plans to fight online fraud

THE ONLINE advertising industry is taking another shot at tamping out the fraud that costs it more than $6 billion a year. The four...

Etsy third-quarter sales miss estimates as competitors move in

ETSY, INC. reported third-quarter revenue that fell short of analysts’ estimates, signaling that the online marketplace for handmade and vintage goods is struggling to...

Selecta’s core values

ADS & Ends Nanette Franco-Diyco EVERY YEAR, as we celebrate All Saints Day, one of my best friends has their maids begin distributing a cup...

The next big thing in Korean beauty: muscles

SEOUL — Looks no longer center only on the face in beauty-obsessed South Korea, where more women are hitting the gym to improve muscle...