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Zalora opens new pop-up store

By Zsarlene B. Chua ONLINE FASHION RETAIL brand, Zalora, launched its second “click-and-mortar” store in Bonifacio Global City (BGC), aiming to get more converts to...

Your car’s been studying you closely and everyone wants the data

AS YOU MAY have suspected, your car is spying on you. Fire up a new model and it updates more than 100,000 data points,...

Uber users get an ice cream treat

UBER RIDERS can enjoy special ice cream delivery service curbside today as the ride sharing app holds a promotion called Uber Ice Cream. Uber Ice...

Polluted rivers inspire: TBWA wins Cannes’ bronzes

Ads & Ends Nanette Franco-Diyco HOW CAN POLLUTED rivers be inspiring? They are all too far removed from the shimmering blue waters where our stunning sunsets...

Retaining customers

Getting The Edge In Professional Selling Terrence A. Hockenhull ACHIEVING 20% sales growth is not easy; nearly every salesperson will attest to the difficulties of reaching...

Need corporate gift ideas? Fair focuses on the local and personal

BALLPENS AND UMBRELLAS  may be the usual giveaways at seminars or corporate parties, but what’s in nowadays is giving something more personal, perhaps more...

Birds and bamboo at new mall

ROBINSONS LAND Corp.’s 43rd mall is all about bamboo and birds and keeping things local. Located in General Trias, Cavite, some 31 kilometers from Manila,...

By Filipinos for Filipino skin

COMPETITION IS TOUGH among local and international cosmetics and skin care products in the Philippines. The folks behind Celeteque acknowledge this. To set itself...

The wisdom of the hive mind

By Camille Anne M. Arcilla Both tech geeks and the clueless will enjoy this gadget store that allows them to choose from curated items displayed...

Road show promotes Taiwanese products

THE BEST of Taiwanese technological products are once again front and center as the Taiwan Excellence campaign kicks off for a third year. Starting this...

No Trump ads: BuzzFeed says candidate ‘hazardous’

WASHINGTON — BuzzFeed has terminated an advertising deal with the Republican Party, saying presumptive presidential nominee Donald Trump is “hazardous to our health,” the...

Rebranding move backfires on troubled media group

WASHINGTON — Troubled newspaper group Tribune Publishing was trying for a new image as it seeks to fend off a takeover bid and adapt...

Dari Creme: a Heritage Brand

Ads & Ends Nanette Franco-Diyco An iconic brand — a heritage brand — Dari Creme, is now back on our TV screens after years and years....

Asking questions

Getting The Edge In Professional Selling Terence A. Hockenhull A couple of weeks back, I suggested that there appear to be an awful lot of people...

Tryvertising: The beauty of trying before buying

BEAUTY PRODUCTS COME with a price, but not with a warranty. Unlike gadgets and gizmos or appliances and clothes, vanity items, once bought, are...

J&J’s baby needs a makeover as moms go natural with Jessica...

NANCY JOHNSON HORN hadn’t been a parent for long when she started hearing things that made her question the safety of the Johnson &...

TAG Heuer befriends blue-haired DJs to recapture lost youth

Watchmakers set down their tools when Liv and Mim Nervo walked into TAG Heuer’s factory this month in the Jura mountains of Switzerland. It’s...

‘Damn, Daniel!’ You sold a lot of white shoes

A viral video from earlier this year starring a California teen and his gleaming sneakers featured a particular catchphrase (“Damn, Daniel!”) and particular footwear:...

Axe Black takes ‘understated’ image to pop-up events

Last year, Axe launched its newest variant, Axe Black, and “introduced audiences to the world of the understated man”, according to a press release...

Nestlé launches Wellnessize Web series with Luis Manzano

Embarking on a journey of wellness may seem daunting, especially for busy, multi-tasking homemakers. Nestlé Philippines, through the Nestlé Club, has launched a campaign...

Fitness Convergence

By Michael Angelo S. Murillo APRIL 16 was a good day for the local fitness and wellness scene as like-minded people converged to promote a...

Neutrogena relaunches Hydro Boost, Ultra Sheer lines

THE SECRET to younger-looking skin, according to American skincare brand Neutrogena, centers around two concepts: hydration and sun protection. These are at the crux...

Trump Wine is real. Trump Champagne? Don’t pop that cork

NO, THE TRUMP Fence Company won’t build the big, beautiful wall that Donald Trump vows along the Mexican border. Trump Wine may be a...

Filipino funniness with Mang Juan

Ads & Ends — Nanette Franco-Diyco UNIVERSAL ROBINA CORP. (URC) has long been identified as a pioneer and leader in the Philippine snacks category. One...

Sales strategy and planning

Getting The Edge In Professional Selling — Terence A. Hockenhull NEARLY EVERY SALESPERSON I know wants to exceed quota and increase his or her personal...

Why US millennials are crushing the dreams of marketing directors

COMPANIES BENDING OVER backward to sell to millennials are doing the one thing the cohort hates most: trying too hard. Attempts at wooing the emoji...

Wrangler seeks new True Wanderer in travel contest

AMERICAN DENIM BRAND Wrangler is continuing its search for biking and travel enthusiasts “out to fulfill their passion on the open road” through its...

Coffee for one: how the future of US demand is up...

MASSIMO ZANETTI BEVERAGE USA, the maker of Chock full O’Nuts and Hill Bros. coffee brands, sees the future of US sales in a single...

Millennials’ ‘lunch-break cosmetics’ spur China’s Botox boom

FRETTING ABOUT FROWN lines and crow’s feet can start early. In China, women in their 20s and 30s are spending on therapies to smooth...

Banana Republic taps Kevin Love for 2016

KEVIN LOVE, who plays center for the Cleveland Cavaliers of the National Basketball Association (NBA), is clothing brand Banana Republic’s new brand ambassador. “Banana Republic...

BPI online film goes viral

Ads & Ends — Nanette Franco-Diyco This bank’s digital material is able to so effectively communicate with its target market without resorting to the conventional...

How sophisticated is your sales team?

Getting The Edge In Professional Selling — Terence A. Hockenhull THE COMPANY I currently work for sells a wide range of construction materials. No, we...

Kraft Mac & Cheese recipe change good for big food

FOR MOST CONSUMERS, “better for you” is good enough. Kraft Heinz revealed on Monday that, three months ago, it quietly stripped its signature Mac &...

British retailers invite rival brands to fill their empty spaces

AS ONLINE DELIVERIES surge and shop sales fall, Britain’s retailers are looking to refit their once bustling superstores with new attractions such as rivals’...

Humorous ads targeting Muslim stereotypes debut on NY subway

HUMOROUS ADS for a documentary film that aims to promote understanding and tolerance of Muslims went up in New York subways on Monday after...

Diageo’s Plan W brings out local women’s voices

DIAGEO PHILIPPINES, the local arm of the British liquor giant, has tapped music for its corporate social responsibility program. The project, called Plan W and...

Collaborators with all working plus-size women

Ads & Ends — Nanette Franco-Diyco A towering, huge billboard along EDSA in the Greenhills area has attracted my attention. It had a solitary dog,...

Quality versus price

Getting The Edge In Professional Selling — Terence A. Hockenhull AS I HAVE mentioned many times before, salespeople tend to think that the only determining...

IHOP’s National Pancake Day promo set for Tuesday

By Zsarlene B. Chua INTERNATIONAL HOUSE of Pancakes (IHOP) is staging another installment of the National Pancake Day promotion where customers can enjoy an all-you-can-eat...

Warner Bros., Smart take on Batman v Superman

ONE OF THE year’s most anticipated superhero movies has partnered with a local telecommunications company to broaden the user experience from beyond the silver...

Advertisers :( cannot use new Facebook ‘reactions’ to target viewers

WASHINGTON/NEW YORK — Facebook, Inc. advertisers love the idea of using the social network’s new anger, humor and other emoticon buttons to better target...

Maybelline debuts ‘Make it Happen’ campaign with Georgina Wilson

BRITISH-FILIPINO MODEL Georgina Wilson faces a new milestone as she becomes makeup brand Maybelline’s newest endorser in the Philippines. The deal was inked last September,...

Elegance in drinking beer

Ads & Ends — Nanette Franco-Diyco SAN MIGUEL’S omnibus beer advertising campaign stands way above the beer commercials that we have long been exposed to...

Marketing, merchandising, or selling

Getting The Edge In Professional Selling — Terence A. Hockenhull THESE ARE THREE common terms used to move products from manufacturer to end-user or customer....

How this entrepreneur became a telco ambassador

By Cathy Rose A. Garcia AMID ALL THE celebrity endorsers out there, businessman Bjorn R. Pardo may seem like an unusual choice to become a...