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Delivering an effective sales presentation

Getting The Edge In Professional Selling Terence A. Hockenhull LAST WEEK, we talked about developing presentations, the importance of knowing your audience and whether the purpose...

How Oppo plans to stand out in a crowded smartphone market

By Zsarlene B. Chua, Reporter While 2016 has been a very busy year for Chinese mobile phone brand, OPPO, 2017 may prove to be even...

Johnnie Walker keeps on walking

Following its successful “Keep Walking” campaign last year, Scotch whisky brand Johnnie Walker has launched the second phase of what will be a long-standing...

Trump’s China trademarks risk constitutional crisis, experts say

BEIJING — US president-elect Donald Trump has at least 45 trademark applications pending in China, AFP has learned, each of which could potentially violate...

Prince estate awards merchandising rights to Universal Music

THE estate of the late pop artist Prince signed a global licensing deal that gives Universal Music Group’s Bravado unit exclusive control over his...

Bench barbers creativity

Ads & Ends Nanette Franco-Diyco THE TWO digital films produced by TBWASantiago Mangada Puno that were launched last week are powerfully inspiring. These campaigns were perceived...

Digital advertising becomes a human-free zone

By Leonid Bershidsky WHITEOPS, a US cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6...

Matteo for Saucony Kineta Relay

JUGGLING NUMEROUS activities as an actor, singer, host, and athlete is no easy task for Matteo Guidicelli. But he said that with the right...

AirAsia thanks its customers

BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign “filling the air with the spirit of gratitude and...

Amazing PLDT HOME Fibr’s expansion

Ads & Ends Nanette Franco-Diyco THERE ARE MORE and more advertising gems that are launched and that instantly catch the attention and excitement of their target...

Tacky closing techniques

Getting The Edge In Professional Selling Terence A. Hockenhull SOME YEARS AGO in Hong Kong, a salesman selling me an insurance policy decided it was time...

Toblerone minds the gap

WHEN TOBLERONE recently made a drastic change to the appearance of its iconic chocolate, netizens voiced their concerns on social media about what had...

The enduring romance of Closeup

Ads & Ends Nanette Franco-Diyco I LIKE THE newly launched Closeup television commercial that captures that feeling of innocent love at first sight. Historically, Closeup has been...

Uber app gets an upgrade

RIDE-HAILING MOBILE APP, Uber, has introduced an entirely new rider app design — something that has been a long time coming as the app’s...

Solar lamps with a charitable component just one item in AirAsia’s...

PHILIPPINES AIRASIA HAS launched its holiday in-flight catalogue which features vacation essentials and a solar-powered lantern. “For this CSR initiative, we saw the project and...

Targeting the professionals

DUTCH GLOBAL paints and coating company, AkzoNobel, has introduced Dulux Professional paints specifically targeted towards “architects, contractors, interior designers and other trade professionals,” according...

RiteMed cites true heroes

Ads & Ends Nanette Franco-Diyco TWO MONTHS AGO, RiteMed released a two-minute advocacy ad on social media entitled “Pagpupugay” (A Tribute). International award-winning director Brillante Mendoza...

Window dressing

By Zsarlene B. Chua IT WAS -- at first -- a somber affair as while guests happily greeted one another, there was an undercurrent of...

Christmas comes alive

ACROSS THE CITY, yet another Christmas tradition has come to life as the Ortigas Center formally opened this year’s “Christmas on Display,” an animatronic...

NBS’ new look revealed in time for holidays

AT THE MOST wonderful -- and busiest -- time of the year, National Book Store makes it easy for shoppers to complete their Christmas...

‘CU in the NT’ tourism logo causes stir

SYDNEY — A brazen tourism logo, “CU in the NT,” aimed at attracting people to Australia’s Northern Territory has caused a social media stir,...

Pinoy ‘supershoppers’

By Zsarlene B. Chua GOOGLE Philippines recently revealed a study how mobile devices — tablets, phablets, phones, etc. — affect the Filipino consumer behavior and...

It’s more fun in the Philippines! And then… ???

Ads & Ends Nanette Franco-Diyco THE MULTI-AWARDED integrated marketing campaign of creative agency BBDO excelled in terms of longevity and effectiveness. The campaign’s battlecry “It’s more...

Creating a good impression

Getting The Edge In Professional Selling Terence A. Hockenhull THERE’S NO SUCH thing as a second chance at a first impression. No question about it, a...

Coffee, tea, and charity

AS A way to better connect with its customers and making its charity partners accessible to them, Coffee Bean and Tea Leaf (CBTL) Philippines...

Tired of the fog? Try the frogs! Paris says to City

NANTERRE, FRANCE — Paris’s business district, La Defense, launched Monday a playful advertising campaign to lure away companies based in Britain seeking a new...

Mutliple brand ambassadors in one ad to mark Olay’s 10 years...

TEN YEARS AGO, American skin care brand, Olay, entered the Philippine market bringing with it “among the first anti-aging creams,” according to a company...

All about fame and fortune for the Kardashians

LOS ANGELES — From reality TV, to cosmetics, video games, clothing lines and paid appearances, the Kardashians have built an empire estimated at more...

Jollibee celebrates real love

Ads & Ends Nanette Franco-Diyco THE NEWLY LAUNCHED digital and television commercials of Jollibee’s Burger Steak express how someone who’s deeply in love really knows it’s...

No commitments, no sale

Getting The Edge In Professional Selling Terence A. Hockenhull I AM FREQUENTLY asked about the cultural aspects of selling. Is there anything different about selling in...

Insurance firm taps James Reid to persuade millennials to invest

THE PHILIPPINE BRANCH of Canadian insurance company and financial services provider, Manulife, has formally welcomed actor/singer James Reid as the newest addition to its...

Ride-hailing firm Grab pulls gory Indonesia ad

JAKARTA — Ride-hailing start-up Grab has withdrawn an advertisement in Indonesia after the video’s portrayal of a woman covered in blood sparked an online...

A wake up call before Christmas

Ads & Ends Nanette Franco-Diyco AS I WAS monitoring the local channels’ morning shows for possible launches of new commercials last Tuesday, I happily caught what...

When the sale goes nowhere!

Getting The Edge In Professional Selling Terence A. Hockenhull IT WOULD BE wonderful if every potential client said yes to the products and services they were...

Quiet battle for the sound of silence in UK shops

LONDON — Nigel Rodgers is in hell. A campaigner against piped music for decades, he stands in a shoe shop on London’s Oxford Street...

Good, better, best advice for parents on children’s work

Ads & Ends Nanette Franco-Diyco THERE IS THIS book entitled Good, Better, Best (published by Scepter Publishers of New York in 2013) that has been such...

Don’t be pushy

Getting The Edge In Professional Selling Terence A. Hockenhull GOOD SALESPEOPLE are able to sell effectively because they listen to their customers and take the time...

NBS collaborates with blogger

FROM COLLABORATING WITH National Artist BenCab, to personalities like Rajo Laurel and Daphne Oseña-Paez, National Bookstore has come up with another collectibles collection including...

Reading the Signs: How eyewear pushes courage

IN MARCH 2007, Ray-Ban, the eyewear icon, told its consumers to “never hide.” On one of its global campaign posters, we see two men,...

Role-playing kid’s playground plans expansion as it marks its 1st year

By Nickky Faustine P. de Guzman, Reporter KidZania Manila, a playland for kids four to 14 where they get to try out different professions, celebrates...

Beauty in a box

By Zsarlene B. Chua At first there was Birchbox, a renegade beauty box subscription service based in New York that would send a mystery box...

Watsons wants younger people to think about anti-aging products

By Zsarlene B. Chua WHILE IT IS no secret that almost half of every beauty section in any Philippine-based store is dedicated to whitening products,...

Napkin brand launches pro-women videos

A WOMAN’S PERIOD can pretty much lead to a bad day, especially when she experiences dysmenorrhea on top of the demands of daily life....

Facebook sidesteps ad-blocking on desktop computers

SAN FRANCISCO — Facebook on Tuesday began letting marketing messages slip past ad-blocking software on desktop computers. The update to the leading social network’s advertising...

Google and Facebook killed free media with ad domination

By Shira Ovide, Bloomberg Gadfly WHEN SURFING the Web or your favorite apps, it’s hard not to notice the nudges to pony up for a...