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Activision bets you will want to watch pros play video games

Activision Blizzard, Inc., the largest US-based video game creator, is forming a division to target the fast-growing business of eSports, where video game players...

The impact of budgets

Getting The Edge In Professional Selling — Terence A. Hockenhull What can a salesperson do when a customer rejects a suggested product based on cost? One...

Tracing the steps of the modern shoppers’ journey

MUCH OF THE WORLD now revolves around a combination of offline and online action. Of course, that includes consumer behavior, something brands seem to...

Boxing clever: used shipping containers fill gap in South African retail

JOHANNESBURG — A short drive west of Johannesburg on the edge of a fading bohemian high street stands 27 Boxes, a mosaic-colored retail center...

Shell launches ‘Do More’ campaign

Ads & Ends Nanette Franco-Diyco DRIVING FROM MAKATI to White Plains nowadays takes an average of two hours at peak times. In the name of...

More about proposals and presentations

Getting The Edge In Professional Selling By Terence A. Hockenhull AS WE MENTIONED last week, the person who asks for a proposal will very often attach a note...

GoodAh!!! leverages nostalgia, whimsy with new partner Abunda

TAPSILOG, a portmanteau of tapa (cured beef), sinangag (fried rice) and itlog (egg), has become a Filipino breakfast staple and all-around comfort food. The...

Audi ‘Truth in Engineering’ ads come back to bite amid probe

“IT’S NOT THAT easy being green.” That was Kermit the Frog’s lament to comedian Joel McHale in an advertisement during Sunday night’s Primetime Emmy Awards,...

Australian Nutella lovers make fun with personalized labels

SYDNEY -- An Australian marketing campaign that lets people personalize their jars of chocolate spread has not gone to plan, with participants designing labels...

Honoring Our Lady and the Pope

ADS & Ends Nanette Franco-Diyco AWARENESS of Our Holy Father Pope Francis is at a particular high again with his forthcoming visit to New York and...

‘Redefining Action’ rebranding for AXN

SONY PICTURES Television Networks, Asia (SPT Asia) has launched a new visual identity for AXN to align with the TV channel’s current programming. The new...

Apple’s ad-blocking feature is sending publishers scrambling

SETH WEINTRAUB has made a career of reporting on Apple. His Web site, 9to5mac.com, is one of the go-to places for news about the...

Buffett unit offers Emily Blunt free ice cream after DQ blunder

DAIRY QUEEN, the ice cream seller owned by Warren Buffett’s Berkshire Hathaway, Inc., offered actress Emily Blunt free food and desserts for life after...

Trillenium takes virtual reality into online shopping

LONDON -- Hrvoje Prpic is wandering through a fashion boutique trying to pick out a new accessory. Only, he’s not actually there. He’s sitting...

Lucky Me’s Korean-spicy profile

Ads & Ends By Nanette Franco-Diyco MY FAMILY went on a food trip to Pampanga and noticed how practically a whole barrio had specially opened...