Reasons why you should own a luxury car

From afar, the appeal of a luxury car is easy to see. They are the pinnacle of the automobile industry, representing the best of what is available in terms of car design, performance, and technology.

Yet, not many can gain much more than a surface-level understanding and awareness of what makes these cars so desirable, and justifiably so. After all, the best of what the market has to offer comes with a price tag that matches.

These are but a handful of reasons why luxury cars are worth more than what people realize.

Pioneers of cutting-edge technology

Tesla Inc. has been championing the shift from fossil fuel-powered engines to electric batteries and powertrains since 2003, almost 20 years ago, and this has led to the company’s meteoric rise to become the most valuable automaker in the world. Nowadays, the electric car revolution is sweeping across the market, building more and more momentum among carmakers and car-buyers alike.

It is standard for all luxury car brands to feature the most advanced and sophisticated technologies to power their creations, more than the latest engines and finely-tuned sport suspension systems. Some examples include machine learning and predictive technology, which can provide highly personalized driving experiences, augmented reality-powered navigation tools, which can show holographic directions on the road, and Internet of Things sensor tech to display relevant information through the HUD such as current weather, speed, gas mileage, and RPM.

Customer-centric experience

Naturally, such sophistication is evident in luxury cars’ comfort and safety aspects, as these are the features that shape the customer experience the most. Luxury automakers spare no expense into making their creations as safe and as comfortable as possible.

This dedication manifests in the highly adjustable driver’s seats that allow for the perfect driving position for every driver, in the car seats with lumbar support, to help those with back problems, or in the luxury leather trims and headrests designed for exceptional comfort on the road. Most luxury carmakers also provide bespoke services, for those who wish for a perfect, tailor-fit experience.

The same sensor technologies that allow for real-time updates on relevant car information can also be used to monitor the general health of the vehicle, warning the driver to check for any possible threats or concerns to their driving safety. Tire pressure sensors, lane change sensors, and collision control sensors are designed to prevent accidents, and features like anti-lock braking systems and traction control give drivers better ability to take control of their vehicle while driving.

Avant-garde designs and concepts

More than anyone else in the industry, luxury carmakers can afford to unleash their full creative and engineering capacities to explore and break the boundaries of what is possible. Luxury brands have the freedom to redefine the meaning of mobility in the contemporary world, and more often than not, the fruits of such endeavors make their way to the market via their concept cars or new, experimental features. For avid car enthusiasts who truly wish to explore the possibilities of the industry, there is no better option than a luxury car. — Bjorn Biel M. Beltran