Now in its second year, Ogilvy Philippines’ Creator Camp recently returned with an expanded program designed to help digital creators strengthen their business acumen and build sustainable, long-term careers.
Held at Ogilvy Philippines headquarters in Rockwell, Makati, the full-day session welcomed both new and returning participants — creators across lifestyle, tech, entertainment, and advocacy — who are looking to evolve from content producers into brand-led entrepreneurs.
Building on the pilot run in 2024, this year’s edition focused on helping creators develop skills in brand positioning, revenue planning, operations, and data-driven decision-making.
“The creator economy is booming, but for creators and influencers to truly thrive and build lasting legacies, they need to transcend the role of content producer and embrace that of a business leader,” said Elly Puyat, CEO of Ogilvy Philippines. “Our Creator Camp is engineered to bridge that critical gap. We provide the strategic insights and practical skills necessary not just to amplify their reach, but to monetize their creativity effectively and build enduring enterprises. This holistic, business-centric approach defines Ogilvy’s commitment to the creator community.”
Participants took part in guided discussions and interactive sessions led by Ogilvy’s business leaders and consultants. Topics included defining a clear brand story, leveraging audience data to optimize content, managing their platforms as legitimate operations, and identifying new monetization opportunities.
The day concluded with a panel discussion titled “Beyond Likes & Follows: Redefining Influence, Social Commerce, and Tomorrow’s Trends,” featuring Nestlé Philippines AVP and Head of Content Studio and Production Raffy Casas, Ogilvy Philippines Managing Partner Mike Garcia, Head of Consulting Manny Gonzales, Creative Director Dino Ocampo, and Senior Consultant for Influence and Creator and Influencer Council of the Philippines Board Director Jako de Leon.
“Understanding audience analytics and identifying key trends are no longer optional for creators; they are fundamental business requirements,” said Mr. Gonzales. “Our interactive workshop provided practical, hands-on experience that will enable our partners to make strategic adjustments that improve content performance and drive real business results. This is about empowering creators with the same data-driven decision-making capabilities that power leading businesses.”
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