Through its program “Tapon to Ipon: Basta Klaro, Panalo,” clear beverage plastic bottles made from polyethylene terephthalate (PET) material are collected and recycled by PETValue Philippines, the country’s first bottle-to-bottle recycling facility.
“Through Tapon to Ipon, we want to raise awareness about recycling and we want to do our part in ensuring that plastic packaging materials that are 100% recyclable are collected and used again,” Gareth McGeown, CEO and president of CCBPI, said.
All Tapon to Ipon collection hubs will now accept all types of clear post-consumer PET plastic beverage bottles, regardless of brands.
“At the same time, we’re starting a movement within local communities — World Without Waste is a collective movement and the contribution of every single individual is valuable,” he said, referring to Coca-Cola’s global goal to collect and recycle 100% of the bottles and cans it sells by 2030.
Coca-Cola developed an incentive-based strategy that would provide small business owners with additional income. Consumers can receive Coca-Cola products in exchange for the used plastic bottles that they will turn over at the Tapon to Ipon sari-sari store hubs.
It had a successful pilot program in Batangas City, followed by the expansion in Manila. There are plans to further expand the program throughout the country.
For consumers who use CCBPI’s Happiness on Demand (HOD) home delivery service in Las Piñas, Parañaque, Alabang, and Bonifacio Global City, they can turn over clear plastic bottles to the Coca-Cola HOD team upon delivery of their orders.