KATHMANDU-BASED CG Hospitality Holdings is planning to expand The Farm at San Benito, after it took over the management of the eco-luxury medical wellness resort in Lipa, Batangas.
In a statement, CG Hospitality said its chairman Binod Chaudhary acquired the shares of Avalon Hospitality in The Farm.
The company plans to expand The Farm at San Benito by adding more villas and facilities within the 48-hectare property. There are also plans to build a high-end residential development, with a concept similar to The Farm.
“We aim to redefine standards. In fact, Philippines is an important market, that is why we plan and target to build another new holistic and healing sanctuary here,” Mr. Chaudhary said in the statement. CG Hospitality is also looking to promote The Farm in international markets such as Europe, United States, India, Nepal, and Middle East, as well as possibly replicate The Farm overseas.
“The Farm at San Benito is a brand that is waiting to take over the world through its intrinsic philosophy which promotes health and wellbeing. The next phase of development will upscale its market and improve service offerings and the holistic healing experience of its customers,” said Mr. Chaudhary said.
The Farm is a wellness resort that opened in 2003, and offers various programs by licensed medical professionals, spa therapists, nutritionists, fitness coaches and yoga instructors. Among its programs include De-Stress & Revivify, Beauty & Vitality, Detox D’ Lite, and Weight Management.
CG Hospitality, the hospitality service unit of Chaudhary Group, has more than 95 hotels and resorts in 12 countries and 70 destinations. Its brands include Taj, Jetwing, Radisson, Alila, The Fern, Zinc Journey, and Summit.
The company expects to double its number of properties by 2020. Mr. Chaudhary said that they are “actively expanding globally by building more cutting edge concepts of life in hotels, resorts, residences, and spas across Asia, Middle East, United States, and Africa.” — Vincent Mariel P. Galang