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The New Plague: Online child abuse

STOCK PHOTO | Image by from Freepik

The world has experienced many disasters and different types of plagues. The most recent was the COVID-19 pandemic and its variants since 2019. We are still battling this viral epidemic. But there is a new plague that is neither organic, bacterial, viral nor chemical. It has been around for the past decade.

Dr. Bernadette Madrid, Ramon Magsaysay Laureate, spoke extemporaneously during the Dr. Jose Albert Memorial Lecture. The topic is close to her heart: Online Child Sexual Abuse and Exploitation (OCSAE).

A multi-awarded and respected pediatrician, Dr. Madrid is the Director of Child Protection Network’s Philippine General Hospital-Child Protection Unit (PGH-CPU) which was established decades ago. From a single room in the beginning, there are now more than 150 CPUs and WPUs (Women Protection Units) around the country.

“The new plague has been driven by the seamless integration of digital life into children’s worlds where one in three global internet users are minors. Social media normalizes child sexualization through self-generated imagery influencers, and sexting,” Dr. Madrid explained.

ALARMING STATISTICS
In 2020, a study showed that two million children were subject to grave OCSAE in one year.

Globally, 300 million children are affected. One case is reported every second. One in eight children face nonconsensual image offenses and solicitation.

Children are “natives” of the internet, without boundaries between their online and offline lives. The pandemic exacerbated this 21st century phenomenon. People (adults and children) were in lockdown and stressed. “The ecological system is a traditional microsystem consisting of family, peers, and school. This environment has now been invaded by a techno-subsystem (digital world) that surrounds children more closely than the family,” said Dr. Madrid.

The complex situation is started by the parental uploading of baby and child photos. Unknowingly, they are risking exploitation of their children by predators. Evidence gathered shows that pedophiles view the images for sexual gratification.

Then there is a group known as “child influencers.” They gain millions of viewers. Their parents act as managers. They turn the activity into a 24/7 job without boundaries between work and life.

“Social media sexualizes children through adult-like poses, normalizing it,” Dr. Madrid remarked. The influence on children is tremendous. Peer acceptance is such that children imitate sexualized poses from social media “to fit in.”

In 2022, the Internet Watch Foundation reported 50% of self-generated sexual images involve girls at puberty — ages 11 to 13. It is not clear whether these images are taken voluntarily, coerced, or groomed. The fact is the Philippines has been a target for the online predators for more than two decades.

Romantic relationships are the reason for online courtship, “situationships, and sexting (exchanging photos and videos of nudes and sexual acts). This is common among teens exploring sexuality and LGBTQ+ youth.” The reasons for sharing nudes, according to Interpol and UNICEF studies including the Philippines, are “being in love, flirting, or fun.” The children do not think there is anything wrong which what they are doing.

The exposed youth learn from each other without perceiving the activity as wrong. There is a blurred sense of propriety, of what is right or wrong; what is good or bad.

ACCESS
Dr. Madrid defined the dynamics of OCSAE. “It involves digital internet communication technologies in the abuse and exploitation continuum. It can be fully online or hybrid online offline. The impact of the internet enhances the productions and distribution of child sexual abuse materials (CSAM). It turns secret abuses (e.g., incest) into monetizable content.

“The effects of ICT are the increased perpetrator access to victims (even in bedrooms). The offenders gain social validation in online communities.”

There are research challenges such as varied definitions and categories. The sub-types are online solicitation (grooming), non-consensual sharing of videos and images, exposure to unwanted sexual content (porn), online sexual exploitation (live streaming), and sexual extortion (sextortion).

The perpetrator study revealed that in the United Kingdom, the USA, and Canada, one in nine men are offenders.

The US-based MCMEC CyberTipline noted that there was an “Explosion” [of tips] from 2010-2023 and in 2024 they received 20.5 million reports, 80% of reports involving non-US children. They received 1.7 million reports from the Philippines (2nd highest overall and 1st per 1,000 citizens).

TYPES OF ABUSE
The sub-types of OCSAE are:

1) Online grooming which can be hybrid online offline. This has been five stages: victim selection (vulnerable needy child), access, isolation, trust-building (to meet needs and desensitize via porn), sexual request and abuse, and post-abuse secrecy strategies. In the Philippines one can find a video advising foreigners on grooming steps (mall approach, fast food meal, hotel invite).

The PGH-CPU audit of September 2025 reveals that “the boyfriend is the top perpetrator. It starts online via phone, Facebook and progresses to offline assault.”

2) Live Streaming. The child performs sexual acts and nudity on camera, directed by a remote adult. The facilitator negotiates payment. It is estimated that 500,000 Filipino children are trafficked for new material by 250,000 adult Filipinos. Eighty-three percent of the facilitators are parents and relatives. It is a “family business.” Mothers sell their children as they claim poverty. Abuse is more severe with parental involvement.  Payments are made via money services (81% international, 53% US, 10% domestic). Small fees ($3-$50) and frequent small amounts are red flags.

3) Exposure to unwanted sexual content such as porn. Fifty percent of Filipino youth have been exposed in the last three months.

4) AI-Generated CSAM had a massive increase of 1,325% from 2023-2024. While there are no “real” victims, it encourages the sadistic abuse of younger children. The faces of celebrities and victims are often used in these AI images. There are also “nudify” apps that lead to extortion, bullying, and suicide attempts among teens.

PERPETRATORS AND RISK FACTORS
Forty-four percent of perpetrators are peers, 68% are acquaintances or family. The non-consensual misuse by peers has the greater impact on the victim: betrayal and humiliation.

When we look at victim risk factors, these include their online behavior with the frequent use of chat rooms. Others are psychological difficulties, female non-heterosexual experiences, and low parental education.

The targeted children show changes in device use: the victim is secretive and prefers room isolation. There are unexplained gifts and money. There are mood and behavior shifts, suddenly there are failing grades, the child is skipping school, they may be depressed or engage in substance abuse.

VICTIM NEEDS
The victim needs a sensitive, patient, non-judgmental, no-blame approach. Parent education is necessary.

Talk to the kids. Discuss rules such as no devices in the bedroom. Charge devices in the parents’ room. Limit screen time. Delay the use of smartphones and social media. Australia’s example: Social media access is only allowed at 16 instead of 13.

“Despite tech detections, challenges like encryption persist. This requires a public health prevention model — Primordial to tertiary — integrated across INSPIRE strategies, emphasizing multisector collaboration to protect children and address both the victims and offenders.”

Dr. Madrid concluded her lecture with an appropriate quote from the young saint of the Internet, St. Carlo Acutis: “Focus on internal battles against corrupt passions. Battle for children’s souls.”

 

Maria Victoria Rufino is an artist, writer and businesswoman. She is president and executive producer of Maverick Productions.

mavrufino@gmail.com

GSIS lifts cap on survivorship pensions

PHILIPPINE STAR/MIGUEL DE GUZMAN

THE GOVERNMENT Service Insurance System (GSIS) has lifted the cap on survivorship pensions, ensuring that surviving spouses get their full benefits under the law.

“By lifting the cap, GSIS ensures that surviving spouses will receive what they are rightfully entitled to, while staying true to our duty of providing fair and adequate benefits,” GSIS officer-in-charge Juliet M. Bautista said in a statement on Thursday.

The adjustment came after the GSIS Board approved a resolution removing the ceiling that had long restricted survivorship pensions. Survivors will now get the full equivalent of 50% of the pension of the deceased member or pensioner, without limitation.

Previously, survivorship pensions were capped at 50% of an undersecretary’s salary, preventing many beneficiaries from claiming the full amount due under the law.

“With the new policy, all survivorship pensioners affected by the old cap will have their pensions automatically recomputed and adjusted, while future survivorship pensioners will likewise receive the full survivorship pension without limitation,” the state pension fund said.

GSIS assured members that its funds remain financially sound and could sustain the policy change while continuing to cover other benefits.

The survivorship pension is given to the legal spouse of a deceased GSIS member or pensioner. It serves as financial support for widows and widowers who often rely on their spouse’s retirement benefits.

The removal of the cap is expected to improve the financial security of thousands of beneficiaries.

GSIS also emphasized that its actuarial studies confirm the viability of the pension fund, with revenues from investments and insurance operations supporting higher benefit payouts. — AMCS

Theaters bet big on massive screens, booming sound and recliners to lure movie fans

ETX Auditorium™ — PHOENIXTHEATRES.COM

WITH a $5-million makeover, Phoenix Theaters transformed a 10-screen cinema at Cleveland’s Great Northern Mall into a cinematic escape where wall-to-wall screens, thundering sound, and luxurious recliners lure movie lovers back to the big screens.

The investment appeared to pay off this summer, as moviegoers sold out upscale screenings of blockbusters like Superman and Jurassic World: Rebirth.

Theater chains in North America, including AMC Entertainment, Regal Cinemas, and Cinemark, invested more than $1.5 billion in the past year to upgrade auditoriums, adding larger screens, enhancing sound systems and providing other amenities, according to trade organization Cinema United.

AMC told investors last month that its upgraded auditoriums attract close to three times the occupancy of a regular theater.

“In terms of seating, picture quality and sound quality, it’s got to be better than what you can get at home,” said Cory Jacobson, president and owner of Phoenix Theaters.

Auditoriums with enhanced visual and video formats, such as IMAX, Dolby Cinema, and ScreenX, account for a record 14.9% of all tickets sold in the US and Canada this year, up from 9.8% in 2019, according to data from research firm Comscore exclusively compiled for Reuters.

Texas-based Cinemark has invested $225 million this year to maintain and enhance its global theaters, according to Cinema United’s Cinema Investment Report.

Theater owners charge an average $5 per ticket premium for these more luxurious experiences, according to EntTelligence, helping to offset the 23% decline in ticket sales since 2019.

“The box office can get back to where it was pre-pandemic, but that’s really going to be driven by the higher prices and (premium large formats), versus attendance actually coming back,” said Eric Wold, analyst at Texas Capital Securities, using the industry’s term for upgraded auditoriums.

Although upgraded auditoriums fill up faster, and fetch higher prices, box office revenue remains well below pre-pandemic levels, suggesting recovery is ongoing. Theater owners continue to make investments as they bet on the future.

“The reinvestment that we’re doing is evidence of the fact that we believe that seeing a movie on the big screen is unique and cannot be matched anywhere,” said Michael O’Leary, president and CEO of Cinema United.

More than 200 screens with enhanced formats have been added globally since 2023, taking the total to nearly 6,000, Cinema United’s report said, citing researcher Omdia.

EXPERIENCE OVER PRICE
Magnolia Neu said she watched the latest Captain America movie in the Screen X format — which projects visuals onto the side walls of the auditorium for a 270-degree viewing experience — at the luxury experience-focused Apple Cinemas in Greece, New York.

“If it weren’t for the large format or premium screening, I probably would not pay money to go to the movies in the first place,” Ms. Neu said.

The summer of 2025 was widely viewed as a major test for the film industry, with studios betting that a packed slate of sequels, reboots, and high-profile originals would help theaters recover revenue lost since the pandemic.

After a record-setting Memorial Day weekend, buoyed by ticket sales for the live-action remake of the animated Lilo & Stitch and the latest Mission: Impossible movie, summer box office proceeds totaled $3.67 billion, down 0.1% from the prior year, according to Comscore.

“If movie theaters were not recovering — which they’ve done, pretty amazingly considering they were shut down in March of 2020 — premium wouldn’t even be on the table,” said Paul Dergarabedian, Comscore senior media analyst. — Reuters

Region VII wage board approves P39 increase

STOCK PHOTO | Image by RJ Trazona from Unsplash

THE wage board for the Central Visayas granted a P39 increase in the daily minimum wage, bringing minimum pay to between P500 and P540.

Wage Order No. ROVII-26, approved on Sept. 11, will raise the minimum wage for workers in Region 7’s Class A cities to P540 from P501 previously.

These cities are Carcar, Cebu City, Danao, Lapulapu, Mandaue, Naga, and Talisay, as well as the municipalities of Compostela, Consolacion, Cordova, Liloan, Minglanilla, and San Fernando.

Workers in the cities of Bais, Bayawan, Bogo, Canlaon, Dumaguete, Guihulngan, Tagbiliran, Tanjay, Toledo, as well as all non-Class A municipalities will receive P500 per day, against P463 previously.

The new wages take effect on Oct. 4.

The new daily minimum wage supersedes the current Wage Order No. ROVII-25, which took effect on Oct. 2, 2024.

Labor law authorizes annual reviews of wage rates by region, taking into account inflation, the cost of living and each region’s economic performance.

Domestic workers were also granted a wage increase effective Oct. 4, according to Wage Order No. ROVII-DW.

Such workers in chartered cities and first-class municipalities will receive a P1,000 pay increase, bringing their monthly pay to P7,000.

For other municipalities, the board granted a P2,000 increase, also bringing their minimum monthly wage to P7,000.

The latest wage order covering domestic workers’ pay replaces Wage Order No. ROVII-DW-04, implemented on May 11, 2024. — Chloe Mari A. Hufana

Aboitiz Land reports value growth in RFO homes

ABOITIZ LAND

ABOITIZ LAND, INC., the real estate segment of the Aboitiz group, said the value of its ready-for-occupancy (RFO) homes has increased, suggesting potential returns for investors.

In a statement on Thursday, the company noted that its Seafront Residences in San Juan, Batangas, recorded a 473% value increase since its launch in 2017, equivalent to a 23% compounded annual growth rate.

Amoa, Aboitiz Land’s residential subdivision in Compostela, Cebu, posted a 381% increase in value since its 2015 launch, registering 17% compounded annual growth.

The Villages at LIMA Estate, within the group’s 1,000-hectare mixed-use development, saw a 157% increase in value since its launch, also achieving 17% compounded annual growth.

The company said value gains were also observed across its Ajoya communities, including Ajoya Cabanatuan in Nueva Ecija (195%), Ajoya Pampanga (110%), and Ajoya Capas in Tarlac (95%).

Ajoya Cabanatuan recorded 17% compounded annual growth since launch, it said.

“RFO homes are the best choices for prospective homeowners looking to move in immediately, letting families and professionals move in almost immediately after purchase and allowing them to enjoy the benefits of their community right away,” the company said.

The company also offers a 5% downpayment option for first-time homeowners and investors, with the remaining 95% payable over time.

“This structure is equally attractive to investors, who can acquire an RFO unit quickly, then begin generating rental income immediately — often enough to help cover monthly amortizations,” Aboitiz Land also said.

At the local bourse on Thursday, AEV shares closed flat at P31.55 per share. — Beatriz Marie D. Cruz

Vietnam’s FDI surge vs the Philippines: Beyond the gray list

Vietnam has pulled off something remarkable. In just the first eight months of 2025, it attracted $15.4 billion in foreign direct investment (FDI) disbursements — its highest yearly growth of 8.8% in five years. Over 80% of that went to manufacturing and processing, cementing Vietnam’s role in global supply chains.

In contrast, the Philippines has witnessed declining FDI inflows. For example, in 2023, FDI dropped to $8.925 billion from $9.5 billion in 2022. It grew by 0.1% to $8.93 billion in 2024. Net inflows for the first half of 2025 also showed volatility and lower amounts.

This gap is striking because, on paper, Vietnam carries a significant risk: since mid-2023, it has been on the Financial Action Task Force’s (FATF) gray list for deficiencies in anti-money laundering and counter-terrorist financing regimes. Yet Vietnam continues to pull ahead. 

“It’s the fundamentals, not just the label.”

Gray-listing is supposed to send red flags. It can raise compliance costs, trigger reputational concerns and complicate banking channels. But as one fund manager puts it: “Investors don’t park billions because a country has a clean compliance badge. They invest where supply chains run smoothly, costs are competitive, and governments deliver on infrastructure.”

Vietnam scores high on those fundamentals.

1. Scale, focus and commitment of investment

Vietnam is not just licensing new projects; it is seeing large disbursements and consistent investment into sectors with heavy capital and supply chain significance, especially manufacturing. These sectors are more sensitive to stability of infrastructure, predictability of costs and export-oriented trade access.

2. Relative costs: power, materials, labor

A big component is input costs. Vietnam offers substantially lower electricity/power costs (commercial/industrial rates) and lower material costs (textiles, plastics, electronic components) compared with the Philippines.

3. Infrastructure, logistics and trade integration

Vietnam has steadily built transportation, port, industrial park capacity and streamlined regulatory environments, which reduce lead times and uncertainty and attract firms whose global supply chain exposure is high. Furthermore, Vietnam participates in mega-trade deals like the CPTPP and RCEP.

4. Recent reforms vs legacy bottlenecks

Although Vietnam’s gray listing implies regulatory risk, investors appear to believe in the Vietnamese government’s willingness (and capacity) to address deficiencies.

The Philippines has recognized many of its own shortcomings and is pushing reforms.

• Tax incentives and corporate income tax reforms: A law signed in late 2024 (Corporate Recovery and Tax Incentives for Enterprises to Maximize Opportunities for Reinvigorating the Economy Act) reduced the corporate income tax rate for registered business enterprises from 25% to 20%, provided greater deductions including power expense deductions, and extended fiscal incentives for strategic investments.

• Land lease reforms: Foreign investors can now lease private land for up to 99 years (versus earlier shorter lease terms), stabilizing a major concern for long-lived, capital-intensive investments.

• Government’s acknowledgment of key hindrances: The reforms are directly aimed at addressing complaints from foreign investors: high power costs, foreign ownership restrictions, infrastructure deficits and bureaucratic uncertainty.

Nevertheless, the results lag: FDI has been shrinking in contrast to the growth in Vietnam. Partial monthly or quarterly gains in net inflows (e.g., in May 2025) are encouraging but small relative to what’s needed.

As one regional economist put it: “Vietnam has turned risk into a manageable cost. The Philippines turns opportunity into a waiting game.”

WHAT MORE THE PHILIPPINES MUST DO
To meaningfully catch up, the Philippines must go beyond incremental reform. Here are critical levers:

• Lower input costs substantially: power pricing must become more competitive. Reducing cost burdens for utilities, land and materials will pay off in attracting manufacturing and export-oriented investment.

• Speed and predictability of regulation: simplify permitting, cut red tape, establish “one-stop shop” systems and ensure consistent enforcement of rules. Investors hate surprises and delays.

• Upgrading infrastructure and logistics: ports, roads, industrial zones, power grids — these must be reliable and scalable. Vietnam’s investment in these has paid dividends.

• Trade and supply chain integration: join regional trade agreements, ensure trade facilitation, reduce tariffs and nontariff barriers and improve export competitiveness.

• Addressing perceptions and risk: even Vietnam’s gray-listing hasn’t destroyed confidence because its government is visibly responsive. The Philippines must similarly show commitment to rule of law, transparency, anti-corruption and stable ownership/lease rules.

IT’S NOT TOO LATE
Vietnam’s case proves that fundamentals matter more than reputational blemishes. Investors reward a government that delivers. Vietnam has delivered, and investors believe in its trajectory.

If the Philippines is serious about vastly increasing FDI, especially in manufacturing and exports, it must push harder on cost competitiveness and infrastructure, make regulation fast and predictable and send strong signals of policy stability.

Vietnam has shown that clear structural and policy strengths can overwhelm reputational/regulatory risk. The Philippines has demographic advantages, a large English-speaking workforce and increasing domestic demand. But unless it moves more aggressively and visibly, the capital will keep flowing to Vietnam — not because investors ignore regulatory risk, but because they see, in Vietnam, the return per unit of risk as more favorable.

The Philippines can still reverse current trends with accelerated reforms. But the window is narrow: global competition among ASEAN countries is intensifying, and investors have many options. If the country is serious about progress, it must confront head-on, with unwavering resolve, the entrenched corruption that plagues infrastructure projects.

The choice is stark: match Vietnam’s execution — or continue to watch the capital bypass Manila for Hanoi.

The views expressed here are his own and do not necessarily reflect the opinion of his office or FINEX.

 

Benel Dela Paz Lagua was previously EVP and chief development officer at the Development Bank of the Philippines.  He is an active FINEX member and an advocate of risk-based lending for SMEs. Today, he is independent director in progressive banks and in some NGOs.

Farmers’ Rights: Honoring heritage, cultivating our shared future

AR-UNSPLASH

By Kent Nnadozie and Lionel Dabbadie

AS THE WORLD gathers in Manila for the Second Global Symposium on Farmers’ Rights, generously hosted by the Government of the Philippines, we are called to reflect not only on the lessons and legacy of the past, but also on the aspirations and responsibilities for the future.

The theme of the Second Global Symposium, “Farmers’ Rights: Honoring Heritage, Preserving Biodiversity and Cultivating Food Security for a Shared Future,” captures the essence of a fundamental reality, but which is not always recognized — that farmers are not just food producers. They are stewards of agrobiodiversity, innovators of crop adaptation, and guardians of the genetic resources that sustain us and enrich our planet.

At the heart of the International Treaty on Plant Genetic Resources for Food and Agriculture lies Article 9, Farmers’ Rights. This is not a peripheral clause. It is the moral and legal recognition of farmers’ profound and continuing contribution to the conservation and development of plant genetic resources, especially those cultivated and maintained over generations in traditional farming systems.

HONORING HERITAGE
The crops we depend on today — wheat, rice, maize, millet, and thousands more — carry within them the stories and imprints of countless farmers, indigenous peoples, and local communities who, for millennia, selected seeds not just for yield, but for resilience, taste, nutrition, and cultural significance.

In the Philippines, agrobiodiversity is not just a scientific concept. It is a living portfolio of resilience, nutrition, and cultural heritage. From the terraces of the Cordillera to farms of Lake Sebu, farmers and Indigenous Peoples have cultivated and preserved a wealth of traditional rice, vegetable, roots, fruits, and other crop varieties that feed families, sustain livelihoods, and anchor local economies. These are not relics of the past. They are the foundation of food security and climate resilience.

This is why initiatives such as the United Nations’ Food and Agriculture Organization’s (FAO) Agrobiodiversity Conservation Project, which supported community seed banks and policy integration, and new proposals under the Global Biodiversity Framework Fund, are vital. To honor that heritage means more than remembering. It means ensuring that traditional knowledge is protected, that farmers’ seed systems are supported, and that customary practices are not marginalized by one-size-fits-all approaches to agricultural production and development. The recognition of the Ifugao Rice Terraces as a Globally Important Agricultural Heritage System (GIAHS) further reminds us that protecting biodiversity means protecting the communities and landscapes that sustain it.

CONSERVING BIODIVERSITY
The world is confronting a multitude of crises: biodiversity loss, climate shocks, and geopolitical conflicts, and the erosion of crop diversity is among its silent casualties. When local varieties are neglected or lost, when informal seed exchange is restricted, we don’t just lose genetic traits, we lose options for the future.

Farmers’ Rights, including the right to save, use, exchange, and sell farm-saved seed, are essential to conserving biodiversity on farms and across landscapes. It is through these rights that farmers maintain the rich plant genetic material needed to adapt to climate change, pests, and shifting ecosystems. Farmers are the quiet custodians of genetic wisdom, cultivating the diversity we need to weather tomorrow’s storms.

CULTIVATING FOOD SECURITY
Food security is cultivated in the fields of smallholder farmers, women seed keepers, community seed banks, and farmer-breeders. These are the people who work and help feed the world.

Securing Farmers’ Rights also means creating political space and enabling participation in decision-making, as well as ensuring equitable benefit-sharing. It also means recognizing the diversity of legal and cultural systems that shape how rights are understood and implemented around the world.

A SHARED FUTURE
Over the years, the International Treaty has supported a growing global dialogue on Farmers’ Rights, including through the development of an Inventory of National Measures, Best Practices, and Lessons Learned, which showcases real-world examples of how countries and communities are advancing the implementation of Article 9. In addition, the Options for the Realization of Farmers’ Rights provide a flexible and practical toolbox to guide governments, stakeholders, and partners in translating commitments into concrete actions that respond to national needs, contexts and priorities.

The Second Global Symposium on Farmers’ Rights is not just a forum, it is a milestone. Since the First Farmers’ Rights Global Symposium in India in 2023, we have seen growing awareness, but also new challenges. Digital sequence information, national and international policy developments, and the impacts of climate change, including biodiversity loss, all raise urgent questions about how Farmers’ Rights can be realized in practice, not just promised in principle.

As we gather in Manila, let us reaffirm that the future of food does not lie in homogeneity, but in diversity — of seeds, of knowledge, of practices and of the people who nurture them. Let us recognize Farmers’ Rights as fundamental for sustainable global food security.

Let us move from commitment to implementation, from dialogue to action, because when we protect the rights of farmers, we plant the seeds of a more just, resilient and food-secure world.

 

Kent Nnadozie is the secretary of the International Treaty on Plant Genetic Resources for Food and Agriculture. Lionel Dabbadie is the representative of the Food and Agriculture Organization of the United Nations in the Philippines.

Disney sued by law firm Morgan & Morgan over Steamboat Willie ad

Steamboat Willie (1928)
Steamboat Willie (1928)

US PERSONAL injury law firm Morgan & Morgan sued Disney in Orlando, Florida, federal court on Wednesday, seeking a ruling that it can adapt Disney’s landmark animated short Steamboat Willie in a firm advertisement without violating the entertainment giant’s intellectual property rights.

Morgan & Morgan said in the complaint that it filed the lawsuit after Disney refused to confirm whether it would object to the ad.

Disney’s copyright on Steamboat Willie expired last year, but the company still owns trademarks related to its 1928 film, which featured the first public appearances of Mickey and Minnie Mouse.

Spokespeople for Disney and the firm did not immediately respond to requests for comment on the complaint. Morgan & Morgan’s proposed ad features a scene in Steamboat Willie style with Minnie Mouse calling the firm after Mickey Mouse crashes the boat into her car. It includes a disclaimer that the video was not approved by or associated with Disney.

Orlando-based Morgan & Morgan, which bills itself as the largest US personal injury law firm, is known for its prodigious marketing. The firm accounted for more than 9% of all legal services advertising in the US and spent over $218 million on ads last year, according to a report from the nonprofit American Tort Reform Association.

Morgan & Morgan said it sent Disney a letter on July 15 seeking confirmation that Disney would not accuse it of infringing the company’s copyrights or trademarks with its Steamboat Willie ad. According to the complaint, Disney responded later that month that it “did not provide legal advice to third parties, and would not provide such advice in response to the Morgan Letter.”

The firm said it had filed the lawsuit based on Disney’s “history of aggressive enforcement of intellectual property rights,” including a trademark lawsuit the media giant filed against another company on July 16 over jewelry depicting Steamboat Willie characters.

The firm asked the court to rule that its commercial would not violate Disney’s rights and block the company from suing the firm over it. — Reuters

Philippines 2nd Worst in Region for Crisis Preparedness

The Philippines placed 36th out of 191 countries, with a risk score of 5.2 out of 10 — still classified as “high” risk, in the mid-2025 INFORM Risk Index by the European Commission’s Disaster Risk Management Knowledge Center. The index evaluates threats across three dimensions: hazards & exposure, vulnerability, and lack of coping capacity. Among East and Southeast Asian nations, the Philippines ranked second-worst, highlighting persistent challenges in disaster preparedness and resilience.

Philippines 2<sup>nd</sup> worst in region for crisis preparedness

When HR feels overworked — and how to fix it

I’m the HR manager of a small factory with about 100 workers. We are busy handling many people management tasks despite the help of my two assistants. What’s wrong with us? — Candy Girl.

Ordinarily, HR work can be performed by one person, regardless of their job title in an organization with approximately 100 workers. That’s on the condition that you are using an appropriate technology and payroll is done by the Finance department. This ratio is supported by the Society for Human Resource Management. HR-to-employee ratios could range from 1:50 in small companies to 1:150-200 in large organizations.

However, there are many conditions that must be met in order to do so. For one, your line executives must take full responsibility for their workers, including coaching for high performance and instilling discipline. While HR, even if it’s only a one-man department, focuses on high-impact policies and culture-building, it is not tied to clerical tasks.

This makes HR more strategic, less transactional — and positions HR as a “value multiplier” rather than a paper pusher.

DIFFERENT SOLUTIONS
Many small factories find themselves in the same trap. HR ends up doing too much under many conflicting systems. That means the root cause of the problem isn’t the competence or incompetence of the HR person, but the way HR is set up and maintained. Let’s break down why you’re overwhelmed, and what you can do to regain control:

One, too much manual work. In many small businesses, HR is still run on spreadsheets, logbooks, and paper forms. Attendance is checked manually, overtime slips get misplaced, and payroll preparation takes days instead of hours. Add government compliance filings, and suddenly, HR is swimming in clerical tasks.

The solution lies in putting up the most basic HRIS (Human Resource Information System) that can cut workloads dramatically. Instead of tracking attendance or leave balances by hand, let a system generate reports automatically.

Two, unclear responsibilities with line executives. In many organizations, HR is treated as the “workforce police.” It chases absent employees, resolves workplace conflicts, and even reminds people to wear their PPE. That’s not HR’s job. Supervisors and managers should handle daily discipline and attendance monitoring.

The solution lies in resetting expectations with management. Make it clear that supervisors who interact with their workers daily should handle first-line employee issues. HR can support them with policies and templates, but the day-to-day monitoring must sit with operations leaders.

Three, absence of clear, standard processes. How many times do employees drop by HR to ask, “How do I apply for a loan?” “Where do I get an employment certificate?” “Who approves my overtime?” “How about my application for leave?” If every request is handled individually, you’ll be stuck answering the same questions forever.

The solution is in standardizing and publishing clear processes. Create clearly worded guides or FAQ posters in the factory, if not on the intranet. When workers can help themselves, HR stops being the “walk-in help desk.”

Four, being reactive rather than proactive. Many HR personnel spend 80% of their time reacting to problems: resolving conflicts, chasing documents, or pacifying upset employees. That leaves little time for proactive work like training, engagement, or productivity initiatives.

The solution can take the form of proactive HR projects every month. This may include a training program for supervisors on handling difficult workers. By anticipating common issues, HR reduces the need for constant firefighting.

Five, HR is the “catch basin” of all issues. In small companies, HR often becomes the “do-it-all department.” Lost locker keys? HR. Medical exam compliance? HR. Fixing workplace disputes? Somehow, HR again. While it seems harmless, these little tasks eat up hours each week.

The solution is to politely but firmly draw boundaries. HR should focus on recruitment, development, government compliance, and employee relations. Other tasks should be reassigned to the line managers themselves.

LEAN HR
Not many HR people, even the most experienced professionals, know about the advantages of Lean HR in streamlining processes. Essentially, it’s the application of Kaizen and Lean in identifying and removing wasteful tasks in HR operations. This includes recurring issues like those found in correcting payroll errors.

Other non-value adding practices include requiring workers to fill out three forms for a simple benefit request, requiring people to wait for at least four signatories to complete a process, and workers inquiring about basic policies that should be posted in bulletin boards.

In Lean HR, the goal is to cut wasted time, talent, and treasure in every system and procedure. A factory with 100 workers doesn’t need a big HR department. It only needs a smart one. If you and your team of two assistants are constantly overwhelmed, it’s not because the job is impossible — it’s because HR is doing too many things that should either be automated, standardized, or delegated.

The shift is simple but powerful: let HR focus on strategy and people development, while line supervisors and a smart system handle the daily grind. Once you reclaim that balance, HR stops being the “busy department” and starts becoming the “value-adding partner” your factory truly needs.

 

Join our Oct. 17, 2025 public workshop on “How to Detect and Investigate Employee Fraud.” For details, e-mail operations@reyelbo.consulting or register via https://reyelbo.com/contact-us

Megaworld raises P2.24B from MREIT block sale

MEGAWORLD

LISTED property developer Megaworld Corp. raised P2.24 billion from the sale of 168.63 million common shares in its real estate investment trust (MREIT) through a block sale transaction, providing funds for ongoing and planned projects.

In a stock exchange disclosure on Thursday, the company said the shares were sold at P13.28 per share, with proceeds to be settled on Sept. 19.

Megaworld said it will submit a reinvestment plan detailing the use of funds from the sale.

Brokers for the transaction included Maybank Securities, BDO Securities, First Metro Securities Brokerage, and RCBC Securities.

“This transaction should be beneficial primarily to Megaworld, with indirect positives for MREIT as seen in similar REIT block sales. The P2.24-B proceeds provide additional funding for existing projects without the need to raise debt. This supports its strategy to launch new product lines, including its planned ultra-luxury segment which could be margin-accretive,” First Metro Securities Brokerage Equity Research Analyst Nicole Aquino said.

In July, Megaworld raised P1.17 billion from the block sale of 84.8 million MREIT shares at P13.82 per share, with net proceeds earmarked for township developments in Cebu and Bacolod.

On Thursday, Megaworld shares fell 1.44% to P2.05, while MREIT shares declined 2.16% to P13.60. — Beatriz Marie D. Cruz

How PSEi member stocks performed — September 18, 2025

Here’s a quick glance at how PSEi stocks fared on Thursday, September 18, 2025.

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