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DoH issues advisory against big public gatherings; Davao City cancels March fiesta events

BW/LEAN S. DAVAL, JR

THE DEPARTMENT of Health (DoH) released a memo on Monday discouraging events that will gather large crowds amid the 2019 novel coronavirus (nCoV) threat. In its health advisory, DoH said it “strongly urges the public to avoid attending, participating in, and organizing events that draw a huge number of attendees.” DoH also called on organizers to cancel planned events to lessen the risk of virus transmission. In a briefing on Monday, Health Undersecretary Rolando Enrique C. Domingo clarified that the advisory is not a directive that strictly prohibits all large gatherings, but a public warning.

PUI
DoH reported 314 persons under investigation (PUI) in different parts of the country as of February 10. “We are seeing a rapid increase in the transmission rate of the virus globally. In response, DoH has strengthened its capacity in preparation for the possibility of local transmission. All DoH hospitals are equipped to cater to the influx of patients and are following strict infection control protocols to contain the virus,” Mr. Domingo said. According to the World Health Organization, more than 900 deaths have been recorded as of Monday from 40,000 confirmed cases.

DAVAO CITY
Following the DoH advisory, Davao City Mayor Sara Duterte-Carpio announced the cancellation of activities lined up for the 83rd Araw Ng Davao celebration in March. “Our game plan is to eliminate activities that are possible maka-transmit (to transmit) the virus like mass gatherings,” she said in a press conference Monday. She said the Thanksgiving Mass will be the only highlight for the celebration of the city’s founding anniversary, and all preparations made for this year will be executed in 2021. The scheduled holidays on March 1 and 16 will remain in effect. Ms. Carpio noted that the city’s health care facilities have limitations and cannot possibly carry hundreds of sick individuals all at the same time. “Because of these limitations, our plans for us Dabawenyos is to ensure that we do not get the infection. Please read all available information on how you can keep you, your children and the entire family healthy,” she said. The mayor also announced a ban on all welcome and send-off groups at airports, seaports, bus terminals, and other transportation hubs. “Doon na sila mag-we-welcome sa kanilang mga bahay. Lahat ng iyakan at goodbyes sa bahay na gagawin (They can do the welcoming at home. All the crying and goodbyes, do those at home),” she said. The new policy has been discussed with the Civil Aviation Authority of the Philippines, which manages the Davao International Airport, she said. For the holding of this year’s Ironman 70.3. triathlon, which will be the third staging in the city, Ms. Carpio said they have yet to make a decision. “We will still have to discuss what is the best thing to do.” — Gillian M. Cortez and Maya M. Padillo

Nationwide round-up

IBON Foundation files complaint vs military, gov’t officials

RESEARCH GROUP IBON Foundation, Inc. (IBON) filed an administrative complaint before the Office of the Ombudsman on Monday against a former high-ranking military officer and two government officials for red-tagging the institution. Facing the complaint are former Armed Forces of the Philippines (AFP) deputy chief-of-staff for civil-military operations Antonio Parlade Jr., Presidential Communications and Operations Office (PCOO) Undersecretary Lorraine Marie T. Badoy, and National Security Adviser Hermogenes C. Esperon, Jr. The research group is asking the Ombudsman to hold respondents answerable for their “malicious abuse of authority, negligent performance of duties as public officials” and for “conduct that is grossly disregardful of the public interest, unprofessional, unjust and insincere, politically biased, unresponsive to the public, distorting nationalism and patriotism, and undemocratic.” IBON said they filed the complaint after a year of “constant vilification” by the respondents.

RECENT
The most recent, mentioned in the complaint, was when Ms. Badoy called IBON a “communist front” on the One News program “The Chiefs” in January. IBON Research Head Rosario Guzman was on the show at the same episode to present their fact-checking of the PCOO’s ‘Duterte Legacy’ information materials. IBON maintains that it is a Securities and Exchange Commission (SEC)-registered foundation that publishes socio-political-economic analysis. “Its researches enjoy a reputation of being independent, evidence-based, and credible. It is because of this reputation that its researches on social justice, real economic development, environmental sustainability and democracy, among many others, are widely used by various non-government and people’s organizations in pursuit of their own advocacy work,” part of the complaint read. Genshen L. Espedido

Nation at a Glance — (02/11/20)

News stories from across the nation. Visit www.bworldonline.com (section: The Nation) to read more national and regional news from the Philippines.

Nation at a Glance — (02/11/20)

Promil four nurtures batch 8 of young talents through its “I-Shine” Talent Camp

When children are encouraged and given avenues to thrive, they are able to excel in their passions both in the arts and sciences. Most moms today are invested in their children’s holistic well-being and happiness. With so many research and reading materials powering up the belief that a child’s present state — psychological, physical and emotional state may affect his or her adulthood, they look for ways on how to make sure that everything they do today has an effect on the future.

PROMIL® FOUR’s i-Shine Talent Camp, now on its 8thseason, is not just a fleeting summer activity, but a carefully designed program that harnesses the benefits of creative expression and proper mentoring, so that the child’s gift is nurtured to the fullest.“PROMIL® FOUR has always been about partnering with parents to nurture their children’s gifts and bring out the best that they can be at what they love to do,” says Maria Carmela Gabunada, Associate Marketing Directorof Wyeth Philippines, Inc.  She adds — “This same philosophy is what motivates us to extend our program to a summer talentcamp andbring children closer to activities they want to pursue”.

i-Shine Talent Camp comes at a perfect time for children 6-11 years old as this happens during summer time with seasoned mentors who can inspire, train, and instill hard and soft skills they will need in their craft and in life. That’s why the focus is on the process as much as it is on the output.

With PROMIL® FOUR’s i-Shine Talent Camp Season 8, a new generation of eager talents can truly shine. PROMIL® FOUR’si-Shine 8 Talent Camp is the biggest and most prestigious summertalent camp, for children 6 years old and above.This year, i-Shiners will be able to take classes on ballet, theater, art, music or dance starting April 13, 2020.

The camps will be guided by experts in their craft who have been known for making their mark in respective industries. Helping the new batch of hopefuls to move the artforms forward, they will lead in locations that will cater to teaching the children.

G-Force’s iconic celebrity choreographer GeorcelleDapat-Syand her G-Force family will be holding the i-Shine DanceCamp at the G-Force Dance Centers in Filinvest, Alabang and in their Tomas Morato branch in Quezon City.

Award-winning craftsmaster Robert Alejandro will be teaching young artists in Diliman’s own Papemelroti branch together with Arts Director Kara Escay, for the i-Shine Art Camp.

Budding musicians will learn at the Music School of Ryan Cayabyab guided by National Artist Maestro Ryan Cayabyab.

Seasoned thespian and Trumpets president Audie Gemora will help the theater group, teaching children all about acting on the stage with his Trumpets Playshop.

And for those who want to glide into the world of ballet, they will be learning from Ballet Manila guided byPrima Ballerina Lisa Macuja-Elizalde, the Philippines’ first prima ballerina to be soloist with the world-renowned Imperial Russian Ballet. i-Shine Ballet Camp will then be held at the Lisa Macuja School of Ballet Manila.

These camps are already open for enrollment and can be joined by children aged 6 to 11 years old. After the camp sessions, the children will then perform in a grand talent show that their family and other guests can enjoy to witness their shining moment.

Avail promo discounts for i-Shine camps when you purchase PROMIL® FOUR products. Learn more in the website https://www.promilnurturethegift.com.ph/ishine or message PROMIL® FOUR’s Facebook Page.

DLTAP, FPH, government partners announce upcoming Philippine Fintech Festival 2020

A consortium of public and private partners announced today the upcoming Philippine Fintech Festival (PFF), a showcase of the latest tech innovations fueling the transformation of global businesses. The two-day festival is slated for May 20 to 21, and will be held at Shangri-La at the Fort.

The event is co-organized by the Bangko Sentral ng Pilipinas (BSP), Department of Information and Communications Technology (DICT), Department of Science and Technology(DOST), and the Department of Trade and Industry (DTI), along with private corporations and organizations such as the Distributed Ledger Technology Association of the Philippines (DLTAP) and the FinTech Philippines Association (FPH).

According to DTI Undersecretary Dr. Rafaelita Aldaba, the Philippines has all the necessary ingredients to be the next hotbed of fintech innovation. Listing a solid financial and business ecosystem, continued GDP growth, an innovation-ready regulatory environment, and a young tech-adopting population, the Philippines is poised to be regional leaders in the coming fintech boom.

“We strongly believe that this is a pivotal moment for us to become more relevant and competitive in the global marketplace,” she said. Usec. Aldaba explained that part of the government’s relentless drive towards financial inclusion is its readiness to work with private sector partners innovating in the field.

These include startups, telcos, and traditional banking institutions launching fintech products for SMEs and farmers in the underserviced agriculture sector, as well as mobile wallets and crypto-powered remittance platforms.

“Now, the Philippines is primed to move on to the next level and transition into a world-class digital economy through the Philippine Fintech Festival — an international gathering of experts and leaders in innovation,” Usec. Aldaba said.

PFF 2020 gathers innovation and tech experts, thought leaders, and business executives to discuss global trends, key executions, and cutting-edge solutions leading the digital transformation of global industries.

The festival’s key tracks cover: The Future of Finance, the trends that are Transforming Industries, and Blockchain for Enterprise.

Speakers at the event include:

  • Pia Arellano, President and CEO of Transunion Information Solutions
  • Matthew Gamser, CEO of International Finance Corporation
  • Lesly Goh, Chief Technology Officer of World Bank
  • Ron Hose, Founder and CEO of Coins.PH
  • Victor Paterno, CEOof 7-Eleven
  • Chatri Sityodtong, Founder and CEO of ONE Championship
  • and Tendayi Viki, award-winning author and Associate Partner at Strategyzer

In addition to plenaries and experiential zones, PFF 2020 will also feature a lineup of side events:

  • The Final Pitch: PFF Edition — an hour of lighting round pitches from startups and fintechs with angel investors and industry experts, in partnership with CNN Philippines’ The Final Pitch.
  • Business Matching
  • Trade Connect — a networking session for c-level executives, potential partners, industry regulators, and key stakeholders
  • Hackathon — focusing on the banking and finance industry and financial inclusion
  • and the PFF Awards — for top fintechs, startups, and innovative companies from Southeast Asia.

“We are working closely with the various government and industry partners in putting together PFF 2020 because this is an opportunity to showcase the Philippines’ capabilities in the fintech space,” said DLTAP and FPH Chairman Justo Ortiz. “Through the PFF, we are taking a shot at co-creating the future together.”

Registration and sponsorship opportunities) for the first Philippine Fintech Festival are now open. You can find out more about PFF 2020 here.

Dealogikal wins local round of National Champions Pitch competition

Last Wednesday, online marketplace startup Dealogikal claimed top prize at the local round of the National Champions Pitch Competition, staged by QBO Innovation Hub in partnership with the Annual Investment Meeting (AIM).

AIM, touted as the world’s leading investment platform in the Middle East and North Africa, is hosting its global finals from March 24 to 26, 2020 at the Dubai World Trade Centre in Dubai, United Arab Emirates. With the theme “Investing for the Future: Shaping the Global Investment Strategies,” AIM targets high profile government officials, private asset owners, and project promoters from all around the world as they address the global challenges of securing viable investments aimed at contributing to economic growth.

This 10th edition of the congress will embrace the bigger challenge of enabling economic growth through its five pillars: FDIs, Startups, Future Cities, SMEs, and Foreign Portfolio Investment.

AIM’s local leg champion, Dealogikal, is a market-centric online trading platform connecting buyers to sellers. Their platform-as-a-service model offers charting and technical analysis, competitive selection, real-time notifications, managed order tracking, trader management, and a secured marketplace. The company is guided by its mission to eliminate the redundancy of traditional operational procedures through the delivery of a fully integrated solution.

According to Ira S. Kiener, co-founder and CEO, the global marketplace they’ve created enables one to order and display goods to obtain the most optimal outcome for their business and personal goals. “At Dealogikal, we provide the latest tools and technology, effectively giving you a user experience in an unprecedented online environment,” he said.

By winning the February 4 pitch competition, Dealogikal earned themselves a complimentary plane ticket, accommodation, a free exhibition booth at the final AIM 2020 Pitch Competition in Dubai. There they will have the opportunity to pitch and compete to win the grand prize of $50,000.

All participating startups at AIM have the chance to connect with regional and international investors and businessmen during the duration of the event. Winners have the additional benefit of gaining key insights and advice for receiving seed funding for their startups.

As mentioned by Dawood Al Shezawi, Chairman of the Organizing Committee of the Annual Investment Meeting (AIM 2020), “AIM offers an opportunity for participating start-ups to increase their early stage venture capital or receive seed funding to start a business or expand its scope, given the crucial role start-ups play in strengthening new industries.”

SCG to revamp core businesses, eyes shift to solutions service enterprise

SCG is set to revamp three core businesses and equip human resource development to effectively shift from being a manufacturer to a solution and service provider, with an eye of maintaining sustainable business growth in 2020.

SCG unveiled its business strategies to overcome disruptions spawned by looming uncontrollable external factors in 2020, with the accelerated transformation of internal factors right. after announcing its Operating Results for 2019.

Mr. Roongrote Rangsiyopash, President and CEO of SCG, said: “Fluctuations driven by uncontrollable external factors has made a significant impact on businesses globally over the past year. As a result, in 2020, SCG is necessitated to develop comprehensive business strategies aiming at conquering disruptions promptly and maintaining sustainable business growth. With a business transformation plan, the three core businesses will shift from being a manufacturer to a solution & service provider that truly and holistically respond to the diversified and ever-changing customer demand as well as creating high value for the business. People Transformation is also a crucial force to drive change. SCG will strive to empower our people with essential skills, enabling them to insightfully access and understand markets across the region coupled with leveraging digital technologies to respond swiftly to the competitive environment and meet those needs timely.”

Cement-Building Materials Business aims to comprehensively enhance the industry and living sector with products and services incorporating digital technologies. A wide array of solutions includes Construction Solution that provides better performance, faster process and improved cost-saving construction solutions for technician and contractors such as BIM (Building Information Modelling) which helps enhance planning and construction quality through 3D model system, minimizing construction waste; and Living Solution that provide energy-saving, increased comfort, and safety for all ages. Besides, the business has upgraded its Retail Business by integrating physical stores with an online store.

Packaging Business foresees an excellent opportunity to build high growth, especially in the ASEAN as it has emerged as one of the world’s highest growing regions. SCG will accelerate the path to become the packaging solutions provider and be part of customers’ daily lives, coupled with augmenting packaging sales of industrial customers that have substantial growth and demand for packaging materials such as food and beverage, frozen food, canned food, consumer product, electronic product, and e-commerce business.

Moreover, SCG also provides solutions catered to meet special needs, i.e., design and printing solution, smart packaging solution, exhibition and market promotion solutions, and eco-friendly and sustainably sourced products and services, in line with the Circular Economy. The efforts are to hone the competitive edge and maintain the position at the forefront of the region in total packaging solutions.

For investment, SCG will continue delivering solutions, products, and services of 3 core businesses to satisfy customers throughout ASEAN, especially in Thailand, Vietnam and Indonesia, which show high potential and sizeable growth, plus seeking opportunities in emerging market in other regions through collaboration with groups, organizations, institutes, and other sectors at home and aboard to generate business opportunities and enhance the living quality of people, community, society, and environment in line with the commitment of “Passion for Better,” better and faster.”

Meanwhile, SCG subsidiary United Pulp and Paper Co., Inc. (UPPC) celebrated its 50 years in the business last December 2019, with employees and key customers.

As the Philippines’ leading manufacturer of high-quality industrial grade paper for packaging products, UPPC provides the best for all its stakeholders by continuously developing innovation to respond to changes through the years.

In addition, Mariwasa Siam Ceramics Inc., another SCG subsidiary that is the leading ceramic tile brand in the Philippines, improved its operation with the new state-of-the-art kiln, considered as the largest in the country. Towering over 212m in length and capable of producing maximum tile size of 800mm x 1200mm, it also produces an additional output of 5.8 Million sq.m / year.

Furthermore, it reduces 174 tons of CO2 emission and saves up to 3,200 KWH power. As of December 2019, the installation of the equipment has been completed and commissioning is on-going.

2019 Operating Results

In 2019, SCG’s Revenue from Sales of High Value Added (HVA) Products & Services reached 298,436 Million PHP (US$ 5,771 Million), which accounts for 41% of total Revenue from Sales. Spending on Innovation Research & Development totaled 9,432 Million PHP (US$ 182 Million), or 1% of total Revenue from Sales.

SCG’s Revenue from Sales of Q4/2019 reached 178,539 Million PHP (US$ 3,507 Million) due to lower chemicals and packaging paper prices.

SCG in ASEAN (ex-Thailand)

For SCG’s operation in the ASEAN, the Revenue from Sales in Q4/2019 was flat y-o-y, amounted to 51,209 Million PHP (US$ 1,006 Million), which is 27% of SCG’s total Revenue from Sales. This includes sales from both local operation in each ASEAN market and imports from the Thai operations.

As of 31 December 2019, total assets of SCG amounted to 1,067,496 Million PHP (US$ 21,073 Million), while the total assets of SCG in ASEAN (ex-Thailand)amounted 384,169 Million PHP (US$ 7,584 Million), which is 40% of SCG’s total consolidated assets.

In the Philippine market, SCG’s Q4/19 Revenue from Sales amounted to 3,488 Million PHP (US$ 68 Million). For the entire year, SCG recorded 16,077 Million PHP (US$ 311 Million).

Digitizing and empowering MSMEs in fashion supply with Zilingo

While the trillion-dollar fashion industry accounts for roughly 4% of the global GDP, its international supply chains are still plagued by outdated technologies, unacceptable labor conditions, and inefficient and environmentally-harmful practices. Zilingo, the rising tech-enabled fashion supply platform, has spent the last four and a half years putting responsibility and transparency at the forefront of fashion’s digital boom. Their goal: “to ensure that the future of fashion belongs to everyone.”

This year, Zilingo Philippines is expanding on that mission with a full suite of new services for MSMEs scaling up their businesses on the platform.

Founded in 2015 by Ankiti Bose and Dhruv Kapoor, Zilingo has reimagined the traditionally middlemen-ridden fashion supply chain by creating a single digital platform giving users a transparent view of their businesses as well as access to financial services, product design, and sourcing solutions. They currently have local presence in 11 countries, working with over 60,000 brands and businesses globally.

The cloud-based platform recently secured $226-M in Series D funding, for a total of $308-M dollars in investments from firms including Sequoia, Temasek Holdings, and Draper Venture Network.

“Zilingo aims to re-imagine the supply chain in its entirety and aggregate all parties within the same platform by offering services and software that can help businesses do better, which has been the brand’s focus since day one,” said Shiela Mauricio, Zilingo Philippines’ head of commercial.

With direct access to raw material suppliers, manufacturers, and brands, that platform offers MSMEs can the means to achieve product quality, quantity, availability, and better pricing models. Zilingo Philippines’ new B2B services include:

  • Digitization – covering online cataloguing, transactions, and payments
  • Fintech – granting access to longer term credit at more reasonable rates
  • Hassle-free logistics
  • and a new Marketing-as-a-Service (MaaS) platform.

“Zilingo first built the B2C platform to help merchants distribute better,” said Ryza Dipatuan, marketing director of Zilingo Philippines. Expanding on their flagship product, ZilingoAsiaMall, these new B2B services promise to solve even more pain points for small businesses.

Ryza says that Zilingo’s fintech and MaaS offerings should be especially exciting for smaller-scale merchants. Using the partner’s existing transaction history on the platform to generate an internal “credit score”, Zilingo has partnered with regional banks to extend credit lines for businesses to “buy now, and pay later.”

For firms looking to launch a new line, Zilingo’s MaaS services offer a cheaper, more efficient alternative to producing collateral in-house.

Let’s say you’re a brand that needs to establish a presence online. “Instead of paying out P50,000 on a photo shoot for your 20 or so SKUs, or products, working with Zilingo allows you to cut that cost down considerably,” Ryza said.

This new cataloguing service charges P100 per SKU (P200 with modeling services), meaning that same P50,000 photo shoot would cost only P4,000 at most. Ryza says the best part is merchants keep the rights to all photos for use in whatever future marketing projects they might have, whether on Zilingo or not. They’re partnering with a number of third party studios to ensure that this service is as accessible as possible for their merchants.

Understanding the variety of challenges faced by MSMEs, Zilingo offers services such as raw material sourcing, HR and productivity software, financial tools, and marketing tools—all with the goal of leveling the playing field of the Philippines’ MSMEs to efficiently operate and compete in the global market.

Make a sweet promise with the limited edition Cadbury dairy milk promise pack

With today’s fast-paced lifestyle, it’s getting more and more difficult for people to genuinely connect with their loved ones.We all may be connected through social media, but it’s hard not to get distracted by our gadgets and truly be present when we’re with the people who matter the most. It’s the season of love! So it’s time to slow down and show the people you love the priceless gift of your time with the new Cadbury Dairy Milk Promise Pack.

Your favorite Cadbury Dairy Milk chocolate is now in a special edition packaging that enables you to make a simple promise by scratching it off the pack, or make a unique one by writing it down. With the limited-edition Cadbury Dairy Milk Promise Pack, you can show how committed you are in giving your undivided attention and making beautiful memories with those you care about.

To make Valentine’s Day even more memorable, Cadbury Dairy Milk is giving away the once-in-a-lifetime opportunity to be featured on a special billboard on Valentine’s week 2020. Each winner will also receive P5,000.00 worth of gift certificates for a sponsored date for two.

You can get a chance to be one of the lucky 10 winners by taking a couple selfie with the Cadbury Dairy Milk promise pack and posting it on Facebook publicly with a caption of your promise. Don’t forget to tag Cadbury Dairy Milk Philippines’ official Facebook page and use the hashtag #CadburyPromisePack. You can submit as many entries as your heart desires so post away.This digital promo duration is from January 19, 2020 to February 8, 2020.

The Cadbury Dairy Milk Promise Pack will be available at leading supermarkets and convenience stores nationwide starting January 15. For more details, head to Cadbury Dairy Milk’s Facebook page.

Evolution through involvement and community

PANA and PANAF 2020 banner the theme ‘Brands that Build the Nation’

By Bjorn Biel M. BeltranSpecial Features Writer

Moving into the third decade of the millennium, one can learn much from looking back at the years that have come before. Technology has shaped much of the world that many people’s lives are inseparable from it. Through the Internet, the world has become much smaller, always connected.

With an evolving world, there is naturally a lot of new opportunities to be found, as well as new challenges. Where before, an economy was shackled to the ups and downs of the local landscape, now, countries have the entire globe as their market. And yet, with such a massive audience, the question now is how a country like the Philippines can stand out among its neighbors.

This is the question that the Philippine Association of National Advertisers (PANA) seeks to answer as it moves into its 62nd year.

A non-profit non-stock organization, established in 1958, PANA is founded on four basic principles: advertising is an essential factor in marketing of goods and services and, consequentially, is an important factor in the economic life of the country; the interests of consumers should be the primary concern of advertisers and in the case of conflict, the interest of the consumer should prevail; public confidence in advertising and advertised goods and services should be promoted, and therefore any practice that tends to undermine the confidence should be prevented or corrected; and the upliftment of the standards and practices of advertising.

Marvin Tiu Lim, the newly elected president of PANA, said in an interview that remaining true to this core and reinterpreting it for the new decade will be one of his term’s main goals.

In photo are the PANA Foundation Board (L-R): Alan Fontanilla (MullenLowe), Albet Buddahim (Katapult Digital), Len Pozon (Pioneer Life), Gigi Tibi (RadManila), Blen Fernando (Magna Anima Teachers College, Inc.), inducting officer Department of Tourism Secretary Bernadette Romulo-Puyat, Tefel Valentino (Megaworld Commercial Division), Mary Ann Ducanes (Chinabank), Theresa Aranda (City of Dreams Manila), Marilyn Ventenilla (TelePerformance, Inc.), Grace Fornier-Magno (SM Prime Holdings, Inc.), and Nina Reyes (Siemens Health).

“In pursuit of this goal, we will aspire to promote three pillars that are based on the United Nation’s 17 sustainable development goals, which are — decent work and economic growth; responsible consumption and production; and industry innovation,” he said in a speech during the induction of the 2020 PANA and PANAF Board.

“All these are captured in our 2020 thrust and hashtag #InvolveToEvolve. We want to involve and help evolve individuals, family businesses, SMEs, corporations, multinationals, associations, and other organizations — all of whom play a crucial role in creating brands that will help build the nation,” Mr. Lim said.

Taking a grassroots approach, PANA seeks to become more inclusive towards micro, small, and medium enterprises — which comprise more than 99% of the recorded business establishments in the Philippine Statistics Authority — and help them become brand builders. By building a network of industry partners and suppliers, brands can have a free flow of knowledge about responsible advertising techniques, consumer protection, and standardized ethics.

Additionally, through relevant and appealing seminars, programs, and events, as well as maintaining consistent communication channels for its members and the public, PANA aims to cultivate an active involvement of current and future brand builders.

“Because SMEs are the foundation of what the country is. You have local brands in different parts of the Philippines that are not exposed to brand-building techniques, and sometimes they waste money advertising ineffectively,” Mr. Lim said.

“With PANA, there’s an association that they can rely on, learn from, and vice versa. We want to push the envelope, we want to take risks, and we want them to get more learning because at the end of the day, learning is what we can offer. It’s an organization for advertisers by advertisers,” he added.

The weight of PANA’s mission only grows heavier as many Filipino businesses still have not taken the steps to adapt to the digital transformation that has enveloped the world in the past few years.

To build a better nation, Mr. Lim knows that PANA cannot afford to leave anyone behind. Establishing PANA as a platform for collaboration, learning, and involvement will go a long way towards pushing the country towards growth.

“We continually evolve ourselves, so we want to involve them this year. Keep on involving all the members and evolve in the next five years to be ready and be equipped with the right tools that the future will need,” he said.

“In my new role as the president of PANA, it is my ardent wish to showcase how brands, both big and small, can affect the lives of people and play a major role in nation-building. PANA’s 2020 theme, “Brands that Build the Nation”, dovetails with PANA’s vision to promote effective, truthful, and responsible marketing communications. With the right marketing tools, coupled with a thirst for knowledge and learning, we can focus on creating a nation of brands that edify and build — not just the economy, but also communities and society in general.”

BSP may cut rate again — analysts

By Luz Wendy T. Noble

THE Philippine central bank would probably cut benchmark interest rates again this year to shield the economy from a coronavirus outbreak and a slew of natural calamities, analysts said.

Fitch Solutions Macro Research in a note said the Bangko Sentral ng Pilipinas (BSP) was likely to trim the key rate again by another 25 basis points (bps) to 3.5%.

“A series of natural disasters, including a typhoon, earthquake and volcano eruption over December and January, are also likely to have disrupted output,” it said.

“More significant however, is the coronavirus outbreak in January, which could affect external demand, domestic confidence and has already softened metal and energy commodity prices, posing disinflationary and economic risks to the Philippines,” according to the note.

The Monetary Board at its first policy meeting on Thursday cut the key rate by 25 bps to take advantage of slower price increases and shield the economy from the effects of a deadly coronavirus outbreak.

BSP Governor Benjamin E. Diokno told a briefing after the policy ruling prospects for global economic growth have weakened further amid geopolitical tensions, while the spread of the 2019 novel coronavirus could affect economic activity and market sentiment in the coming months.

The manageable inflation environment “allowed room for a preemptive reduction in the policy rate to support market confidence,” the governor said.

BSP also raised the inflation outlook for this year to 3% from 2.9%, and kept the view for 2021 at 2.9%. Both forecasts still fall within the central bank’s 2-4% target.

Mr. Diokno earlier told Bloomberg TV the next rate cut could come by the middle of the year.

In a separate note, Mitsubishi UFJ Group (MUFG) Global Research Analyst Sophia Ng said BSP was likely to make one more rate cut in 2020.

“We think the timing of the next rate cut is likely to be dependent on the trajectory of inflation,” she said. “The BSP is likely to ease when inflation starts to decelerate.”

January inflation picked up more than expected to an eight-month peak of 2.9%, but it was still within the central bank’s comfort range.

The rate was faster than 2.5% in December but slower than 4.4% in January 2019, according to data from the Philippine Statistics Authority.

The reverse repurchase rate, overnight lending and deposit facilities now stand at 3.75%, 4.25%, and 3.25%, respectively.

Government data showed economic losses from the Taal eruption could hit P4.3 billion to P6.7 billion.

THREE CASES
The coronavirus outbreak that has killed hundreds and sickened thousands more in China could dent growth in the next two quarters by an average 0.3 percentage point, Mr. Diokno said last week, citing preliminary estimates.

The tourism sector was likely to be hit the hardest, he said.

The World Health Organization has declared a global health emergency after the outbreak that started in Wuhan City in China spread to more than 20 countries, including the Philippines.

The Philippines has reported three novel coronavirus cases, all Chinese nationals from Wuhan City where the virus was first detected.

The first case — a Chinese tourist from Wuhan who had been traveling with a man who died of the virus — was no longer showing symptoms and may be discharged soon, the Department of Health said at the weekend.

The third, a 60-year-old woman, was belatedly confirmed after she had left the country.

There was no known transmission in the country but more than 200 people were under investigation and were being monitored.

S&P Global Ratings said in a report on Friday the coronavirus crisis would probably stabilize globally by March, “with virtually no new transmissions in April.”

“Of course, the virus has global reach and there will be feedback effects on China as other economies adjust and global financial conditions shift,” it said.

MUFG’s Ms. Ng said the outbreak had added downward pressures on the peso.

“Prior to the coronavirus outbreak, we have already pencilled in a bearish profile for the peso against the dollar the year ahead, in part due to higher import of capital goods and raw materials amid an increase in infrastructure spending, as well as policy easing by the BSP,” Ms. Ng said.

“But as the Philippine economy is more buffeted from the impact of the coronavirus than other countries in the region with greater China linkages, peso weakness is likely to be more insulated from the fallout as well,” she said.

Ms. Ng said Mr. Diokno was “not in a rush” to cut the reserve requirement ratio for banks because he has time to cut the ratio to a single digit before his term ends in 2023.

“This is as previous RRR cuts were not fully absorbed by the banking sector. The BSP noted that only 30% of funds released from the RRR cuts were lent out, while the remaining 70% went back to the BSP,” she said.

The reserve requirement for big banks now stands at 14% for commercial banks, 5% for thrift banks and 3% for rural banks and 14% for nonbank financial institutions with quasi-banking functions.

DoF eyes P20 billion in additional taxes from fuel marking program

THE government expects P20 billion in additional revenue this year as a program to mark all gasoline, diesel and kerosene products deters smuggling, the Department of Finance (DoF)said last week.

“With the full implementation of this program, we expect smuggling and misdeclaration of petroleum products to be greatly reduced, if not totally eradicated, and revenue collections to dramatically increase,” Finance Secretary Carlos G. Dominguez III said during anniversary rites of the Bureau of Customs (BoC). “This program is projected to generate an additional 20 billion pesos in revenues.”

This month marked the full rollout of the program after oil companies were given a year to mark their stocks while authorities conduct random field tests.

A total of 2.79 billion liters of petroleum products have been marked so far, 2.148 billion liters of which were marked by the Customs bureau and the remaining 642 million liters by the Bureau of Internal Revenue (BIR), Mr. Dominguez said, citing a Customs bureau report.

The numbers were lower than originally planned. Authorities had wanted to mark at least 15 billion liters of fuel products last year, with the Customs bureau projecting about 6.8 billion liters of gasoline, diesel and kerosene imports and the BIR expected to mark about 8.4 billion liters processed by domestic refineries.

Fuel smuggling costs the government P20 billion to P40 billion in foregone revenue, according to estimates by the Finance department.

“That’s our suspicion that’s why we put it there, that not everybody was paying the right amount of tax,” Mr. Dominguez told reporters after Friday’s event. “We suspected that some people were not fully disclosing or fully paying the taxes.”

Aside from plugging tax leakages, the program could also deter importers from bringing in substandard petroleum products that did not pass environmental standards, the Finance chief said.

Fuel marking is an anti-smuggling measure. Fuel that has passed the various stages of tax compliance is marked by a special dye. The absence of a marker dye can be taken as prima facie evidence that no taxes had been paid on the fuel. — Beatrice M. Laforga