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The sweetest expo of the year: The 1st International Ice Cream and Gelato Expo arrives in the Philippines this October 2025

The frozen dessert industry is about to take center stage as Haliburton International Events Corp. proudly presents the 1st International Ice Cream and Gelato Expo (ICEGEX), happening on Oct. 24-26, 2025 at the World Trade Center Metro Manila. As the official Event Organizer, Haliburton is bringing together global and local leaders, innovators, and enthusiasts of ice cream, gelato, and frozen desserts in this first-of-its-kind showcase. Supporting this groundbreaking initiative is Cut Unlimited, Inc., serving as the Exhibition Manager, ensuring a dynamic and well-curated experience for both exhibitors and visitors.

ICEGEX 2025 promises to be a premier platform where businesses, artisans, and consumers can discover the latest trends, technologies, and flavors shaping the frozen dessert industry.

This milestone event is set to gather key players, innovators, enthusiasts, and entrepreneurs from across the country for a three-day celebration of ice cream, gelato, and everything in between.

Co-presented by Sterling Pacific Ventures Corp., this expo marks a pivotal moment — placing the Philippines on the map as a serious player in the world of ice cream and gelato.

With the global frozen dessert market projected to hit over $135 billion by 2030, and the Philippines seeing a surge in both consumer demand and artisanal dessert businesses, 2025 is the perfect time to spotlight the country’s growing influence in the industry.

The Philippine food and beverage sector is experiencing unprecedented growth, driven by consumer demand for premium, innovative, and healthier dessert options. As more Filipino entrepreneurs venture into the frozen dessert space and global brands eye Southeast Asia for expansion, the local market has seen a boom in small-batch producers, plant-based alternatives, and trend-forward brands.

More than anything, ICEGEX 2025 is a deep dive into the frozen dessert industry. The expo will showcase exhibitors in ice cream and gelato manufacturing, wholesale ingredients, packaging and labelling, equipment, as well as frozen dessert artisans who are gamechangers in their field.

The expo will also serve as a launchpad for industry dialogue, B2B networking, and knowledge-sharing — providing an ideal space for start-ups, established brands, suppliers, food innovators, and distributors to connect and collaborate.

This August, ICEGEX also welcomed on board Easy Brand, Selecta, Ceres Summit Corp., Dong Xiao, and Metro Container as sponsors of the inaugural event. These top industry players represent the entire frozen dessert ecosystem — from ingredients and production to packaging and retail:

  • Easy Brand — A go-to name for dessert ingredients and flavor bases, Easy Brand supports entrepreneurs in streamlining their operations with versatile, cost-effective solutions.
  • Selecta — As one of the Philippines’ most iconic ice cream brands, Selecta brings insight into large-scale production, consumer trends, and retail strategies.
  • Ceres Summit Corp. — A key player in providing commercial equipment and supplies for frozen dessert manufacturing, offering solutions to scale and automate production.
  • Dong Xiao — Specializing in food-safe and innovative packaging solutions, Dong Xiao is helping dessert brands elevate their presentation and quality of preservation.
  • Metro Container — Experts in refrigeration and cold chain infrastructure, crucial for maintaining product integrity from kitchen to consumer.

Their collective presence ensures that the expo delivers a holistic view of the industry — providing attendees with actionable insights and resources to build, improve, or scale their own frozen dessert businesses.

ICEGEX 2025 is also supported by industry associations and government agencies such as the Department of Trade & Industry — Export Marketing Bureau (DTI-EMB); the Department of Agriculture – National Dairy Authority (DA-NDA); the Philippine Food Processors & Exporters, Inc. (PHILFOODEX); the Council of Hotel and Restaurant Educators of the Philippines (COHREP); the Food Caterers Association of the Philippines (FCAP); the Hotel and Restaurant Chefs’ Association of the Philippines (HRCAP); the Hotel and Restaurant Association of the Philippines (HRAP); the Association of Local Artisan Food and Other Producers of the Philippines (ALAFOP); and the Philippine Association of Food Technologists, Inc. (PAFT).

With ICEGEX backed by immense support from the industry, attendees can look forward to an exciting, well-rounded lineup:

  1. Live Product Demos from Sebastian’s Ice Cream; Marcelo’s Microcreamery featuring Chef Nouel Catis; Chef Myke “Tatung” Sarthou;  Easy Brand PH featuring Chef Bam Piencenaves and Chef Boy Logro; Chef Emily Peralta; Blu Coffee Distributors Corporation; Sysu International, Inc. featuring Chef Sonny Mariano; Barista Queen; and Asiatrends Import and Export Corp.
  2. Business Talks and Industry Seminars by Chef Nouel Catis, Sebastian’s Ice Cream, Chimney Cone, Sterling Pacific Ventures Corp., the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), Chef Vincent Odejar, Chef Sonny Mariano, the Department of Agriculture — National Dairy Authority (DA-NDA), Daniel Baker PH, and Go Negosyo.
  3. B2B Networking — Connect with suppliers, manufacturers, distributors, and investors.
  4. Interactive Exhibition — Explore cutting-edge equipment, ingredients, packaging, ready-to-market products, and of course, lots of dessert tasting.
  5. SORBESTES Ice Cream Competition & SWIRLFEST Soft-Serve Competition — Watch the best in the industry go head to head in the Philippines’ first ever frozen dessert competitions. These competitions will have both public voting and judges’ deliberation segments, with notable culinary judges on board such as Chef Nouel Catis, Chef Sonny Mariano, Chef Via Angelica Dalida, Chef Manuel De Leon, Chef Vincent Odejar, and more.

Whether you’re crafting your first scoop or scaling your production, this expo offers education, inspiration, and opportunity. ICEGEX 2025 is a milestone event you wouldn’t want to miss!

ICEGEX 2025 would like to thank its media partners: Philippine Daily Inquirer, Inquirer.net, POP!, F&B Report, Chinese Commercial News, The Philippine Star, BusinessWorld, Business Mirror, Pilipino Mirror, Philippines Graphic Magazine, Cook Magazine, Asia Food Journal, Discover MNL, Daily Tribune, Exhibits Today, News Watch Plus, Earthlingorgeous, Foodamn Philippines, Iconic MNL, Tsinoy Foodies, Take Off Philippines, The Beat Asia, The Manila Times, WhenInManila.com, as well as our Official Radio Partner, Monster RX 93.1, and our Official Messaging Partner, Rakuten Viber.

ICEGEX 2025 would also like to thank Pinkerton Ice Cream and Everest Appliances.

Mark your calendars and be part of the 1st International Ice Cream and Gelato Expo in the Philippines! For inquiries contact Exhibition Manager, Cut Unlimited, Inc.

📅 Date: Oct. 24-26, 2025

🕒 Time: 10:00 a.m. – 6:00 p.m.

📍 Venue: World Trade Center Manila, Pasay City

📧 For inquiries & registration: info@eventsbycut.com

📱 Follow @icegexph on Facebook & Instagram for updates

 


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China calls on state-owned firms to boost industrial aid to Tibet

STOCK PHOTO | Image by 尘 J from Pixabay

 – Chinese state-owned enterprises should deepen industrial aid to Tibet, including increasing infrastructure investment and development, China’s state assets regulator said in a statement on Tuesday.

The commission overseeing state-owned assets emphasized more targeted measures, including developing advantageous industries that suit local conditions in Tibet, a region shaped by mountains and arid weather in China’s southwest that borders India, Nepal, Bhutan and Myanmar.

It urged more projects such as what will be the world’s largest hydropower project located in the lower reaches of the Yarlung Zangbo River and a railway connecting Tibet to Sichuan, and encouraged state-owned firms to step up funds to improve local livelihoods.

The instructions came days after President Xi Jinping visited Tibet to mark the 60th anniversary of Beijing founding the autonomous region last week in a celebration featuring songs, dances and placards floating through a parade in the capital Lhasa that told all to heed the Communist Party’s leadership.

The regulator also underscored employment assistance including for university graduates, and further enhancing national unity in Tibet.

“Through project construction, industrial cooperation and cultural exchange, we should better contribute to border stability and security,” the statement added. – Reuters

In protein-deficient India, McDonald’s, Bollywood and cricket fuel wellness craze

REUTERS

 – At McDonald’s outlets in South India, a 30-cent burger topping has been selling out fast. It’s not extra cheese or a fancy salsa dip, but a vegetarian protein slice developed with Indian government food scientists — the brand’s first such offering globally.

McDonald’s has joined India’s biggest dairy Amul, a slew of startups and a company backed by Bollywood superstar Ranveer Singh to unleash a marketing blitz with celebrity chefs and cricketers promoting protein as a daily nutrition need for young and old, not just a gym fad.

Ordering kiosks at the Golden Arches do not mention calories but lure consumers by flashing the high protein in burgers, tapping into a sudden craze in a nation with the world’s highest number of vegetarians and low meat consumption.

“The protein addition makes this easier to eat without much guilt,” said 53-year-old Baiju C.T., as he added the five-gram protein slice to his $3 Chicken Maharaja — described as India’s answer to McDonald’s signature beef burger Big Mac.

The nutrition push is not only about $50 whey powder packs. Protein has been infused into cottage cheese – a vegetarian favorite – as well as ice creams, water, chips and 60-cent tiny bottles of blueberry milkshakes. Indian flatbreads are next.

U.S. and other markets have seen similar protein booms, but in India it is being driven by the country’s distinct cereal-heavy dietary profile. Nearly 30% of India’s 1.4 billion people are vegetarian and the government estimates 73% of the population is protein-deficient.

Religious sensitivities mean beef is banned in most states, and while chicken is popular, it remains costly for many low-income households. Meat supplies in India stood at a mere 6.6 kg (14 pounds) per person a year – among the lowest globally, compared with 123 kg in the United States, and 70.5 kg in China, U.N. data from 2022 showed.

In July, McDonald’s sold 32,000 pieces of its soy- and pea-protein slice within 24 hours of launch. Most of its over 400 stores ran out of stock quickly and were replenished a month later, according to Westlife Foodworld, its sole franchisee for south and west India.

The slice is “inspired by consumer insights showing growing interest in protein,” Westlife CEO Akshay Jatia told Reuters.

 

‘SAVE OUR POPULATION’

India’s high-protein dairy market grew 9.4% over a year to touch $1.5 billion in 2024. This year, it’s likely to grow by another 12%, Euromonitor estimates.

Google Trends data from India shows the terms “protein chips” and “protein bar” recorded their highest interest in five years in June and August, with the highest search interest from New Delhi, an urban hotspot.

Rural India is plagued by low protein consumption. A research survey published in February found 80% of 785 households in semi-arid tropics consumed less protein than needed, even though they had access to protein-rich foods.

Aashitosh Inamdar, a chief scientist at the government’s Central Food Technological Research Institute, said it took them six months to refine McDonald’s protein slice in their labs as earlier prototypes received from the brand were “too chewy” and “powdery” for Indian tastes.

The government lab last year partnered with billionaire Mukesh Ambani’s Reliance to develop protein-enriched cookies. It is currently also developing local sweets and spices to make their taste appeal to more Indians, though much like McDonald’s, protein products largely remain an urban phenomenon.

“To save our population, we need to put it (protein) into something which is more edible,” said Inamdar.

 

BOLLYWOOD & CRICKET

Movie star Singh and co-founder Nikunj Biyani’s startup, SuperYou, has sold more than 10 million protein wafers since November, with sales hitting a record monthly high in July.

Singh has 47 million Instagram followers and is promoting the brand himself. In one reel, he touted that SuperYou baked chips contain 10 grams of protein, while mocking regular “guilty potato” chips.

But they are pricey. SuperYou chips cost 100 rupees ($1.14) per 100 grams, more than double Pepsi’s PEP.O popular Lay’s potato chips.

SuperYou plans to launch biscuits and cereals and target smaller towns, said Biyani, who calls protein a “knight in shining armor.”

Cricketers are also endorsing the protein craze.

In April, Amul sponsored several teams in the world’s richest cricket league, the IPL, and used the partnership to make Instagram reels featuring dancing Indian and international cricketers to promote its protein offerings. Some reels generated millions of views.

The country’s biggest milk and cheese producer is trying to expand the protein category by encashing on the three million liters of byproduct whey it ends up with each day, managing director Jayen Mehta said in an interview.

With its online-sales-focused strategy, Amul is attempting to lure consumers with high-protein variants of its regular offerings, such as buttermilk, ice cream and flatbreads.

“It’s a very huge market opportunity,” Mehta said. – Reuters

Warming seas worsen Japan’s price shock with $120 urchin rice bowls

An employee at a wholesaler puts a price tag on a package of sea urchins from Hokkaido at Tsukiji Outer Market in Tokyo, Japan Aug. 22, 2025. REUTERS/Issei Kato

 – As Japan faces its hottest summer in history, a sharp decline in the catch of sea urchin in the country’s north has made the spiny delicacy further out of reach for many consumers already strained by high food costs.

On Hokkaido’s Rishiri Island, restaurants offer a rice bowl with 100 grams of bafun sea urchin – renowned for its rich sweetness – at a record 15,000–18,000 yen ($100-$120), roughly double what it was several years ago.

“Everyone is shocked when they see the price,” said Kimiko Sato, owner of the Sato Shokudo restaurant across from Rishiri’s Oshidomari ferry terminal, which her family has run for more than 50 years.

“A group of customers would share just one sea urchin bowl, and everyone would order ramen for themselves.”

While sea urchin is traditionally considered a luxury item, the prohibitive price has made it off-limits even for special occasions for many households in Japan, where soaring food costs have become an urgent issue for authorities in Tokyo.

Rising food prices mean an average Japanese household’s spending on food is now at nearly 30%, the highest in 43 years.

Policymakers have mostly blamed the sharp rise in food prices on the weak yen’s upward pressure on import costs – but the effects of global warming now also loom as a risk.

In Rishiri, the catch of sea urchins has halved from last year, according to Tatsuaki Yamakami, executive director at the Rishiri Fisheries Cooperative, continuing a trend he has observed for a few years.

“The prices are soaring due to low catches,” said Yamakami, a 40-year industry veteran. “I think the rising sea temperatures are to blame…it’s a worrying situation.”

According to Yamakami, the top price of 10 kilograms of Rishiri’s bafun sea urchin, which thrives in cold waters, has surged to 90,000 yen—more than double roughly 40,000 yen two years ago.

 

WARMING WATERS

In recent years, water temperatures around Japan have risen about 5C, said Shigeho Kakehi, a senior research scientist at the Japan Fisheries Research and Education Agency.

The Tohoku region, north of Tokyo, is no longer a major salmon-producing area, a situation further worsened by the northward shift of the warm ocean current.

Volumes of popular cold-water species such as salmon, squid, and saury have dropped sharply over the last 20 years, while their price per kilogram has jumped nearly fivefold, according to Kakehi.

Fish and seafood make up a relatively modest portion of the food basket, or less than 10%, and their contribution to headline inflation is only around 0.1 percentage point.

All the same, it shows the economic effects of climate change are no longer just theoretical, said Stefan Angrick, head of Japan and Frontier Market Economics at Moody’s Analytics.

“Extreme weather events and increased average global temperatures are among the reasons we expect inflation to be structurally higher in the future than in the past,” he said.

Food prices in Japan rose 7.6% in July, year-on-year, speeding up from 7.2% in June, according to government data released last week. Rice, which has also been hit by warmer weather, remains the top contributor to food inflation.

Fresh food, which the Bank of Japan (BOJ) usually excludes from its measurement due to its volatility – rose 3.3% last month from 1.6% in June. Fish and seafood inflation has moderated somewhat recently, to 2.5% from 3.9%.

Research firm Teikoku Databank said in a note on Monday Tokyo’s heatwave hit household spending on seafood, hurt by price hikes as rising temperatures reduced catch volumes.

“We came to Tsukiji to eat our way through the city, but uni donburi and seafood donburi are just too expensive for us,” said Momoko Asami, a 35-year-old tourist visiting the popular Tsukiji seafood market in Tokyo. “So we’re sticking to street foods like monja-croquettes and tamagoyaki.”

While the weak yen, caused by the still large gap between interest rates in Japan and elsewhere, is the main driver of food inflation, climate change is also on the central bank’s radar.

Naoki Tamura, a BOJ board member, in June said the rate of increase in fresh food prices, including seafood, has risen much faster than overall prices since early 2022.

While labour shortages and rising utility and other costs were key, Tamura pointed to the effects of “irregular weather due to climate change,” adding that prices of fresh food and other food have a negative impact on households.

“Japanese inflation remains modest compared to elsewhere, but it is enough to hurt people’s pocketbooks, mainly because salaries have not kept up,” said David Boling, director at Eurasia Group consultancy. “The shift has been difficult, especially for the elderly on fixed incomes.”

Japan aims to raise its overall food self-sufficiency ratio to 69% on a production-value basis by fiscal 2030, up from around 60% now—a target that Kakehi says may be complicated by climate pressure.

“Even if we try very hard (by cutting emissions with renewable energy), the temperature will still rise by about 1–1.5 degrees Celsius by 2100,” he said, noting that the quantity and timing of fishing for spawning fish and newborn fish should be regulated.

“Sardines have been on the rise over the past 7–8 years, we should try to eat more sardines.” – Reuters

Major cases involving Trump before the US Supreme Court

FREEDESIGNFILE.COM

The U.S. Supreme Court has acted in a series of cases involving challenges to executive orders signed by President Donald Trump and actions by his administration since he returned to office in January. These cases have involved his move to restrict automatic birthright citizenship, deportations, protected status for certain migrants, a transgender military ban, firings of federal workers and certain agency officials, dismantling the Education Department, cuts to teacher training and medical research grants, payments to foreign aid organizations and access to Social Security data.

Here is a look at these cases.

 

BIRTHRIGHT CITIZENSHIP

The justices on June 27 curbed the power of federal judges to impose nationwide rulings impeding presidential policies in a ruling in the legal fight over Mr. Trump’s executive order restricting birthright citizenship. The ruling did not let Mr. Trump’s birthright citizenship order go into effect immediately, directing lower courts that blocked it to reconsider the scope of their orders. The ruling also did not address the order’s legality. The decision granted a request by the Trump administration to narrow the scope of three nationwide injunctions issued by federal judges in Maryland, Massachusetts and Washington state that halted enforcement of his directive while litigation challenging the policy plays out.

“No one disputes that the Executive has a duty to follow the law. But the Judiciary does not have unbridled authority to enforce this obligation – in fact, sometimes the law prohibits the Judiciary from doing so,” conservative Justice Amy Coney Barrett wrote in the decision.

Mr. Trump signed his order on January 20, his first day back in office. It directed federal agencies to refuse to recognize the citizenship of U.S.-born children who do not have at least one parent who is an American citizen or lawful permanent resident, also known as a “green card” holder.

 

‘THIRD COUNTRY’ DEPORTATIONS

The court on June 23 cleared the way for Mr. Trump’s administration to resume deporting migrants to countries other than their own without offering them a chance to show the harms they could face. The court granted the administration’s request to lift a judicial order requiring that migrants set for deportation to so-called “third countries” get a “meaningful opportunity” to tell U.S. officials they are at risk of torture at their new destination, while a legal challenge plays out. Boston-based U.S. District Judge Brian Murphy had issued the order on April 18, finding that the administration’s policy likely violates due process requirements under the U.S. Constitution. Immigrant rights groups had filed a class action lawsuit on behalf of a group of migrants challenging the policy.

 

SOUTH SUDAN DEPORTATIONS

The court on July 3 lifted limits Murphy had imposed to protect eight men who the administration sought to send to politically unstable South Sudan as part of its policy of deportations to “third countries.” The court granted a Justice Department request to clarify that its June 23 decision on the matter also extended to the judge’s separate May 21 ruling that the administration had violated his injunction in attempting to send a group of migrants to South Sudan.

 

IMMIGRATION RAIDS

The administration on August 7 turned to the court to defend its aggressive immigration raids after a judge blocked agents from profiling people based on race or language in pursuit of deportation targets. The Justice Department asked the court to lift U.S. District Judge Maame Frimpong’s order temporarily barring agents from stopping or detaining people without “reasonable suspicion” that they are in the country illegally, by relying solely on race or ethnicity, or if they speak Spanish or English with an accent. Frimpong’s order applied to her court’s jurisdiction over much of Southern California.

A proposed class action lawsuit filed by Latino plaintiffs including some U.S. citizens targeted by agents called the raids, interrogations and detentions a violation of the Constitution’s Fourth Amendment protection against unreasonable searches and seizures.

 

REVOKING IMMIGRATION ‘PAROLE’

The court on May 30 let Mr. Trump’s administration revoke the temporary legal status of hundreds of thousands of Venezuelan, Cuban, Haitian and Nicaraguan migrants living in the United States. The court put on hold U.S. District Judge Indira Talwani’s order halting the administration’s move to end the immigration “parole” granted to 532,000 of these migrants by Mr. Trump’s predecessor Joe Biden, potentially exposing many of them to rapid removal, while a legal challenge plays out.

Immigration parole is a form of temporary permission under U.S. law to be in the country for “urgent humanitarian reasons or significant public benefit,” allowing recipients to live and work in the United States. The administration said revoking the parole status would make it easier to place migrants in a fast-track deportation process called “expedited removal.”

 

PROTECTED STATUS FOR VENEZUELAN MIGRANTS

The court on May 19 allowed the administration to end temporary protected status that was granted to hundreds of thousands of Venezuelans in the United States by Mr. Biden. It granted a Justice Department request to lift U.S. District Judge Edward Chen’s order that had halted Homeland Security Secretary Kristi Noem’s decision to terminate deportation protection conferred to Venezuelans under the temporary protected status, or TPS, program while the administration pursues an appeal. The program is a humanitarian designation under U.S. law for countries stricken by war, natural disaster or other catastrophes, giving recipients living in the United States deportation protection and access to work permits.

Chen had ruled that Ms. Noem violated a federal law that governs the actions of federal agencies. The judge also said the administration’s portrayal of the whole Venezuelan TPS population as criminals was “baseless and smacks of racism.”

 

DEPORTATION OF VENEZUELANS

The court on May 16 kept in place its block on Mr. Trump’s deportations of Venezuelan migrants under a 1798 law historically used only in wartime, faulting his administration for seeking to remove them without adequate due process. The justices granted a request by American Civil Liberties Union attorneys representing the migrants to maintain the halt on the removals for now. The action came after the court ordered on April 19 a temporary stop to the administration’s deportations of dozens of migrants being held at a detention center in Texas.

The Supreme Court placed limits on April 7 on how deportations under the Alien Enemies Act may occur even as the legality of that law’s use for this purpose is being contested. The administration has described the Venezuelans as members of the Tren de Aragua criminal gang, which the State Department has designated as a foreign terrorist organization. Family members and lawyers for the migrants have disputed this allegation.

 

WRONGLY DEPORTED SALVADORAN MAN

The court on April 10 directed the administration to facilitate the return to the United States of a Salvadoran man who the U.S. government has acknowledged was deported in error to El Salvador. The Justice Department had asked the justices to throw out an April 4 order by U.S. District Judge Paula Xinis requiring the administration to “facilitate and effectuate” the return of Kilmar Abrego, a Salvadoran migrant who was living in Maryland and whose wife and young child are U.S. citizens. Mr. Abrego had challenged the legality of his deportation.

U.S. Attorney General Pam Bondi announced on June 6 that Mr. Abrego had been flown back to the United States and would face criminal charges of transporting illegal immigrants. Mr. Abrego has pleaded not guilty.

Mr. Abrego was detained by U.S. Immigration and Customs Enforcement officers on March 12 and questioned about alleged affiliation with the criminal gang MS-13, which the State Department has designated as a foreign terrorist organization. His lawyers have denied the alleged gang affiliation. He was deported on March 15 on one of three deportation flights to El Salvador that also included Venezuelan migrants.

 

TRANSGENDER MILITARY BAN

The court on May 6 permitted Trump’s administration to implement his ban on transgender people in the U.S. military, letting the armed forces discharge thousands of current transgender troops and reject new recruits while legal challenges play out. The court granted the Justice Department’s request to lift U.S. District Judge Benjamin Settle’s nationwide order blocking the military from carrying out Trump’s policy.

Settle had found that Trump’s order likely violates the Constitution’s Fifth Amendment right to equal protection under the law. The Justice Department had said Settle usurped the authority of the government’s branch of government – headed by Trump – to determine who may serve in the military. In the case before Settle, seven active-duty transgender troops, a transgender man seeking to enlist and a civil rights advocacy group sued over the ban.

 

MASS FEDERAL LAYOFFS

The justices on July 8 cleared the way for the administration to pursue mass government job cuts and the sweeping downsizing of numerous agencies. At the administration’s request, the justices lifted U.S. District Judge Susan Illston’s May 22 order that had blocked large-scale federal layoffs called “reductions in force” while litigation in the case proceeds. Workforce reductions were planned at the U.S. Departments of Agriculture, Commerce, Health and Human Services, State, Treasury, Veterans Affairs and more than a dozen other agencies. Ms. Illston wrote in her ruling that Trump had exceeded his authority, siding with a group of unions, non-profits and local governments that challenged the administration.

 

CONSUMER PRODUCT SAFETY COMMISSIONERS

The court on July 23 let Trump remove three Democratic members of the government’s top consumer product safety watchdog, boosting his power over federal agencies set up by Congress to be independent from presidential control. It lifted U.S. District Judge Matthew Maddox’s order that had blocked Trump from dismissing three Consumer Product Safety Commission members appointed by Biden while a legal challenge to their removal proceeds. Maddox had ruled that Trump overstepped his authority in firing Commissioners Mary Boyle, Alexander Hoehn-Saric and Richard Trumka Jr.

But the Supreme Court indicated that the administration was likely to show that the president is empowered by the Constitution to remove members of the commission. In a dissent, liberal Justice Elena Kagan said the decision “all but overturned” a 1935 Supreme Court precedent ensuring job protections for certain agency officials.

 

LABOR BOARD OFFICIALS

The court on May 22 allowed Mr. Trump to keep two Democratic members of federal labor boards away from their posts while their challenge to his firing of them proceeds. The court temporarily blocked orders by two separate judges that had shielded Cathy Harris from being dismissed from the Merit Systems Protection Board and Gwynne Wilcox from being removed from the National Labor Relations Board before their terms expire. Both were appointed to their posts by Mr. Biden.

The firings were part of Mr. Trump’s efforts to bring under his sway federal agencies meant by Congress to be independent from presidential control. The May 22 decision also addressed fears voiced by critics that allowing the firings of Wilcox and Harris would jeopardize the independence of the Federal Reserve. “We disagree,” the court stated, calling the Fed “a uniquely structured, quasi-private entity.”

 

FIRED FEDERAL EMPLOYEES

The justices on April 8 blocked a judge’s order for Mr. Trump’s administration to rehire thousands of fired employees. The court put on hold U.S. Judge William Alsup’s March 13 injunction requiring six federal agencies to reinstate thousands of recently hired probationary employees while litigation challenging the legality of the dismissals continues. Mr. Alsup’s ruling had applied to probationary employees at the U.S. Departments of Defense, Veterans Affairs, Agriculture, Energy, Interior and Treasury. Probationary workers typically have less than a year of service in their current roles, though some are longtime federal employees serving in new roles.

 

EDUCATION DEPARTMENT DISMANTLING

The court on July 14 cleared the way for the administration to dismantle the Department of Education, part of Trump’s bid to shrink the federal government’s role in education in favor of more control by the states. The justices lifted U.S. District Judge Myong Joun’s order that had reinstated nearly 1,400 department workers affected by mass layoffs and blocked the administration from transferring key functions to other federal agencies. A legal challenge is continuing to play out. The department was created by a law passed by Congress in 1979.

 

MEDICAL RESEARCH GRANTS

The court on August 21 let the administration proceed with sweeping cuts to National Institutes of Health grants for research related to racial minorities or LGBT people, part of Trump’s crackdown on diversity, equity and inclusion initiatives and transgender identity. It granted the Justice Department’s request to lift U.S. District Judge William Young’s decision in June that the grant terminations violated federal law, while a legal challenge brought by researchers and 16 U.S. states plays out in a lower court. The NIH is the world’s largest funder of biomedical research.

 

TEACHER TRAINING GRANTS

The justices on April 4 let Trump’s administration proceed with millions of dollars of cuts to teacher training grants – part of his crackdown on diversity initiatives. The court put on hold U.S. District Judge Myong Joun’s March 10 order requiring the Department of Education to reinstate in eight Democratic-led states funding for grants under two teacher training programs while a legal challenge by the states continues.

The states sued after the department announced that it had cut $600 million in teacher training funds that were promoting what it called “divisive ideologies” including diversity, equity and inclusion initiatives, or DEI. The grant programs were established to help support institutions that recruit and train educators in a bid to address critical teacher shortages, especially in rural and underserved communities.

 

SOCIAL SECURITY DATA

The court on June 6 permitted the Department of Government Efficiency, a key player in Mr. Trump’s drive to slash the federal workforce, broad access to personal information on millions of Americans in Social Security Administration data systems. At the Justice Department’s request, the justices put on hold U.S. District Judge Ellen Hollander’s order that had largely blocked DOGE’s access to “personally identifiable information” in data such as medical and financial records while a legal challenge plays out. DOGE had been spearheaded by Elon Musk before the billionaire left the government and had a falling out with Trump. Two labor unions and an advocacy group sued to stop DOGE members from accessing some of the Social Security Administration’s most sensitive data systems.

 

DOGE TRANSPARENCY

The justices on June 6 extended their block on judicial orders requiring DOGE to turn over records to a government watchdog advocacy group that sought details on its operations. The court on May 23 had issued a temporary pause. The justices put on hold U.S. District Judge Christopher Cooper’s orders for DOGE to respond requests by Citizens for Responsibility and Ethics in Washington for information. Cooper had concluded that DOGE likely is a government agency covered by the federal Freedom of Information Act, or FOIA. The administration contends DOGE is an advisory entity not subject to FOIA.

 

PAYMENT TO FOREIGN AID GROUPS

The court on March 5 declined to let Mr. Trump’s administration withhold payment to foreign aid organizations for work they already performed for the government as he moves to pull the plug on American humanitarian projects around the world. The court upheld U.S. District Judge Amir Ali’s order that had called on the administration to promptly release funding to contractors and recipients of grants from the U.S. Agency for International Development and the State Department for their past work.

Aid organizations accused Mr. Trump in lawsuits of exceeding his authority under federal law and the U.S. Constitution by effectively dismantling an independent federal agency in USAID and canceling spending authorized by Congress.

 

FIRED WATCHDOG AGENCY HEAD

The court on February 21 declined to let Mr. Trump immediately fire the head of a federal watchdog agency after a judge’s order had temporarily blocked the ouster. The court postponed action on the Justice Department’s request to lift U.S. District Judge Amy Berman Jackson’s February 12 order that had temporarily blocked Trump’s removal of Hampton Dellinger as head of the Office of Special Counsel. Dellinger on March 6 ended his legal challenge to his firing after the U.S. Court of Appeals for the District of Columbia Circuit allowed Mr. Trump’s action to stand. The independent agency protects government whistleblowers. – Reuters

Fuse Financing: 9 years of empowering Filipinos through fair, accessible, and dignified digital lending

Fuse Financing’s ‘Borrow for Tomorrow’ play held on August 2023 where the company introduced GLoan Sakto.

Borrowing money serves as a lifeline for many Filipino families, where a small loan can mean paying for urgent expenses or putting food on the table or, for some, it’s also to unlock the next phase of financial capital for their micro-businesses.

The Bangko Sentral ng Pilipinas (BSP) Financial Inclusion Survey (FIS) in 2021 shows that most Filipino borrowers, around 57%, still rely on informal sources for credit. Nearly half turn to family or friends or from their employers, while the rest turn to informal lending channels that are often predatory in nature, like the five-six and other similar schemes where interest rates can go as high as over 20% per loan cycle.

On paper, these arrangements may appear straightforward, but they often trap people in a cycle of debt that is hard to escape. High interest rates and short payment cycles can quickly turn small loans into overwhelming burdens. Failure to pay on time can lead to abusive collection practices, including public shaming, threats, and harassment.

Such a system has long been the default borrowing method for many Filipinos, not because they prefer it, but because formal financial services are often inaccessible. Bank loans, for instance, typically require collateral, credit history or formal employment records — requirements many in the unbanked and underserved sectors do not meet.

For the past nine years, Fuse Financing Inc., the lending arm of GCash, has worked to make fair and digital credit available and accessible to Filipinos, making financing more inclusive even for those outside the formal financial system.

“These products are for every Filipino to support their financial needs, allowing them to borrow easily and with dignity. This encourages borrowers to move to formal credit and promote positive change in the Philippine lending landscape,” said Anthony Isidro, president and chief executive officer of Fuse Financing.

Breaking barriers in digital lending

Founded in 2016 as part of Mynt, the holding company of GCash, Fuse has pursued its mission of offering “Fair loans that spark better every day for all Filipinos.”

As of the second quarter of 2025, it has reported P287 billion in total loan disbursements to 9.5 million borrowers nationwide. Mostly from socio-economic classes C, D and E, where 1 out of 3 are women, and live outside Metro Manila.

All credit transactions are integrated into the GCash application, with credit scores generated through its in-house AI-powered GScore system. By embedding credit products directly into the application, Fuse eliminates traditional hurdles such as collateral, paperwork, and long approval periods.

The company offers several products, including GLoan, which provides cash loans of up to P150,000; GGives, an installment option for purchases of up to 24 months without downpayments; GCredit, an instant credit line of up to P50,000; Borrow Load, prepaid load borrowing across all networks; and Sakto Loans, a “nano-loan” product that allows customers to borrow as little as P100 which can be repaid in 14 days, just enough to bridge their financial needs to the next payday.

“As more Filipinos adopt digital tools for their financial needs, Fuse’s lending model is positioned to support the country’s continuous push toward financial inclusion, especially for the underserved and unbanked sector of the society,” Mr. Isidro added.

Human-centered approach to lending

Mr. Isidro’s approach is rooted in empathy and practicality, having worked in industries from consumer goods to insurance, he applies a consumer-first mindset to the Fuse lending model. He views Fuse as more than a credit provider, positioning it as a partner in helping Filipinos manage and grow their finances.

Fuse has also targeted micro and small enterprises with 1 out of 3 borrowers are small business owners which often struggle to access affordable credit. Through partnerships with companies such as Puregold and Suy Sing, eligible store owners can take zero-interest loans starting at P3,000 to restock inventory. Flexible terms of 7 or 14 days align repayment with sales cycles to help owners manage cash flow. 

Signing of the Memorandum of Agreement between Fuse Financing, Inc., the lending arm of GCash, and Helios Philippines to help make solar power more accessible and affordable for Filipinos. (L-R) Paul Xavier Villa – Head of PayLater for Product, Fuse Financing Inc., Anthony Isidro – CEO, Fuse Financing Inc., Alex Aronson – Co-Founder & Chief Innovation Officer, Helios (PH) Sustainable Energy Corp., Tim Go – Chief Operations Officer, Helios (PH) Sustainable Energy Corp., and Luke Parsons – Chief of Staff, Helios (PH) Sustainable Energy Corp.

Taking its first step to green financing, Fuse partnered with Helios to finance residential solar solutions through GGives, offering zero down payment, interest, and processing fees. The program aims to make clean energy accessible to households often excluded by the banking sector and eliminate the burden of high upfront fees and collaterals.

Under Mr. Isidro’s leadership, Fuse has challenged the long-standing belief that lending to the unbanked is too risky. By integrating credit services into a platform already used by millions, the company has removed the intimidation and inaccessibility factors associated with banks and loan offices.

Moreover, the company’s repayment rates remain strong, suggesting that financial inclusion and business sustainability can work together. 

Expanding access to credit for the most essential and the most vulnerable

Ceremonial handshake of iPeople Inc., and Fuse Financing Inc., the lending arm of GCash, for the Study Now, Pay Later Program, to empower more students to pursue higher education. (L-R) Oscar Pobre- Head of Data Solutions of New Businesses, GCash, Mark Abalos- Vice President and Head, Dual Transformation, Strategy Management, and Business Development, iPeople Inc., Winsley Bangit- Vice President and Group Head of New Businesses, GCash, Jenny Chua- Vice President for Marketing and Sales, Mapua Malayan Digital College, Alfredo Ayala- President and Chief Operating Officer, iPeople Inc., Anthony Isidro- President and Chief Executive Officer, Fuse Financing Inc., Paul Xavier Villa- Consumer Lending Head, Fuse Financing Inc., and Ana Cua- Segment Development Manager, Fuse Financing Inc.

Fuse Financing has also recently launched programs expanding access to essential services with high upfront fees, like education and healthcare, through GGives.

Among the services is Study Now, Pay Later,” which allows students to spread tuition payments across manageable installments in partnership with several institutions under iPeople Inc. A similar initiative, Test Now, Pay Later,” has also been launched together with Healthway Medical Network, enabling patients to access zero-interest installment plans to pay for medical tests.

Mr. Isidro said the strategy addresses specific financial realities that different population segments face. “By launching responsible, digitally enabled lending solutions, Fuse has responded to the needs of borrowers and revolutionized how lending and credit work in the Philippines,” he said.

As Fuse moves forward, the company aims to provide practical financial tools that support business growth and help families manage unexpected expenses. It also intends to leverage innovation, removing traditional credit barriers while remaining grounded in the everyday realities of Filipinos, whether it’s basic to business growth needs.

“The positive and transformative impact continues to ripple outward from households to small business owners to the underserved and unbanked segments gaining access to formal credit for the first time,” Mr. Isidro concluded.

 


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Trump wants to meet North Korea’s Kim this year, he tells South Korea

REUTERS/EVELYN HOCKSTEIN

 – U.S. President Donald Trump said on Monday he wanted to meet North Korean leader Kim Jong Un this year and was open to further trade talks with South Korea even as he lobbed new criticisms at the visiting Asian ally.

“I’d like to meet him this year,” Mr. Trump told reporters in the Oval Office as he welcomed South Korea’s new president, Lee Jae Myung, to the White House for the first time. “I look forward to meeting with Kim Jong Un in the appropriate future.”

Despite clinching a trade deal in July that spared South Korean exports harsher U.S. tariffs, the two sides continue to wrangle over nuclear energy, military spending, and details of a deal that included $350 billion in promised South Korean investments in the United States.

After meeting with Mr. Trump, Mr. Lee attended a business forum with senior U.S. officials and CEOs of South Korean and U.S. companies.

To coincide with the visit, South Korea’s flag carrier, Korean Air, announced an order for 103 Boeing aircraft, the largest order in the airline’s history.

 

KIM IGNORES TRUMP CALLS

North Korea did not immediately respond to a request for comment on Mr. Trump’s remarks. Its state media said later that U.S.-South Korea joint military drills proved Washington’s intention to “occupy” the Korean peninsula and target countries in the region.

Since Mr. Trump’s January inauguration, Mr. Kim has ignored Mr. Trump’s repeated calls to revive the direct diplomacy he pursued during his 2017-2021 term in office, which produced no deal to halt North Korea’s nuclear program.

In the Oval Office, Mr. Lee avoided the theatrical confrontations that dominated a February visit by Ukrainian President Volodymyr Zelenskiy and a May visit from South African President Cyril Ramaphosa.

Mr. Lee talked golf and lavished praise on the Republican president’s interior decorating and peacemaking, telling reporters earlier he had read the president’s 1987 memoir, “Trump: The Art of the Deal,” to prepare.

“I hope you can bring peace to the Korean Peninsula, the only divided nation in the world, so that you can meet with Kim Jong Un, build a Trump World (real-estate complex) in North Korea so that I can play golf there, and so that you can truly play a role as a world-historical peacemaker,” Mr. Lee told Mr. Trump, speaking in Korean.

Lee’s office said he and Trump discussed shipbuilding and the assassination attempts against both men. Lee also invited Trump to attend the summit of the Asia-Pacific Economic Cooperation (APEC) grouping in October, and suggested the American president try to meet with Mr. Kim during the trip, Mr. Lee’s office added.

“Despite the massive sanctions imposed to deter North Korea, the result has been the continuous development of nuclear weapons and missiles,” Mr. Lee said during an event at the Center for Strategic and International Studies in Washington after the summit.

He said North Korea now has the capacity to build 10 to 20 nuclear warheads per year, and only needs to perfect a reentry vehicle to carry those warheads on its largest ballistic missiles that can reach the U.S.

 

DIFFICULT ISSUES

South Korea’s economy relies heavily on the U.S., with Washington underwriting its security with troops and nuclear deterrence. Mr. Trump has called Seoul a “money machine” that takes advantage of American military protection.

“I think we have a deal done” on trade, Mr. Trump told reporters. “They had some problems with it, but we stuck to our guns.” He did not elaborate, and the White House did not immediately respond to a request for comment.

Mr. Trump said while sitting with Mr. Lee he would raise “intel” he had received about South Korean investigations he said targeted churches and a military base. The White House did not respond to a request for more information.

This month, Seoul police raided Sarang Jeil Church, headed by an evangelical preacher who led protests backing Lee’s ousted predecessor Yoon Suk Yeol.

In July, prosecutors investigating Mr. Yoon’s declaration of martial law served a search warrant on the Korean part of a military base jointly operated with the U.S. Officials have said U.S. troops and materials were not subject to the search.

South Korea’s far-right movement, especially evangelical Christians and Mr. Yoon supporters, sees him as a victim of communist persecution.

Mr. Trump was expected to pressure Mr. Lee to commit to more defense spending, including toward upkeep of the 28,500 U.S. troops in South Korea.

Asked if he would reduce those numbers to give the U.S. more regional flexibility, Mr. Trump said: “I don’t want to say that now,” but that maybe Seoul should give the U.S. ownership of the “land where we have the big fort,” an apparent reference to Camp Humphreys, a U.S. Army garrison in South Korea.

Before the meeting, Mr. Lee told reporters it would be difficult for Seoul to accept U.S. demands to adopt such “flexibility” – a reference to using U.S. forces for a wider range of operations, including China-related threats. – Reuters

‘Gender dimension’ will make urban spaces more inclusive, useful — expert

Urban planners must consider the “gender dimension” to make public spaces more inclusive and allow better use of infrastructures designed to make users move comfortably, according to a US-based expert supporting movements for greater public mobility.

Benjie de la Peña, CEO of the Shared-Use Mobility Center (SUMC) and chair of the Global Network for Popular Transportation, said buildings, walkways or sidewalks, and transport terminals should not be mere infrastructures as they must be public spaces where people should be able to move comfortably.

“Engineers tend to think of efficiency and movement alone and they don’t think about the waiting part, right?… It’s always about the moving and not about the waiting. But in a good system, you think about how it is to wait and dwell,” Mr. De la Peña told participants of the Philippine Mobility Series 2025’s “Mobility Chat” recently.

For instance, Mr. De la Peña said, women and caregivers have different trip patterns from men and regular office workers, hence, the significance to create mobility hubs for women, as well as caregivers.

Benjie de la Peña, CEO of Shared-Use Mobility Center (SUMC) and chair of the Global Network for Popular Transportation

In their analysis, Mr. De la Peña noted that in most cities, available public transport services go to the employment areas and serves particular times, but that’s not how women and caregivers move.

“They sometimes have to stop over at school to drop off the kids, or on the way home, stop over and pick up a grocery, or if they’re caring for someone older, they have to take them to the doctor or to the pharmacy. And so, none of the public transportation systems are particularly friendly to that,” said the Filipino urban transport expert.

“This is precisely why Grab in the Philippines is supporting the Philippine Mobility Series 2025. We need to hear more civilian voices. We need a platform to allow exchanges of ideas to flow in order to improve mobility in the country,” according to Booey Bonifacio of Grab.

After interviewing 100 women aged 11 to 95 on their transportation needs and challenges, Mr. De la Peña noted how the framework they designed had radically changed when gender dimension was added.

If we design for the people with the most challenges, it works better for everyone else,” Mr. De la Peña told the “Mobility Chat” organized by AltMobility PH and co-presented by the Department of Transportation (DoTr) and in partnership with Grab and the Move As One Coalition.

 


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Trump threatens more tariffs for countries with digital taxes

REUTERS

WASHINGTON – US President Donald Trump on Monday threatened countries that have digital taxes with “subsequent additional tariffs” on their goods if those nations do not remove such legislation.

Sources said earlier that the Trump administration was considering imposing sanctions on European Union or member state officials responsible for implementing the bloc’s landmark Digital Services Act.

Many countries, particularly in Europe, have levied taxes on the sales revenue of digital service providers, including Alphabet’s Google, Meta’s Facebook, Apple and Amazon. The issue has been a longstanding trade irritant for multiple US administrations.

“With this TRUTH, I put all Countries with Digital Taxes, Legislation, Rules, or Regulations, on notice that unless these discriminatory actions are removed, I, as President of the United States, will impose substantial additional Tariffs on that Country’s Exports to the U.S.A., and institute Export restrictions on our Highly Protected Technology and Chips,” Trump said in a social media post.

In the post, Trump claimed that such legislation was “designed to harm, or discriminate against, American Technology” and that it gave a pass to firms from US tech rival China.

Trump has also previously threatened to impose tariffs on countries like Canada and France over differences related to the digital services taxes.

Trump in February ordered his trade chief to revive investigations aimed at imposing tariffs on imports from countries that levy digital service taxes on US technology companies. — Reuters

Philippine startups gear up for regional growth at Echelon Philippines 2025

Echelon Philippines 2025 on Sept. 2-3 will spotlight the nation’s rising influence in driving digital innovation and economic growth across the region

The Philippine startup ecosystem is stepping onto the regional stage with unprecedented momentum. On Sept. 2-3, 2025, Echelon Philippines returns to the SMX Convention Center, Manila, bringing together founders, investors, corporates, and policy makers for two days of high-impact collaboration under the theme “Leading the Charge: Powering Asia’s Next Growth Frontier with the Philippine Startup Ecosystem.”

Echelon Philippines 2025, e27’s premier event, organized by Brainsparks builds on years of discovery and dialogue, now shifting its focus to execution. With capital markets evolving, corporate partnerships accelerating, and regional investors watching closely, the Philippines is no longer just an emerging player. It’s building the engines that will drive growth across Southeast Asia’s digital future.

Collaborate. Build. Scale.

Over two days, Echelon Philippines 2025 will bring together a diverse community of founders, investors, corporates, and policymakers for discussions, workshops, and networking that encourage practical collaboration.

The program will explore ways to scale start-ups, sharing strategies to reach new markets and strengthen competitiveness within the region. It will also look at how to unlock new capital, connecting innovators with investors interested in supporting Philippine and regional ventures.

In addition, the event will provide space to forge strategic partnerships, enabling start-ups, corporates, and government stakeholders to work together towards sustainable growth and shared progress.

A new chapter for the Philippine startup economy

“This year’s Echelon Philippines is about turning ideas into measurable outcomes,” said Artie Lopez, Startup Coach and Co-Founder of Brainsparks. “We’re bringing the right people into the room to make decisions, launch partnerships, and unlock the next chapter of growth for the Philippine ecosystem.”

According to a report by Foxmont Capital Ventures, the Philippines is fast becoming one of Southeast Asia’s most dynamic innovation hubs. Evidence of this is a GDP growth of 5.6% in 2024, a booming digital economy, and record-breaking venture capital activity of US$1.11 billion last year. Poverty levels have fallen, the middle class now represents almost half the population, and platforms like GCash and TikTok Shop are reshaping how people transact and shop. Foreign investment is accelerating, particularly in high-potential sectors such as FinTech, Cleantech, HealthTech, AgriTech, and B2B SaaS.

As the region’s tech landscape matures, the Philippines stands out for its young, digitally savvy population, strong investor interest, and an increasingly active corporate innovation sector. Echelon Philippines 2025 is poised to harness this momentum — transforming potential into progress and opening new growth opportunities across the nation’s start-up ecosystem.

Join the conversations shaping the region’s future

Echelon Philippines 2025 takes place on Sept. 2-3, 2025 at the SMX Convention Center in Manila, bringing together founders, investors, corporates, and policy makers to share insights, forge partnerships, and explore opportunities for growth.

Whether you are building a start-up, seeking investment, or connecting with industry leaders, this is your chance to help shape the future of the Philippine and Southeast Asian innovation landscape. Secure your spot — as a participant, exhibitor, or partner — and join the movement driving the next chapter of the nation’s tech ecosystem.

 


SparkUp is BusinessWorld’s multimedia brand created to inform, inspire, and empower the Philippine startups; micro, small and medium enterprises (MSMEs); and future business leaders. This section will be published every other Monday. For pitches and releases about startups, e-mail to bmbeltran@bworldonline.com (cc: abconoza@bworldonline.com). Materials sent become BW property.

 

From Philippines to Mexico, US Open second-round reflects game’s global spread

ALEX EALA — JIMMIE48/WTA

NEW YORK – Players from the Philippines and Hong Kong will be on the schedule for the second round of a Grand Slam for the first time this week, as the US Open sees the impact of an increasingly global game.

Alexandra Eala beat 14th seed Clara Tauson to secure the Philippines’ first major match win on Sunday while qualifier Coleman Wong carried the flag for Hong Kong when he beat Aleksandar Kovacevic 6-4 7-5 7-6(4) on Monday.

Renata Zarazua added to the global appeal as she became the first Mexican player to beat a top-10 opponent at Flushing Meadows with a stunning upset over sixth seed Madison Keys.

A day prior, Janice Tjen earned Indonesia’s first victory in a Grand Slam main draw in 22 years when she knocked out 24th seed Veronika Kudermetova.

While it is still early days in the notoriously gruelling final major of the year, players say it is a sign of progress in a sport where only a handful of countries were once represented on the world stage.

“Tennis is becoming a bit more popular, more global,” said Zarazua, who looked up to the Williams sisters when she was younger, with few Mexican mega-stars in her sport.

“They’re also doing a great job in the slams and in other tournaments to kind of promote them pretty well.”

The 20-year-old Eala, who got the world’s attention with a run to the Miami semi-final this year, got a leg up from the majors as a four-time recipient of funding from the Grand Slam Player Development Programme.

Launched by the four majors and the ITF nearly three decades ago, the programme focuses its efforts on bringing more competitive opportunities to players from developing tennis nations.

“As a person, I’m very ambitious. Although there was no one from my country who did this before or was successful in tennis, I took inspiration from anyone I could,” said Eala.

Other recipients of the grant programme this year included Brazil’s Joao Fonseca, a fan favourite who broke through this year when he became the youngest Brazilian player to win an ATP title in February.

The 19-year-old won in three sets in his US Open debut on Monday against Miomir Kecmanovic in front of a raucous crowd at the Grandstand, sticking around to sign autographs long after the match ended.

For 23-year-old Tjen, those massive New York crowds provide a chance at bringing in the next generation behind her.

“Hopefully like this, by me making an appearance here will help, will inspire more tennis players,” she told reporters. “Believing that, like, they can be here too.” — Reuters