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NOW Telecom to appeal NTC’s denial of license to operate

NOW-CORP.COM

LISTED NOW CORP. said its subsidiary NOW Telecom Co., Inc. will appeal the National Telecommunications Commission’s (NTC) denial of its bid to extend its provisional authority to operate a nationwide mobile telecommunications system.

“NOW Telecom vehemently disagrees with the NTC order and will file a motion for reconsideration…” NOW Corp. said in a statement to the local bourse on Thursday.

Last week, the NTC announced that it had denied NOW Telecom’s bid to extend its authority to operate nationwide mobile telecommunications systems.

The NTC ruled in a unanimous decision that NOW Telecom had failed to comply with critical regulatory and operational requirements, including the rollout of infrastructure, underutilization of spectrum, and over P3.57 billion in unpaid regulatory fees.

“With the NTC order, NOW Telecom’s provisional authority (PA) to install, operate, and maintain a nationwide mobile telecommunications system, offer services, and charge rates therefore, with the clarification that such authority is not specific to 3G, is deemed inoperative, and NOW Telecom’s assigned frequency, 20 MHz contiguous bandwidth 3520-3540 MHz, is recalled,” NOW Corp. said.

The NTC upheld its rulings in September and December 2020, which had already attained finality.

“The NTC likewise noted that the high tribunal also affirmed NOW Telecom’s disqualification from the 3G frequency allocation,” the NTC said in a statement.

The NTC said that radio frequency spectrum is a scarce public resource and must be allocated to providers that use it efficiently. — Ashley Erika O. Jose

Puregold eyes ‘aggressive’expansion this year

PHILSTAR FILE PHOTO

LUCIO L. CO-LED grocery retailer Puregold Price Club, Inc. said it is looking to expand its presence in provincial markets this year.

“As we look to 2025, we are implementing an aggressive store expansion strategy, prioritizing key provincial markets,” Puregold President Ferdinand Vincent P. Co said in a regulatory filing on Thursday.

“This strategic initiative is designed to drive continued growth, expand our market footprint, and enhance customer shopping satisfaction, convenience, and accessibility, ultimately positioning us for long-term value creation,” he added.

In 2024, the company opened 26 new Puregold stores, four S&R Membership Shopping Warehouse branches, and eight S&R New York Style quick-service restaurants (QSRs).

Mr. Co said this as Puregold reported a 21.3% increase in consolidated net income to P10.4 billion in 2024, up from P8.6 billion in 2023, driven by higher revenue.

Consolidated revenue rose by 10.1% to P219.17 billion from P199 billion in 2023.

Puregold stores recorded 4.5% same-store sales growth (SSSG), while S&R Warehouse Clubs posted 6.4% SSSG due to higher traffic and basket size.

“Our company has delivered record-breaking earnings, demonstrating resilience and strong performance even in the face of challenging market conditions. This success is a direct result of the sustainable growth and proven profitability of our core business,” Mr. Co said.

Puregold’s store network consists of 602 stores nationwide, including 511 Puregold stores, 29 S&R Membership Shopping Warehouses, and 62 S&R New York Style QSRs.

Meanwhile, Puregold said its board approved regular and special dividends totaling P5.21 billion.

Broken down, this consists of a 30% regular dividend payout, equivalent to P1.09 per share, for a total of P3.13 billion. This will be distributed to shareholders of record as of April 30.

The board also approved a 20% special dividend payout, worth P0.72 per share, totaling P2.08 billion. This will be given to shareholders of record as of Sept. 2.

On Thursday, Puregold shares rose by 7.84%, or P2, to P27.50 per share. — Revin Mikhael D. Ochave

RFM hopes to see boost in 2025 from key product segments

RFM FLOUR FACEBOOK PAGE

LISTED food and beverage producer RFM Corp. said it aims to grow its profit and revenue by mid-to-high single digits this year.

The company anticipates growth across its ice cream, milk, pasta, flour, bread, and mixes segments, RFM Corp. Chief Executive Officer Jose Ma. “Joey” A. Concepcion III said in a statement to the stock exchange on Thursday.

Mr. Concepcion made the statement as unaudited preliminary numbers showed that RFM saw a 53% increase in its first-quarter net income to P309 million, while sales climbed 3% to P4.5 billion.

The growth was driven by RFM’s pasta, milk, and flour segments, as well as its joint venture, Unilever RFM Ice Cream, Inc., which produces Selecta, Cornetto, and Magnum ice cream products, Mr. Concepcion said.

For 2024, RFM saw a 12% increase in net income to P1.4 billion as topline revenue increased by 5% to P21.7 billion, based on the company’s audited financials.

Meanwhile, Mr. Concepcion said that RFM does not expect any immediate impact following the announcement by Unilever PLC in March 2024 to separate its global ice cream business from its other segments, such as beauty, homecare, and food products.

Unilever said the move, which could be completed by yearend, aims to better facilitate the future growth potential of the ice cream segment, citing distinct business characteristics, such as a supply chain and points of sale that support frozen goods, a different channel landscape, more seasonality, and greater capital intensity.

Meanwhile, RFM said its board approved a P200-million cash dividend, payable on May 26. This brings the company’s total cash dividend for 2025 to P400 million.

RFM shares rose by 1.2%, or five centavos, to P4.20 per share on Thursday. — Revin Mikhael D. Ochave

Incognito team goes to Japan

SCREENSHOT from the new Incognito trailer.

ALREADY halfway through its run is ABS-CBN and Star Creatives’ action series Incognito, now streaming on Netflix and the Kapamilya channels.

Its seven leads — Richard Gutierrez, Daniel Padilla, Maris Racal, Anthony Jennings, Kaila Estrada, Baron Geisler, and Ian Veneracion — play members of a private special force team that undergoes various missions throughout the story. Now at 60 episodes (out of 130 scheduled to be released regularly until July), the show traverses each mission, tying together the characters’ individual pasts and continuous attempts at redemption.

It has consistently been in Netflix Philippines’ top 10 list, which shows how engaged Filipino audiences have been, according to producer Jay Fernando.

“We’re very happy as a creative team that the audiences are engaged, not just in the action scenes, contracts, and job missions, but also in each and every character’s personal journeys,” he said at an April 7 press conference in Quezon City, which was also streamed live through ABS-CBN’s channels.

FILMING IN JAPAN AND BENGUET
Incognito has brought its team to various locations in service of the action-packed story, from Palawan to Italy to Baguio. At the press conference, it was revealed that the next episodes will take place in Japan and in Itogon in Benguet.

For Mr. Gutierrez, the drastically different environments have tested the cast and crew’s capabilities.

“We shot in Yamagata, Japan. Sobrang lamig doon sa lugar na iyon (It’s extremely cold in that place). [There’s] snow every day, as in nonstop snowfall,” he said.

With the help of waterproof gloves, socks, and shoes, they managed to push through temperatures as low as –6°C. “I think they chose that area because we really wanted to capture that all-white terrain,” he added.

Mr. Padilla explained that the next few episodes will show how they learned to film in extreme weather, especially his character Andres who takes part in a lot of action.

Sa Japan sobrang lamig; sa Itogon sobrang init. Walang gitna! (It was very cold in Japan and very hot in Itogon. There was no middle ground!)” he said. “But it was all worth it.”

He added that slipping and sliding on the ice was natural in the fight scenes, making them feel more real. The trailer launched at the press conference also showed a chase scene with snowmobiles.

Though most of the team took part in the Japan shoot, one wasn’t there — Mr. Geisler, whose character Miguel stays in the country as part of his storyline.

Habang nasa Japan sila, may intercuts sa pagligtas ko sa pamilya ko. Punong puno ng bakbakan doon, at ganun din kainit ang bakbakan dito. (While they are in Japan, it intercuts with me saving my family. There’s a lot of fighting over there, and the same goes for the action here),” he said.

COMPLEX PLOT
Other threads in the plot will continue to develop, such as Andres’ search for his missing brother, and Ms. Racal and Mr. Jennings’ characters Gab and Tomas’ budding relationship.

For Ms. Estrada, who plays the female hacker called Max, having strong representation for women watching the show is important.

“One thing I’m really proud of is that both Gab and Max’s characters are strong, empowered, and independent women. They’re as skilled as the male characters, and that’s something I’m really happy about. They can inspire young girls to feel empowered and independent, to be go-getters, and to have that fearlessness,” she explained.

Mr. Veneracion, who plays the contractor who hires the others to go on dangerous missions, is a character who remains a mystery.

“Actually, he’s also a mystery to me. As he evolves, I’m also in the process of discovering his past. It’s really a journey of self-discovery,” the actor told the press.

As one of the series’ producers, Mr. Fernando said that there is more to come in terms of the overarching plot that will link each character together. The audience can also expect more action and thrills.

“We’re midway, and the contract is not yet over. When we started the program, we gave ourselves one big job order, which is to elevate Philippine action. You can definitely look forward to more,” he said.

Incognito is airing on Netflix Philippines and all Kapamilya channels, with one new episode released a day on weekdays. — Brontë H. Lacsamana

Aboitiz Infracapital gears up for MCIA expansion

BW FILE PHOTO

ABOITIZ INFRACAPITAL Cebu Airport Corp. (ACAC), the operator of Mactan-Cebu International Airport (MCIA), has tapped global aviation consultancy Ricondo & Associates, Inc. to develop a master plan for its airport upgrades and expansion plans.

“With this comprehensive master plan, ACAC and Ricondo are setting new benchmarks in airport development, paving the way for MCIA to become a global leader in air travel,” Mactan-Cebu Airport Authority (MCIAA) General Manager Julius G. Neri said in a media release on Thursday.

ACAC is exploring initiatives to expand airport capacity and optimize its operations through technology, in response to growing passenger volume, and to position Cebu as a strategic gateway for tourism and commerce.

The company aims to accommodate future air traffic growth by implementing a phased development strategy, which will allow it to adopt the right approach for capacity expansion, it said.

The plan also covers innovation, technology, and sustainability initiatives, ACAC said, adding that it plans to implement digital solutions and automation to improve operational efficiency, streamline passenger movement, and reduce its carbon footprint.

“Our focus remains on being the main tourism and transfer gateway in the country by delivering an exceptional passenger experience, embracing sustainable practices, and ensuring operational excellence,” ACAC Chief Executive Officer Athanasios Titonis said. — Ashley Erika O. Jose

Unleash your full potential with your voice

FRANCIS KONG

By Gideon Isidro

“IF YOU WANT people to follow your vision, they need to hear your voice. Who else to better represent your business, your vision, your mission, your passion, your advocacy, than you? The leader’s voice is the best model for your company to follow,” says Ron Titular, a communications coach and one of the main speakers at VoiceCon PH, to be held on April 26 at the SMX Convention Center in Pasay City.

Far from being an event exclusively for voice actors and professionals, VoiceCon PH is “a celebration of the voice,” as described by Joyce Titular — actress, public speaking coach, wife of Ron, and the event’s other main speaker. Mr. Titular expounds, “This is for people who use their voice in their occupation: businesspeople, vloggers, podcasters, teachers, marketing people, salespeople, pastors. We purposely directed it more towards the business side. The skills can be used by everyday people to their advantage.”

Those looking to build their network in business or the voice industry will also have a field day, because, as Mr. Titular puts it, “The ‘Con’ in VoiceCon means voice connection. Use your voice to connect with others.”

THE BEST OF THE BEST
VoiceCon PH will bring in Francis Kong, considered the most in-demand public speaker/businessman in the Philippines. He will discuss clarity in communication with his talk, “Noises, Voices, the Message and the Messenger.” Motivational speaker, financial literacy champion for everyday Filipinos, and the author of the Yamanin (Prospering) book collection, Chinkee Tan will discuss “The Power of Your Voice,” in which he will detail how to make a person’s passions profitable through their voice.

For those who rely on social media for their business or as a livelihood, Mr. Titular points to Real Talk Darbs, a content creation expert and the founder of the RTD Creator Academy. “[He] will tell you the importance of knowing those (Mr. Kong and Mr. Tan’s lessons), and how to create content that converts,” he said. This completes the full package of knowing what to say, and convincing people with what you say.

Business knowledge will be complemented by the technical aspects of voice. Mike Pedero will talk about “Mike and the Microphones,” i.e., using communication technology correctly in indoor or outdoor settings. Dr. Shamylle Quinto and her colleagues will teach participants how to use the voice effectively from a medical perspective and care for their voice properly.

Finally, the Titular couple — veteran voice practitioners with a combined experience of more than 50 years in broadcast media — will share tips on improving vocal quality, increasing awareness of it, preparing the voice, and becoming more sensitive to it. This paves the way to eventually becoming a confident speaker.

MISSING OUT
When asked, “What happens when people don’t care about how to use their voice?” Mr. Titular replied, “A lot of missed opportunities.” He then described a situation in which someone had a very good business idea, but it wasn’t accepted due to poor communication. The next week, somebody else presented a similar idea, and theirs gets accepted only because it was communicated well.

He concludes, “They’ll follow the voice that they find confidence in. You won’t have your best relationships unless you are fully aware of how you’re communicating. That goes from your personal, all the way to your professional, your workplace… You could have a good business, but are you having your best business?”

He calls on all those who wish to unleash the power of their voice: “Everyone has got something to say, something to sell, a story to tell, a lesson to share. You deserve to be heard. Your passion, your message, your voice. Let’s connect.”

VoiceCon PH will be held on April 26. It is available for online attendance and on-site participation at the SMX Convention Center in Pasay City. Interested parties can go to voicecon.ph/#tickets for tickets to either. The Titular couple also hold voice workshops. They can be contacted via e-mail.

Term deposit yields drop on BSP rate cut hopes

BW FILE PHOTO

YIELDS on the Bangko Sentral ng Pilipinas’ (BSP) term deposits edged lower on Thursday as the offer was oversubscribed amid expectations of a rate cut later in the day.

Demand for the central bank’s term deposit facility (TDF) amounted to P207.389 billion on Thursday, well above the P160-billion offering as well as the P155.35 billion in bids for a P200-billion offer a week ago. The BSP made a full P160-billion award of the term deposits.

Broken down, tenders for the six-day papers reached P107.514 billion, higher than the P80 billion placed on the auction block as well as the P77.355 billion in bids for a P100-billion offering seen in the previous week. The central bank accepted P80 billion in tenders as planned.

Accepted yields ranged from 5.7% to 5.7625%, a narrower band compared with the 5.69% to 5.799% seen a week ago. With this, the average rate of the one-week term deposits declined by 1.05 basis points (bps) to 5.7518% from 5.7623% previously.

Meanwhile, the 13-day papers fetched bids amounting to P99.875 billion, above the P80-billion offer and the P77.995 billion in tenders for the P100-billion offer a week ago. This allowed the BSP to make a full P80-billion award of the tenor.

Banks asked for rates ranging from 5.7% to 5.78%, lower than the 5.72% to 5.8% margin seen last week. This caused the average rate of the two-week papers to drop by 1.47 bps to 5.751% from 5.7657% in the prior auction.

The tenors of the term deposits offered this week were adjusted as the auction date was moved due to a holiday.

The BSP has not auctioned off 28-day term deposits for more than four years to give way to its weekly offerings of securities with the same tenor.

The TDF and BSP bills are used by the central bank to mop up excess liquidity in the financial system and to better guide market rates.

TDF yields were lower ahead of the widely expected BSP rate cut later on Thursday, Rizal Commercial Banking Corp. Chief Economist Michael L. Ricafort said in a Viber message.

A BusinessWorld poll showed that all 17 analysts surveyed expected the Monetary Board to reduce its target reverse repurchase rate by 25 bps to 5.5% from the current 5.75% at its policy meeting on April 10.

This would mark the BSP’s first easing move since December after it unexpectedly kept benchmark interest rates steady in February to assess the potential impact of the Trump administration’s evolving policies on the Philippines.

The Monetary Board has brought down borrowing costs by a cumulative 75 bps since it began its easing cycle in August last year.

Mr. Ricafort added that easing inflation supports the case for further monetary easing.

“The BSP TDF auction yields also slightly eased after global crude oil prices declined recently to new lows that could help support benign inflation and future policy rate cuts,” he said.

March inflation slowed to a near five-year low of 1.8% in March from 2.1% in February.

The consumer price index averaged 2.2% in the first quarter, well within the central bank’s 2-4% annual target. — L.M.J.C. Jocson

Ayala-led IMI says Trump tariffs pose no threat to company

GLOBAL-IMI.COM

AYALA-LED listed chip producer Integrated Micro-Electronics, Inc. (IMI) said the tariffs imposed by US President Donald J. Trump have “no effect” on the company.

“It has no effect. Our customers pay the tariff… At the end of the day, this is all about us just keeping our heads down, focusing on what’s important,” IMI Chief Executive Officer Louis Sylvester Hughes said during the Money Talks with Cathy Yang program on One News on Thursday.

“That’s executing with sourcing and supply chain, getting things done within our four walls on the factory floor, and shipping on time with the highest degree of quality. If we continue to do that, we will win,” he added.

Mr. Hughes said it has been “business as usual” for IMI amid global trade uncertainty.

“For the Philippines, it’s really good news because other countries in Southeast Asia saw much higher tariffs. So, if anything, this has been a good thing for IMI over the last few weeks,” he said.

On Wednesday, Mr. Trump said he would temporarily pause the higher tariffs imposed on dozens of countries for 90 days.

However, the White House said a 10% blanket duty on almost all US imports would remain in effect.

Mr. Trump also said the tariff on Chinese imports would be increased to 125% from the previous 104%.

Prior to the temporary relief, the US imposed an 18% reciprocal tariff on Philippine goods, among the lowest in Southeast Asia. Other Southeast Asian countries faced higher tariffs, such as Cambodia (49%), Vietnam (46%), and Myanmar (44%).

Mr. Hughes said IMI has seen more companies diversifying their operations outside of China amid trade tensions.

“More of the transformation is moving out of China to places like Southeast Asia and Mexico… This has been really beneficial for us because we do have a footprint that allows us to help customers deliver goods into the US, either duty-free through the US-Mexico-Canada Agreement in Mexico, or at a very low duty compared to others out of the Philippines,” he said.

Meanwhile, Mr. Hughes said the Philippines remains competitive in terms of manufacturing compared to other countries, due to an English-speaking population and low labor costs.

“The Philippines offers us and our customers an incredible advantage when it comes to executing and building complex, high-mix electronics products,” he said.

For 2024, IMI reduced its attributable net loss by 53% to $49.79 million, driven by restructuring initiatives. Revenue declined by 17.2% to $1.1 billion, as its wholly owned subsidiaries continued to be affected by “prolonged recovery challenges in the automotive and industrial markets.”

IMI shares increased by 6.47% or 11 centavos to P1.81 per share on Thursday. — Revin Mikhael D. Ochave

Local delicacies galore: DTI food fair showcases Filipino products

DEPARTMENT OF TOURISM OFFICIAL PHOTO

REGIONAL specialties, delicacies, and products have been gathered in one giant hall for the Department of Trade and Industry’s (DTI) Bagong Pilipinas National Food Fair.

The fair runs for four days, from April 9 to 13, at the Megatrade Halls 1 through 3 of SM Megamall in Mandaluyong City.

During the opening ceremony on the Day of Valor, April 9, President Ferdinand R. Marcos, Jr. discussed the importance of showcasing local products. “This national food fair is more than a gastronomic celebration of our rich and diverse culinary heritage. It is a testament to the incredible talent, ingenuity, and industry of our local farmers and artisans who bring pride and honor to our country,” he said in a speech.

Aside from opening the fair, he led the launch of DTI’s nationwide e-commerce platform, the Bagong Pilipinas Marketplace, which is “the largest business-to-business (B2B) online platform that aims to connect local enterprises with global institutional buyers.”

At the fair there are over 250 exhibitors offering items ranging from bottled laing (taro leaves cooked in coconut milk) from Daraga, Albay through HML Food; Penn’s gourmet tinapa (smoked fish) from Calbayog, Samar; and flavored chicharon (pork cracklings) by Ellynes Pasalubong from General Santos City, South Cotabato. Products we bought were pili nut delicacies by Lola Tina’s from Camarines Norte, and Potter’s Hand buro (fermented fish or shrimp) from Tarlac City.

The fair also features personal care products like virgin coconut oil from Cocoplus Aquarian, based in San Pablo, Laguna. Many people were drawn to the woven placemats made by Crissandder Enterprises from Baclayon, Bohol; handloom-woven rugs and pillows from Zamboanga; and various forms of bamboo craft from La Paz, Abra.

Food lovers had many options to choose from to eat on the spot, with crowd favorites on opening day being rabbit meat sausages by Easter Joy from Angono, Rizal; and Empanada ni Behang, which saw long lines of people craving Ilocos Norte-style empanada (turnovers).

DTI made sure to represent all the regions, be it through coffee from the Cordillera region, artisanal chocolate from Mindanao, or fruit wines and vinegars hailing from Visayas, said DTI secretary Cristina Roque.

“The products here today are compliant and registered, so people can buy whether retail or wholesale,” she explained to the press. “We really encourage wholesale, so we invite hotels, restaurants, supermarkets, and also consolidators to make sure that we can distribute them locally and globally.”

This is improved on by the Bagong Pilipinas Marketplace which the event also launched. Ms. Roque said that this will help support micro, small, and medium enterprises (MSMEs) in the food processing industry, which are “the backbone of the Philippine economy.”

“It’s a sector we definitely cannot ignore,” she added. DTI will be organizing more trade fairs throughout the year to provide MSMEs more platforms to showcase their products.

According to a statement, last year’s National Food Fair generated P57.83 million in sales, combining cash, bookings, and pending orders.

Mr. Marcos said that Filipinos can expect more government support moving forward. “With these efforts to strengthen our local industries, we are indeed positioning the Philippines as a prime investment destination. Let this event serve as an open invitation to more potential investors both Filipinos and foreigners alike to take part in the opportunities that Philippine markets offer,” he said.

The National Food Fair is open to the public and admission is free. Aspiring entrepreneurs can join future DTI fairs through their local DTI Office. — Brontë H. Lacsamana

IC allows insurers to invest in pooled funds, structured notes

PHILSTAR FILE PHOTO

INSURANCE COMPANIES, professional reinsurers, and mutual benefit associations (MBA) will now be allowed to invest in more instruments and entities under new guidelines issued by the Insurance Commission (IC).

IC Circular Letter (CL) 2025-09 dated April 8 lays out the new omnibus guidelines on investments of IC-regulated entities (ICREs), which consolidate and supersede previous related issuances to streamline and update the framework for these firms’ allowable investments.

“The new Circular Letter aims to enhance investment adaptability of insurers, reinsurers, and MBAs to respond to the dynamic investment market environment. It aims to further empower the commission’s regulated entities to make well-informed investment decisions with the aim of ensuring the stability and growth of their respective financial assets while safeguarding the interests of their policyholders,” Insurance Commissioner Reynaldo A. Regalado said in a statement on Thursday.

“By issuing these new Omnibus Guidelines, we are addressing the bottlenecks that hinder timely investment decisions and strain regulatory resources,” he said.

Under the guidelines, ICREs can now invest in structured products like credit-, bond- or equity-linked notes, debt securities issued by supranational organizations, and investment vehicles, which include pooled funds like mutual, exchange-traded, unit investment trust, and money market funds, as well as real estate investment trusts.

This is in addition to admissible investments under previous IC issuances, which include securities issued by the government and corporates, loans, real estate, derivatives, and infrastructure projects under the Philippine Development Plan, among others.

“While these investments do not require prior approval by the commission under the new issuance, regulatory safeguards are provided to ensure that ICREs will be able to maximize returns, subject to prudent levels of risk,” the IC said.

“Specifically, the new CL mandates that each new allowable investment must meet minimum credit rating requirements or be listed on recognized exchanges, which provides a layer of transparency and market oversight.”

ICREs will likewise be allowed to make certain peso- and foreign currency-denominated investments without prior IC approval, provided that these “meet accepted market-wide standards and have gone through external review processes and scrutiny, such as credit rating and listing on recognized exchanges, among others,” the regulator said.

The guidelines also include the list of investment limitations per instrument or entity and enumerate non-admitted assets of insurers, professional reinsurers, and MBAs in the determination of their financial condition.

The IC said it will conduct a regular review of insurers, reinsurers and MBAs to ensure that their investment activities and portfolios comply with its regulations.

“Further, the commission may, at any time, implement appropriate regulatory measures for prudential reasons if the ICRE failed to maintain an adequate risk management system and conducted business in an unsafe and unsound manner,” it said.

“The commission reserves the right to issue warnings, order liquidation of investments, non-admit assets, and suspend, modify, downgrade, limit or revoke any ICRE’s investment authority, among others.”

Companies must submit regular reports on their investments to the regulator, with a separate report required for those with investments in complex instruments.

The insurance industry’s premium income rose by 12.82% to P440.39 billion in 2024, latest IC data showed. Its combined net income grew by 15.88% to P56.29 billion. — A.M.C. Sy

The other casualty of Trump

THE NOW TIME/UNSPLASH

After about a week of debating how US President Donald Trump violated trade rules and economic common sense, and this is now becoming more apparent, the world now realizes, as Trump must have designed it, we all might have to either grin and bear it or fight it off. It’s humanly impossible to drill sense into the man.

JP Morgan CEO Jamie Dimon could not have been clearer about his warning that Trump’s tariff policy is likely to raise prices, drive the global economy into a possible recession, and weaken America’s standing in the world. As he stressed over CNN early this week, America’s “extraordinary standing” was precisely anchored on its strong economy, military, and morals. These three foundational truths are increasingly being eroded at the White House, begging for a reprieve.

But Trump would not have any of that because he wanted to exact a pound — perhaps a ton — of flesh from the world for making America not so great anymore.

He is now engineering to “Make America Great Again” by high tariff walls which would make US imports more expensive for the American people. Nobody thought that to make America great again is to make the American people pay more for their groceries, electronic gadgets, and even cars. If the US Fed is to be true to its job of keeping price stability, monetary easing might have to take a back seat, and it might instead consider a possible reversal. Thus, the American people might be facing higher interest rates for auto and housing loans, and with the stock market crash, their wealth dissipated. The US is impoverishing, rather than empowering, its own people. We can see more people shortly queuing up in the social security offices across the United States.

He is also planning to use a 1996 law to fine and seize migrant workers if they refuse to “self deport and leave the country.” If migrants fail to pay the fine of $998 a day, their properties could be seized. Implementing this sweeping immigration crackdown is bound to affect some 1.4 million migrants who have in their own small way helped mitigate the US’ tight labor market by offering cheap labor and special talents in technology and the arts. There has been a climb in mixed marriages making the US truly a melting pot of color, religion, race, and social standing that has made it more dynamic and, yes, more democratic. Is the US really serious in shooting itself in the foot?

Nobody can ever question that Trump’s tariff and immigration policies will hurt the poor more. It’s funny but painfully sad that the New York Times’s Paul Krugman should write that Trump’s blue-collar base is feeling “brutally scammed.” Many of them thought that “America First” would bring back jobs to the land of the free through reshoring, restructuring the domestic economy, and allowing massive use of technology to boost productivity and redistribute the labor force into new frontiers.

Instead, it’s fast becoming a live show where the US will be all alone.

Trump looks and sounds dead serious in pursuing this policy shift, but as many are now convinced, the point of the two-time US head of state is not really to enforce the law, but rather to project and instill fear in the global community.

Our own proposition is that Trump realizes, and I hope we are right, that America’s trade deficit of more than $1 trillion, the one singular basis of his so-called reciprocal tariffs, is not caused by the rest of the world, whom he claimed, has looted, raped, pillaged, and plundered the United States. The country’s current account shortfall is invariably symptomatic of the US’ excessive spending beyond its means. It’s no different from someone who finances his frivolous lifestyle by using his credit card more and more until he is hopelessly buried in debt.

But Trump has to have a whipping boy.

Allies and non-allies will be subjected to at least 10% universal tariffs. On top of that, the US is also imposing variable tariffs due to what it refers to as “tariffs charged against the US” due to so-called currency manipulation and trade barriers. Nobody knows how the calculus was developed. Yet, as Jeffrey Sachs wrote last week, “Trump’s tariffs will not close the trade deficit…” Instead, we reiterate that such tariffs will make Americans poor and harm the rest of the world.

But Trump and his advisers must be looking for a way to fund the third pillar of his announced three-pronged policy: massive tax cuts for the rich and powerful in American society. Cutting taxes for the social elite means the federal government would have to take stock of alternative solutions to the ever-increasing fiscal deficit and subsequently federal debt. The US’ wars in the Middle East and Eastern Europe are also draining the federal budget of funding.

But who does not know, as The Guardian reported the other day, that Trump 1.0 enabled 11 of the biggest US consumer goods corporations “to spend more than three times as much on share buybacks as they did on taxes,” using their savings from the 2017 Trump tax cuts to “supercharge purchases that enriched investors instead of lowering prices on goods essential to daily life.” This was based on the recent report prepared by Groundwork Collaborative, an economic think tank.

In the spirit of the Lenten season next week, Trump will be penalizing the consumers to resurrect the same tax cuts — now amounting to some $5 trillion in corporate tax cuts that could lead again to more buybacks. We don’t know how those tariff increases will offset the expected decline in domestic demand and sustain fiscal sustainability. But we are very certain that PepsiCo, ComCast, United Healthcare, Kimberley Clark, and other corporations’ $500 billion in profits following the first tax cuts were an enormous opportunity loss for the federal government. While they paid some $140 billion in taxes, that was just peanuts to their profit gains.

We don’t need AI to realize that buybacks are a company’s purchase of its outstanding shares in the equities market. With such buybacks, the number of shares available to the public is reduced and bolsters stock value and, yes, investors’ wealth. One estimate, as cited by The Guardian, puts publicly traded companies spending as much as 90% of their earnings on buybacks which could have been instead funneled back into the company to keep prices down and increase workers’ wages.

As Groundwork argued “this is how you get the staggering wealth inequality in this country.”

Trump 1.0 has transitioned to Trump 2.0 and with such a transition, the spirit of the 2017 Tax Cuts and Jobs Act (that dropped the corporate tax from 35% to 21%) is very much alive. Trump 2.0 is about to reduce the corporate tax further to 17% and most of company windfall, estimated at some $50 billion annually, will likely end up buying back company shares instead of promoting stronger purchasing power of consumers.

To rub it in, some Republicans are now thinking of slashing Medicaid and other social service programs which benefit the marginalized and the poor to fund — you guessed it right — the massive tax cuts. It’s no different from our recent experience with the Philippine Congress that defunded PhilHealth and other critical social service projects to finance non-critical but profitable infrastructure like road widening and river dredging projects, the congressional budget in the forthcoming mid-term election, and the President’s intelligence and confidential funds.

Trump’s downsizing of the federal bureaucracy is also ill-advised. It’s fiscal profligacy that is the real root of the problem, not the salaries of civil servants or the bigger budget for research and development (R&D). Civil servants deliver public services. R&D sustains America’s competitiveness in technology. As Sachs claimed, the US needs to rethink the existence of some 750 overseas military bases, the bloated CIA and other intelligence budgets, and, of course, massive payments on America’s soaring debt.

Trump 2.0, in no uncertain terms, is therefore showing us that the other casualty in Trump’s trade war is the battle against poverty and inequality in the US and the American people are clearly losing ground. It is those with corporate control that stand to benefit from this series of missteps and absurdities. Unfortunately, the global community is right in the line of fire.

To support this proposition, and as we prepared this column Thursday morning, we received news that once again, Trump flip-flopped and reversed his reciprocal tariff regime by hitting the pause button for three months. It is obvious that the bloodbath in the US government bond markets — usually a safe haven for investors and corporates — must have somewhat convinced Trump to go slow. Not that his heart had changed like that of Paul on the road to Damascus, but his wealthy advisers must have realized that the outcome could be more catastrophic. Recent sell offs of US bonds mean less opportunity to fund the federal deficit and US wars everywhere.

We caution the Philippines not to allow itself to be entertained by the prospect drawn by some analysts saying the impact of the tariffs on the Philippines is manageable and perhaps the least in the region. We have such things as second-order effects which could be worse than their first-order sibling.

 

Diwa C. Guinigundo is the former deputy governor for the Monetary and Economics Sector, the Bangko Sentral ng Pilipinas (BSP). He served the BSP for 41 years. In 2001-2003, he was alternate executive director at the International Monetary Fund in Washington, DC. He is the senior pastor of the Fullness of Christ International Ministries in Mandaluyong.

BYD Cars Philippines sets sights on expanding market share this year

BW FILE PHOTO

BYD CARS PHILIPPINES said it is targeting higher sales and additional dealership openings this year as more consumers shift to new energy vehicles, a company official said.

“We are targeting a lot (of sales). Definitely higher than last year. We will be aggressive as we would like to have a good market share as well,” said Bob Anthony Y. Palanca, managing director at BYD Cars Philippines, on the sidelines of the Manila International Auto Show (MIAS) on Thursday.

Last year, the company sold 4,780 passenger vehicles, representing an 8,900% growth from 2023 and an 82% share in the new energy vehicle market.

The company also plans to expand its dealership network amid expected sales growth.

“We are already in Luzon, Visayas, and Mindanao, and we will further strengthen that position. We had 25 dealerships as of December 25, 2024, and as of the end of March, we have 33,” he said.

“We are opening more; I think almost every month we will have an opening,” he added.

Mr. Palanca said the company sees significant year-on-year growth in the sale of new energy vehicles, particularly plug-in hybrids and battery electric vehicles (BEVs), due to competitive pricing.

“The market is actually now shifting towards BEVs, not only because of sustainability, but of course, they also have benefits, such as color coding. That’s an advantage because instead of having two cars, you only need one car,” he said.

“We had customers that had two cars in the past and sold both to get one hybrid electric vehicle (HEV), because it is coding exempt, plus they get savings as they spend less on fuel,” he added.

In line with this, BYD Cars Philippines launched its all-electric eMAX 7 Standard and eMAX 7 Superior Captain, which will be sold at P1.498 million and P1.748 million, respectively.

“I believe that the industry will be driven by electrified mobility. The growth of plug-in HEV and BEV (sales) will be significant, and this will be a driver for our industry growth,” he added. — Justine Irish D. Tabile