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Yazz ads zing with stars

Ads & Ends — Nanette Franco-Diyco

AFTER A TEXT that I received over the weekend suggesting that I download “a fascinatingly cute ad campaign that [my friend] stumbled upon on YouTube”, I viewed the Yazz pre-paid card’s advertising campaign — all four in the series — and was admittedly fully entertained.

Going batty: secrets behind upside-down flight landings revealed

WASHINGTON — It is an aerial maneuver far beyond the capabilities of even the most sophisticated modern aircraft: landing upside down on a ceiling. But it is routine business for bats, and now scientists have learned precisely how they do it.

Researchers using high-speed cameras to observe bats in a special flight enclosure said on Monday these flying mammals exploit the extra mass of their wings, which are heavy for their body size compared to those of birds and insects, in order to perform the upside-down landing.

They land that way in order to roost, as bats do, upside down on cave ceilings or under tree limbs.

Brown University scientists observed two species: Seba’s short-tailed bat and the lesser dog-faced fruit bat. They tracked their motions using three synchronized high-speed video cameras taking images at 1,000 frames per second, and studied weight distribution in the bats’ body and wings.

They found that by flapping both wings while folding one of them just a bit toward their body, a bat can shift its center of mass to perform a midair flip in order to alight on a ceiling.

“Flying animals all maneuver constantly as they negotiate a three-dimensional environment,” Brown biology and engineering professor Sharon Swartz said. “Bats employ this specific maneuver every time they land, because for a bat, landing requires reorienting from head forward, back up, belly down, to head down, toes up.”

When approaching their touchdown spot, bats are not flying very quickly, making it difficult to muster the type of aerodynamic forces generated by pushing against the air that could help position them for an upside-down landing. But their heavy wings enable them instead to generate inertial forces to reorient themselves in midair.

“This is similar to the way in which divers twist and turn during a high dive,” said Kenny Breuer, a Brown professor of engineering, ecology and evolutionary biology.

Ms. Swartz said bats are generally under-appreciated as skilled aviators because they are primarily nocturnal. “People have many opportunities to observe birds and insects flying, but the bat world is hidden in the night. The more we observe flight behavior in bats, the more we are impressed,” Ms. Swartz said.

The research was published in the journal PLOS Biology. — Reuters

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