Asus Philippines expects to surpass growth in first half
ASUS Technology Philippines, Inc. expects in the coming months to exceed the 42% sales growth it recorded in the first half, its local head said, attributing his expectations to the launch of the new ZenFone 4 series.
“We are very confident about our growth in the second half of the year,” Asus Philippines Country Manager George Su told reporters at the launch of the smartphone series.
In the first semester, he said Asus Philippines’ business grew by around 42%, which he said the company was confident to top in the second half with the launch of the Zenfone 4 series. The series offers five phone models: ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro, ZenFone 4 Selfie, and ZenFone 4 Max.
ZenFone 4 Pro, the top-of-the-line smartphone in the series, has a market price of P39,995, while the lowest-priced smartphone in the series, ZenFone 4 Max, costs P9,995.
Mr. Su said the company also hopes to improve its market position in smartphone distribution to fourth from fifth.
“We hope to be at number four by the end of the year,” he said.
He said Asus had put “best efforts” in creating the newest generation of ZenFone and had learned from media, users and partners on improvements that could be done on the previous generation of the phone.
“We already prepared all the good answers, solutions to all our users here,” Mr. Su said.
Jerry Shen, Asus’ global chief executive officer, told reporters the group has adopted a philosophy of “empowering luxury for everyone.”
“We want the user [to feel] very proud [of] owning the product,” he said
Mr. Shen said the camera, design and audio features of the ZenFone 4 series show the “biggest improvements” from the ZenFone 3 series.
He also noted of the big investment Asus put in the camera features of the new series.
The flagship smartphones of the series, the ZenFone 4 Pro and the ZenFone 4, use dual-camera and duel-lens camera systems, respectively.
Mr. Su added that aside from the “very critical” photography feature and function of a smartphone, other features such as battery life and good user interface are big concerns for users.
“It’s about the total user experience,” he said. — Patrizia Paola C. Marcelo