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Fruitas to launch chicken line with PeriPeri Corp.

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FRUITAS Holdings, Inc. has teamed up with the operator of Eduardo’s Peri-Peri Chicken to launch a new chicken line.

In a statement on Thursday, the food and beverage kiosk operator said it signed a partnership with PeriPeri Corp. to introduce Porto’s Peri-Peri Chicken to the market.

“This new collaboration is in line with our vision for Fruitas to be synonymous with innovative offerings. Leveraging on the experience and technical expertise of PeriPeri Corp., Fruitas is now in a position to offer a new twist on the beloved grilled chicken enthusiastically patronized by the public,” Fruitas President and Chief Executive Officer Lester C. Yu said.

The partnership is in accordance with Fruitas’ efforts to adapt to the “new normal” amid the coronavirus disease 2019 (COVID-19) pandemic.

“It is in line with our commitment to mitigate the impact of the current challenging business environment by adding new revenue and profit streams,” Fruitas said.

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In light of the partnership, the food company expects higher demand for value rice meals that are fit for takeout and delivery.

Fruitas has raised an estimated P820 million net proceeds from its initial public offering.

Since its listing, the company said it has completed the acquisition of Heat Stroke Grill, Kuxina, The Tofu Store, and CocoDelivery.

Fruitas has also partnered with Pan de Manila and Bukidnon Milk Company.

On Thursday, shares in the company went up by 3.05% to end at P1.35 per piece. — Revin Mikhael D. Ochave

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