FROM “MEET MG” when it first assumed stewardship of the brand here in October 2018, The Covenant Car Company, Inc. (TCCCI) reveals the new MG Philippines tagline: “Expect Extraordinary.” MG Philippines said in a statement that it will “(continue) to provide well-appointed, modern, attainable British-heritage cars, and client- and consumer-centric aftersales services for every Filipino.”

According to the company, “the catchphrase was an invitation to come and check out how (the) British heritage car brand (which dates back to Oxford, England in 1924) has evolved; to be excited by it, and to strike up an acquaintance with a car brand that is both rich in heritage, yet built and crafted with the modern driver in mind.”

“Expect Extraordinary” is said to capture how the company has “developed a deep connection with its clientele and its target market and is both humbled and enthused by the positive tone surrounding the brand in public conversation.”

Said MG Philippines President and CEO Atty. Alberto Arcilla: “To get behind the wheel of a modern MG is to ‘Expect Extraordinary.’ It is our privilege at TCCCI to witness the continuous growth and expansion of MG here in the Philippines, and this motivates us to stay on course to always deliver on our brand promise. We are poised to uphold this — no matter the circumstance — fueled by the confidence afforded to us by our international principals, our clients, shareholders, bank partners, media affiliates, and followers. We are likewise reinforced by the strength of our vehicle lineup and its attractive pricing, and numerous aftersales complements we have prepared for our clients which will indeed make owning an MG a unique and extraordinary experience.”