JOSE ARNOLD T. ALVERO

POTATO CORNER’S new chief operating officer (COO) has been tasked to further deepen the presence of the fries chain in key markets, restaurant operator Shakey’s Pizza Asia Ventures, Inc. said.

In a media release, Shakey’s Pizza said Jose Arnold T. Alvero, who was recently appointed to his COO post, will also be steering Potato Corner into “building on its strong equity among both consumers and franchisees, and delivering industry-leading margins for stakeholders.”

Potato Corner is the latest addition to Shakey’s Pizza’s Wow! brands. It is the undisputed leader in the kiosk-based fries chain segment in the Philippines and a global brand with over 1,250 stores spread across 14 countries.

Before his appointment, Mr. Alvero was the vice-president for international operations and director of franchise and business development at Shakey’s Pizza.

On March 7, Shakey’s Pizza and its subsidiary Wow Brand Holdings, Inc. announced the acquisition of the assets and intellectual property of Potato Corner, including shares in an entity in Singapore.