ETON Properties Philippines Chairman Lucio C. Tan has appointed his daughter Karlu Tan Say as the company’s new chief operating officer.

Ms. Say is currently a director and head of human resources of the LT Group’s property arm.

In a statement, Eton Properties quoted Ms. Say as saying she wants the company to become the “most improved and most efficient real estate developer in the country.”

Ms. Say identified three of her priorities: “to increase leasing revenue; to increase the land values of Eton City in Sta. Rosa, Laguna and Eton Centris in Quezon City; and to convert land bank assets into cash flow.”

“As your new COO, I humbly ask for everyone’s full support to working effectively and as a team. It is my wish that all of us be open and willing to take on new challenges as we face the ever-changing expectations of our market. I believe that by working together, we can truly achieve success as envisioned by my brother Bong,” Ms. Say said, referring to her brother Lucio “Bong” K. Tan, Jr. who died last month.

Eton Properties noted that Ms. Say has 20 years of management experience in property, human resources, trading and acquisitions, and service industries.

She is a founding director and board member of Dong-A Pharma Phils., as well as worked at Century Park Hotel and Sterling Department Store Midway Trading Corporation in San Francisco, California.

Ms. Say graduated with a degree in management from the Ateneo de Manila University. She is a Magna Cum Laude graduate of interior design from the Fashion Institute of Design & Merchandising in San Francisco, California.