HOTEL SOGO is expanding its branch network.

HOTEL SOGO aims to have more than 50 hotel branches in the Philippines in 2020, according to its parent company.
Maria Suzette Geminiano, marketing director of Global Comfort Group Corp., said on Monday the company is planning to widen the hotel’s footprint in the country to 55-60 branches by 2020. There are currently 39 Hotel Sogo branches.
While there are plans to expand overseas, she said the company will pursue these after the Philippine expansion.
“Actually, ‘yung [in] 2020, we are really targeting 55 hotels to 60, Philippines lang [only]. May ibang plans for Asia Pacific [There are different plans for Asia Pacific], pero [but] after 2020. We are already strengthening our backbone, ‘yung tinatawag na [the one called] skeletal force… kasi [because] we really want to be available globally, but that will come after,” Ms. Geminiano told BusinessWorld after the company’s press conference at Eurotel Vivaldi in Cubao, Quezon City.
Aside from Hotel Sogo, Global Comfort Group also operates brands such as Icon Hotel and Eurotel.
Among its corporate social responsibility programs is Doctor on Wheels, which was started in late 2015. The company provides medical assistance such as medical consultations, and laboratory examinations.
Ms. Geminiano said more than 5,700 families in provinces such as Iloilo, Bicol, and Cagayan De Oro have benefitted from its Doctor on Wheels program.
“If you want to invite Doctors on Wheels in your barangays… we can accept request from the barangay through our branches nationwide. You can pass the letter of request to the hotel manager… [who] will endorse the letter to us and we will be the one to have it approved in the management,” Joana Balitaan, CSR supervisor of Hotel Sogo, said during the press conference. — Vincent Mariel P. Galang