ALVEO LAND, INC. is looking to attract local entrepreneurs and investors to the commercial district of its 120-hectare estate Broadfield in Biñan, Laguna.

Alveo is the lead developer for the Broadfield distrct, which is located a short drive from Laguna’s International Industrial Park and the Laguna Technopark, and is adjacent to the De La Salle University Science and Technology Complex.

It is also close to the area’s automotive factories, and the manufacturing plants of Nestlé Philippines, Inc. and Coca-Cola Beverages Philippines, Inc., among others.

Alveo allocated 80 hectares for the commercial and mixed-use district, while 40 hectares is for residential subdivisions Venido and Aveia which have previously been launched.

For the first phase, Alveo is offering 36.6 hectares for commercial use, composed of 35 lots sized from 1,324 square meters (sq.m.) to 2,915 sq.m. The commercial district is located on the northwestern part of the estate.

“Broadfield’s location sets it at the heart of South Luzon’s thriving residential, leisure, industrial and manufacturing center. We have a well-designed master plan that applies the best practices of Ayala Land in property development. This district will be innovative, sustainable and progressive,” Alveo Land Chief Operating Officer Rufino Gutierrez said in a statement.

Alveo sold P2.8 billion worth of commercial lots on the first day of its sales launch.

In a briefing, Mr. Gutierrez said most buyers are local investors and entrepreneurs. He noted companies are planning to put up office buildings in the area.

“From the first day of selling, we have people from different industries. Most are from real estate and construction. We also have a couple from the pharma[ceutical] industry. We also have automotive and agricultural industries,” he said.

Turnover of the first phase is expected by 2023.

Ten percent or around eight hectares of the estate is allocated to parks and open spaces, while the streetscapes will have bike lanes and shaded pedestrian walkways.

As part of the estate’s sustainability efforts, Broadfield will have its own storm water management system and detention ponds for rainwater collection, solar and alternative energy sources for lighting, efficient waste reduction systems, and energy and water-efficient fixtures.

Alveo said Broadfield’s commercial locators will be required to comply with the Philippine Green Building Code.

Broadfield is currently accessible through the South Luzon Express Way (SLEX), but will also be reached through road networks currently in construction, including the Cavite-Laguna Expressway (CALAX) and the Cavite-Tagaytay-Batangas Expressway (CBTex). — J.P.Ibañez

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