Experts favor sparing use of exclusive ‘Ferrari’ label
DETROIT — Newly spun off from Fiat Chrysler, Ferrari has touted its growth potential in luxury goods, yet branding experts warn expanding beyond cars...
Kultura scores in word-of-mouth advertising
Ads & Ends — Nanette Franco-Diyco
MARKETING-MADE-SIMPLE.COM defines word-of-mouth advertising as “the unpaid spread of a positive marketing message from person to person. It can...
The Sam Smith Saga
Getting the Edge in Professional Selling — Terence A. Hockenhull
APROPOS OF NOTHING, I believe Sam Smith visited the Philippines in 2015, and at his...
The customer review is broken. That’s bad news for Yelp.
LIKE A LOT of people, Jared Andrews finds online customer reviews frustrating and often unhelpful.
“There’s usually someone who absolutely loves the product and someone...
Globe Platinum plans change focus, debut chef ambassador
ALONG WITH the relaunch of Globe Platinum’s premium lifestyle mobile phone plans comes its new ambassador, chef JP Anglo.
Mr. Anglo, aside from opening a...
If you loved watermelon oreos, you may be a ‘harbinger of failure’
DO YOU STILL think Pepsi made a huge mistake by taking Diet Crystal Pepsi off the market? Did you love McDonald’s Arch Deluxe, Frito-Lay...
Amazon uses cute animal videos to woo shoppers in ad uptick
AMAZON.COM, Inc. is not above the surefire trick of using cute animals to woo shoppers.
The world’s largest online retailer is spending more money on...
New Year Hugs
Ads & Ends — Nanette Franco-Diyco
EXPRESSIONS OF love, affection, and goodwill — hugs and kisses are exchanged throughout the holidays, leaving both the sender...
Christmas’ Ads & Ends
Ads & Ends
Nanette Franco-Diyco
OVER THE WEEKEND, my daughter and I went around the metropolis savoring a little of Christmas “before the real Christmas...
Exploring, investigating, or probing
Getting The Edge In Professional Selling
Terence A. Hockenhull
MOST SALES programs teach participants to ask questions. Whether this is called exploring, investigating, or probing,...
Up Periscope for Nescafé in tandem with Twitter
TWITTER, Inc. partnered with Nescafé last weekend to show off the Nescafé RED MUG Machine via the tech firm’s live video service Periscope, according...