Puma accused of defacing Indian heritage for shoe commercial

NEW DELHI — Global sportswear giant Puma was accused Tuesday of irreversibly damaging 17th-century architecture in Delhi’s historic quarter as part of an advertising...

Tailor-made solutions

Terence A. Hockenhull
BUSINESS TODAY is more competitive than ever. Few companies enjoy the luxury of being the sole provider of a product or service. Indeed, as...

A loyalty card for the select few

By Zsarlene B. Chua Reporter UNLIKE other loyalty cards that reward their most steadfast and best customers via perks and discounts, the Ayala Rewards Circle (ARC)...

Let the client tell you what they want!

Terence A. Hockenhull
THERE are no shortcuts to effective selling. Practice, experience and training all help the professional improve his ability to close sales against strong competition...

Penshoppe launches #IAmDifferent anti-bullying campaign

BULLYING is a prevalent problem for young Filipinos. It may be physical, verbal, social, or cyber bullying, and if it is ignored or tolerated,...

Owning Halloween

By Zsarlene B. Chua ASIDE FROM costumes that range from geeky to spooky, Halloween is also an event where people use makeup to transform themselves...

Sennheiser’s new audio collection focuses on specific customer needs

FOR OVER 70 years, leading German audio specialist Sennheiser has stayed true to its mission to constantly shape the future of audio. The German audio...

Your neighborhood fitness place

By Michael Angelo S. Murillo ANYTIME FITNESS, an international 24-hour health and fitness club, recently marked a milestone in the country with the opening of...

Google, Facebook, Twitter scramble to hold Washington at bay

LAST MONTH, Google summoned about 200 staff from around the world for an annual policy meeting. One agenda item was very different this time:...

Believing you can win

AS a schoolboy, I captained my school’s “B” side field hockey team. I would be the first to agree that I was a lousy...

Communicating what is essential

By Michael Angelo S. Murillo Reporter ONE OF adidas’ iconic shoe styles, the EQT line was relaunched this year since first being introduced in the 1990s....

Getting help from a competent salesperson

By Terence A. Hockenhull
MANY PEOPLE HAVE, at some stage in their lives, made a major purchase. Casting our minds back to the acquisition of a big-ticket item...
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