Manulife, Sarah Geronimo take first steps together
THE PHILIPPINE branch of Canada-based insurance company Manulife Financial Corp. recently launched its newest brand campaign, focusing on encouraging people to “take the first...
GoodAh!!! leverages nostalgia, whimsy with new partner Abunda
TAPSILOG, a portmanteau of tapa (cured beef), sinangag (fried rice) and itlog (egg), has become a Filipino breakfast staple and all-around comfort food. The...
Australian Nutella lovers make fun with personalized labels
SYDNEY -- An Australian marketing campaign that lets people personalize their jars of chocolate spread has not gone to plan, with participants designing labels...
Audi ‘Truth in Engineering’ ads come back to bite amid probe
“IT’S NOT THAT easy being green.”
That was Kermit the Frog’s lament to comedian Joel McHale in an advertisement during Sunday night’s Primetime Emmy Awards,...
Honoring Our Lady and the Pope
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Nanette Franco-Diyco
AWARENESS of Our Holy Father Pope Francis is at a particular high again with his forthcoming visit to New York and...
‘Redefining Action’ rebranding for AXN
SONY PICTURES Television Networks, Asia (SPT Asia) has launched a new visual identity for AXN to align with the TV channel’s current programming.
The new...
Apple’s ad-blocking feature is sending publishers scrambling
SETH WEINTRAUB has made a career of reporting on Apple. His Web site, 9to5mac.com, is one of the go-to places for news about the...
Buffett unit offers Emily Blunt free ice cream after DQ blunder
DAIRY QUEEN, the ice cream seller owned by Warren Buffett’s Berkshire Hathaway, Inc., offered actress Emily Blunt free food and desserts for life after...
Trillenium takes virtual reality into online shopping
LONDON -- Hrvoje Prpic is wandering through a fashion boutique trying to pick out a new accessory. Only, he’s not actually there. He’s sitting...
Lucky Me’s Korean-spicy profile
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By Nanette Franco-Diyco
MY FAMILY went on a food trip to Pampanga and noticed how practically a whole barrio had specially opened...