Casio Edifice celebrates 50th year of Mugen
EDIFICE AND HONDA works brand Mugen (or M-TEC Company, Ltd.) will release a timepiece this month, the latest addition to the Edifice line of watches, reported Casio Computer Co., Ltd.
ECB-40MU commemorates the 50th anniversary of Mugen, and the limited release is said to be based on “speed and intelligence,” and “embodies the motorsports worldview.” Mugen is involved not only in manufacturing and selling parts for Honda automobiles, but also in a variety of motorsports-related activities including taking part in F1, The Isle of Man TT — a motorcycle race run on public roads on the Isle of Man — and other top-tier races in Japan as a professional racing team. Casio has partnered with Mugen since the motorcycle endurance race in 1985 to support the company’s activities.
Declared CSC Time, Inc. General Manager Tony Yiu: “We are excited to share the newest timepiece in collaboration with Mugen. Just like how Mugen exhibits speed and intelligence, Edifice created a watch that will fit racers not only in style, but also their lifestyle. Edifice is committed to continue bringing dynamic watch designs combined with cutting-edge technology to people.”
The Mugen brand colors of white, red, gold and black are featured on the design set against an overall black design. An Eye Commander logo symbolizing the spirit of Mugen is embossed on the band. Apart from drawing inspiration from the suspension used in formula race cars, the band is also made of Alcantara, a material used in sports car interiors for its durability and breathability.
The watch gets with Mobile Link features for pairing with a smartphone via Bluetooth, providing automatic time correction and making it easy to set the world time. It also comes with other practical features, including a Schedule Timer that syncs with a smartphone’s calendar app to display the start and end times of a scheduled activity on the watch LCD.
ECB-40MU will be available in authorized Casio stores nationwide this month, and will be priced at P24,950. For more information, visit https://www.casio.com/ph/ or like these social media accounts: Facebook (CASIOWatchesPH), Instagram (casiowatches.philippines), YouTube (CasioWatchesPH), and TikTok (casiowatchesph).
