ADIDAS and the Mercedes-AMG Petronas F1 Team presented their first collection, said to be “designed around shared principles of performance and excellence,” and meant for athletes and fans. The new team wear has been carefully crafted with specific cuts, performance technologies, and functionalities to optimally support each member of the team during race weekends while unifying them — and their fans — with a central design story of black, white and shades of the Mercedes-AMG Petronas F1 Team.
The collection is divided into apparel for drivers, mechanics, engineers, and fans. The pinnacle of the entire line is the paddock wear created for Mercedes-AMG Petronas F1 Team drivers, namely George Russell and Kimi Antonelli. The product line features lightweight fabric made with Aeroready technology. For its mechanics wear, Adidas said it recognizes the physicality of the role, so the mechanic’s tops were engineered with flexibility and lightness, along with reflective details in the front and back. Meanwhile, the engineer range fuses lifestyle cues and performance technologies with traditional cuts synonymous with these team architects. A hero piece crafted for the engineers is the lightweight, technical polo top, created with breathable materials to replace the classic white shirt.
Finally, for fans, additional fanwear and driver fanwear collections are unveiled. These fuse influences of streetwear with motorsport culture, and feature loungewear, hoodies, tops, and T-shirts, with additional driver-specific fanwear coming later this year.
The range features a holistic offer of special-edition performance and lifestyle trainers to complete the collection. Iconic running silhouettes, Ultraboost 5, and Supernova provide added comfort and performance in the paddock, while iconic Adidas sneakers further allow fans to pledge their support from the sidelines and beyond. The collection is completed with a selection of technical and lifestyle caps so fans can identify with their favorite team.
The Adidas x Mercedes-AMG Petronas F1 fanwear collection is now available online at adidas.com/motorsport and select stores, with more stocks to be released in Adidas, FootLocker, Planet Sports, and Sports Central.
