By Angel Rivero
AS THE LIMITING effects of the COVID-19 pandemic seem to be gradually tapering off (fingers crossed), the tourism and travel sector also appear to be slowly bouncing back. For many Filipinos, the aspiration for “revenge travel” is very real! And in anticipation of that, mobility companies such as Pilipinas Shell Petroleum Corp. (PSPC) and Philippine Airlines (PAL) are drawing out their aces to offer their customers even more value when using their products.
Among the latest news is that PSPC and PAL have partnered to mutually strengthen their respective loyalty programs — namely, Shell’s Go+ points program and PAL’s Mabuhay Miles. Basically, Shell Go+ members will now be given the freedom to convert their chosen number of loyalty points into PAL Mabuhay Miles. One Mabuhay Mile can be bought with three Shell Go+ points, with the minimum required amount to transact per redemption being 30 Shell Go+ points.
“This is just the start of many things. I know that people are really starting to move,” shared PSPC’s Vice-President and General Manager for Mobility Randy Del Valle during an online press conference. “This partnership is a testament to our commitment to bring greater mobility and further accessibility by enabling Filipinos to travel beyond roads and even into the sky,” he continued.
In a symbolic ceremony, the two parties held their contract-signing at the Shell C5 Southlink premises, which also happens to offer a good view of the Ninoy Aquino International Airport.
PAL President and COO Stanley Ng pointed out that, “With the Philippines and the rest of the world opening its doors for travel, the opportunity to help people reach their desired destinations also opens.” He added, “We are optimistic that the resurgence in air travel will continue, and with support from partners like Pilipinas Shell, we can help bring more Filipinos to their destinations of choice.”
The program mechanics for this is pretty straightforward: Customers who fuel up at Shell stations and buy Shell lubricants can start collecting Shell Go+ points by first downloading the Shell Go+ App and registering an account. After the individual has accumulated a sufficient number of points, he or she may opt to exchange these points for PAL Mabuhay Miles which will be credited to the customer’s existing Mabuhay Miles account. With enough accumulated Mabuhay Miles, members may choose to redeem them for plane tickets aboard PAL flights or even for seat upgrades. For more information about the collaboration, visit www.shell.com.ph/GoPlusMabuhayMiles.
“We are in the dawn of a new era and are moving on to the next normal. I am excited for this partnership!” expressed Pilipinas Shell’s very first female President and CEO Lorelie Quiambao-Osial. She explained, “We are evolving customer experiences and needs. We continue to empower the Filipino people to live their lives. And in that sense, we look at innovations in everything we do! Enabled by technology, we are offering more and more to address the differentiating customer expectations and to delight our customers in every way.”
There are also other benefits to having a Shell Go+ loyalty account — particularly for active members — such as free insurance, free roadside assistance, and even access to special free scholarships. Moreover, customers can keep track of points, manage their profile, and make instant redemptions all instantly through an app on their mobile device. They’re a swath of rewards available at your fingertips.