Fujitsu opens its first Digital Innovation Hub in ASEAN

A Japanese information and communication technology company launched Southeast Asia’s first Digital Innovation Hub (DIH) in the Philippines on Thursday, May 2, 2024.

Fujitsu’s DIH is a collaborative space for organizations and the company’s in-house experts to brainstorm ideas, create innovative concepts, and co-create solutions through their interactive workshops.

“We’re dedicated to addressing business challenges, from refining operations to enhancing customer experiences,” Fujitsu Philippines Managing Director and Head of Customer Success in Asia Pacific Raul Santiago said in a discussion on providing customers with access to ‘top tier’ business and technology specialists.

The company also highlights its Human-centric Experience Design (HXD) in the said workshops. HXD is a unique design thinking method developed in Japan and used worldwide.

The four critical factors for success under this methodology are:

● People
● Purpose
● Outcome
● Design

Through the help of its co-creation program and HXD workshops, the Japanese technology company aims to provide end-to-end IT solutions for the country’s growing businesses to solve societal issues and accelerate its digital transformation.

The company is “committed to innovation and becoming a trusted partner in the digital experience and sustainability transformation” of different companies, schools, and organization, Mr. Santiago mentioned in the roundtable discussion.

The Philippines was chosen as the first location to establish DIH due to the evident demand for digital transformation from the growing number of business innovators in the region, Mr. Santiago added.

The multinational company plans to establish its second ASEAN hub in Vietnam. — Almira Louise S. Martinez