Welcoming a new year usually sparks excitement for whatever there is to come. The new year has always brought hope for what can be and the opportunity to start fresh. But as the world continues to grapple with the current health crisis, many of us still carry some uncertainties for the year ahead.

In the midst of these difficulties and challenges, we have seen Filipinos from all over the country take the lead in empowering us and giving us hope for the better future to come. One such person is Kiefer Ravena. Kiefer is not only a UAAP Basketball legend, but also an avid advocate for financial literacy and the importance of life insurance. He is currently the brand ambassador of Cocolife and has made it part of his mission to reach Filipinos all over the country with his message of preparation and planning for not only ourselves, but also for our families.

For this new year, Kiefer gave a message in his capacity as the brand ambassador of Cocolife. His message was one of hope and promise for an amazing year ahead. With such in mind, he encouraged Filipinos not to give up and always be thankful to God:

Hindi lang ito simpleng pagsalubong sa bagong taon. Ito ay pagpapasalamat sa lakas na binigay sa atin ng Diyos at ng bawat isa para kayanin nating manatiling nakakapit sa kabila ng lahat ng problemang hinaharap natin,” he said.

From his message, we can see that the Cocolife brand ambassdor believes that the difficulties and challenges we have faced in the past two years have taught us to be more generous, caring, and loving towards our fellow countrymen. And that these experiences will lay the foundation for a more united Filipino nation:

Pinaghusay tayo ng lahat ng nalagpasan natin. Dalhin natin ito kasama ang lahat ng aral at masasayang alaala na tumlong sa ating bumangon,” he said.

Kung kinaya natin dati, mas kakayanin natin ngayon,” he further reassured.

Taking inspiration from his past experiences, he fervently talked about how all of our experiences, big or small, good or bad, serve as lessons to us now and a foundation for what we will be:

Ang lungkot, hirap, at ang mga tagumpay na naabot natin, maliit man o malaki, ang magiging sagisag ng ating katatagan sa pagharap sa mga panibagong hamon ngayong taon,” he said.

Kasama niyo kami sa pagharap sa 2022,” the Cocolife brand ambassador ensured.

Through this video message for 2022, Cocolife expresses its yearning for a bright and colorful future ahead for Filipinos this coming year.

Cocolife is a believer in the Filipino, and knows that the Filipino deserves nothing but the best. Through its array of quality insurance products and services, Cocolife supports the Filipino in the pursuit of their passions and goals without fear of the uncertainties that lay ahead.

“Our brand ambassador, basketball legend Kiefer Ravena, has always been focused on his goals, on and off the court — on the court and as a young man; and off the court as the Cocolife brand ambassador. He tells us that he earnestly believes in the importance of investing in one’s health, education, savings, and retirement. As successful as he is now, Kiefer’s dreams are the same as yours and ours,” said Cocolife’s President and CEO Atty. Martin Loon.

“For Cocolife, it is our duty to serve our clients with the best insurance products, together with the highest standards of customer servicing especially during these most trying times,” he added.

Have someone who will believe and support you in facing the possibilities of the new year and beyond. Know more about Cocolife’s products designed to meet your needs by visiting  www.cocolife.com.


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