THE Philippine Basketball Association (PBA) welcomed a new partner for the 2018 Commissioner’s Cup after it inked a partnership deal with Honda Philippines, Inc. (HPI) last week.
In ceremonies held at the Solaire Resort and Casino on Friday, March 9, officials of both the PBA and Honda, along with executives of Cignal TV and some local basketball stars, formalized their banding together in presenting the next conference of the local professional hoops league which will begin next month.
Through the partnership, the two groups hope to draw from each other’s strengths as brands in forwarding their respective thrusts as organizations.
“Basketball has been a part of the Philippine culture and the Filipinos’ love for the sport is nothing short of amazing. We hope that through this partnership, HPI can extend its support to Filipino talents, especially in the PBA league,” said HPI President Daiki Mihara at the partnership launch.
“We want to expand our sizeable foothold in the Philippines as a market leader in the motorcycle industry, by innovating technologies that improve the quality of life. We also see the value of partnering with institutions like the PBA especially that our motorcycles appeal to the young and active fans of the league,” added the HPI official.
As part of the deal, Honda will be the title sponsor of the Commissioner’s Cup with the company’s branding and “The Power of Dreams” campaign prominently featured during broadcast of games.
These are apart from other planned activations by Honda throughout the duration of the tournament which are designed to further enhance fan experience. — Michael Angelo S. Murillo
