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Finding the right institutional framework for a blue economy

XAVIER SMET-UNSPLASH

THE IMPORTANCE of the blue economy for the Philippines was recognized by President Ferdinand R. Marcos, Jr. himself when in his Second State of the Nation Address (SONA) on July 24, 2023, he asserted, “The potential advantages of such enlightened policies extend to jobs and livelihood, with the unlocking of the development of the green and blue economies.”

Pertinently, the Department of Science and Technology recently launched Pagtanaw 2050, a strategy document which defines the blue economy as “an overarching operational area that highlights the Philippines’ inherently archipelagic nature and resources, pointing towards the sustainable use of marine resources — living and non-living — for the improvement of people’s livelihoods while preserving the overall health of our marine ecosystems.”

The blue economy encompasses multiple interdependent subsectors. These are traditional industries dependent on the marine environment such as fisheries, aquaculture, coastal tourism, and maritime transportation. For some coastal countries, the blue economy may also include seabed mining, marine biotechnology, offshore renewable energies, and ship building. Each subsector functions separately from the others, but there are common key elements that necessarily connect all of them to each other.

Proper governance of the blue economy involves a range of normative, regulatory, economic, and policy frameworks. It requires nurturing specialized linkages amongst various agencies within the National Government and streamlining relations with local governments. More crucially, it also entails managing international networks and obligations, such as those covered by the United Nations Convention on the Law of the Sea and the 2030 Sustainable Development Agenda and Goals.

President Marcos’ exhortation concerning the importance of the blue economy for the Philippines in his SONA effectively elevated the importance of House Bill (HB) No. 9662, or the Blue Economy Act. In fact, this bill is part of the list of priority legislations set by the Legislative-Executive Development Advisory Council. HB No. 9662 aims to establish an institutional framework for a blue economy and is expected to be passed within the year.

Notably, there have been similar bills filed before HB No. 9662, but none of them were treated with this level of urgency by Malacañang and Congress. Curiously, however, HB No. 9662 contains a significant departure from its previous iterations, which may adversely impact the country’s maritime ambitions.

All the bills filed in relation to devising an institutional framework for the blue economy are fully cognizant of this sector’s vital components. This is a testament to the technical, practical, and historical suitability of adopting the blue economy perspective. The major difference between HB No. 9662 and the previous bills is the very office tasked to manage the sector.

Most of the blue economy bills filed before HB No. 9662 prescribed the creation of a department level office to be responsible for the crafting and implementation of policies in this field. Meanwhile, HB No. 9662 merely proposes the renaming and reconstituting of the National Coast Watch Council, which was created by Executive Order No. 57 in 2011.

As per the bill, the revamped National Maritime Council’s functions will be expanded to include the formulation of an integrated strategy to promote blue economy and ecosystem-based management of coastal and marine resources.

The Executive Secretary is the head of this bolstered council with various department secretaries, such as those of the National Economic and Development Authority or NEDA, the Departments of National Defense, Environment and Natural Resources, Justice, Interior and Local Government, and Foreign Affairs, and the National Security Council, among others, as its members. The Bureau of Fisheries and Aquatic Resources is the only member which is not a department level office. But all the members essentially hold this particular posting in an ex officio capacity.

This means membership in the National Maritime Council is merely an additional responsibility for each of the members. Their job in the council is to be treated as an adjunct to their office’s principal mandate. Simply put, the blue economy will not be their main work.

On the other hand, a department level office would mean the exact opposite. A specifically designated department for the blue economy means an office completely and primarily dedicated to achieving the nation’s maritime ambitions.

Moreover, a department would be part of the president’s Cabinet. Its head, the department secretary, will be constantly and directly in touch with the Chief Executive through informal powwows and during regular Cabinet meetings. Hence, the quick resolution to any issues related to the blue economy is always within reach.

While the National Maritime Council will still be linked to the President, it will not be automatically part of the Cabinet. Hence, it will not have that direct and immediate line to the Chief Executive. Swift action to address blue economy related concerns may not always be possible.

But the main difference between a department and a council would be how decisions are reached. The former is a singular office devoted principally to making critical and strategic determinations for the blue economy sector. Whereas the latter is effectively just a committee of various offices given the additional task of taking cognizance of blue economy considerations.

Obviously, the department is in a better position to make appropriate and timely decisions than a council. A department secretary can have all the necessary information on hand to make the right call at any given moment. A council, with essentially part-time members, would more than likely take a long time to even just convene and would probably take ages to arrive at a resolution.

However, the issuance of Executive Order No. 57 (series of 2024) renaming and reconstituting the National Coast Watch Council to the National Maritime Council necessitates a recalibration in enacting HB No. 9662. With this new set up, the Marcos administration has effectively narrowed the scope of this office to maritime security. Therefore, it seems only sensible for lawmakers to make the corresponding change to the envisioned blue economy law.

The statute must establish a centralized decision-making authority because the blue economy is complex and multi-faceted. But the web of interactions inherently present within the sector also demands the whole-of-government mindset. And as shown here, a department level office is really the better fit to meet these good governance requirements.

 

Michael Henry Yusingco is a law lecturer, constitutionalist, and senior research fellow at the Ateneo Policy Center.

PAL targets to operate SAF-powered flights by 2026

FLAG carrier Philippine Airlines (PAL) said it is working to secure a green fuel supply deal as it aims to operate sustainable aviation fuel (SAF)-powered flights to Singapore by 2026.

“We are not using SAF yet but all our aircraft are SAF-capable. So, we can use SAF, maybe by 2026,” Stanley K. Ng, president and chief operating officer of PAL, said on the sidelines of the company’s media briefing on Tuesday.

Currently, PAL has no SAF-powered flights yet but the company is targeting to have at least 1% SAF blend for its Singapore flights by 2026.

The Singapore government will require flights departing from its airport to use at least 1% SAF by 2026.

SAF can help reduce emissions from air transportation as it is made from non-petroleum feedstock like agricultural waste and used vegetable oil.

For now, the company is in talks with potential suppliers to secure an agreement for its green fuel supply, Mr. Ng said, adding that the company is hoping to land the deal as early as 2025.

“Yes, we are [in discussions]. I always say we want to be sustainable. We want to have lesser carbon emissions. I hope as early as next year [we can have SAF supply], but if not it’s 2026,” Mr. Ng said.

Mr. Ng said the company struggles to secure SAF supply because of its limited supply.

“Even if we want to do more, we all know the constraint right now. It’s a limited supply. Even if you want to use SAF, it is really difficult to get,” he said.

In 2023, the Energy department said it was working on setting regulations on SAF utilization to accelerate its adoption in the aviation industry in the Philippines.

Last year, PAL signed a memorandum of understanding with low-carbon energy and services company ENGIE to explore the development and implementation of decarbonization projects such as SAF. — Ashley Erika O. Jose

Philippines maintains its place in global intellectual property rankings

The Philippines retained its 37th spot out of 55 economies in the 2024 International Intellectual Property (IP) Index by the US Chamber of Commerce’s Global Innovation Policy Center. The country kept its overall IP score of 41.58%, making it the 9th highest among 15 Asian economies.

 

Philippines maintains its place in global intellectual property rankings

Mylo Speech Buddy app to expand language support

FACEBOOK.COM/MYLOSPEECHBUDDY

SPEECH DEVELOPMENT platform Mylo Speech Buddy will add more languages to its educational videos for children with speech delays and those diagnosed with autism spectrum disorder (ASD).

The company is looking to expand the app’s languages to include Arabic and accented English, Mylo, Inc. President and Chief Executive Officer Vincent Rocha said during a launch event on Tuesday.

“Although it is difficult, we are trying to work on [languages in] the Association of Southeast Asian Nations as well, but it is not yet final,” Mr. Rocha added.

He said these plans will be backed by the $30,000 funding from local and angel investors. The 10-month-old company has secured $80,000 in financing since its launch.

“We have experienced challenges, but again, moving forward, we’ve already validated that people are willing to pay for the app. The next step is scale and to develop the product as well,” Mr. Rocha said.

As part of their expansion plans, he said the company targets to reach 120,000 downloads on Apple’s App Store and Google Play Store in 2024 from the current 18,000 downloads.

Mr. Rocha, who has a child with ASD, released the application globally in July 2023.

Mylo Speech Buddy aims to provide clear enunciation guidance for children using the video modeling method.

It is not meant to be a substitute for regular speech therapy and requires total supervision from parents, Mr. Rocha noted.

Mylo Speed Buddy is offering free subscription in April in celebration of Autism Awareness Month.

Francis M. Dimalanta of the Philippine Society of Developmental and Behavioral Pediatrics said at the event that people with ASD find social communication challenging.

Mr. Dimalanta noted that there is no single experience of autism, with some individuals being categorized as “low functioning” as anxiety, depression, and attention deficit hyperactivity disorder can frequently occur along with ASD.

“Assistive technologies can be a game changer for children with autism in terms of communication, and very many children process visual information,” he said.

According to data from the US Centers for Disease Control and Prevention, there are 1.2 million diagnosed cases of autism in the Philippines and 75 million worldwide. — Aubrey Rose A. Inosante

Asialink gets P300-million credit line from Taiwan’s Cathay United Bank

Asialink gets P300-million credit line from Taiwan’s Cathay United Bank
ASIALINK Finance Corp. has tapped Taiwan’s Cathay United Bank for a P300-million credit line to boost its resources in support of its client expansion plans.

“This latest partnership will allow us to sustain growth in our customer base. One of our strengths has always been our partner network, and the support we have been getting from our partners in Taiwan has just been tremendous,” Asialink President and Chief Operating Officer Eillen B. Mangubat said in a statement on Wednesday.

Asialink signed the partnership with Cathay United in March.

Cathay United is the third Taiwanese bank to provide credit support to Asialink, following CTBC Bank Philippines and Yuanta Savings Bank, the financing firm noted.

Asialink said its partnerships with these Taiwanese banks could allow individual lenders and small companies to gain access to traditional sources of funding.

“We are strategically expanding our network by actively seeking partnerships with both institutional entities and individual lead generators. This initiative is geared towards broadening our outreach and diversifying the sources that contribute to our lead generation efforts,” AsiaLink Chief Executive Robert B. Jordan, Jr. said.

Asialink released over P12.6 billion in loans in 2023. This was driven mainly by its growing customer base as the company recorded over 29,500 new borrowers.

The financing firm previously said it expects to sustain its growth in new borrowers and loans this year through partnerships with institutional entities and individual lead generators. — A.M.C. Sy

Maryse Conde, Caribbean chronicler of colonialism, dies at 90

THEBOOKERPRIZES.COM

PARIS — Guadeloupe-born author Maryse Conde, who wrote about colonialism, slavery, and the French-Caribbean diaspora, died in southern France at the age of 90.

Often cited as a potential winner of the Nobel prize for literature, Ms. Conde was awarded the New Academy Prize in Literature in 2018, created after the Swedish Academy postponed that year’s literary Nobel in the aftermath of a rape scandal.

“A literary giant, Maryse Conde paints a picture of sorrow and hope, from Guadaloupe to Africa, from the Caribbean to Provence. In a language of struggle and splendor, unique and universal,” French President Emmanuel Macron wrote on X.

The New Academy said at the time that Ms. Conde’s work “describes the ravages of colonialism, and the post-colonial chaos in a language which is both precise and overwhelming.”

Ms. Conde won international acclaim with her bestselling 1984 epic Segu and its sequel, Children of Segu (1985), which charts the life of a family at the Mali royal court through several generations as it experiences the arrival of Islam and later, Christianity, the slave ships and slavery in Brazil.

Segu won Ms. Conde several awards, including a Fulbright scholarship, and she went on to teach literature at Columbia University, New York, several other US universities and at the Sorbonne in Paris.

In later novels, including I, Tituba: Black Witch of Salem and The Beautiful Creole, she explored race relations, feminism and the struggles of the Black Caribbean diaspora in the Western world.

Born Boucolon in Pointe-a-Pitre in what she later described as “an embryonic black bourgeoisie” family — her mother ran her own schools for girls, her father founded a bank — she married Guinean actor Mamadou Conde in 1958, with whom she had four children before they separated in 1969.

In 1982, she married her English translator Richard Philcox.

She died on Monday night at a hospital in Apt, southern France, Philcox told Agence France-Presse on Tuesday.

French Foreign Trade and Language minister Franck Riester said Ms. Conde was a leading light of French literature and theater.

Quoted from her I, Tituba on X, he said: “The dead only die if they die in our hearts.” — Reuters

On the power reserves market and the cost of different energy sources

The Independent Electricity Market Operator of the Philippines (IEMOP) held a media briefing last week on March 28. Among the topics discussed was the Philippines reserves market that began operation on Jan. 26, 2024.

RISE IN RESERVES AND STABLE ELECTRICITY
The IEMOP showed data that the reserves of the National Grid Corp. of the Philippines (NGCP) have improved significantly starting February. In the Luzon grid for instance, the contingency reserves have increased from 31% in February 2023 to 100% in February 2024. IEMOP added that “For increased reliability in power grid operations, total scheduled capacity should meet the required level of reserves (i.e., 100%).”

These high contingency reserves mean the likelihood of a blackout is almost zero as any big power plant having an unscheduled shutdown or prolonged maintenance shutdown can be covered by the high level of ancillary services (AS). In my previous article, “10 lessons from the PHL Nuclear Trade Mission to Canada” (March 21), I lambasted the huge increase in the AS rate, meaning the higher transmission charge in our monthly electricity bill which can contribute to higher overall inflation. Now I understand that the pain of a higher transmission charge is less than the gain of a low chance of any blackout. After all, the most expensive electricity is no electricity.

Also covered in the IEMOP media briefing was the power generation mix nationwide. Coal, the most publicly demonized energy source, remains the main savior, the reason why the Philippines does not suffer from daily “Earth Hours” (the celebrate darkness campaign). Meanwhile, the publicly beloved wind/solar power can contribute a measly 3-5% of the total power generation in the country. This is technically insignificant and if relied on, will ensure that “Earth Hours” are guaranteed to happen every single day in the country (see Table 1).

Thank you, NGCP, for finally doing what you should have done many years ago — ensuring adequate reserves and sparing the country from horrible frequent yellow-red alerts yearly. Thank you too, coal generated power plants, for enduring the irrational attacks of the climate activists and giving us lights and air conditioning every day and night.

But there is a question mark on the action of the Energy Regulatory Commission (ERC) which suspended the price determination methodology of the reserves market. No price stability means no supply stability for reserves and hence we might go back to the ugly situation of frequent yellow-red alerts.

That is a topic for another column.

PEPIF 2024 IN ILOILO CITY
The Philippine Electric Power Industry Forum (PEPIF) 2024, organized by IEMOP, will be held tomorrow, April 5, at the Iloilo Convention Center (ICON) in Iloilo City. The conference theme is “Powering a Sustainable and Secure Energy Future for the Country.”

Among the speakers will be Iloilo City Mayor Jerry P. Trenas, top officials of the Department of Energy led by Secretary Raphael Perpetuo M. Lotilla,  ERC Chairperson and CEO Monalisa C. Dimalanta, National Electrification Administration Administrator Antonio Almeda, National Transmission Corp. President and CEO Fortunato Leynes, NGCP Head of Transmission Planning Redi Remoroza, Aboitiz Renewables, Inc. President and COO James Villaroman, MORE Electric President and CEO Roel Castro, Napocor President and CEO Fernando Roxas, ACEN Corp. COO Miguel de Jesus, and IEMOP President and CEO Richard Nethercroft.

They will discuss the Philippines’ energy transition plan via more renewables. Not in the program is a discussion on nuclear power development as part of energy security for the Philippines. Luckily, I saw a new paper on nuclear energy price competitiveness.

PAPER ON LCOE PHILIPPINES ENERGY
The paper, “Comparative Analysis of the Levelized Cost of Electricity of Selected Power Generation Technologies in the 2020-2040 Philippine Energy Plan” (March 2024, 49 pages) was written by Dr. Arturo E. Romero, Jr., a geophysicist and new Department of Science and Technology Balik Scientist who will be based at the Philippines Nuclear Research Institute (PNRI).

The focus of his study is the computation of the levelized cost of electricity (LCOE) of various energy sources. LCOE is defined by the author as “the sum of all discounted cost of the facility normalized by the total power produced over its technical life. It focuses on plant level financials without considering system-wide interplay of power supply and demand, dispatchability and crowding of the grid systems and the effects on electricity pricing.”

The author produced several charts and figures on the computed LCOE of Philippines’ existing and potential energy sources. From the math model and data he gathered, the results show that the cheapest LCOE is to rehabilitate and refurbish the Bataan Nuclear Power Plant (BNPP) which will have an average LCOE of only $44/megawatt hour (MWh), the second lowest to nuclear long-term operation (LTO) life extension at only $34/MWh.

The next cheapest LCOE comes from a liquefied natural gas (LNG) combined cycle (CC) gas turbine and from solar photovoltaic (PV) at $52/MWh. LNG open cycle (OC) has a high LCOE of $94/MWh if there is no carbon tax included. The most expensive LCOE would be from concentrated solar power (CSP) at $123/MWh (see Table 2).

Thank you, Dr. Romero for producing the numbers. And thank you, PNRI and its Director Dr. Caloy Arcilla, for getting this brilliant mind back to the Philippines.

As an economics researcher and writer, my main concern is how the Philippines can attain high economic growth and sustain this for many years in order to create more jobs and entrepreneurs for Filipinos and Philippines-based businesses. Having expensive electricity and intermittent, unstable and blackout-friendly energy sources are inconsistent with the goal of sustained high growth.

I like this observation made by Lino Bernardo, Head of Energy Transition Projects of Aboitiz Power, among my co-participants at the Philippines Nuclear Trade Mission to Canada last month in Toronto. He said:

“While the first nuclear power plants are expected in the 2030s, other baseload technologies must continue to provide the much-needed power this decade and into the next. Beyond the generation of stable electricity, the country should also look to harness the potential of nuclear energy in the academe, industry, and medicine, through atomic particle research, radioisotopes as industrial tracers, and radiation for diagnosis and therapy procedures, respectively. We need to prepare in terms of policy, regulation, and education to ensure safety and proper waste management in nuclear power generation and further.”

Energy security will help attain overall economic security. People can work productively even when the sun is not shining, and the wind is not blowing. They can walk the streets safely at night under bright lights, travel long distance via trains that run on electricity, and so on.

 

Bienvenido S. Oplas, Jr. is the president of Bienvenido S. Oplas, Jr. Research Consultancy Services, and Minimal Government Thinkers. He is an international fellow of the Tholos Foundation.

minimalgovernment@gmail.com

Integrated Micro-Electronics widens losses to $109.19 million

GLOBAL-IMI.COM

AYALA-led Integrated Micro-Electronics, Inc. (IMI) widened its net loss to $109.19 million last year due to one-time losses.

“The group net loss was at $109.2 million, with one-time losses of $106.1 (million) related to the sale of STI Enterprises Ltd. (STI) and impairment of goodwill and certain assets,” IMI said in a stock exchange disclosure on Wednesday.

IMI saw a 6% decline in revenue to $1.3 billion in 2023, led by factors attributable to its non-wholly owned subsidiary group including the shorter fiscal year of STI, which was divested on Oct. 31 last year.

The company’s non-generally accepted accounting principles operating income rose 29% to $12 million in 2023 from $9.3 million in 2022.

“Wholly owned subsidiaries maintained the momentum from 2022, with revenues on par with the previous year, and better profitability margins netting a reported net income of $13 million, an improvement of 14% versus 2022,” IMI said.

IMI President Jerome S. Tan said the company’s core businesses were able to build on the recovery of 2022 led by “intensive collaboration with customer and supplier partners.”

“The company is operating with a higher level of efficiency through savings obtained from direct material cost reductions and restructuring of overhead costs as we continue to ramp up new businesses in the electric vehicle and energy management projects that we won in the past three years,” Mr. Tan said.

IMI is the manufacturing unit of AC Industrial Technology Holdings, Inc., which is a subsidiary of Ayala Corp.

The company specializes in electronics for long product life cycle segments such as automotive, industrial electronics, and more recently, the aerospace market.

On Wednesday, IMI shares dropped by 2.84% or six centavos to P2.05 apiece. — Revin Mikhael D. Ochave

Bank of Commerce sets 2024 Annual Stockholders’ Meeting via remote communication on April 30

 


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National Government outstanding debt

THE National Government’s (NG) outstanding debt hit a fresh high of P15.18 trillion as of end-February, the Bureau of the Treasury (BTr) reported. Read the full story.

 

National Government outstanding debt

Taking digital banking to the next level with data modernization

By David Irecki

EVEN in times of business uncertainty, enterprises can count on customers’ expectations for convenience and seamless transactions. Arguably, recent years have shown that nowhere is this more evident than in financial services.

Sure enough, banks have responded to this by vigorously pursuing digital transformation, with the Bangko Sentral ng Pilipinas saying that the volume of digital payments rose to 42.1% of total transactions in 2022 from 30.3% in 2021.

However, despite outcomes like 30% of the unbanked and underbanked entering the financial system between 2019 and 2021, financial services are grappling with digital fragmentation.

Digital sprawl’s impact is far-reaching as it impedes interoperability. With many mission-critical business processes distributed across a slew of applications, businesses are mired in chaos. In real terms, this lack of cohesion makes it harder to get the data to identify new opportunities for driving financial inclusion.

In addition, while the technology stack of the average financial services provider has changed, customer expectations have not. Banks will still need to be able to demonstrate that they can provide lifetime value for customers, with offerings that are tailored to their evolving financial needs.

THE FUTURE IS CONNECTED
All too often, decision-makers view compliance and customer satisfaction as separate and unrelated to each other. However, to meet the growing demands for financial inclusion and improved digital channel experiences in the Philippines, acknowledging the inherent connectedness of both is critical to refining workflows and improving operational processes. And this will likely come to define the near-term banking landscape, with McKinsey noting in a report this year that the rise of a tech-savvy bankable population is driving strong demand for mobile payments and other tech-driven financial sub-sectors. Clearly, this dynamic environment is a great opportunity for early adopters to gain a foothold, while laggards will fall by the wayside and struggle to stand out in an increasingly crowded field.

Data — more specifically their ability to move freely for swift and accurate decision-making — are essential here. Through information on preferences, needs and behavioral patterns, financial services providers can deepen their knowledge of existing and potential future customers. But with digitalization only contributing to banks’ ever-growing volumes of data, the question then is how do financial services providers in the Philippines holistically manage all the information they possess to deliver offerings that strike a chord with the communities they serve?

BETTER, MORE INCLUSIVE BANKING VIA INTEGRATION
To realize growth opportunities for digital banking in the Philippines, an ecosystem that encourages collaboration and seamless data sharing is non-negotiable. Simply put, this is a prerequisite for conducting the operational and analytical mapping needed to solve the complexities around customer processes.

Typically, a modern customer relationship management (CRM) system is the first port of call, but this needs to be done with process management and application integration in mind, too. Failing to ensure that the various tools and solutions across a company’s digital architecture are connected will only lead to information technology (IT) complexity and bring about an environment fraught with disparate applications that don’t work optimally.

To ensure the business is not saddled with technical debt and reduced returns on IT investments, a cloud-native integration system, or integration platform as a service (iPaaS), can connect the entire organization to ensure each department and their systems work in step.

Through an intelligent and powerful iPaaS, banks also do not need to get rid of their legacy systems, as it allows these older tools to still communicate effectively with newer, cloud applications. This addresses a specific problem identified by EY as a key stumbling block for the sector in the region, where financial services in the Asia Pacific were found struggling the most with trying to migrate legacy architecture and integrate multiple systems among sectors surveyed. By easily and quickly building interoperability across their digital architecture, financial services providers can overcome this hurdle while pursuing IT investment opportunities that prime them to realize returns.

With strong appetite for digital banking in the Philippines, financial services players that take the initiative can gain an early advantage in a market that has spectacular potential for growth. By leveraging modern middleware, Philippine banks can unshackle themselves to achieve more efficient operations that not only maximize returns on tech spend, but also drive speed-to-value from IT investments, because when it comes down to it, customers want to know that their financial services providers understand their needs and will be a key partner throughout their financial journey. Only with data that are actionable, accurate, and accessible will this be achievable for providers.

 

David Irecki is the director of Solutions Consulting, APJ at Boomi.

Loaded with bullet points

RAWPIXEL.COM/FREEPIK

ESPECIALLY during the pandemic (now, seemingly so long ago) the use of PowerPoint presentations for virtual meetings was almost obligatory — can you see my screen? Anyone giving a talk without any visual aid (complete with quotations from Epictetus or Oscar Wilde lifted from the net) is considered unprepared.

A presentation, based on occasional glances at written talking points on a clipboard, seems too arcane, having gone out with the white board with pentel pen scribblings by the speaker himself. The visuals are now almost movie-screen sized in the background. The TED talk type of presenter strolls around the stage like a stalker with a clicker and an audio headset, like those used in stage musicals.

Where will the visual aid be without cartoons (you don’t have to laugh) and the punchy phrasing of short subject headings, called “bullet points.”

The bullet point is credited to Robert McNamara, who was president of Ford Motors before he joined “the best and the brightest” to serve as Secretary of Defense during the Vietnam War under US President John Kennedy, and then Lyndon Johnson. As an efficiency expert and management luminary, he wanted brief and effective presentations.

McNamara discovered that even complex situations could be summarized by metrics (numbers that can be compared and turned into ratios) and crisp phrases or “bullet points.” A complex situation was boiled down to a phrase to give the impression of being more manageable — body count on the rise.

Consultants use bullets for their situation analyses. These are routinely used for pitches to get new clients.

Bullets are a list of four items on a slide to allow the eye to focus on just a few phrases on the screen. There is no text to support the bullets. Otherwise, it’s a speed-reading contest between presenter and presented. The bullets serve as take-off points for lengthier (but not too lengthy) explanations.

Punchy and dramatic words are preferred. If department heads do not talk with each other, going off in uncoordinated directions with no mind to resources being sapped or the impact of such actions on the company, such a situation is captured in two words: “silo mentality.” It is good to pick words not found in ordinary conversation (Can I see your silo?) so that they smack of divine revelation and allow the prophet to explain his riddle. The picture for this bullet point is a storage structure for wheat.

Characters are not named and instead described by their behavior, usually dysfunctional (note spelling). A “change agent” (good) is different from a “loose cannon” (bad), even if they’re trying to do the same thing which is to upend the status quo.

Bullet points render the most complex issues accessible in short punchy descriptions. The exit of key managers and their joining the competition can be dismissed with the phrase “high executive churn rate.”

Bullet points address short attention spans. The need for concision may be due to a busy schedule. Or it may be a case of an inability to hold three different thoughts (love, life, and the pursuit of happiness) while chewing doughnuts and sipping iced cafe latte’ at the same time.

Statistics tend to overwhelm us. Some numbers are thrown away as irrelevant. Bullet points connect the dots on the remaining ones to draw a specific picture. Stories are a way of explaining reality. The new field of “behavioral economics” looks at non-monetary considerations in decision-making and points to the power of “framing.” Is a food item that is 90% fat-free the same as one with 10% fat?

Why is the price of a particular stock moving up? The story can be as simple as the undue interest of a particular acquiring party and the prospect of a struggle with a competing party or the incumbent shareholders for control. The bullet point, “acquisition target” is enough for sideline players to jump onto the bandwagon. Of course, the whole chase can fall through — closing conditions fail.

Bullet points are the headlines of the narrative like “unrealistic projections” or “debt overload.” Talking points can describe social relationships too. Complex human behavior can be simplified in pithy bullet points — too clingy, high maintenance, existentialist outlook, eye candy, or brain-damaged.

Bullets can be loaded and aimed at the screen. They capture the direction of the narrative… and hopefully the attention of the attendees.

 

Tony Samson is chairman and CEO of TOUCH xda

ar.samson@yahoo.com