IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a brand. Of course, the all-important components of an ad campaign that pushes a selling message with magical abruption and with ideal media frequency are part of the formula of success.
Getting the edge in professional selling Terence A. Hockenhull
I DISCUSSED sales collaterals and made the point that they rarely play any significant role in winning sales. The cost of sending a salesperson out to meet with a client is significant. A client of mine told me that he had quantified the cost of a salesperson on a sales call at P1,750 — and this figure doesn’t include the commissions paid (on successful sales). Even the most beautifully printed brochures are a cheap option in comparison to an actual sales call.
IN JANUARY, Star Cruises — a Hong Kong-based cruise line under the Genting Hong Kong umbrella — announced that its flagship, the Superstar Virgo, was to use Manila as its home port from March to May.
Superstar Virgo in Hong Kong
This was a very welcome development for a country whose tourism industry is playing catch-up with its neighbors and it was the first time in recent memory that such a well-known cruise line has set its sights on the Philippines as a homeport.
For three months, the line’s 18-year-old flagship would be shuttling Filipinos and international passengers from Manila to Laoag, Ilocos Norte to Kaohsiung, Taiwan, and Hong Kong before returning to Manila.
But while this is the kind of break that the country needs — it welcomed close to six million international visitors last year compared with Indonesia’s 12 million international visitors and Malaysia’s estimated 27 million international visitors — it was a fact that the ports are not yet ready to handle a cruise ship which can regularly handle close to 2,000 tourists and more than a thousand crew members.
“We were pitching Manila as a home port, maybe three years down the line when the infrastructure is ready but Star Cruises was adamant that they would home port in Manila this year,” Maria Corazon G. Jorda-Apo, director IV of the market development group of the Department of Tourism (DoT), told reporters during the inaugural cruise which ran from March 19 to 24.
It was a vote of confidence, she said, that such a large cruise operator was insistent that they use Manila as a home port. It was a sign that the market — if not the infrastructure — is ready for a full-fledged cruise industry.
Star Cruises is the third-largest cruise operator in the world (after Carnival Corp. and the Royal Caribbean Cruises) and certainly the largest in Asia.
On deck at the Superstar Virgo
THE CURRENT CRUISING INDUSTRY
Last year, the country welcomed 72 port calls. This year the number is expected to reach 117 port calls and with it an estimated 122,000 passengers.
Compared to other Asian ports such as Singapore and Hong Kong, which welcomed 374 and 200 port calls in 2014, the Philippines still has a lot of catching up to do. The DoT is banking on improving the industry as it is one of the nine product portfolios identified in the DoT’s National Tourism Development Plan (NTDP) 2016-2022 which aims to “enhance the competitiveness of the country as a tourist destination in the Asia Pacific region,” according to a press release.
Other portfolios are nature-based; cultural, sun and beach; MICE (meetings, incentives, conferences and exhibitions); leisure and entertainment; diving and marine sports; health, wellness and retirement; and, educational tourism.
“As a key element of our strategy, we are determined to build new dedicated cruise facilities, most especially in Manila. A superior cruise port and terminal in the capital, with its extensive airlift and ground facilities, will create a compelling reason for large ships to spend time in the Philippines,” said Benito C. Bengzon, Jr., undersecretary and heads the Cruise Development Committee for the Philippines in the press release.
In March, Mr. Bengzon, Jr. represented the Philippines in signing an agreement with Royal Caribbean Cruises which “will be providing all the necessary technical and financial support towards the building of a purpose-built terminal either in Caticlan or Boracay,” said a press release.
The construction of the terminal is said to “further open Western Visayas to the global cruising market,” specifically the “Turquoise Triangle” — a sea route connecting popular destinations in the area such as Boracay and Puerto Princesa.
“We foresee that by the end of the Duterte administration, we would see the realization of the first dedicated cruise terminal… Our ultimate goal is to be as seamless as possible and to gain competitiveness as a major cruise hub in Asia,” said Ms. Jorda-Apo in a release.
The upgrading of other harbors, piers, and terminals would increase the carrying capacity, making it possible to welcome bigger ships carrying as many as 5,000 passengers, she added.
Hong Kong’s Tsim Sha Tsui (below) — a famous shopping district. TST, as some call it, is also home to Ocean Terminal where cruise ships dock.
THE INAUGURAL MANILA CRUISE Superstar Virgo arrived in Manila on March 19 and will stay until its final voyage on May 23. The route encompasses what the company called “Jewels of the South China Sea”: Manila-Laoag-Kaohsiung-Hong Kong.
BusinessWorld together with a handful of other media were invited to the inaugural voyage and what welcomed all the thousand or so passengers were incredibly long lines the moment they entered Pier 15 of the Manila South Harbor.
It was evident from the get-go that the pier wasn’t equipped to handle crowds such as this, and lines for the baggage drop snaked from the small covered area to the roundabout causing heavy traffic.
It took more than 30 minutes for a bag to be dropped and tagged, and for people to move from baggage to check-in.
The check-in area where passengers get their access cards (which function as a room card and a charge card onboard the cruise ship) and get cleared by immigration officers, was a large air-conditioned tent, but since the crowd was so big, it became unbearably hot and one passenger was reported to have fainted.
Ms. Jorda-Apo said that it was Star Cruises that set up the air-conditioned tent after an ocular inspection revealed that aside from the small — albeit air-conditioned — waiting area, Pier 15 had nothing else to offer.
It took about three hours from baggage drop to boarding.
The ship, which was supposed to leave the port by 6 p.m., left by 6:30 p.m.
It wasn’t a very good start for a cruise, but according to subsequent passengers this reporter talked to, the company apparently made enough adjustments to decrease boarding time to around 30 minutes or so.
The six-day/five-night trip itself was quite uneventful unless one counts the long queues to the complimentary restaurants: the Mediterranean (an all-day dining buffet restaurant), the Genting Palace (a semi-fine dining restaurant which serves Western cuisine), and the Pavillion (a semi-fine dining restaurant serving Chinese cuisine).
Of course there are other dining options onboard if one is willing to pay: Noble House, which serves Chinese cuisine; the fine-dining Palazzo which serves Italian fare; Samurai, which serves Japanese cuisine; the Taverna which is a poolside snack bar; and Taj, which offers Indian cuisine.
On the second night, the media members decided to dine at Samurai because the lines for dinner at the complimentary restaurants were too long, and for about HK$150 we enjoyed a fine Japanese teishoku meal (set meal) which consisted of Wagyu beef cubes, salmon sashimi, and a few pieces of shrimp and vegetable tempura. It was the best dinner we had on the trip, so it was definitely worth it.
It might seem a chore, lining up for food every time, but after a few nights and crowded meal times, it was easy to establish a routine — either take breakfast early at around 7 a.m. or settle for brunch at the Mediterranean.
In fact, the Mediterranean was always the answer if one run out of patience waiting for a table to open at the Genting Palace and Pavillion, and it offered adequate dish options.
Aside from food choices, the 13-storey cruise ship also offers solid entertainment options — some free and some pay-per-view (the adult shows such as Brazilian Bombshells in the Galaxy of the Stars club/bar must be paid for, while the Lido Theatre performances are free).
It should be noted that most singers/musicians are Filipino while the dancers are mostly Caucasians.
For those who are not interested in watching the performances or who would like to enjoy a leisurely cruise, the Library is a good refuge and it also has faster Wi-Fi than most parts of the ship. (Wi-Fi is a paid add-on and a 72-hour connection will set one back HK$255.)
Taking a dip at the pool with its three huge water slides and Jacuzzi is also an option, as is getting a massage or a salon treatment or a bit of retail therapy as the ship has a well-stocked Duty Free center on deck 8.
There’s also a “High Seas Gala Night” where people get to dress in their cocktail finery and dine in style. Do note that reservations in the participating restaurants should ideally be made on the first night of the cruise because seats get taken up fast.
The Gala Night affords passengers upgraded fare and a little performance from the staff — it was fun until you are ushered out of the restaurant because they need to prepare the room for the second batch of diners.
Basically, every creature comfort is on this ship, some for free and some for a sum.
The rooms are, of course, smaller than the usual hotel rooms and it would definitely feel cramped if more than two people share a single room. Balcony rooms, like the one this writer was billeted in, are a bit roomier but would still make two people very close — close enough to be very good friends (if they aren’t already) or hate each other as there’s little wiggle room, especially in the bathroom.
For the most part, the sea was calm though we experienced rough seas on the way to Kaohsiung and then to Hong Kong, therefore it is imperative that one brings enough motion sickness medicine.
The almost 20-year-old ship, while still a beauty, is beginning to show its age — from the worn patches on the carpet to the old bathroom fixtures — but it’s definitely not shabby. Yet.
Fort Provintia (right), a former Dutch outpost at the West Central District of Tainan, Taiwan. Built in 1653, the fort was destroyed by an earthquake in the 19th century and was rebuilt and renamed Chikhan Tower. The fort retains very little of its former Dutch architecture.
ON LAND
Once the ship reaches the ports on its route, passengers can opt to explore the destinations on their own or buy an excursion for about HK$300 or so and are able to choose their own itineraries.
Each stopover takes around seven to eight hours.
In Laoag, passengers are taken to the Currimao port via boats (a 20-minute trip) and from there continue on to Laoag and see the Paoay Church (the 300+-year-old Baroque church is a UNESCO World Heritage Site) and go for a ride on the Paoay dunes.
Or one can continue on for another hour or so to Vigan, Ilocos Sur, another UNESCO World Heritage Site, and a town known for its Spanish Colonial architecture.
At Kaohsiung, an industrial municipality in south Taiwan — which looks like a cross between the Manila’s Chinatown and an earlier version of Makati City (sans a lot of skyscrapers) — one can see the Love River (a 12-kilometer stretch which got its name from a pair of lovers who jumped to their deaths in the 1940s), and the remnants of the Dutch occupation through former forts such as Fort Provintia (now named Chikhan Tower) which was built in 1653 but was destroyed by an earthquake and rebuilt in the 19th century.
Hong Kong, of course, needs no introduction as “Asia’s Global City” is familiar to most Filipinos. It is home to a famous shopping district Tsim Sha Tsui which contains the Harbor City mall complex, the first-ever Peninsula Hotel, and the Avenue of the Stars, modelled after the Hollywood’s Walk of Fame, which pays tribute to famous Hong Kong stars.
In all, it was quite an experience — sleeping in a ship decked out to the nines and waking up in another country — and it wasn’t all that costly either as rates start at $758 per person for a twin sharing room (not including the mandatory $100/night gratuity and visa charges if applicable). One can visit three destinations for less than $1,000 and the package comes with complete full-board meals, entertainment, and lodging.
And even though the Virgo is still in Manila (its last voyage is on May 23), Star Cruises, according to Ms. Jorda-Apo, has been so happy with the reception that they are already planning on coming back in December for a five-month home port stint.
So for people who are still on the fence or weren’t able to book their cruise for the first round, the Virgo is coming back soon.
NEW YORK — Punk legend Iggy Pop has turned 70 with news he is singing on an experimental jazz album, saying the genre’s bare exposure of his voice appealed to him artistically.
WASHINGTON — People who smoke cigarettes may boost their risk of clogged heart arteries by weakening a gene that is otherwise protective of these important blood vessels, US researchers said Monday.
Comedy Manila’s Funny Fridays, stand-up comedy nights every Friday until May 26 at Teatrino at Greenhills Promenade, Greenhills Shopping Center, San Juan.
AMBISYON NATIN 2040, representing the collective long-term vision of the Filipino people, emphasizes the significant role of health in the country’s overall national development. This vision states that by 2040, the country will be composed of a middle class society where no one is poor.
VIENNA — Human activity risks contaminating pristine water locked underground for millennia and long thought impervious to pollution, said a study Tuesday that warned of a looming threat to the crucial resource.
Have you ever wondered how your clothes were made?
This is the same question that people behind U.K.‑based organization Fashion Revolution have been urging fashion consumers to ask since 2013. The organization was established following the collapse of Rana Plaza in Bangladesh in April 2013 that killed more than 1,000 workers. The plaza was home to American, Canadian, and European clothing labels.
In celebration of Earth Day, Fashion Revolution conducted a series of events in the Philippines to promote its campaign for ethical fashion, including a workshop called “Identify Solutions for Eco‑Fashion Businesses,” held on April 27 in BGC, Taguig City.
During the event, fashion students and social entrepreneurs laid out plans for local fashion brands to address production and selling issues.
In an interview with SparkUp, Hannah Theisen, a member of the organization who also runs a blog about ethical fashion, said promoting local eco‑fashion brands can help ease the damage that the fashion industry can cause to the environment. However, she noted that promoting these brands will need thorough education for Filipino consumers.
Ms. Theisen said consumers today are now more inquisitive about how products in the market are made. “Consumers are demanding [ethical practices],” she said. “It’s becoming more and more common especially for millennials to really think about where the products that they are consuming come from. It’s important to us as young consumers to support and buy from companies that [are ethical].”
She said a company’s success “should not come at the expense of the people working for them and of the environment.”
Already, Filipinos are embracing this advocacy.
Last April 22, a fashion show entitled “Green Fashion Revolution” was held at one of the largest, most expensive venues to rent in the country, the SMX Convention Center.
The elaborate gala was organized by Aboitiz Equity Ventures, Inc., a publicly listed company engaged in various business activities including power generation, banking and financial services, food manufacturing, real estate development and infrastructure. Though the company does not have interests in fashion retail, its eponymous foundation holds an annual fashion competition called as part of its efforts to promote environmental conservation and biodiversity enhancement.
On the sixth run of the competition held this year, teams from three schools—De La Salle College of Saint Benilde (DLS‑CSB), Asia Pacific College (APC), and SoFA Design Institute (SoFA)—sashayed onstage in clothes that were crafted from 200 kilos of waste material from the company’s business units.
The team from SoFA won the grand prize with their collection called “Pagbabago,” which was comprised of mangrove trees‑inspired pieces. The collection features skirts and dresses made from flour sacks, striped jeans made from discarded denim as well as sweaters and coats made from upholstery fabrics, among others. For this they made ₱50,000 as their own prize and won another ₱50,000 for their chosen beneficiary.
DLS‑CSB bagged the second prize with their collection called “Retaso,” which included pieces mostly made of used denims while APC placed third with its collection called “Abaddon,” featuring pieces made mostly from coffee‑dyed flour sacks.
“With more participation from more schools, hopefully, it would be even bigger next time. But the more important thing is it creates awareness,” Ms. Marasigan said. “As we develop, more and more people are gonna look for companies that are ethical—businesses with a purpose. And it is important for any organization to have a purpose and to be ethical because that’s the only way for them to grow and sustain the business,” Ms. Marasigan said.
Ethical fashion is enjoying the limelight at the moment—and more Filipinos are getting into it. Francis Sollano, a World Economic Forum Global Shaper for “trashion” (a contraction of trash and fashion), will be exhibiting his works from May 10 to 12 at the World Economic Forum on ASEAN (Association of Southeast Asian Nations) in Phnom Penh, Cambodia. The exhibition entitled “Fashion to Dye For” is inspired by the environmental impact brought about by the rapid economic growth in the region.
In a previous interview he had said this: “We have to push for enterprises to go back to the roots of what enterprises were designed for—and that is to improve the state of our societies.”
Displaying your status by how you present yourself is one thing. Being more careful about the ethical practices of your clothes requires more work, but at least in the future, you’re sure that the world still has enough material for you to wear.
IN THE PHILIPPINES, where education is of a great value, embarking on an educational journey abroad has always been among the biggest dreams of many Filipinos. Aside from academic gains, studying overseas also allows students to travel to new places, meet new people, and experience different cultures.
Among the countries where Filipinos dream of studying is the United States. Why not? After all, it is home to some of the world’s oldest and most prestigious universities like Harvard University, Princeton University, Yale University, and Stanford University, to name a few.
But taking a study trip to what is called the “land of the free” is expensive. Oftentimes, only those who come from affluent families get the chance to have this inimitable experience.
In a bid to provide Filipinos with the opportunity to study in the U.S., the Commission on Higher Education (CHED) renewed its partnership with Philippine‑American Educational Foundation (PAEF) for the continuation of the Fulbright‑CHED Scholarships program.
Established in September last year, the program allows qualified faculty and staff from colleges and universities across the country to pursue master’s and doctoral studies, including thesis or dissertation research in the U.S.
Selected scholars are given funding to cover their study and living expenses for the whole duration of their course, including round‑trip international travel fare, monthly maintenance allowance, tuition, book/supply allowance, as well as health and accident insurance.
Interested applicants must have at least two years teaching stint in their chosen field of specialization and must be currently employed in a CHED‑authorized school. Those applying for a master’s degree program must not be older than 42 years old while those who opt to pursue a doctoral degree must not exceed the maximum age requirement of 40 years. Doctoral dissertation research applicants must not be over 50 years old.
As part of the grant’s terms and conditions, scholars are required to return and teach in the Philippines upon the attainment of their degree.
During its launch in 2016, a total of 17 scholars were chosen to take their graduate degrees in different fields in the U.S., including entrepreneurship, interior design, socio‑cultural anthropology, agricultural education, fisheries technology, as well as maritime law and policy, among others.
According to CHED Chairperson Patricia Licuanan, the program does not only enrich the development of Filipino higher education staff but also pays homage to the commitment of the Philippines and the U.S. to develop education in the country.
“What many schools abroad have [is] longer experience in graduate programs, so it’s really to our advantage that we send people for graduate studies in the US particularly for research‑oriented degrees because schools [in the Philippines] that offer master’s and doctoral programs are not research‑oriented, so we hope to get that kind of shift from this program,” Ms. Licuanan told SparkUpduring the renewal of the memorandum of agreement for the program on April 28 at PAEF‑Educational Information and Advising Center in Makati City.
U.S. Ambassador to the Philippines Sung Kim was also present during the event to sign the renewed MOA.
In an interview with SparkUp, Mr. Kim assured that the selected Filipino scholars would be safe and secured as they finish their studies in the U.S. amid the concerns among immigrants over President Donald Trump’s staunchly protectionist policy.
“I know that there [have] been a lot of speculations about the environment in economic institutions in the U.S., but I can assure that we remain very open to welcoming students from overseas, including the Philippines,” he said. “There’s absolutely no effort to stop foreign students. American institutions are very careful to make sure [that we] provide an environment that is friendly to foreign students, including those from the Philippines, and I do not expect any change in that.”