The future is female
By Nickky Faustine P. de Guzman
ACCORDING to the latest Global Gender Gap 2016 report, we love our women.
Marketing in the time of Hallyu
KOREAN ENTERTAINERS are among the most bankable product endorsers, no small thanks to the continuing Hallyu craze. Both Korean and international brands benefit from the instant recall, goodwill, and millions of social networking site followers that are often packaged with K-pop celebrities.
Live Better: a wellness proposition
DESCRIBING ITSELF as a creator and innovator in the local life and general insurance industry for 70 years now, Philam Life continues to evolve, adapting to the signs of the times.
Health is wealth — and action
MANY FILIPINOS RECOGNIZE that health is wealth, but this, unfortunately, does not translate into action. According to Watsons Insights on Shoppers Experience, a global research study on 10,000 individuals aged 15 to 60 from 11 countries including the Philippines, “66% Filipinos believe that they have good knowledge on health” but then again, 57% of them do not regularly exercise.
Of commonalities and synergies
A SHARED VISION and common principles have led global insurance provider AXA to partner with the National Basketball Association (NBA) for a comprehensive multiyear marketing partnership in the country.
Gal Gadot, Chris Pine talk Wonder Woman
By Angela Dawson
GAL GADOT steps into the boots of one of the legendary comic book heroes — Wonder Woman — and she’s not taking the job sitting down. Literally. Owing to a recent back injury, the Israeli actress stands throughout a recent press conference to promote the self-titled superhero movie, for which she unnecessarily apologizes.
Absolute love is pure
Ads & Ends
Nanette Franco-Diyco
I FIRST CAUGHT a 30-second television commercial of Judy Ann Santos and her first-born child, Yohan, that simply spelled loving fun between mother and daughter.
Faceless fish among weird deep sea Australian finds
FACELESS FISH and other weird and wonderful creatures, many of them new species, have been hauled up from the deep waters off Australia during a scientific voyage studying parts of the ocean never explored before.
Route 66: America’s ‘Mother Road,’ revs back to life
By Jocelyne Zablit
FOR DECADES, Route 66 captured the imagination of travelers around the world, offering a glimpse of a bygone era of American history, when people hit the road in search of adventure and a better life.
Ukraine doctor pioneering ‘three-parent’ babies
A 34-year-old woman tried to have a baby for 15 years before she turned to a pioneering doctor in Ukraine and a groundbreaking but ethically disputed “three-parent” procedure. She became the mother of a healthy baby boy in January at a private clinic in Kiev using a process called pronuclear transfer that inserts the couple’s genes into a donor’s egg.
Baywatch is pure summer fun
By Heather Turk
RIGHT FROM THE opening sequence where Dwayne “The Rock” Johnson jumps into the ocean in slow motion to save someone’s life, it’s clear that Paramount Pictures’ big-screen adaptation of Baywatch isn’t taking itself too seriously.