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Online dating caused a rise in US income inequality, research paper shows

THE Match Group, Inc. website — BLOOMBERG

ONLINE DATING may be partially to blame for an increase in income inequality in the US in recent decades, according to a research paper.

Since the emergence of dating apps that allow people to look for a partner based on criteria including education, Americans have increasingly been marrying someone more like themselves. That accounts for about half of the rise in income inequality among households between 1980 and 2020, researchers from the Federal Reserve Banks of Dallas and St. Louis and Haverford College found.

Using data from the Census Bureau’s American Community Survey from 2008 to 2021, when online dating quickly became prevalent, the economists found that women became slightly more selective when choosing partners based on age, while men became slightly more selective based on education.

But when the researchers compared that with data on married couples from 1960 and 1980, they found that people in the recent period increasingly went for partners with the same wage and education levels. And while many people married someone of the same ethnicity, people became less and less selective on race over time.

Who people marry has a major impact on household income. The research shows that the two main contributors to inequality through the selection of a future spouse are education and skills. They are followed, to a much lesser extent, by income and age, while race plays a relatively inconsequential role, co-author Paulina Restrepo-Echavarría, an economic policy advisor at the St. Louis Fed, said in a blog post describing the paper.

Overall, the predominance of online apps to find a future partner has led to a 3-percentage-point increase in the Gini coefficient — a widely used measure of income inequality, the research shows.

“We find that the increase in income inequality over the past half a century is explained to a large extent by sorting on vertical characteristics, such as income and skill, and their interaction with education,” the economists wrote in their paper. — Bloomberg

Photos likely show undeclared North Korea uranium enrichment site, analysts say

SEOUL — Photos of North Korea’s its uranium enrichment facility may show an undeclared site for building nuclear bombs just outside of its capital, analysts said.

North Korea for the first time showed images on Friday of the centrifuges that produce fuel for its nuclear bombs, as leader Kim Jong Un visited a uranium enrichment facility and called for more weapons-grade material to boost the arsenal.

The photos showed Mr. Kim walking between long rows of metal centrifuges, the machines that enrich uranium. The report did not mention the facility’s location.

North Korea watchers and analysts said the site, known as Kangson, is suspected to be a covert uranium enrichment plant.

Jeffrey Lewis, a non-proliferation expert at the Middlebury Institute of International Studies, said five images of the inside facility, including of the “big” hall and an annex released by state media, match features of satellite imagery of the nuclear site.

The annex’s odd shape and it unusual set of columns and beams are a “strong match” to the site North Korea constructed this year, he said.

“That’s likely Kangson. It is an enrichment plant,” Mr. Lewis added.

North Korea is believed to have several sites for enriching uranium.

Analysts say commercial satellite imagery has shown construction in recent years at the main Yongbyon Nuclear Scientific Research Center and the Kangson site, suggesting possible expansion in both places.

Colin Zwirko, a senior analytical correspondent with NK Pro, a Seoul-based website that monitors North Korea, said the photos and satellite imagery indicate the complex is Kangson.

In June, Rafael Grossi, the International Atomic Energy Agency’s director general, said a new annex to the main building in the Kangson complex was being built this year, adding that the complex shared “infrastructure characteristics with the reported centrifuge enrichment facility at Yongbyon.”

During the visit that was covered by North Korean media, Kim stressed the need to boost the number of centrifuges to “exponentially increase” the nuclear arsenal, and expand the use of a new type of centrifuge to strengthen the production of weapon-grade nuclear materials.

The photos that showed an advanced design of centrifuges and the hall with cascades connecting the centrifuges suggested the North Korea had made progress in uranium enrichment program, according to experts.

“The size of the cascades and hall shown also signify substantial capacity, perhaps not to the level of ‘exponential growth’ as Mr. Kim has mandated, but significant growth, nonetheless,” 38 North, a Washington-based North Korea monitoring program, said in a note.

“It is probable that these centrifuges are North Korean designed and manufactured,” it said, adding that the location showed in the photos could be Yongbyon.

The disclosure of its secretive nuclear facility could also be meant to influence the US election and send a message to the next administration that denuclearization is no longer possible, some experts said. — Reuters

G7 foreign ministers condemn Iran’s export of ballistic missiles to Russia

THE LOGO for the G7 is visible at the G7 Foreign Ministers’ Meeting at The Prince Karuizawa hotel in Karuizawa, Japan April 17, 2023. — ANDREW HARNIK/POOL VIA REUTERS

ROME — The foreign ministers of the Group of Seven (G7) industrialized powers condemned on Saturday “in the strongest terms” Iran’s export and Russia’s procurement of Iranian ballistic missiles.

Iran has provided Russia with a large number of powerful surface-to-surface ballistic missiles, deepening the military cooperation between the two countries, which are both under US sanctions.

“Iran must immediately cease all support to Russia’s illegal and unjustifiable war against Ukraine and halt such transfers of ballistic missiles, UAVs (drones) and related technology, which constitute a direct threat to the Ukrainian people as well as European and international security more broadly,” the G7 ministers said in a statement.

“We remain steadfast in our commitment to hold Iran to account for its unacceptable support for Russia’s illegal war in Ukraine that further undermines global security. In line with our previous statements on the matter, we are already responding with new and significant measures.”

Italy currently holds the presidency of the G7 group of wealthy nations which also includes the United States, Japan, Germany, Britain, France and Canada. — Reuters

Malaysia-based startup launches app to help Filipino drivers earn more

Malaysia-based startup company Carching launches an application in the Philippines to help drivers earn more through ads installed on the body of cars.

“It’s just doing what they’re supposed to do during the day, and they get paid by utilizing their car,” Carching Chief Operating Officer and co-founder Thalia Bondoc said.

Read the related article: Startup helps Filipinos turn their kilometers into pesos

Interview by Almira Martinez
Video editing by Arjale Queral

EXPLAINER | Bill on food packaging addresses PH’s rising obesity problem

A front-of-package warning label (FOPWL) bill pushes to put ‘stop sign’ labels on any food and beverage items containing high amounts of nutrients of concern, including sodium, sugar, fat, and calories.

The bill is said to help address the country’s rising concern about obesity/ overweight.
“The bill will seek to establish healthy food environment where consumers can make healthier food choices,” Mikhael Laurence Millan, Project Manager of Imagine Law.

Read the related article: https://www.bworldonline.com/health/2024/08/28/616540/front-of-package-warning-labels-can-help-prevent-obesity-and-ncds-imagine-law/ 

Interview by Edg Adrian A. Eva
Editing by Jayson John D. Mariñas

Improving the patient journey in the Philippines

Digital tools that offer remote patient monitoring can help further preventive healthcare in the Philippines, according to Einstein C. Rojas, a board member of the Philippine Alliance of Patient Organizations. The implementation of electronic medical records, meanwhile, can go a long way towards improving the patient’s journey, he said.

Read the related article: https://www.bworldonline.com/special-reports/2024/09/09/619446/data-integration-is-the-game-changer-for-philippine-healthcare/ 

Interview by Patricia Mirasol
Video editing by Jayson Mariñas

Shang Properties takes luxury living to new heights with Shang Summit

The groundbreaking ceremony, led by SPI’s leaders, marks a new step forward for the company in the real estate industry. From L-R: Shang Properties, Inc. Director for Marketing Jayme Uy; Executive Vice-President for Operations Andrew den Oudsten; Senior Project Director Clarence Tan; Executive Director Wolfgang Krueger; Executive Vice-President for Commercial Maria Rochelle S. Diaz; Chief Operating Officer Atty. Karlo Marco P. Estavillo; and Sr. Director for Group Sales Rose Morales

Shang Properties, Inc. (SPI) proudly announces the groundbreaking of Shang Summit, a trailblazing residential project set to redefine the Metro Manila skyline. Located in the quiet enclave of South Triangle, Shang Summit is SPI’s first residential project in Quezon City. It will offer a new standard for luxury living that resonates with the market’s diverse lifestyles and needs. Shang Summit is designed to cater to a wide demographic with a unique blend of elegance and practicality.

Since 1987, Shang Properties has established a reputation for excellence in property development. With a vision of being a leader in its field, SPI has consistently delivered high-rise condominium projects in prime locations, collaborating with renowned architects, designers, and artisans. Shang Summit reflects this legacy of excellence and meticulous attention to detail, ensuring the project is thoughtfully crafted and flawlessly executed.

“At Shang Properties, we are true to the brand promise of creating extraordinary living spaces,” said Wolfgang Krueger, Executive Director of SPI. “Through Shang Summit, SPI reaffirms its commitment to redefining luxury living in the Metro by promising its residents an unmatched living experience and a new way to thrive in a dynamic and sophisticated environment.”

Similar to all the other developments within the portfolio, Shang Summit will be managed by the SPI Property Management team upon turnover, ensuring that the exceptional quality of living — synonymous with SPI’s developments — is meticulously maintained for its residents. “There’s something for everyone. Of course, there’s also the grand promise that when we turn over the unit, we want people to live there stress-free. We have our own property management team that caters to them.” assured Maria Rochelle S. Diaz, Shang Properties Executive Vice-President for Commercial.

A towering statement of elegance

Immerse yourself in the relaxed luxury of Shang Summit’s beautifully appointed units.

Shang Summit will be an 80-storey haven of tranquility away from the city’s hustle and bustle, yet with convenient access to everything one desires. Its prime location offers residents a rare balance of privacy and convenience within Quezon City. As a self-contained city, it seamlessly integrates diverse elements into a cohesive living experience. The city is a melting pot of commercial districts, prime educational institutions, government offices, and lifestyle offerings, ensuring that residents are never far from the fun and action.

Beyond its ideal location, the development is a creative collaboration between SPI and renowned architects and designers P&T Group, FM Architettura and CASAS + Architects, Inc. With its East and West towers, Shang Summit will grace the Quezon City skyline as it rises in the city.

The East Tower, which will be the first to rise this 2024, will offer 1,020 elegantly appointed residential units with breathtaking panoramic views that stretch across the cityscape. It will feature a variety of exquisitely designed spaces, each meticulously crafted to blend classic and modern styles with the finest materials.

Shang Summit’s studio unit, spanning 37 to 39 square meters (sq.m.), will provide an intimate yet spacious living experience with its large window frames that showcase spectacular city views and ample natural light.

For those seeking additional room, the one-bedroom units (51 to 70 sq.m.) feature expansive living room configurations that seamlessly integrate open kitchens, dining areas, and outdoor balconies. The two-bedroom residences (88 to 125 sq.m.) boast private balconies, luxurious master suites, and ample wardrobe space.

The pinnacle of Shang Summit’s offerings, the three-bedroom units, offers 160 sq.m. of space and provides a serene retreat with breathtaking views from every angle, blending luxury with tranquility in the heart of the city.

Complementing its sophisticated living experience is the array of exquisite amenities that reflect the Shang Properties’ hallmark of opulence. Residents will enjoy world-class indoor and outdoor facilities, including co-working lounges, extensive play areas for children of all ages from toddlers to teenagers, and a sophisticated lounge area for socializing.

The development will also feature the Shang Summit Gallery, which offers elegant spaces for relaxation and social gatherings, while The Alcove provides quiet, serene environments ideal for work or study. Additionally, a tropical pool with an expansive alfresco deck and a state-of-the-art fitness center by TechnoGym will immerse residents in an elevated concept of relaxed luxury living.

An heirloom for generations

Shang Summit aspires to be more than just a place to live; it envisions itself as an heirloom to be cherished for future generations. With its exceptional design, first-class amenities, and prime location, the development offers a lifestyle that is both luxurious and relaxed.

Residents will experience a beautiful oasis of unparalleled amenities at their doorstep, a signature of Shang Properties flagship residences, designed for the whole family.

“Shang Properties takes pride in creating residences that are not just beautiful but also timeless,” said Krueger. “Shang Summit is a testament to this vision. It is a space that will be a source of pride and joy for future generations.”

 


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Globe celebrates loyal customers with month-long G Day festivities

Crisela Magpayo-Cervantes, Globe Vice President for Marketing Communications, delivers her message at the G DAY Media Conference held last Sept. 12.

Download the GlobeOne app, join Rewards, and transact online to earn points and enjoy surprises

Get ready, Globe customers! This September, Globe is turning up the excitement with the grand return of G Day, our biggest and most rewarding celebration yet. Globe is not just saying thank you – we are showing it in a huge way with new offers, exclusive rewards, and innovative experiences.

Jason Dhakal, one of the featured artists in the upcoming G Fest Luzon Leg, serenades guests at the G DAY Media Conference.

“Our G Day celebration this month, anchored on Globe’s iconic 0917 prefix, honors our loyal customers with special treats and surprises, a gesture of our continuing commitment to serve them in uplifting ways,” said Darius Delgado, Globe’s Chief Commercial Officer. “Our goal is to make it a G Day every day for Filipinos–  to create wonderful experiences that empower them with choices, help them find the courage to overcome challenges, and discover new ways to live the best life with their loved ones.”

In celebrating our millions of beloved customers across the country, the GlobeOne app serves as the gateway to unlocking rewards and rewarding experiences, enabling customers in the pursuit of their passions, while also giving them a platform to engage in causes that create positive social impact,” said Jerome Patalud, Head of Globe Rewards.

Peter Ramirez, Globe G DAY Lead, gives an overview of what Globe customers can expect this G DAY 2024 and how to join Globe’s All-New Rewards Program at the 2024 G DAY Media Conference.

The whole month of September promises to bring fun, delight and purpose through the many programs and activities lined up by Globe for its customers.

  • All-New Rewards: More ways to earn rewards points, new lifestyle partners, deals and games with exciting prizes, exclusive in the GlobeOne App.
  • G Raffle Rush: Convert Rewards points into raffle entries for the chance to win a condominium unit, electric vehicles, travel packages, and shopping sprees.
  • G Fair: An event created for Filipino-owned SMEs to showcase their products with the bigger Globe customer base, powered by Globe’s digital business platforms.
  • G Fest: A series of events in Manila, Iloilo and Davao celebrating music and the creativity of the Filipino youth in expressing their passions and connecting with their communities through digital platforms. G Fest will feature renowned local artists and provide opportunities for young people to hone and showcase their skills.
  • G-Gantic Goals: With just 1 Rewards point, customers can contribute to a nationwide cause – donating 100,000 Rewards points in total will provide 917 families from different regions of the country with grocery packs and cinema block screenings for a family movie bonding weekend in partnership with the Hapag Movement.

To participate in the G Day festivities and unlock these exclusive rewards and experiences, customers are encouraged to download the GlobeOne app, add their Globe accounts, and join the All-New Rewards program. To start earning rewards points, they must use the GlobeOne app for transactions, including payments and load top-ups.

For more information about G Day and how to participate, visit http://glbe.co/GDayEveryday.

 


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Kindred Health opens second store in Vertis North

Kindred Health, a women’s healthcare platform, opened on September 10 its second brick-and-mortar clinic in Ayala Malls Vertis North. 

The Quezon City mall clinic offers obstetrician-gynecology services, and has one room each for examination, minor surgery, and wellness. It also has three consult rooms.  

Other services include immunizations and health packages, plus consultations with other specializations such as internal medicine and nutrition. 

“We’ve learned a lot from having our first clinic, and patient experience is our number one priority. We’ll even be offering new procedures that patients have requested, like 3D and 4D ultrasounds,” said Jessica de Mesa-Lim, Kindred’s co-founder and CEO, in a press statement sent on September 13. 

“The majority of our patients are from Quezon City, so it’s only natural for us to put up our second branch here,” company COO Charmaine Isabel Lim also said.  

“We kicked things off with the Kindred Karavan, also here in Vertis North, to give our patients a taste of the Kindred experience,” she said in the same press statement. 

The Kindred Karavan is a mobile outpost of the bigger clinic. It will be at 3 Torre Lorenzo in Taft until the 19th, before making its way to The Corner House in San Juan from September 20-22. 

Patients can still book consultations and procedures on both Kindred’s website and mobile app. 

“We promise continuity of care so that our patients don’t feel any gaps in their care plans,” Ms. de Mesa-Lim said.  

The company, she added, will “keep bridging the online to offline space.”Patricia B. Mirasol

Creatives stand firm that skill trumps AI

Canon launches its newest cameras - EOS R5 Mark II and EOS R1. | photo by Almira Louise S. Martinez, BusinessWorld

by Almira Louise S. Martinez, Reporter

Too much reliance on generative artificial intelligence (AI) lessens the creativity involved in producing an output, a global brand said.  

“It takes away the effort of your craft if you rely too much on AI,” Canon Marketing (Philippines), Inc. Product Manager Jv Ruanto said at a product launch event on Thursday. 

He added that the artistic process of generating an output that did not use AI adds more pride to the artists. 

“For you to be really proud of your work, it matters if it comes from you 100%.”  

Creatives, like photographers, must be able to produce a good output by using their skills and creativity alone, Mr. Ruanto said. 

“As a photographer, it’s in your eye to know which should be in the frame and what shouldn’t be in the frame,” he said on using AI to eliminate and add elements to photos. 

Kara Moreno, a cinematographer, said the skills of a photographer do not solely depend on cameras.  

“Kayo ang magbibigay ng kapangyarihan doon sa camera [Users are the ones that empower cameras], it should not be the other way around.” 

According to Anuj Aggarwal, president and chief executive officer of Canon Marketing (Philippines), Inc., the continuous adaption to new technology is the strength that sustains the company in the market. 

With the rise of AI in the Philippines, Mr. Ruanto urged its consumers to use this innovation instead to learn and enhance their skills in photography. 

“If you want to learn and then you find that the AI is a tool to help you be better, then by all means (go).”

Mober hosts World EV Day forum to drive commercial EV adoption in the Philippines

Mober CEO Dennis Ng

Mober, a frontrunner in green logistics services in the Philippines, spearheaded the Philippines’ celebration of World Electric Vehicle (EV) Day on Sept. 9 when it hosted “Leading the Way in Green Logistics: A Forum on Moving Together for a Carbon-Free Philippines,” which focused on accelerating the push on the use of commercial EVs in the country.

The forum brought together government, the private sector, and key enabling organizations united with a vision to accelerate commercial EV adoption, a key step toward reducing carbon emissions in logistics, a sector widely recognized as a significant contributor to global carbon dioxide emissions.

World EV Day is more than just a celebration it’s a call to unite and collaborate in accelerating the adoption of commercial EVs. The transition to sustainable logistics requires the collective efforts of the government, the private sector, and consumers. At Mober, we believe that green logistics is essential to achieving a carbon-free future, and this forum is a testament to our commitment. We are proud to lead by example and inspire others to join us on the path to a cleaner, greener Philippines,” Mober CEO Dennis Ng said.

This year marks the fifth observance of World EV Day, which started in 2020 and aimed to unite companies and individuals, policy makers, and thought leaders to raise awareness and promote the shift to EVs worldwide.

The event was highlighted by a keynote address from Hon. Jesus Ferdinand “Andy” Ortega, Undersecretary for Road Transport and Infrastructure at the Department of Transportation (DoTr), who emphasized the government’s commitment to accelerating the country’s EV transition.

Jesus Ferdinand “Andy” Ortega, Undersecretary for Road Transport and Infrastructure at the Department of Transportation

“We must fast-track the transition to EVs. By promoting the use of EVs and active transport, the Philippines is making strides toward reducing greenhouse gas emissions, aligning with our commitments under the Paris Agreement and national development goals,” said Usec. Ortega.

In his speech, USec. Ortega reiterated the DoTr’s support for the Electric Vehicle Industry Development Act (EVIDA), which promotes EV adoption to reduce dependency on fuel and address rising energy costs. He also highlighted key government initiatives, such as Executive Order No. 12, which aims to stimulate the EV market, support the transition to emerging technologies, reduce the transport system’s reliance on fossil fuels, and reduce gas emissions attributed to road transport.

The forum also featured panel discussions that tackled timely and pressing issues on the shift to commercial EVs and businesses’ efforts to achieve their sustainability targets by integrating electrified delivery services in their supply chain operations.

Moderated by Guillermo “Bill” Luz, Chairman of Liveable Cities Philippines, the first panel included USec. Ortega of the DoTr; Zion Yuson, Project Evaluation Officer III at the DoTr; Anton Mauricio, Undersecretary and General Manager of the National Development Company (NDC); Rachel Santiago-Sacro, Country Manager at Clime Capital; and Wai Chew Chia, Chief Commercial Officer at Mober. The segment focused on the challenges and opportunities in transitioning to commercial EVs.

During the panel, Mr. Mauricio emphasized the importance of investing in the overall energy ecosystem, saying, “Our role at NDC is to signal confidence in emerging industries. By strategically investing in energy storage, renewable energy, and EVs, we aim to attract more capital and drive innovation for a sustainable future.”

The panelists agreed that while the shift to commercial EVs presents challenges, such as infrastructure and cost, the opportunities to reduce emissions and improve supply chain efficiency are key factors to consider to make the space more viable for investment.

Meanwhile, the second panel brought together some of the country’s leading brands to delve into their strategies for achieving their sustainability goals through greener logistics practices. Together with Mr. Luz as the moderator, Severino De Robles, Fulfillment Business Developer at IKEA Philippines; Gerald Tulud, General Manager of Kuehne+Nagel; Anderson Martins, Head of Supply Chain and Procurement at Nestlé Philippines; and Mark Valle, Senior Supply Chain Manager at Rustan Coffee Corp. (Starbucks) joined the discussion.

Companies expressed enthusiasm for integrating more EVs into their supply chains, aligning their efforts with the United Nations’ 17 Sustainable Development Goals (SDGs).

The “Leading the Way in Green Logistics: A Forum on Moving Together for a Carbon-Free Philippines” was in partnership with media outlets Manila Bulletin, BusinessMirror, BusinessWorld, The Manila Times, Manila Standard, and Malaya Business Insight.

Learn more about how Mober is leading the charge toward a cleaner, more sustainable future for the Philippines by visiting https://www.moberdelivery.com/.

 


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McDonald’s Philippines takes the spotlight with the ‘Ride the Arches’ campaign at PANATA Brand Effectiveness Awards 2024

The PANATA Brand Effectiveness Awards 2024 marked a milestone with its crystal anniversary, a night where the industry’s most impactful campaigns were honored and celebrated. While McDonald’s Philippines made headlines with their “Ride the Arches” initiative, the evening was filled with standout achievements from a variety of brands that have reshaped the marketing landscape.

The “Ride the Arches” campaign transforms McDonald’s stores into cyclist-friendly hubs, inviting riders to embark on a unique journey from one golden arch to another. More than just an innovative marketing campaign, it encouraged an active lifestyle while promoting environmental awareness. A concept like this  could only come from a brand who truly understands and is deeply immersed in the passions of their consumers!

McDonald’s Philippines made headlines with their “Ride the Arches” initiative.

This campaign didn’t just win hearts — it swept the awards, taking home a total of five accolades, including Gold in Marketing Communication Channel-Single Medium BTL, Gold in Customer Experience, and Bronze in Disruptive Innovation. Adding to this already impressive haul, their “Night Classroom” campaign also  secured a Gold in the Corporate Sustainability and Brand Trust category.

The team behind “Ride the Arches,” composed of the seasoned Meryl Adiel Hernandez, Cathleen Denise Barrameda, Gita Manuel, Jann Caitlin Jao, and Isabel Christina Leyeza, was also awarded the Brand Team of the Year. Moreover, the Corporate Communications Manager Cathleen Denise Barrameda was rightfully honored as the Rookie Brand Builder of the Year. Thanks to their collective efforts in driving these groundbreaking campaigns which undoubtedly broke norms in brand engagement.

Beyond McDonald’s success, the event was also a testament to the power of creativity and strategic execution, showcasing how brands like Nestlé Philippines, Coca-Cola, FWD Life Insurance, and Smart Communications have leveraged their platforms to create meaningful connections with consumers.

Nestlé Philippines’ Nescafe campaign “Kape’t Bisig sa Pagbangon” was one of the shining stars of the evening, securing a Gold in the Effective Use of Marketing Channel-Integrated and in Customer  Experience category. This campaign highlighted how a legacy brand can continue to innovate, connecting with a new generation of coffee lovers while staying true to its roots.

Coca-Cola’s “Coke Christmas 2023” also made a splash, with its integrated campaign that blended tradition with modernity, earning it a coveted Gold in the Customer Experience category.

FWD Life Insurance, known for its innovative approach in the financial sector, was another highlight. Their campaign “FWD: The Gamer Insurance” not only won Gold in the Effective Use of Marketing Channel-Integrated category but also set a new standard for how insurance can be marketed to resonate with  younger, tech-savvy consumers. This win emphasizes the brand’s commitment to pushing the envelope in a traditionally conservative industry.

Smart Communications took home the Gold in the Effective Use of Marketing Channel-Single Medium — Out-of-Home category, showcasing their expertise in capturing the attention of on-the-go audiences. Their campaign “FIBA World Cup 2023: Smart Ball of Asia” cleverly utilized outdoor advertising to engage consumers in a way that was both impactful and memorable, reinforcing Smart’s position as a leader in innovative communications.

In the Brand Effectiveness through Corporate Sustainability and Brand Trust category, SM Supermalls emerged as one of the 2 Gold winners. SM Supermalls’ ‘Rainwater Project” campaign was praised for its innovative approach to reducing environmental impact while enhancing the shopping experience.

People’s Choice Favorite Brand and Campaign: Watson’s Philippines

Watson’s Philippines’ “Watson’s Playlist: The Feel Great Concert,” and the Bank of the Philippine Islands’ “May BPI Dito” were among the brands celebrated for their exceptional Customer Experience campaigns. These brands have mastered the art of understanding and enhancing the customer journey, creating  seamless and engaging interactions that resonate deeply with consumers. Their gold winning campaigns were a testament to the importance of insight-driven strategies in building lasting brand loyalty.

The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. With 22 golds, 8 silvers, and 8 bronzes awarded across various categories, the night was a testament to the creativity and strategic thinking that defines  today’s marketing landscape.

Here’s the complete list of the PANATA Brand Effectiveness Awards 2024 winners.

As we look forward to the PANATA Brand Effectiveness Awards 2025, set to return in May next year, the industry is reminded of the power of innovation and the importance of staying ahead in the game.

Congratulations to all the winners, and may these achievements continue to inspire the entire marketing community to push boundaries and create lasting, positive impacts.

 


Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.

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