PHIRST PARK Homes, Inc. (PPHI) is earmarking P550 million for its planned project in Nasugbu, Batangas, as the developer expands its footprint in the Calabarzon area.

In a statement, the joint venture of Century Properties Group (CPG) and Japan’s Mitsubishi Corp. said it has acquired a 30-hectare property in Batulao, Nasugbu, Batangas. CPG is also developing a residential tourism estate called Batulao Artscapes in Batulao.

“Before we end the year 2019, we achieved another milestone as we acquired one of the prime properties in Nasugbu, Batangas. We are very much excited for the opportunities to develop this into a showcase community,” PPHI President and Chief Executive Officer Ricky M. Celis was quoted as saying.

He said the company is allocating P550 million in capital expenditures for the Nasugbu project.

PPHI will formally launch the project in the first quarter of 2020. Mr. Celis said pre-selling for the first 13 hectares, which covers 1,021 units, started this month.

Mr. Celis said the Batulao project will “have a mix of modern and rustic ambiance with tree-lined streets and wide-open spaces.”

Compared to other PHirst Park Homes communities, he said the master plan for the new project will be more distinctive and have eco-friendly house models. It will also have a commercial center, wider roads, more amenities and open spaces.

The new project is located along the Nasugbu Highway, a 1.5-hour drive from Manila via the Sta. Rosa-Tagaytay Road. It is also 20 minutes by car to Tagaytay City and 42 minutes to Nasugbu’s beaches. It will also have access to Cavite-Tagaytay-Batangas Expressway (CTBEx).

“Future residents will get to experience a world-class development at an affordable price point. People can jog in the streets freely, kids can play in the park, or throw a party at the clubhouse — and be rest assured of utmost security and peace of mind when you are inside the PHirst Park Homes project,” Mr. Celis said.

To date, PPHI has launched five projects covering 91 hectares with 8,799 units valued at P14.4 billion. The projects are located in Tanza, Cavite; Lipa, Batangas; San Pablo, Laguna; Pandi, Bulacan; and Calamba, Laguna.

The property firm is aiming to have 33,000 homes by 2023. — CRAG