SMART COMMUNICATIONS, Inc., the wireless subsidiary of PLDT Inc., said it had partnered with Google Cloud AI to adopt telecom subscriber insights.
“Our collaboration with Google Cloud to be the first communication services provider in Asia Pacific to adopt Telecom Subscriber Insights will empower us to better serve Filipino mobile users whenever and wherever they need,” said Alex O. Caeg, senior vice-president and head of consumer business, in a media release on Wednesday.
Through the partnership, Smart will adopt Google’s artificial intelligence (AI)-powered solution to add more capabilities that will allow its customers to access Google’s generative AI capabilities.
“With real-time insights from customer data, Smart could, for instance, help subscribers optimize their data consumption while streaming content by alerting the user to adjust the resolution of their video,” it said.
To recall, Smart said that it was planning to tap into other technologies to enhance its networks.
Currently, the company has expanded its fiber footprint to more than 1.1 million kilometers, Smart said.
The telecommunications company’s fiber footprint expansion consists of international and domestic fiber, which in turn covers Smart’s mobile network including almost all of its 3G, 4G/LTE, and 5G.
The company earlier said it would continue to enhance its integrated fixed and wireless networks in line with the government’s digitalization target.
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Ashley Erika O. Jose
